The AHG Magazine (Issue 5)

WELCOME

At Absheron Hotel Group, we create experiences for you across 12 hotels, in four countries, with over 30,000 employees bringing each destination to life.

This holiday, let the spirit of celebration meet the serenity of Shahdag at Pik Palace, where every moment feels crafted to shine brighter.

Content

1

About AHG

make it memorable

Explore the essence of our AHG world — within these pages, you’ll find insights from the AHG team, as well as in-depth information about our hotels and destinations.

2

Interview

Here you’ll find Özgür Geter, CEO of PASHA Real Estate Group, sharing his career journey, achievements, and the lessons behind his success

3

Event Calendar

Here you’ll find highlights of special days such as State Flag Day and Victory Day, along with exciting upcoming events — from major concerts like Mabel Matiz and Emin to many more.

4

Special Days

Here, you’ll find information on special holidays, exclusive offers, and events happening in November, December.

5

Hotels' Info and Offers

Explore our hotels, exclusive offers, New Year’s Eve happenings, restaurants, and gym facilities, everything you need, right here.

6

About Influencer Marketing

Here, you’ll find engaging insights about influencer marketing, including an interesting interview with Sabi Orujova.

7

Small Touches, Big Memories

In this section, you’ll discover the small yet meaningful moments that left a lasting impression on our guests.

make it happen

8

In this section, you can write your wishes and messages to Santa, and we will send them to him.

9

New Year Superstitions

Here, you’ll find some of the most charming New Year superstitions and traditions that people around the world believe bring luck, joy, and fresh beginnings.

10

Message for Santa Astro Wishlist

Find gift ideas for yourself and your loved ones based on zodiac signs.

11

Staylist: The Sound of the Season

Here, we’ve curated New Year playlists that perfectly match the vibe of each of our hotels.

12

New Year Essentials Kit

This kit brings together comfort, inspiration, and self-care to help you start the New Year feeling your best.

13

Santa's Baku Quest

Here on these pages, you’ll follow Santa’s Baku Quest and help him reach Shusha Hotel through fun challenges.

14

Did You Know?

Here you can explore tourism statistics about Azerbaijan in 2025.

Hotels’ L�ca���

Khagani Rustamov Street, 4C Khatai District, Baku 1010

+99412 310 00 10

Nasimi District, 300-303 Quarter Intersection of M. Fuzuli and A, Alimardan Topchubashov, Baku 1009

+99412 377 40 40

Mikail Useynov 51, Baku 1003

+99412 310 33 10

4/6 Aziz Aliyev Street Baku, Azerbaijan

+99412 377 39 01

105 Neftchilar Ave, Baku

+99412 310 43 03

Aziz Aliyev 19, AZ 1010 Baku, Azerbaijan

+994123104319

Restaurants

Experience the best of Baku's culinary heritage at our Lounge & Sportsbar, where every dish tells a story of tradition and flavor.

Creating Culinary Comfort, Every Visit, Every Bite with Worldwide Flavors.

A Taste of Baku's Past, A Flavor of the Future.

Inspired by the most Known Pub & Bistro stapler from around the world, and the local culture Besh Gastro pub will be the definition of the comfort.

Where Culinary Tides Meet Urban Vibes.

Disc�v�r Bak�

1. Old City (Icherisheher)

2. Flame Towers

3. Palace of Happiness

4. Flag Square

5. Martyrs' Lane

6. Museum of History

7. Ismailiyya Palace

8. Villa Petrolea - Nobel family museum

9. Baku Boulevard

10. Highland Park

11. Central Park

12. Philharmonic Garden

13. Port Baku Mall

14. 28 Mall

15. The Ritz-Carlton Hotel

16. Deniz Mall

17. Baku Caviar Boutique

18. State Puppet Theatre

19. Funicular

20. Ferris Wheel

21. Mirvari cruise ship

22. Fountains Square

23. Little Venice

24. Azerbaijan Carpet Museum

25. National Art Museum

26. The Museum Centre

27. Opera and Ballet Theatre

28. International Mugham Centre

29. Baku Crystal Hall

30. State Philharmonic Hall

Step into the world of BIOnd Spa, where relaxation reaches new heights. Our skilled therapists weave their magic with a diverse range of massage techniques, ensuring each experience is tailored to perfection.

scan qr code for more information

31. Azerbaijan State Russian Drama Theatre

32. Azerbaijan National Drama Theatre

33. State Academic Musical Theatre

34. Heydar Aliyev Center

35. JW Marriott Absheron Baku

36. Four Seasons Hotel Baku

37. Crescent Mall

tea� memb�rs

We are leading hospitality company in the region

At a Glance

We are more than 2000 hospitality experts, creating memorable experiences for our guests each day and setting the stage for our employees to succeed, while serving the communities in which we operate. Our vision is "Building Dreams: One Property at a Time."

