The Experience (Issue 6)

WELCOME

At Absheron Hotel Group, we create experiences for you across 12 hotels, in four countries, with over 30,000 employees bringing each destination to life.

Where the pulse of the city meets the calm of modern comfort - Courtyard is your place to unwind, reconnect, and enjoy the season.

Content

1

About AHG

make it memorable

Explore the essence of our AHG world — within these pages, you’ll find insights from the AHG team, as well as in-depth information about our hotels and destinations.

2

Here, you’ll find Florian Sengstschmid, CEO of the Azerbaijan Tourism Board and Chief Advisor to the State Tourism Agency, sharing insights from his journey, his leadership path, and the experiences that continue to shape his vision.

3

Event Calendar

Here you’ll find highlights of special days such as Valentine’s Day, Novruz, concerts like Sıla, Rafet El Roman to many more.

4

Here, you’ll find information on special holidays, exclusive offers, and events happening in January, February, March.

5

Hotels' Info and Offers

Explore our hotels, exclusive offers, restaurants, and gym facilities, everything you need, right here.

6 Interview Special Days

Love Is… Guess & Discover

Love means something different to everyone, every story, every relationship. Let’s explore what it could mean for you.

7

Match or Spark?

Discover the energy of your relationship, take the test and see whether you’re a match or a spark.

e JoURNEy OF HEARTS!

make it happen make it easy

8

Here you'll find star-inspired gift ideas for him and for her.

Which Flower Are You?

Every woman carries the beauty of a flower, discover the one that reflects your vibe.

Novruz Superstitions

Explore the meaning of Novruz and its timeless traditions, shaped by the spirit of spring and renewal.

Valentine’s Word Hunt

Find the hidden love-themed words and see how many you can spot

13

A Map of Love

12 14 A Gift Guided by the Stars

Here we’ve curated Valentine’s Day playlists that perfectly match the vibe of each of our hotels.

Here on these pages, you will follow the Path of Love by completing the tasks available at each of our hotels.

The Sound of the Season Did You Know? 9 11

Here, you can explore the latest updates and information on tourism and social media trends.

Hotels’ L�ca���

Khagani Rustamov Street, 4C Khatai District, Baku 1010

+99412 310 00 10

Nasimi District, 300-303 Quarter Intersection of M. Fuzuli and A, Alimardan Topchubashov, Baku 1009

+99412 377 40 40

Mikail Useynov 51, Baku 1003

+99412 310 33 10

4/6 Aziz Aliyev Street Baku, Azerbaijan

+99412 377 39 01

105 Neftchilar Ave, Baku

+99412 310 43 03

Aziz Aliyev 19, AZ 1010 Baku, Azerbaijan

+994123104319

Restaurants

Experience the best of Baku's culinary heritage at our Lounge & Sportsbar, where every dish tells a story of tradition and flavor.

Creating Culinary Comfort, Every Visit, Every Bite with Worldwide Flavors.

A Taste of Baku's Past, A Flavor of the Future.

Inspired by the most Known Pub & Bistro stapler from around the world, and the local culture Besh Gastro pub will be the definition of the comfort.

Where Culinary Tides Meet Urban Vibes.

Disc�v�r Bak�

1. Old City (Icherisheher)

2. Flame Towers

3. Palace of Happiness

4. Flag Square

5. Martyrs' Lane

6. Museum of History

7. Ismailiyya Palace

8. Villa Petrolea - Nobel family museum

9. Baku Boulevard

10. Highland Park

11. Central Park

12. Philharmonic Garden

13. Port Baku Mall

14. 28 Mall

15. The Ritz-Carlton Hotel

16. Deniz Mall

17. Baku Caviar Boutique

18. State Puppet Theatre

19. Funicular

20. Ferris Wheel

21. Mirvari cruise ship

22. Fountains Square

23. Little Venice

24. Azerbaijan Carpet Museum

25. National Art Museum

26. The Museum Centre

27. Opera and Ballet Theatre

28. International Mugham Centre

29. Baku Crystal Hall

30. State Philharmonic Hall

Step into the world of BIOnd Spa, where relaxation reaches new heights. Our skilled therapists weave their magic with a diverse range of massage techniques, ensuring each experience is tailored to perfection.

scan qr code for more information

31. Azerbaijan State Russian Drama Theatre

32. Azerbaijan National Drama Theatre

33. State Academic Musical Theatre

34. Heydar Aliyev Center

35. JW Marriott Absheron Baku

36. Four Seasons Hotel Baku

37. Crescent Mall

tea� memb�rs

We are leading hospitality company in the region

At a Glance

We are more than 2000 hospitality experts, creating memorable experiences for our guests each day and setting the stage for our employees to succeed, while serving the communities in which we operate. Our vision is "Building Dreams: One Property at a Time."

We are AHG

This vision guides us in all our operations. With each added hotel, we add value to the lives of people, contribute to the development of the community, and foster economic growth for our stakeholders.

HOSPITALITY BRANDS, SERVICES & EXPERIENCES

15+ RESTAURANTS

26+ MEETING ROOMS

8 SPAS

10 FITNESS FACILITIES

Q: Mr. Sengstschmid, as we know, one of the core objectives of Azerbaijan Tourism Board (ATB) is to strengthen Azerbaijan’s tourism brand on the international stage. What key principles guide your strategic approach, and how does this vision help position Azerbaijan as a more competitive destination in the global tourism market?

At Azerbaijan Tourism Board, our strategic approach is guided by a combination of data-driven decision-making and innovative destination thinking. We place strong emphasis on research and market intelligence to understand traveler behavior, competitive positioning, and evolving global tourism trends. This allows us to build strategies that are both evidence-based and adaptable in a highly competitive international tourism landscape.

Innovative thinking plays a critical role in how we position Azerbaijan. Beyond its rich portfolio of historical sites and natural landmarks, Azerbaijan’s greatest strength as a destination lies in its distinctive mix of people, culture, and both tangible and intangible heritage. Azerbaijan offers a rare cultural depth shaped by centuries of traditions, diversity, and lived experiences, which together form a compelling and unique destination narrative.

Florian Sengstschmid

CEO

of the Azerbaijan Tourism Board

Our core value proposition is centered on active culture seekers, one of the largest and most influential traveler segments globally. These are travelers who want to participate, explore, and immerse themselves in local culture rather than passively consume destinations.

This focus allows us to open a wide spectrum of tourism experiences - from city breaks and cultural discovery to nature-based travel, gastronomy, wellness, and health tourism - under a single, coherent destination brand vision.

