BUDAPEST
A SURVEY BY HEARTBEATS
ABOUT
IAAC is an organization exclusively dedicated to Airport Advertising - We can help Advertisers target passenger via bespoke campaigns in high dwell locations throughout the airport.
WHY IAAC?
We are a dedicated organization specializing in Airport Advertising, with a strong focus on enhancing brand visibility in an era where capturing attention is the most valuable asset. In a world saturated with advertising clutter and an overwhelming influx of daily messages, IAAC plays a pivotal role in guiding brands to effectively engage their audience.
Our core mission goes beyond merely improving airport aesthetics; it’s about empowering brands. Our forte lies in facilitating brands in precision targeting of consumers and passengers through tailored campaigns, strategically placing them in high-dwell-time areas using our data-driven insights In a landscape where attention is the best currency, we are your strategic partners in ensuring your brand truly shines within the airport environment.
WHO IS “HEARTBEATS”?
HeartBeats, the Data Division of IAAC, stands as the main driving force for the Group in the realm of data-driven insights. With a sharp focus on research and meticulous data collection within the operational landscapes we engage with, HeartBeats leverages cutting-edge methodologies to unravel the complexities of human mobility, shopping behaviors, and passenger behaviour within airport environments.
Our unwavering commitment to precision and innovation, empowers IAAC with invaluable intelligence, driving strategic decisions and fostering a competitive edge in an ever-evolving business landscape. This helps our clients and their brands understand how people consume media and help us measure the Return on Marketing Investement for our clients. Through HeartBeats, IAAC not only gathers data but transforms it into actionable knowledge, propelling us towards excellence in customer experience, operational efficiency, and market responsiveness.
GRO WTH
4,622,882
14,615,994
944,392 888,305 1,065,762 1,200,787 1,246,312 1,338,236 1,472,373 1,459,904 1,366,005 1,353,496 1,366,005 1,216,700 14,701,080 1,100,451 1,075,552 1,296,509 1,392,489 1,464,927 1,557,130 1,750,209 1,763,853 1,657,110 1,620,990 1,401,245 1,493,948 17,574,413
2022 PASSENGER
FIRST TIME TO TRAVEL THROUGH
DEMOGRAPHICS & HABITS
47% OF AIR TRAVELLERS IN ARE WOMEN 53% OF AIR TRAVELLERS IN ARE MEN
AGE OF PEOPLE TRAVELLING THROUGH BUDAPEST
EDUCATION
SECONDARY
AT THE AIRPORT PRE DEPARTURE
SHOPPING DRINKING EATING ENTERTAINMENT DINING RELAXING
1 - 2 TIMES A YEAR FREQUENCY OF TRAVELLING
MORE THAN 6 TIMES A YEAR
56% 27% 17%
3 - 5 TIMES A YEAR
MORE THAN 6 TIMES A YEAR
1 - 2 TIMES A YEAR 17% NEVER
1 - 2 TIMES A YEAR
YOU SPEND AT
43% SPENT MORE THAN €40 ON DUTY- FREE
DUTY-FREE BUDAPEST AIRPORT BUY 44% SPENT €20-€40 ON DUTY- FREE
97% OF AIR TRAVELLERS IN
OF
CONSUMPTION