We are AHG

This vision guides us in all our operations. With each added hotel, we add value to the lives of people, contribute to the development of the community, and foster economic growth for our stakeholders.

HOSPITALITY BRANDS, SERVICES & EXPERIENCES A PORTFOLIO

15+ RESTAURANTS

26+ MEETING ROOMS

8 SPAS

10 FITNESS FACILITIES

Q: Ozgur Geter, you began your career in audit. What unique advantages has that experience given you in your current role, and what important lessons did you learn during the transition into real estate and hospitality?

I began my career in audit and consulting that period shaped my way of thinking and my entire approach to leadership. I spent around 15 years working in international companies across audit, investment banking, and advisory, and those years taught me how to analyze deeply, assess risks carefully, think strategically, and understand the long-term impact of decisions.

It also gave me the ability to adapt to different cultures and business models, and to lead teams with structure, systems, and discipline. Working across many countries, I learned that leadership has universal principles — transparency, accountability, and a strong sense of teamwork. When I first came to Azerbaijan in 2014, I thought it would just be a short business trip, but I immediately felt a strong positive energy here, both from the country and the people. At that time, I was with McKinsey, and we were working with PASHA Group on one of the country’s first consulting projects.

Gradually, I found myself coming here more often, and I truly believed in the potential of the country and the values of the group. Then came COVID, and that was a real turning point.

Ozgur Geter

He currently leads PASHA Real Estate Group as CEO, driving the company’s overall vision and strategic growth.

Everything stopped — hotels, restaurants, offices, malls, and I realized this might be the moment to move from giving advice to taking action — from words to rebuilding something real, lasting, and meaningful. That’s when I joined the real estate and hospitality business in 2021.

This transition gave me something entirely new — the feeling of creation. Not just advising or analyzing, but seeing something you’ve envisioned actually take shape in the real world. Watching a building rise, seeing a space transform, it’s an incredible professional satisfaction. I would like to personally thank Jalal Gasimov for his trust and for giving me this incredible opportunity.

Of course, leading a group of over 5,000 people comes with great responsibility. But it also brings the most genuine form of leadership — finding the right balance between business and people. Because success only happens when both sides grow together: the business gives people the chance to develop, and people make the business thrive.

Looking back, I can say that everything I learned in audit and consulting — precision, structure, and strategic foresight, now forms the foundation of my leadership in real estate and hospitality, where decisions don’t just stay on paper, they turn into something tangible, visible, and lasting.

Q: PASHA Real Estate is recognized for its residential, commercial, and landmark projects. Looking ahead, which direction do you see taking the “locomotive role” in Azerbaijan, and which of the upcoming projects are you most excited about, especially as they relate to the growing tourism market and potential synergies with AHG?

At the moment, the most important and exciting project for me is the Crescent Development. This project is unique in the country with its scale and concept — bringing together a hotel, residences, offices, and retail spaces all in one.

At the center of the development stands the Crescent Building, which will house the St. Regis Hotel and Residences. It will be one of the most luxurious and tastefully designed properties in Azerbaijan, and I believe it will completely redefine Baku’s skyline. It will attract not only the local market but also foreign tourists and investors — much like the iconic buildings in Dubai.

Adjacent to it, the Crescent Mall has already introduced many international brands to the country. Seeing people spending time there and enjoying the fountain show gives me great satisfaction, as it shows we have created a fresh, vibrant atmosphere for the city.

We are also working on the Liman Project, located near the Crescent area. It includes new villas and residential complexes that will soon become some of the most prestigious addresses in Baku.

Looking ahead, our broader goal over the next 10 years is to realize another large-scale project of similar significance. Because such developments are not just about construction, they shape the country’s lifestyle and identity, creating a new culture of modern living.