By aligning research-backed strategy with innovative storytelling and destination development, we can position Azerbaijan as a multi-dimensional, experience-rich destination, strengthening its competitiveness and long-term appeal in the global tourism market.

Q: Speaking of strategy, the pandemic had a profound impact on the global tourism sector. Which initiatives and changes introduced during that period do you consider the most successful, and how did those experiences contribute to shaping your current strategy?

The most impactful effect of COVID-19 was that it reset the global tourism economy in a way unprecedented in history.

With all flights grounded and borders closed, the world experienced a complete pause in international travel, followed by a gradual and uneven reopening. Importantly, connectivity did not return on a one-to-one basis, as recovery unfolded in regional and inter-regional phases.

This shift created a unique opportunity for emerging destinations like Azerbaijan. As global travel flows were rebuilt from the ground up, destinations were no longer competing solely within pre-existing structures.

This allowed Azerbaijan to re-enter global tourism markets from a more balanced starting position alongside established competitors, helping to accelerate visibility and market integration.

One of our most successful responses during and after the pandemic was our ability to react quickly to changing market dynamics. We prioritized early re-engagement with key growth markets such as China and India, while also strengthening connections with neighboring and regional markets, including Central Asia. Entering these markets early created not only short-term recovery opportunities, but also a long-term competitive advantage in terms of awareness, partnerships, and market presence.

While the pandemic is now in the past and the tourism sector continues to face new challenges -from geopolitics to climate-related disruptions - the experience fundamentally reshaped our strategic thinking. COVID-19 remains unique in that it was the first event to truly reset global tourism at scale, reinforcing the importance of agility, market diversification, and resilience, principles that continue to shape our current and future strategy.

Q: Today, with tourism reviving, access to new markets is more important than ever.

In this context, what steps are being taken to make Azerbaijan more attractive to tourists from China and other priority markets? What is your approach to entering and expanding within new markets?

When we speak about entering new markets, the question goes beyond promotion alone. It starts with how we define and prioritize markets from a long-term investment perspective. Meaning, what growth potential they offer and what role they can realistically play in Azerbaijan’s tourism mix over time.

Our source market analysis has been a core pillar of our strategy from the very beginning. Our approach is multi-indicator and data driven. We assess markets not only through traditional tourism metrics such as arrivals, visa regimes, and air connectivity, but also through macroeconomic indicators including spending power, outbound travel volumes, and long-term travel trends.

Based on this assessment, markets are clustered into tiers: from high-potential priority markets to future-potential markets. This tiering directly informs how we allocate budgets, resources, and plan activities each year. In top-tier markets, we apply a 360-degree marketing approach, activating the full marketing funnel - from awareness to activation and conversionacross multiple channels. In emerging or smaller markets, we take a more focused approach, prioritizing upper-funnel activity and testing demand through selected channels, in line with our broader marketing funnel strategy.

China is a clear example of our top-tier priority market. Our approach there goes well beyond promotion.

We have invested in dedicated representation, strong trade engagement and preparation on the industry in Azerbaijan.

We work closely with local partners on the ground to ensure readiness, whether it comes to Mandarin-speaking guides and tailored dining options to familiar payment systems and service standards. Initiatives such as ‘China Ready’ program and targeted roadshows help build long-term partnerships and ensure that the visitor experience meets market expectations.

The same market-specific logic applies across other priority regions. Entering and expanding within new markets requires deep research, collaboration with trade and airlines, and phased testing to understand what resonates locally. Connectivity and accessibility remain critical enablers, so we work continuously to improve travel links and ease of movement within the country.

Q: The leadership role you hold involves extensive responsibilities, international collaborations, and a fast-paced work environment. How do you maintain a healthy work-life balance, and which habits or routines help you stay productive and energized?

For me, work–life balance begins with genuine passion for what I do. In many ways, my work is also my hobby. I find constant inspiration in discovering new places, engaging with people, and experiencing different cultures as every culture offers perspectives that enrich both my professional work and personal outlook.

At the same time, I place strong emphasis on mental well-being. In addition to my background in tourism, my education in psychology has been particularly valuable in this regard. It has strengthened my ability to remain reflective, grounded, and aware of both my own perspective and that of others. Which I find essential in a high-responsibility leadership role. Maintaining physical health is another key pillar.

follow a consistent routine of physical activity every morning, dedicating at least 30 minutes to movement, and I make a conscious effort to maintain this habit even while traveling. This routine helps me stay focused, energized, and resilient in a fast-paced work environment.

Finally, I take a proactive approach to overall health. Regular check-ups and self-care are non-negotiable for me. I strongly believe that we only have one body, and taking care of it is not optional. It is a responsibility. By being attentive to both physical and mental health, I am able to sustain productivity, clarity, and long-term performance.

Q: Of course, leadership is shaped not only by professional skills but also by personal interests and individual aspirations. If you were not in the tourism field, which career path would you have chosen, and how does that reflect your personal values and interests?

There is no alternative career path for me outside of tourism. It is a field in which I have explored many roles and disciplines over the years, offering constant learning and variety. Tourism fully reflects my interests, values, and my curiosity about people, cultures, and places, which continue to motivate my work and leadership.

Q: Finally, looking back — what initially inspired you to pursue a career in tourism? Was there a defining moment, person, or experience in your personal life that influenced your decision to enter this field?

My initial inspiration came during my high school years, through a close family connection. My cousin, who was working in tourism development, introduced me to the field and its broader impact. Seeing how tourism connects people, cultures, and places left a strong impression on me and became the defining influence behind my decision to pursue formal education in tourism and ultimately build my career in this sector.

JANUARY/FEBRUARY/MARCH

1-2 January

New Year Holiday

A cherished public holiday celebrating the start of the new calendar year, marked with family gatherings, festive traditions, and joyful winter celebrations across the country.

9-11

January

Concert: Rafet El Roman

Rafet El Roman, one of the most beloved voices of Turkish pop music — known for his hits “Gönül Yarası,” “Bana Sen Lazımsın,” “Senden Sonra,” “Sürgün” and many more — will be performing live at the Heydar Aliyev Palace on January 9, 10, and 11.

17

January

Concert: maNga

maNga, one of Turkey’s most iconic rock bands — known for their unforgettable hits “Bir Kadın Çizeceksin,” “We Could Be the Same,” and “Dünyanın Sonuna Doğmuşum” — will take the stage at the Baku Convention Center on January 17.

18

January

Concert: Sila

Sıla, one of Turkey’s most powerful and beloved female voices — known for her iconic hits “Yan Benimle,” “Boş Yere,” and“Acısa da Öldürmez” — will be performing live at the Baku Convention Center on January 18.

