IAAC
A SURVEY BY HEARTBEATS
ABOUT
IAAC is an organization exclusively dedicated to Airport Advertising - We can help Advertisers target passengers via bespoke campaigns in high dwell locations throughout the airport.
WHY IAAC?
We are a dedicated organization specializing in Airport Advertising, with a strong focus on enhancing brand visibility in an era where capturing attention is the most valuable asset. In a world saturated with advertising clutter and an overwhelming influx of daily messages, IAAC plays a pivotal role in guiding brands to effectively engage their audience.
Our core mission goes beyond merely improving airport aesthetics; it’s about empowering brands. Our forte lies in facilitating brands in precision targeting of consumers and passengers through tailored campaigns, strategically placing them in high-dwell-time areas using our data-driven insights. In a landscape where attention is the best currency. We are your strategic partners in ensuring your brand truly shines within the airport environment.
WHO IS HEARTBEATS?
HeartBeats, the Data Division of IAAC, stands as the main driving force for the Group in the realm of data-driven insights. With a sharp focus on research and meticulous data collection within the operational landscapes we engage with, HeartBeats leverages cutting-edge methodologies to unravel the complexities of human mobility, shopping behaviors, and passenger behaviour within airport environments.
Our unwavering commitment to precision and innovation, empowers IAAC with invaluable intelligence, driving strategic decisions and fostering a competitive edge in an ever-evolving business landscape. This helps our clients and their brands understand how people consume media and help us measure the Return on Marketing Investment for our clients. Through HeartBeats, IAAC not only gathers data but transforms it into actionable knowledge, propelling us towards excellence in customer experience, operational efficiency, and market responsiveness.
GRAPHICS DEMO
EDUCATION
SECONDARY
HABITS
I AM IN TRANSIT
I LIVE HERE
I AM VISITING FOR <5 NIGHTS
I AM VISITING FOR >5 NIGHTS
FIRST TIME IN THE
DEPARTURE/CONNECTION FLIGHT
>1HR 1HR1.5HRS 1.5HR2HRS 2HRS3HRS 3HRS5HRS <5HRS
AT THE AIRPORT PRE
DEPARTURE
SHOPPING DRINKING EATING ENTERTAINMENT DINING RELAXING
OF PASSENGERS MADE PURCHASES
27% ARRIVED AT THE AIRPORT FOR 6 IN 10 COMBINE WITH TRAVEL
12% TRAVELLING FOR 61% ARRIVED AT THE AIRPORT FOR
LEISURE TRAVEL
NEVER 6% 19%
MORE THAN 6 TIMES A YEAR 19% LESS THAN 1 TIME A YEAR 41% 22% 3 - 5 TIMES A YEAR 1 - 2 TIMES A YEAR
LEISURE TRAVEL
NEVER 16% 34% MORE THAN 6 TIMES A YEAR 14% 3 - 5 TIMES A YEAR 32% 1 - 2 TIMES A YEAR 4% LESS THAN 1 TIME A YEAR
MPTION CONSU
ADVERTISING AT THE DO YOU LIKE SEEING
YES 84%
INTRUSIVE 65% DO NOT CONSIDER ADVERTISING AIRPORT
79% AS A RESULT OF SEEING WILL TAKE ACTION
BUSINESS-RELATED
DO BRANDS FROM ADVERTISING BENEFIT AT THE
73%
ARE MORE LIKELY
IF ADVERTISED AT THE AIRPORT
39% RECALLED AN AD THAT DAY AT THE AIRPORT THEY SAW
59% INTRODUCED TO A BRAND FOR THE FIRST TIME FROM AN AIRPORT AD? YES 85% BELIEVE AIRPORTS ARE A GOOD PLACE TO SHOWCASE A BRAND
