BrandConceptBoards
UNIVERSITY OF NEBRASKA - LINCOLN
Developed mood boards based on different fashion aesthetics and trends using both Canva and Adobe Photoshop.
BrandDevelopment
UNIVERSITY OF NEBRASKA - LINCOLN
Brand Guide
Designed a mood board, logo, and color palette for a mockup of a women’s clothing brand I’ve created.
NYC
Meryl
BrandDevelopment
UNIVERSITY OF NEBRASKA - LINCOLN
Target Market
Researched a target market for a mockup of a women’s clothing brand I’ve created.
BrandDevelopment
UNIVERSITY OF NEBRASKA - LINCOLN
Positioning Map
Created a positioning map of the brand I created and its competitors.
TechnicalFlats
UNIVERSITY OF NEBRASKA - LINCOLN
Created technical flats on Adobe
Illustrator
VisualMerchandising
UNIVERSITY OF NEBRASKA - LINCOLN
Window Displays
Designed a window display for Tsuru, a local small business, using principles of design and visual merchandising strategies.
COLLABORATORS:
QUAN DO, DELANEY KIGERL, AK NEAMAN, ALEXA PERKEY
MerchandisePlan
UNIVERSITY OF NEBRASKA - LINCOLN
Six Month Budget Plan
Developed a six month plan for Dior’s Fall/Winter and Spring/Summer 2025 Collections
COLLABORATORS: NIYA DAVIS, AVA FLOOD, MILI
KAGAN, JODI SOPTIC
MerchandisePlan
UNIVERSITY OF NEBRASKA - LINCOLN
Assortment Plan
Developed an assortment plan for two of Dior’s Spring/Summer 2025 items.
COLLABORATORS: NIYA DAVIS, AVA FLOOD, MILI KAGAN, JODI SOPTIC
Aimee Wiebelhaus
Education
Experience
University of Nebraska-Lincoln
Graduating May 2026
Bachelor of Science in Education and Human Sciences
Major in Merchandising
Minor in Dance
Assistant Manager, Visual Merchant Aug 2024 - Present
J.Crew Factory, Lincoln, NE
Plan and execute monthly rollouts according to company planograms and standards.
Perform weekly analysis of sales data and tailor product displays to improve Key Performance Indicators and Gross Margin Percentage. Provide timely feedback and coaching to sales associates to maximize performance.
Visual Merchandising Intern
J.Crew Factory, Minnesota District
Jan 2026 - Present
Partner with J.Crew Factory locations to assist with monthly rollouts and remerchandise to improve Key Performance Indicators. Lead year-end physical inventory.
Train district leaders in visual standards and efficient rollout execution.
Sales Associate
J.Crew Factory, Lincoln, NE
Nov 2023 - Aug 2024
Sales Associate Oct 2021 - June 2024
Victoria’s Secret, Lincoln, NE