4

February

Concert: Maksim Mrvica

On February 4, world-renowned Croatian pianist Maksim Mrvica will take the stage at the Heydar Aliyev Palace for a spectacular live performance.

JANUARY/FEBRUARY/MARCH

Concert: Kalben

13 February February

14

21

8

February

Kalben, the soulful and widely loved Turkish singer–songwriter — known for her standout hits “Sadece,” “Yara,” and “Kalp Hanım” — will perform live at the Baku Events Hall on February 13.

Valentine's Day

A day dedicated to love and connection, celebrated through meaningful moments, thoughtful gestures, and shared memories with loved ones.

20-21

March

International

Mother Language Day

A significant day dedicated to promoting linguistic and cultural diversity, preserving native languages, and honoring the importance of mother tongue in national identity and heritage.

International Women’s Day

A national holiday celebrating the social, cultural, and economic contributions of women, recognizing their achievements, and honoring the vital role they play in family, society, and national development.

March

Novruz Holiday

A major national celebration marking the arrival of spring and the New Year according to ancient traditions, symbolizing renewal, prosperity, and cultural heritage through festive customs, family gatherings, and traditional ceremonies.

Where Spring Inspires New Stories

As winter’s quiet hush slowly lifts, spring arrives with its unmistakable promise, bringing light, colour, and a renewed sense of possibility to our hotels. With every change in the season, the world awakens in its own gentle rhythm, and we too find new inspiration to create experiences that stay with our guests long after their stay.

International Women’s Day on March 8 becomes a moment where this renewal feels especially meaningful. It is a time to celebrate the women who shape our world every day, our colleagues, guests, and partners whose strength and grace bring depth and character to everything we do. Across our properties, thoughtful details, curated menus, and warm touches come together to honour them in a way that feels both genuine and memorable.

Novruz follows with its own vibrant spirit, a celebration rooted in renewal, community, and the beauty of tradition. The green glow of semeni, the sweet fragrance of festive pastries, and the colours of centuries-old customs fill our spaces with a sense of homecoming. This year, we look forward to offering our guests a Novruz experience that blends timeless heritage with contemporary comfort, capturing the emotion and authenticity of the season.

BUILDING DREAMS, ONE PROPERTY AT

A TIME

PASHA HOSPITALITY

PASHA Hospitality is a leading regional hospitality company that brings together 23 distinctive hotels with over 3,000 rooms across 5 countries. From city landmarks to mountain and seaside resorts, the portfolio reflects a commitment to quality, diversity, and memorable guest experiences.

JW MARRIOTT ABSHERON BAKU

A true icon on the Caspian Sea, JW Marriott Absheron Baku blends refined luxury with Azerbaijani hospitality. Just steps from the Old City and 30 minutes from the airport, the hotel offers 237 sea-view rooms and suites, five distinctive restaurants and bars, and the Absheron Spa & Fitness with panoramic rooftop views. Featuring one of the city’s most impressive ballrooms, Şərq Zalı, it continues to host Baku’s most unforgettable gatherings.

THE ST. REGIS BAKU

THE RITZ-CARLTON BAKU

Opposite the Heydar Aliyev Center, The Ritz-Carlton, Baku features 190 elegant rooms and suites, refined dining at Tribeca and Blind Tiger, a world-class spa, and the city’s largest Presidential Suite. Blending modern luxury with Azerbaijani culture, it stands as a destination of choice for unforgettable stays and events.

The new icon of Baku — an architectural masterpiece where timeless elegance meets unrivaled exclusivity. Opening soon, The St. Regis Baku will redefine the essence of luxury living in the heart of the city.

FOUR SEASONS HOTEL BAKU

Set along the Caspian waterfront in central Baku, Four Seasons blends timeless elegance with breathtaking views of the Old City and the city’s iconic Flame Towers. The hotel offers 171 rooms and suites, refined luxury at Zafferano Restaurant, a penthouse spa, and spacious accommodations that embody the spirit of a city where history meets modernity.

RIVERFRONT HOTEL TBILISI

Reflecting Tbilisi’s dynamic spirit, Riverfront Hotel Tbilisi, located along the city’s waterfront, is a new hotel concept bringing together modern design and an urban lifestyle.

Opening soon....

THE RITZ-CARLTON HOTEL TASHKENT

In Uzbekistan’s capital, The Ritz-Carlton, Tashkent is rising as one of the city’s most anticipated landmarks. Honored with the “Best Mixed-Use Architecture” award at the Asia Pacific Property Awards, the project features a 136-meter signature hotel with serviced apartments and two residential towers, transforming the skyline. At its heart lies a new town square designed by award-winning architectural firm Benoy, offering guests a modern lifestyle infused with the vibrant rhythm of the city.

ONE&ONLY PORTONOVI

MEYSARI HOTEL & SPA

Nestled in the enchanting landscapes of Shamakhi, Meysari Hotel & Spa offers 88 elegant rooms and 23 villas, a fullservice spa, an open-air pool, and dedicated facilities for children. With a versatile hall for up to 500 guests, it is the perfect setting for everything from conferences and team gatherings to romantic destination weddings and grand celebrations.

Set on the Adriatic coast at the entrance of Boka Bay, One&Only Portonovi is Montenegro’s most exclusive seaside retreat. Blending Mediterranean charm with world-class luxury, the resort offers elegant rooms, suites, and villas, the renowned Chenot Espace wellness center, private beaches, and gourmet dining. With spectacular venues for celebrations and events, it is a sanctuary for relaxation and unforgettable moments by the sea.

MANDARIN ORIENTAL BODRUM

Set along the breathtaking Aegean coastline, Mandarin Oriental, Bodrum is a luxurious retreat that fuses refined elegance with Mediterranean charm. The resort offers spacious rooms, suites, and private villas, world-class dining, an award-winning spa, and pristine beaches. Perfect for leisure, celebrations, and exclusive events, it promises an unforgettable escape on Turkey’s turquoise coast.

Pik Palace Hotel

A Mountain Escape in Every Season

Pik Palace is a unique mountain retreat where the changing beauty of the seasons can be experienced all year round. Fresh mountain air, panoramic views, and a tranquil atmosphere make every moment here both relaxing and memorable. The open-air heated pool offers comfort in every season, while the spa and wellness area provides a sense of balance and renewal for both body and mind.

Valentine’s Day will be celebrated with Pik Palace’s signature concept, “Love at the Peak” — a romantic mountain escape designed for couples. Set against the winter scenery of Pik Palace, the concept brings together thoughtful, memorable details, a romantic dinner, soothing wellness moments, and live music for an unforgettable experience.