Q: In the real estate market, choosing the right audience is crucial. For the apartments you currently have on sale, is your main focus on local buyers, or are you aiming more to attract foreign investors and tourists?

Our main audience has always been local buyers — Azerbaijanis are the soul of our real estate market. But in recent years, we’ve seen something truly inspiring: many of our fellow citizens are returning home. They are selling their properties in London, Istanbul, or Dubai and choosing to invest here, in Baku. To me, that’s more than just a market trend, it’s a sign of trust. It shows that people believe in their country, in the market, and in the quality of what we’re building.

At the same time, international interest has never been stronger. Around 30% of sales in projects like Skylane Residences and Crescent Residences now come from foreign buyers. But these aren’t just investors chasing numbers — they are people who have experienced Baku, felt its rhythm, and formed an emotional connection with the city.

We witnessed this vividly during major international events like Formula 1 and COP29. During those days, Baku truly became the center of attention — the streets, restaurants, and seafront were filled with people and energy. Guests explored Crescent Bay, walked through the city, and were fascinated by how modern architecture and ancient culture coexist in harmony.

Many of them stayed in our properties and later told us, “We came for the race, but we stayed for the city.” Others — investors, architects, and environmental leaders attending COP29 — discovered Baku’s hospitality and forward-looking spirit and began to see the city in a completely new light. Some even decided to buy apartments before leaving. Experiences like these prove that Baku is no longer just a destination; it has become a way of life. The city’s charm, safety, warmth, and culinary culture blend seamlessly with the modern developments we’re creating. And that’s what makes our projects truly special: they don’t just offer homes; they create emotion. We don’t just attract buyers — we attract believers, people who see Baku not merely as a place to live, but as a place to belong.

Q: Throughout your career, has there been a person who left a lasting mark on you — someone who still motivates you, guides you in challenging moments, and shapes your decisions today?

On a global scale, I’d say Elon Musk is a great source of motivation for me. Although he’s sometimes seen as a controversial figure, what inspires me is his ambition and his ability to set very high goals — dreams that most people wouldn’t even dare to think about. It’s a reminder that progress always starts with bold ideas and long-term vision.

I also admire his work ethic — the way he pushes himself, works tirelessly, and stays fully dedicated to what he believes in. My father used to tell me the same thing: no one will work on your behalf, you have to do it yourself. That advice has stayed with me throughout my life.

And finally, integrity and honesty are values I deeply respect. Being open, saying what you truly think, and standing by your principles, these traits make leadership more genuine and effective. I don’t necessarily agree with everything Elon Musk does, but I find his mindset and determination very inspiring.

Q: Knowing about your special interest in exploring, which region in Azerbaijan has fascinated you the most or is at the top of your list to visit?

I’ve traveled across almost all regions of Azerbaijan, and what I enjoy most is driving myself and watching how the scenery gradually changes. Once you leave Baku, everything becomes greener, calmer, and almost untouched. Some areas even remind me of Africa — wide open spaces without power lines or buildings, just pure nature.

Among the regions, Sheki holds a special place for me. Especially the route through Shamakhi and Gabala is one of my favorites — full of mountains, colors, and beautiful views. The city itself feels unique with its greenery, river, and well-preserved architecture.

Of course, Karabakh and Shusha are deeply meaningful to me, both emotionally and symbolically.

When I first visited Aghdam right after the war, seeing the ruins was heartbreaking. But today, witnessing the region’s reconstruction and revival gives me great pride and hope. I still remember the pomegranate trees, a symbol of abundance and renewal — that made that visit unforgettable.

Q: As a final question, what valuable lessons has the experience of fatherhood taught you? How has this experience influenced not only your personal life but also your leadership style, approach to work, and outlook on the future?

Becoming a father brings mixed emotions — happiness, pride, and also a certain sense of fear. You start worrying not for yourself anymore, but for your child’s future and the kind of world they will grow up in. It makes you think longer term — about life, about decisions, and about the future in general.

Fatherhood has definitely changed my perspective at work too. It taught me to focus on the bigger picture, not small day-to-day problems. You start prioritizing what truly matters and thinking beyond immediate goals.

It has also made me more empathetic, especially towards parents, I now better understand the balance and effort it takes to manage both family and work. I deeply admire working mothers and all parents who handle both responsibilities with strength.