As winter gently gives way to spring, Pik Palace transitions into the season of renewal with special Novruz packages.

Festive touches, warm hospitality, and the awakening mountain landscape offer guests a meaningful way to welcome spring.

This seasonal journey carries into 8 March, when Pik Palace becomes a refined getaway for women looking to spend quality time together. Exclusive penthouse-based packages designed for gatherings with friends provide privacy, comfort, and a relaxed mountain atmosphere.

With the arrival of Ramadan, the experience shifts once again to moments of reflection an togetherness.

Carefully prepared iftar and imsakh menus allow guests to embrace the spiritual spirit of the season in the calm and serenity of the mountains.

For more details, scan the QR code.

Park Chalet Hotel

Cozy mountain charm with modern comfort A Romantic Hideaway in Shahdag

Located in the heart of Shahdag, Park Chalet Hotel offers a romantic and peaceful mountain escape for Valentine’s Day.

Its warm, cozy atmosphere, refined comfort, and close connection with nature create the perfect setting for couples to share special moments together.

This Valentine’s Day will be celebrated at Park Chalet with the Two Hearts in the Snow concept — an intimate winter experience thoughtfully designed for love.

A special keepsake gift, a couple spa ritual accompanied by wine and a fruit plate, and a romantic dinner at Aspen Restaurant come together with live music to complete the evening.

Surrounded by snow-covered mountain landscapes and a calm, serene ambiance, Park Chalet transforms Valentine’s Day into a celebration of closeness, warmth, and lasting memories — where love feels even deeper in the quiet of the mountains.

For more details, scan the QR code.

Baku Marriott Hotel Boulevard

Beyond Stays , it’s an Experience

Baku Marriott Hotel Boulevard is one of the leading hotels in Azerbaijan’s capital, located on the shores of the Caspian Sea and distinguished by its architecture, functionality, and service quality. With spacious rooms, comfortable interiors, and panoramic sea views, it serves as an ideal destination for both leisure and business travelers.

Situated along the Boulevard, the hotel seamlessly combines the rhythm of the city, its cultural spirit, and the tranquility of the coastline. The Green House restaurant is among the top choices for guests with its refined cuisine and comfortable ambiance. As the White area undergoes renovation, Black City Lounge currently provides service with delicious dishes, a cozy atmosphere, and modern design.

BIOnd Spa offers a wide range of treatments to restore balance for both body and mind.

Baku Marriott Hotel Boulevard is not only a place for relaxation but also a preferred venue for entertainment, corporate gatherings, family events, and special occasions throughout the year. With its prime location, world-class service, and hospitable team, the hotel continues to remain one of the city’s leading destinations.

In February, Black City Lounge will transform into a hub of romance. Inspired by the well-known film “One Day”, the décor, minimalist details, curated menus, and soulful music will create a memorable atmosphere for couples. The goal is not only romance, but to evoke emotion and capture the feeling of a single unforgettable day.

During Novruz, the hotel’s spaces will reflect the freshness and harmony of spring. Seasonal décor and a welcoming ambiance, paired with the seaside setting, will bring the spirit of renewal to life.

On March 8 — International Women’s Day — the hotel will offer a unique experience dedicated to women, featuring a special brunch and elegant evening concepts. Refined presentations, thoughtful details, and warm hospitality will celebrate women’s strength, grace, and the inspiration they bring to everyday life, making this day even more memorable.

With the beginning of Ramadan, the hotel will also introduce a specially crafted iftar menu, bringing together traditional flavors, a warm atmosphere, and the essence of the holy month.

For more details, scan the QR code.

Beyond the Stay

Courtyard by Marriott Baku

A Season of Flavor, Warmth, and Celebration

The first months of the year at Courtyard by Marriott Baku begin with a sense of calm, warmth, and renewal.

January creates the perfect transition after the festive season — guests ease into the new year with warm breakfasts, cozy rooms, and a peaceful atmosphere.

Business travel also returns, and Courtyard remains a trusted address thanks to its central location, modern facilities, and functional comfort. Meanwhile, BESH Gastropub continues to be the favorite winter gathering spot, adding energy to the city’s rhythm with hearty dishes and a lively, friendly ambiance.

February brings romance, but with a playful twist. Courtyard will celebrate Valentine’s Day at BESH Gastropub with the “Us, But Fun” concept — a theme designed for couples who express their love through joy, laughter, and shared fun rather than traditional romance.

A curated menu, soft music, and a cheerful atmosphere will create an evening filled with smiles. Playful Valentine cards will add humor, surprise, and a memorable touch.

For those seeking a short escape within the city, the hotel’s centrally located rooms offer a cozy retreat in the heart of Baku.

March brings its own highlights. Women’s Day on March 8 will be celebrated at BESH Gastropub with vibrant flavors and a warm, welcoming ambiance.

Where business meets leisure

Throughout these months, Courtyard by Marriott Baku embodies the rhythm of the city

As Novruz approaches, the festive spirit grows — the traditional Novruz Breakfast featuring shakarbura, pakhlava, samani, and symbolic holiday treats will bring the true essence of the celebration to the table.

An interactive Novruz masterclass will allow guests to decorate and craft their own holiday pastries.

During Ramadan, BESH Gastropub will offer a special iftar menu — featuring traditional flavors, a calm atmosphere, and thoughtful presentation for a meaningful evening.

Throughout these months, Courtyard by Marriott Baku embodies the rhythm of the city — warm and welcoming for families, efficient and functional for business travelers, and full of flavor, energy, and memorable moments for everyone.

Every event, every breakfast, and every stay becomes a new line in the story the hotel writes together with its guests.

For more details, scan the QR code.

Sheraton Baku Intourist Hotel

More Than a Stay, It’s an Experience

Sheraton Baku Intourist continues to elevate the guest experience by bringing together comfort, elegance, and heartfelt hospitality. Built on the historic site of the former “Intourist” hotel, the property blends nostalgic heritage with a contemporary service approach.

With more than 150 elegantly designed rooms and suites, the hotel offers ideal comfort for both leisure and business travelers. Large windows open to panoramic views of the Caspian Sea or the city skyline, while comfortable beds and spacious work areas create the perfect balance between relaxation and productivity.

Guests enjoy the serenity of the spa area, while the functional meeting room — adaptable to various event formats — provides an ideal setting for corporate and private gatherings.

Additionally, Abakuz Restaurant has become a destination for culinary creativity, and its spacious terrace continues to be one of the city’s most sought-after venues for engagement celebrations and photoshoots.

The finest local and international flavors with a modern presentation

From winter into spring, Sheraton Baku Intourist is preparing to welcome the season’s most meaningful occasions with elegance and warmth. In February, Valentine’s Day will be presented through the nostalgic Love is… concept - a theme that reflects what love truly means for couples, capturing the beauty of both the simplest shared moments and the meaningful memories that shape a relationship, where minimalist décor, romantic details, and curated menus offer couples a heartfelt and memorable evening, complemented by live music.

As Novruz approaches, the hotel’s spaces will come to life with the renewing spirit of spring. Seasonal décor, green accents, and a welcoming ambiance will reflect unity, freshness, and the awakening of nature.

On March 8, International Women’s Day will be celebrated with a refined brunch and a special dinner experience. This year, an exclusive Girls’ Gathering Package will also be introduced — the perfect moment to come together with friends, enjoy a “girls’ time,” and make the day even more memorable. As the month of Ramadan draws near, the hotel will also introduce a specially crafted iftar menu — combining traditional flavors, a calm atmosphere, and a thoughtfully designed dining experience.

For more details, scan the QR code.

The Merchant Baku

Where Style Stays

Located where the ancient streets of Baku’s Old City meet contemporary design aesthetics, The Merchant Baku stands out as one of the city’s most fashionable boutique hotels. With 63 elegantly designed rooms, premium materials, and modern art elements, the hotel serves as an ideal backdrop not only for guests but also for photo and video shoots. Every corner carries a thoughtfully curated aesthetic touch, making The Merchant Baku a perfect destination for anyone seeking style, from influencers to designers.

As Valentine’s Day approaches, the season’s most distinctive atmosphere comes to life. This year, The Merchant Baku celebrates Valentine’s Day with a unique concept:

“In Every Universe — We Fall in Love.” – This concept is inspired by the idea that in every universe, soulmates always find each other — no matter the time, place, or path.

Set in the city’s most fashionable address, this romantic season allows guests to experience a world of elevated comfort and inspiring city views. Lalo Bar Lounge completes the occasion with a special Valentine’s menu for two, shareable chocolate desserts, and delicate décor that makes February truly memorable.

As the first signs of spring appear, March 8 – International Women’s Day brings a new mood to The Merchant Baku. Lalo Bar Lounge transforms into the perfect gathering place, with an aesthetic interior, light and refreshing cocktails, delicate sweets, and beautifully photogenic corners. The hotel’s fashionable atmosphere offers women a harmonious blend of city elegance and spring energy.

Located in the heart of the city and shaped with visual sophistication in every detail, The Merchant Baku invites its guests on a journey that blends style, romance, and the freshness of spring.

For more details, scan the QR code.

Beauty Trends: Must-Have Products

On this page, we share the beauty products that are currently trending. Let’s take a look together at the standout picks of the season.

Art Gallery Boutique Hotel

Where every stay feels like an artistic journey

Art Hotel is not just a place to stay — it is where art, culture, and history breathe at every step. Housed in a historic 1909 building, the hotel stands out with its direct view of the Formula 1 circuit. Some rooms even allow you to watch this world- famous race right from your window.

Every year, Formula 1 attracts thousands of visitors, making it one of Azerbaijan’s most significant events and placing Baku firmly on the global stage. On race days, the city comes alive with an extraordinary energy and Art Hotel is right at the heart of it all. Each of its 30 rooms is adorned with original artworks, while the corridors are enriched with pieces by renowned artists. The hotel feels like a living gallery, and its central location makes it an ideal choice for both leisure and business travelers.

WHERE CUISINE MEETS CREATIVITY

Dine beneath the glass dome of the Artist Restaurant, where the flavors of the world meet the vision of art. At Sattart Café — named in honor of the great painter Sattar Bahlulzadeh — enjoy your coffee, read a book, or simply immerse yourself in the atmosphere.

A CANVAS FOR YOUR CELEBRATIONS

From birthdays to engagements,

Art Hotel is the perfect setting for life’s special moments. Here, your events are surrounded by art, framed by history, and brought to life with exquisite attention to detail. Every gathering becomes a painting —colored with joy, completed with elegance, and remembered with heartfelt warmth.

For more details, scan the QR code.

Arts in Art Gallery

Visiting an art gallery is always an inspiring and reflective experience, especially when surrounded by works that speak volumes about culture, nature, and human emotion.

At Art Gallery Hotel, you are welcomed with love — in every language. Romero Britto, founder of the Happy Art Movement, is a world-renowned artist who has created a unique visual style that expresses happiness, fun, love, and hope, inspiring millions around the globe.

The exhibit showcases Ahmed’s modern take on a historic dragon carpet from the Metropolitan Museum of Art. Inspired by a fire-breathing dragon motif that journeyed through Azerbaijan, he transforms it into an abstract symbol. Bold red tones reference fire, while graffiti-style text quotes Rumi: “Set your life on fire.” Some works extend beyond the carpet, with words continuing onto the gallery walls.

Fred Allard is a sculptor from Nice and a leading figure in contemporary art. His background in fashion fuels his creative vision. Exploring themes like luxury, consumerism, and identity, he casts shopping bags filled with soda bottles in resin— merging street culture with high-end aesthetics in bold sculptural form.

Farhad Farzaliyev uses the Kelaghayi—a traditional Azerbaijani silk scarf—as a powerful symbol in his contemporary art. More than decoration, it represents the fusion of heritage and modernity, highlighting how cultural identity evolves and adapts over time.

KELAGHAYI, FARHAD FARZALIYEV

HERMES BAG, FRED ALLARD

Boutique 19 Hotel Baku

Old City, New

Experience

Located at the foot of Baku’s UNESCO-listed Old City walls, Boutique 19 is a newly restored heritage building that has been transformed into a contemporary boutique hotel. With 93 rooms, thoughtfulinteriors, and a concept built around history, art, and modern hospitality, the hotel offers guests a stay that combines comfort with cultural charm. Its unique location in Icherisheher places visitors just steps away from key landmarks, museums, galleries, and some of the most iconic sights of the city.

Boutique 19 is not only a place to stay — it is a setting where Baku’s past and present come together in a stylish and intimate atmosphere.

And as the new season unfolds, Boutique 19 is preparing to introduce three distinctive celebrations that mirror the hotel’s artistic and cultural spirit.

In February, Valentine’s Day will be reimagined through the poetic concept “The Night We Met” inspired by the song that evokes the feeling of love as if it were the very first day all over again.

Couples will have the opportunity to turn memories into art — as talented illustrators create personalized caricatures inspired by each pair’s story.