It’s quite symbolic that the year I became a father was also the year PASHA Real Estate Group was established. Both journeys began with a sense of purpose, responsibility, and hope for the future.

Becoming a father has made me strive to be a better person — not only for myself, but for my child and for the world they will grow up in. And in many ways, that same feeling applies to the company. It pushes me to build with integrity, to create something meaningful and lasting, something that will stand the test of time and make a positive mark on generations to come.

There is no progress without risk; but it is the strategies that manage risks that set us apart.

NOVEMBER / DECEMBER

Concert: Mabel Matiz

Turkish pop star Mabel Matiz, with unforgettable songs like Gel, “Antidepresan”, and “A Canım”, will perform at Baku Congress Center on November 1 at 20:00.

2

1 November November

Concert: The Music of Hans Zimmer

Experience The Music of Hans Zimmer, featuring the iconic soundtracks of the German film composer known for his innovative works in cinema, at the Heydar Aliyev Palace on November 2 at 19:00.

2

November

Concert: Romantic Italian Tenors

The trio Romantic Italian Tenors — Gianluca Paganelli, Fabio Andreotti, and Mauro De Santis — will perform a repertoire of renowned composers at the Opera Studio on November 2.

8

November

Victory Day

A national holiday commemorating Azerbaijan’s historic triumph in the 2020 Patriotic War and honoring the memory of the martyrs.

9

November

State Flag Day

This day marks the adoption of Azerbaijan’s tricolor flag, which reflects the nation’s identity and values. It stands as a symbol of unity, independence, and national pride.

November

Ballet: Seven Beauties

Azerbaijani composer Gara Garayev’s three-act ballet Seven Beauties will be staged at Heydar Aliyev Palace on November 11 at 19:00.

DECEMBER EVENT CALENDAR

NOVEMBER / DECEMBER

17

Constitution Day

Adopted in 1995, the Constitution of the Republic of Azerbaijan serves as the supreme law of the state, defining its legal and political foundations. This day symbolizes the cornerstone of modern statehood.

November

22 December November

6

12 November December

31

National Revival Day

This day marks the anniversary of the national movement that began in 1988 for freedom and independence, symbolizing the will of the Azerbaijani people and their struggle for liberty.

Concert: Reynmen

Turkish pop star Reynmen, with unforgettable songs like “Ela,” “Leila” will perform at Jolly Joker Baku on November 22 at 20:00.

Concert: EMIN

Renowned Azerbaijani artist EMİN, known for his successful career and powerful performances with hits like “Still”, “Amor”, and “Boomerang", will take the stage with a solo concert at the Heydar Aliyev Palace on December 6.

International Solidarity Day of Azerbaijanis

This day symbolizes the unity and solidarity of Azerbaijanis around the world. It reflects their bond with the homeland and their shared values.

DECEMBER EVENT CALENDAR

Victory Day

One of the most glorious chapters in Azerbaijan’s history

Victory Day symbolizes one of the most glorious chapters in Azerbaijan’s history. In 2020, the 44-day Patriotic War ended in triumph, restoring the territorial integrity of our country and liberating lands that had long remained under occupation. This Victory stands as a shining example of our nation’s unity, the heroism of our army, and the strong political will of our state.

November 8 represents not only a military triumph but also the restoration of historical justice. On this day, we honor the sacred memory of our martyrs and pass on the legacy of national pride and freedom to future generations.

Every year, Victory Day is commemorated by our people with deep respect and immense pride. Shusha, the eternal symbol of Victory, becomes the main venue of this grand celebration. From the early morning, the city’s streets come alive with a military parade, as thousands gather to witness the strength and valor of the Azerbaijani Army.

Throughout the day, schoolchildren perform theatrical plays reflecting the spirit of patriotism, while special exhibition corners are opened at the beloved “Flower Garden.” In the evening, a magnificent concert program takes place in the heart of the city, where residents and guests share the festive atmosphere together.

All these events further strengthen our national pride and affirm Shusha’s eternal role as the capital of Victory.

BUILDING DREAMS, ONE PROPERTY AT

A TIME

PASHA HOSPITALITY

PASHA Hospitality is a leading regional hospitality company that brings together 23 distinctive hotels with over 3,000 rooms across 5 countries. From city landmarks to mountain and seaside resorts, the portfolio reflects a commitment to quality, diversity, and memorable guest experiences.

JW MARRIOTT ABSHERON BAKU

A true icon on the Caspian Sea, JW Marriott Absheron Baku blends refined luxury with Azerbaijani hospitality. Just steps from the Old City and 30 minutes from the airport, the hotel offers 237 sea-view rooms and suites, five distinctive restaurants and bars, and the Absheron Spa & Fitness with panoramic rooftop views. Featuring one of the city’s most impressive ballrooms, Şərq Zalı, it continues to host Baku’s most unforgettable gatherings.

THE ST. REGIS BAKU

THE RITZ-CARLTON BAKU

Opposite the Heydar Aliyev Center, The Ritz-Carlton, Baku features 190 elegant rooms and suites, refined dining at Tribeca and Blind Tiger, a world-class spa, and the city’s largest Presidential Suite. Blending modern luxury with Azerbaijani culture, it stands as a destination of choice for unforgettable stays and events.

The new icon of Baku — an architectural masterpiece where timeless elegance meets unrivaled exclusivity. Opening soon, The St. Regis Baku will redefine the essence of luxury living in the heart of the city.

FOUR SEASONS HOTEL BAKU

Set along the Caspian waterfront in central Baku, Four Seasons blends timeless elegance with breathtaking views of the Old City and the city’s iconic Flame Towers. The hotel offers 171 rooms and suites, refined luxury at Zafferano Restaurant, a penthouse spa, and spacious accommodations that embody the spirit of a city where history meets modernity.

ART TBILISI CITY HOTEL

Art Hotel Tbilisi blends creativity with upscale comfort, offering an immersive stay where every detail feels like a masterpiece. Located in the lively Marjanishvili district — known for its street art, Soviet mosaics, and local wine bars — the hotel reflects the city’s dynamic spirit, where history and modern expression meet.

THE RITZ-CARLTON HOTEL TASHKENT

In Uzbekistan’s capital, The Ritz-Carlton, Tashkent is rising as one of the city’s most anticipated landmarks. Honored with the “Best Mixed-Use Architecture” award at the Asia Pacific Property Awards, the project features a 136-meter signature hotel with serviced apartments and two residential towers, transforming the skyline. At its heart lies a new town square designed by award-winning architectural firm Benoy, offering guests a modern lifestyle infused with the vibrant rhythm of the city.

ONE&ONLY PORTONOVI

MEYSARI HOTEL & SPA

Nestled in the enchanting landscapes of Shamakhi, Meysari Hotel & Spa offers 88 elegant rooms and 23 villas, a fullservice spa, an open-air pool, and dedicated facilities for children. With a versatile hall for up to 500 guests, it is the perfect setting for everything from conferences and team gatherings to romantic destination weddings and grand celebrations.

Set on the Adriatic coast at the entrance of Boka Bay, One&Only Portonovi is Montenegro’s most exclusive seaside retreat. Blending Mediterranean charm with world-class luxury, the resort offers elegant rooms, suites, and villas, the renowned Chenot Espace wellness center, private beaches, and gourmet dining. With spectacular venues for celebrations and events, it is a sanctuary for relaxation and unforgettable moments by the sea.

MANDARIN ORIENTAL BODRUM

Set along the breathtaking Aegean coastline, Mandarin Oriental, Bodrum is a luxurious retreat that fuses refined elegance with Mediterranean charm. The resort offers spacious rooms, suites, and private villas, world-class dining, an award-winning spa, and pristine beaches. Perfect for leisure, celebrations, and exclusive events, it promises an unforgettable escape on Turkey’s turquoise coast.

A Winter Tale at Pik Palace Pik Palace Hotel

This year, Pik Palace entered a new chapter, welcoming guests for the very first time not only in winter but also in summer. The peaks of Shahdag became the most talked-about destination for weddings, engagements, and local evening events. Celebrations held against breathtaking mountain views, nights glowing with lights, and unforgettable gatherings turned Pik Palace into a summer memory to cherish. The season closed with remarkable success.

Now, the mountains are preparing to dress in white. The air grows cooler, and anticipation rises for the most awaited time of year — winter. Because winter is when Pik Palace truly shines.