Subtle décor, intimate lighting, and curated details will transform the evening into a romantic moment where nostalgia meets creativity.

With the arrival of spring, Novruz will bring new life to the hotel’s spaces. Soft green hues, seasonal touches, and traditional accents will reflect the spirit of renewal, warmth, and gathering — celebrating the awakening of nature right in the heart of the Old City.

Guests will experience both cultural authenticity and a refined celebration in a boutique setting.

Shortly after, March 8 — International Women’s Day — will shine with elegance and appreciation.

Morning brunches and evening dining concepts will highlight the grace and role of women in our lives, with thoughtful touches and a welcoming ambiance designed to honor every guest with sincerity and style.

For more details, scan the QR code.

Where thoughtful detailscreate ease

Live the Mediterranean dream.

Portonovi, Montenegro

The Address of Refined Living on the Adriatic

Portonovi is one of the Adriatic’s most distinguished destinations, combining Mediterranean charm with world-class comfort. Located in the heart of Boka Bay, the resort offers 218 residences — from studios and spacious apartments to breathtaking villas.

The Sky Villas, with private pools and panoramic terraces, have become an iconic symbol of Portonovi. Marina Apartments place residents at the center of vibrant promenade life, surrounded by restaurants, boutiques, and the marina.

For those seeking calm, the Village Residences offer a serene atmosphere inspired by Mediterranean and Montenegrin architecture. At the peak of exclusivity are the One&Only Private Homes — just ten villas offering ultimate privacy.

Portonovi is also home to Europe’s first One&Only Resort and the 238-berth Portonovi Marina, one of the Adriatic’s premier destinations for superyachts. Its proximity to threeinternational airports adds both accessibility and convenience.

For more details, scan the QR code.

Allium Bodrum Resort & Spa

A quiet escape on the Aegean

As the Aegean coastline warms up once again, Allium Bodrum is preparing to open its doors to another unforgettable season. Soon, our gardens will return to their vibrant colors, Bodrum’s sunsets will once again paint the horizon, and Allium’s serene atmosphere will become the setting for new memories.

This season, Allium Bodrum Resort & Spa welcomes its guests with thoughtfully crafted packages — each reflecting a different mood, intention, and way of experiencing the Aegean coast.

For those seeking romance, Sunset Romance Escape offers the perfect way to celebrate Bodrum’s golden hours.

With a minimum stay of two nights, guests enjoy a special three-course sunset dinner for two — where the calm of the sea, the evening sky, and warm light come together to create an unforgettable atmosphere.

For guests who prefer personalized comfort, The Bespoke Retreat offers complete freedom of choice. A minimum two-night stay includes a €50 credit per room, redeemable for either rejuvenating spa treatments or a refined dining experience. This package allows every guest to shape their stay exactly the way they desire.

Where every moment invites rest

Designed for families, Family Retreat by the Sea brings comfort, togetherness, and ease from the moment of arrival.

Guests staying in April, May, September, or October enjoy a private one-way airport transfer, while stays in July and August include a private round-trip transfer. With a minimum of three nights, families are invited to relax into the gentle rhythm of the Aegean and create lasting memories.

For newlyweds and couples celebrating love, Honeymoon Bliss offers the essence of serenity and romance.

A minimum three-night stay includes a complimentary couple’s massage, sparkling wine, and thoughtful welcome amenities — setting the tone for a peaceful and intimate escape.

Each package carries the signature Allium touch: tranquil luxury, personalized service, and a harmonious blend of nature and design.

As the new season approaches, Allium invites guests to begin discovering which chapter they’ll write on the Aegean coast — one of romance, relaxation, or simply unforgettable moments.

For more details, scan the QR code.

Shusha Hotel & Conference Center

A modern touch in the heart of history

In the Heart of Shusha, A Refined Place to Stay

At the very heart of this historic city stands Shusha Hotel & Conference, a place where the spirit of Karabakh is felt in every detail. Designed to reflect both tradition and contemporary comfort, the hotel offers a calm and refined retreat for its guests. With 154 thoughtfully designed rooms, it invites visitors to discover authentic local flavors and welcoming social spaces. Moments of relaxation unfold at the spa, while elegant halls provide an inspiring setting for meetings and celebrations. More than a hotel, it is a destination where culture, comfort, and hospitality come together naturally.

This Valentine’s Day invites you to a romantic escape at Shusha Hotel & Conference, located in the very heart of Karabakh. In a setting where history and nature come together, couples are welcomed with a specially prepared candlelight dinner, comfortable accommodation, and relaxing spa moments. With complimentary early check-in and late check-out, the day unfolds calmly and without rush. Here, Valentine’s Day is not just celebrated — it is truly felt.

Welcome the arrival of spring in Shusha, where ancient Novruz traditions meet the renewal of nature. During the Novruz period, guests can enjoy a comfortable stay with daily breakfast and dinner, accompanied by live music in the evenings that brings the festive spirit to life.

A small Novruz surprise adds a thoughtful touch to the experience. Novruz in Shusha is warm, sincere, and deeply memorable.

Experience the spiritual calm of Ramadan in harmony with Shusha’s peaceful atmosphere and natural surroundings.

Specially prepared iftar menus create a welcoming space to gather with family and friends.

Here, the iftar table becomes more than a meal — it is a moment of togetherness and shared meaning. Make your Ramadan evenings in Shusha truly meaningful.

This 8 March, offer the women in your life a thoughtful and memorable escape in the heart of Karabakh. A comfortable overnight stay, an elegant dinner, and access to spa facilities come together to create a moment of care and relaxation. With early check-in and late check-out, every moment can be enjoyed at ease. A calm, refined getaway designed especially for her.

For more details, scan the QR code.

Tunbaki Dolması Recipe

Our guests already know the authentic taste of Shusha Hotel’s local dishes. Let’s take a closer look at the recipe of Tunbaki Dolması together.

With its aromatic stuffing and the delicate sweet–tart flavor of quince, this dish brings both classic comfort and a festive mood to the table.

Ingredients

500 g beef (boneless)

Forthe stuffing:

½ cup round-grain rice

150 g cooked chestnuts

2 onions

1 bunch dill

1 tbsp dried mint Salt, black pepper, turmeric

150 g melted butter

Forthe top: Quince (thinly sliced)

Preparation

Preparing the stuffing: Finely chop the cooked chestnuts. Rinse and drain the rice. Chop the onions and dill finely. In a bowl, combine the chestnuts, rice, onion, dill, dried mint, salt, pepper, turmeric, and melted butter. Mix well.