Ski slopes come alive once more, the open-air heated pool glows against snowy peaks, the spa and wellness sanctuary welcomes guests seeking balance, and the Penthouse offers the most magnificent alpine panoramas — in the last light of autumn and the first sparkle of snow.

FROZEN HEART A WINTER TALE.

Winter also means togetherness, magic, and above all, the New Year. This year, Pik Palace invites you to celebrate with a unique concept — Frozen Heart – A Winter Tale.

On December 31st, the Acacia Ballroom will host a grand New Year’s Eve celebration. The night’s main performer, Azad Shabanov will take the stage, while live music and a DJ afterparty will keep the celebration going until morning. The ballroom will be transformed with festive décor and lighting, while Santa Claus and the Snow Maiden bring joy and entertainment to guests of all ages. The evening will reach its peak with a spectacular fireworks display — lights shimmering above the mountains, sealing memories to last a lifetime.

This winter at Pik Palace promises unforgettable moments — in the magic of the mountains, with a spirit of celebration and togetherness.

Park Chalet Hotel

Warm Mountain Charm withModern Comfort

Located in the heart of Shahdag, Park Chalet Hotel is a cozy and inviting retreat where mountain serenity meets contemporary comfort. With 164 elegant rooms, it offers a home-like atmosphere while delivering the high-quality service guests expect from a mountain getaway.

Delicious moments are enjoyed at Aspen Restaurant, where both local and international dishes are served in a warm and comfortable alpine setting. A relaxing lounge area is also available throughout the day for drinks and light bites.

For those seeking relaxation, the spa, indoor pool, and fitness center provide the perfect balance of refreshment for both body and mind. Families will appreciate the Kids Club, ensuring little ones have fun and stay engaged. Business travelers will also find a peaceful and productive environment at the business center.

Whether you desire a calm escape in nature or a modern mountain holiday, Park Chalet Hotel offers heartfelt hospitality and a cozy atmosphere that make every stay truly memorable.

Park Chalet invites you to welcome the New Year at the peak of Shahdag with our Miracle on the Mountain concept. A specially crafted buffet menu at Aspen Restaurant, live music by Excellent Band, and festive décor enhancing the warm mountain ambiance will set the scene for an unforgettable night.

The highlight of the celebration will be the spectacular fireworks show lighting up the Shahdag sky. Step into the New Year surrounded by the magic of the mountains.

Baku Marriott Hotel Boulevard

A Year to Remember

The year 2025 was a special one for Baku Marriott Hotel Boulevard. The hotel was recognized not only as one of the largest in the Caucasus, but also as a true center of vibrant events, entertainment, and unforgettable memories.

From summer to autumn, our hotel became one of the brightest destinations during the Formula 1 season. Sunset BBQ evenings and live DJ performances created unforgettable moments for both local guests and international visitors. These dynamic nights reflected the cosmopolitan and rhythmic spirit of Baku.

Baku Marriott Hotel Boulevard has always been among the top choices for wedding photographers and couples. With its spacious interiors, abundant natural light, and panoramic views of the Caspian Sea, the hotel has long been the backdrop for cherished moments, making it one of the most sought-after addresses in the city.

The BIOnd Spa continued throughout the year to offer guests balance and relaxation. Each treatment, each fragrance, and each touch embodied comfort, staying true to the hotel’s philosophy of wellbeing.

At the same time, the elegant Tagiyev Ballroom and modern meeting rooms remained the venues of choice for both grand celebrations and business gatherings.

Beyond the Stay

As the year comes to a close, the hotel is preparing to welcome its guests with two unique New Year’s concepts. At Green Restaurant, the theme “Winter Fairytale” will return in a refreshed form. Warm tones, green decorative accents, and a magical festive ambiance will transport guests into a world of wonder. Meanwhile, at Black City Lounge, the “Black Ball” will set the stage for a dazzling night. Sparkling disco balls, silver accents, modern décor, and festive lighting will create a lively, dynamic, yet elegant atmosphere.

From the thrill of Formula 1 evenings to timeless wedding memories, from the serenity of the spa to the enchantment of New Year’s Eve, Baku Marriott Hotel Boulevard made 2025 a year defined by vibrance, celebration, and shared moments.

For the latest activities and exclusive offers, scan the QR code.