Preparing the meat: Slice the beef into thin, long pieces (similar to langet), rinse and drain.

Place each slice on a board, cover with cling film, and pound with a meat mallet until thin.

Rolling the tunbaki: Place some stuffing onto each pounded meat slice and roll it up to form a roulade. Prepare all slices in the same way.

Cooking

Pour a little oil into a wide pot or clay dish. Arrange the meat rolls (tunbakis) side by side, without packing them too tightly. Place thin slices of quince on top. Cover with a plate and pour in hot water until it reaches the top of the rolls. Close the lid.

Cooking time: Cook over low heat for about 1.5 hours, without opening the lid.

Serving: Serve the dish hot. If desired, sprinkle with pomegranate seeds and finely chopped greens. Enjoy!

Words Between Us

Love Actually is All around

Love … love …

time spent together, when you lose track of the hours and forget how the conversation began.

turning an ordinary day into a memory.

floating together in the pool at Pik Palace.

love … love …

taking the one you love to Alium Bodrum.

love …

the small reminders that come from caring about someone’s well-being.

saying “take care of yourself.”

love … love … love …

movie nights at BESH Gastropub, side by side.

getting lost in the elegant, stylish corridors of The Merchant.

love … sharing the same sense of humor. love …

a candlelit dinner at Sheraton Baku Intourist.

… choosing you.

Discover Your Love Style Match or Spark?

1) WHAT DOES YOUR IDEAL VALENTINE’S DAY WITH YOUR PARTNER LOOK LIKE?

A) A quiet dinner, long conversations, and a peaceful evening where everything naturally falls into place.

B) A day full of adventure, new experiences, and a lively Valentine’s celebration that ends with unforgettable surprises.

2) WHAT DOES YOUR DAILY COMMUNICATION STYLE LOOK LIKE?

A) Steady, calm, and consistent messages that create a sense of ease.

B) Quick, lively, emoji-filled texts that keep the energy warm and playful.

3) HOW DO YOU NAVIGATE DISAGREEMENTS?

A) You talk things through calmly and try to resolve the issue quickly and fairly.

B) You become emotional, but there’s always a spark that keeps the connection alive.

4) WHAT DO YOU APPRECIATE MOST ABOUT YOUR PARTNER?

A) Their reliability, stability, and the way they make you feel safe and grounded.

B) Their humor, energy, and the spontaneity that keeps everything exciting.

5) WHAT FEELS MORE IDEAL WHEN SPENDING TIME TOGETHER?

A) A quiet dinner with long, heartfelt conversations.

B) A trip to a new restaurant, with spontaneous little adventures along the way.

6) WHAT DO YOU THINK ABOUT WHEN CHOOSING A GIFT?

A) What they truly need.

B) What will genuinely surprise them.

7) WHAT IS THE DOMINANT ENERGY IN YOUR RELATIONSHIP?

A) Harmony, balance, and a natural sense of calm.

B) Chemistry, spark, and a high-energy vibe.

8) WHEN MAKING DECISIONS TOGETHER…

A) You’re the planner.

B) Most spontaneous ideas tend to come from you.

9) WHAT DOES THE ELEMENT OF SURPRISE IN LOVE MEAN TO YOU?

A) Big gifts given at just the right moment.

B) Small but meaningful gifts that arrive when you least expect them.

10) WHICH PHRASE DESCRIBES YOU BEST AS A COUPLE?

A) “Quiet, connected, and deeply in tune.”

B) “Spontaneous, loud, and full of fire.”

YOUR RESULT

MOSTLY A’S — THE MATCH

Your love is calm, steady, and deeply connected. You value meaningful conversations, trust, and moments that feel natural and sincere.

MOSTLY B’S — THE SPARK

Your relationship is driven by energy and chemistry. Spontaneity, emotion, and surprise keep your connection exciting and alive.

You combine harmony with passion. Knowing when to slow down and when to embrace excitement makes your bond truly special.

ISHST AST

As V t e's Day approach , ch s the right gift f l ov wh m .

To m e e i , h e's a s ple guide to pick a gift b ed th r zodiac sign — because s , the stars k w b .

For her: A warm & sweet fragrance

For him: A minimalist yet bold watch

AriFor her: A stylish handbag

For him: A premium leather belt

Taurus

G i

For her: A Canon camera

For him: A travel experience

For her: A soft, elegant scarf

For him: High-end headphones

LCFor her: Gold-toned jewelry

For him: Luxury perfume

For her: A curated skincare box

For him: A high-quality knitted sweater

For her: A flower box

For him: A refined wallet

For her: A chic designer handbag

For him: A custom-designed bracelet

S rp

For her: A zodiac constellation necklace

For him: A statement watch

For her: A sleek card holder

Capri rn

For him: A premium office accessory

For her: A creative workshop voucher

For him: AirPods

Aquarius

PFor her: A star map of a special date

For him: A dreamy couple’s spa retreat

Which flower are you?

With the arrival of spring, March begins to feel more present. Nature slowly awakens, colors come to life, and the air begins to change. Celebrated during this season, International Women’s Day on March 8 reminds us of a simple yet meaningful truth: every woman is a flower in her own way.

The rose reflects women who live through emotions, build deep connections, and pay special attention to details. Sincerity and feelings matter most, and any place filled with closeness brings a sense of comfort and ease.

Lavender

Lavender speaks to women who choose balance and calm. Stepping away from the rush of the day comes naturally, as does protecting one’s own rhythm. Comfort, inner harmony, and slowing down are essential parts of this lifestyle.

Jasmine

Jasmine represents women who blend elegance with strength. Even with a quiet presence, they leave a lasting impression. Confidence, subtlety, and inner stability shape the way they move through life.

Some are calm and delicate, some bright and full of energy, while others stand out with their inner strength. Let’s take a moment together to see how your favorite flower represents you.

Lotus reflects wome who prioritize inner balance and meaning. Beneath calmness lies depth, and every movement carries a sense of thoughtful harmony. Self-awareness and balance are central to who they are.

Lotus

Peony

Peony symbolizes women who know how to enjoy life and remain open to joy and beauty. Attention feels natural rather than forced, and their bright energy brings warmth and vitality to every space they enter. Tulip

Novruz A Symbol of Spring and Togetherness

In Azerbaijan, Novruz is more than just a holiday, it is the voice of centuries, the memory of the nation, and the breath of spring itself. True to its name, meaning “new day,” Novruz marks not only nature’s awakening but also the renewal of the human spirit.

The roots of this celebration trace back to ancient times and Zoroastrian traditions. The sacred role of fire, the symbolism of sprouting wheat as a sign of abundance, and the association of water with purity reflect the spiritual layers that have shaped Novruz throughout history.

The value of Novruz in Azerbaijan lies not only in its customs but also in its essence, unity, harmony, and solidarity. Families gathering together, reconciliation between those who have fallen out, visits to neighbors, cleaning the home, and entering the new season with pure intentions reflect both the social and moral dimensions of the holiday.

Novruz is also a time of joy and festivity. Childhood memories of egg battles, dances around the fire, and the traditional figures Kosa and Kechal add humor and folklore to the celebration. The holiday table, adorned with pastries like şəkərbura, paxlava, and şorqoğal, alongside the symbolic “Seven S,” expresses wishes for prosperity and abundance.

Perhaps what makes Novruz truly special is its universal appeal across generations. For children, it is excitement and play; for adults, it is tradition and values; and for the elderly, it is memory and nostalgia. It is a holiday that touches every age and brings people closer to one another.

For all these reasons, Novruz in Azerbaijan is not merely a date on the calendar, it is a living heritage that carries the culture, memory, and character of the nation. These spring days embody not only nature’s awakening but also the hopeful outlook with which people embrace the future.

Now, let’s take a closer look at some of the most cherished Novruz customs and traditions.

Novruz Superstitions Welcome the beauty of spring

SPROUTING WHEAT

One of the most mystical symbols of Novruz is sprouting wheat. It is believed that the greener and fuller it grows, the more abundance and happiness it brings to the home. It’s the green heart of spring!

JUMPING OVER FIRE

Jumping over the fire is more than a tradition, it symbolizes letting go of the past year’s burdens, saying “take my heaviness, give me lightness.” Each leap is seen as a step toward renewal.

THE SEVEN S — A TABLE OF SYMBOLS

The Novruz table features foods beginning with the letter “S”, wheat sprouts, milk, sumac, vinegar… Each represents prosperity, health, and joy. It’s like the recipe for a blessed year.

DOOR LISTENING

It is believed that the first words heard while listening behind a door on Novruz night can reveal intentions and fortunes for the year ahead.

EGG BATTLE

Decorated eggs are knocked against each other playfully. The egg that remains unbroken is said to bring strength, luck, and abundance to its owner.

SPRING CLEANING — PREPARING FOR NEW ENERGY

Cleaning the home before Novruz is seen as clearing away not only dust but also old burdens, making space for the fresh energy of spring.

RING FORTUNE

Single girls drop a ring into an empty bowl and believe they can learn at what age they will marry, counting how many times the ring taps against the bowl.

KOSA AND KECHAL

Humor and Hope The playful figures of Kosa and Kechal bring laughter and festivity to Novruz. Their appearances are believed to symbolize abundance, joy, and the playful spirit of spring, blending folklore with fun.

CANDLE FORTUNE

Another old belief suggests that the shadow shapes created by a candle held over water can reveal the first letter of a future spouse’s name.

SHOE TOSS- A STEP TOWARD DESTINY

Another belief suggests that single girls throw their shoes over their shoulders toward the door. If the tip points outward, it’s said they may start a new home and get married that year. If it points inward, it symbolizes remaining with their family for another year. can reveal the first letter of a future spouse’s name.

Staylist: Whispers of Love

The rhythm of our hotels

THE MERCHANT BAKU

SADE By Your Side

THE WEEKND Die for You

SHERATON INTOURIST BAKU

ED SHEERAN Perfect

BOUTIQUE 19 HOTEL BAKU

LORD HURON The Night We Met

With A Smile

MURADOV Bir Ömrün Nəğməsi

e JoURNEy OF HEARTS!

Travel together from Baku to Shusha, collecting hearts along the way. Complete romantic moments, pause for small delays, and enjoy the journey as much as the destination.

Reach Shusha Hotel to unlock the proposal and win the game.

Hot Instagram & Social Media Trends (2025–2026)

Instagram Map — Share Your Location with Friends

Instagram now has an opt-in interactive map that lets you share your current or recent location with selected friends — and explore posts from places around you. You can see Reels, Stories, and posts tagged with locations from the last 24 hours, making discovery more social and local than ever.

Repost Feature — Like ‘Retweet’ but for Instagram

Instagram now lets users repost public Reels and posts to their own profiles. These show in a dedicated Reposts tab and can boost creators’ reach — helping content spread even more organically.

AI and Creative Tools

Instagram and Meta are experimenting with AI-driven content creation and editing tools, making it easier to create polished Reels and visuals directly in the app.

More Bio Link Flexibility on Threads

Instagram’s sister platform Threads now allows multiple bio links — up to five — which is great for promoting hotel booking pages, events, or restaurant menus directly.

Cool Tourism Industry Trends Worth Sharing Did you know?

Noctourism — Experiences After Dark

Night Time Tourism Experiences — from lantern festivals to stargazing trips — are gaining traction as travelers look for unique ways to explore places after sunset.

Wellness & Immersive Travel

Travelers increasingly seek meaningful experiences — wellness retreats, cultural immersion, local workshops or cooking classes — over traditional sightseeing.

Workation & Bleisure

Blending work + vacation (remote work stays) continues to rise, with hotels offering long-stay perks, coworking spaces, and wellness add-ons.

Did you know hotels can become destinations themselves?

The Burj Al Arab, for example, was built on a private artificial island — its silhouette now symbolizing modern luxury and architectural ambition. In northern Sweden, the Icehotel is recreated every winter using ice from a nearby river. Each season brings new designs, new rooms, and a completely new experience — one that disappears when spring arrives. Elsewhere, hospitality takes unexpected forms. In Japan, capsule hotels redefine efficiency and comfort, while in the Maldives, underwater rooms offer front-row views of marine life, turning sleep into an immersive experience.

Credits

ART DIRECTOR

NARMIN HANIFAYEVA

AUTHORS

FIDAN MEHDIYEVA, NURAY DADASHOVA, NARMIN NAJAFOVA

GRAPHIC DESIGNERS

FATIMA MURADBAYLI, MALEYKA KHOJANAZAROVA, FATIMA ALIYEVA

PHOTOGRAPHERS

ANAR GURBANOV, ANTON SMAGIN, ALEXEY KUTELEV, FATIMA MURADBAYLI, TEYMUR MAMMADOV, JOE CHUA AGDEPPA, TATO PANAHI

PHOTO RESOURCES

IMAGE COURTESY OF SHUTTERSTOCK

IMAGE COURTESY OF ENVATO

IMAGE COURTESY OF PEXELS