WINTER FAIRYTALE

Courtyard by Marriott Baku

A Year Full of Flavor and Energy

The year 2025 was dynamic, colorful, and memorable for Courtyard by Marriott Baku. The hotel strengthened its position as one of the most popular destinations in the city, both for business trips and for leisure stays.

This year brought many highlights to Courtyard. Thematic breakfasts became a true tradition, giving guests the perfect way to start their day with energy and variety. The cozy and comfortable rooms continued to provide that feeling of a “home away from home” for everyone who wanted to experience the rhythm of the city.

One of the biggest transformations took place at Besh Gastropub. Known as the best gastropub in Baku, this year it delighted guests with a new menu that turned dining into a journey. One bite takes you to Baku, the next to the streets of Tokyo… from Asian-inspired gyoza to the national nostalgia of Pip Dolma and the indulgent Chef’s Burger — every dish told its own story.

Courtyard by Marriott Baku also remained one of the most preferred hotels for famous athletes and wellknown public figures.

At the same time, with its modern technology and bright, spacious meeting rooms, the hotel successfully hosted numerous business meetings and presentations throughout the year.

And above all, one thing stayed the same — the warm and welcoming staff. In 2025, the team continued to create the real story of Courtyard by ensuring every guest felt comfortable and valued.

The year will close with a dazzling “Hollywood Glam” celebration at Besh Gastropub. Red carpets, golden accents, and star-inspired décor will turn the venue into a stage of cinematic sparkle. With music, champagne, and unforgettable moments, the night will welcome 2026 in true Hollywood style.

For the latest activities and exclusive offers, scan the QR code.

Sheraton Baku Intourist Hotel

More Than a Stay, It’s an Experience

In 2025, Sheraton Baku Intourist once again offered its guests an unforgettable stay — with its serene spa, modern meeting rooms, cozy rooms and suites, and the distinctive flavors of Abakuz Restaurant. A perfect blend of comfort and style made every visit memorable, whether for business or leisure.

The highlight of the summer was undoubtedly Abakuz Terrace — the city’s new fave spot for engagements and one of the most beloved places for guests and brides-to-be alike. With its panoramic sea views, the terrace became the dream backdrop for proposals, engagement parties, and wedding photoshoots.

This year, Abakuz introduced a new menu, bringing together local inspirations and global flavors in a modern presentation. From fresh seafood and grilled meats to seasonal specialties and gourmet desserts, the new offerings quickly became favorites among both hotel guests and city residents.

The finest local and international flavors with a modern presentation

Abakuz impressed not only with its flavors but also with its creative culinary concepts. Kebab Day turned into one of the most successful traditions, gathering together favorite local tastes and winning the hearts of returning guests. Seasonal and themed set menus such as the “Girls’ Dinner Set” and the “Picnic Set” added variety and fun, transforming Abakuz into more than just a restaurant — it became a destination for unique gastronomic experiences. Another highlight of the year was a series of culinary masterclasses, where guests discovered both local specialties and international recipes in an interactive, flavorful way.

THE NUTCRACKER MIDNIGHT – A SPARKLING CELEBRATION OF 2025

The year will end with magic in the air, as Sheraton Baku Intourist presents “The Nutcracker Midnight” on December 31. With colorful décor, festive touches, and a joyful holiday atmosphere, the concept promises to create a truly memorable New Year’s Eve for every guest.

For the latest activities and exclusive offers, scan the QR code.

New Year Ball Midnight

AT SHERATON INTOURIST BAKU 31 DECEMBER 20:00

The Merchant Baku

Where Style Stays

The year 2025 was a special one for The Merchant Baku. Recognized as one of the city’s most fashionable boutique hotels, this year it welcomed guests not only with comfort but also with a true visual spectacle. Perfectly located in the very heart of the Formula 1 circuit, the hotel became a top favorite during the racing season.

With a history dating back to 1858, the building today blends its rich heritage with modern glamour. Designed in Art Deco and Art Nouveau styles, its interiors, elegant details, and breathtaking views make The Merchant both a luxury and a chic experience. The atmosphere created here has also made it one of the city’s most sought-after spots for fashionable videos and photoshoots.

One of this year’s highlights was the hotel’s stylish bar, Lalo Bar Lounge. Known for its creative cocktails and dishes that became guest favorites, Lalo Bar left a strong mark in 2025. The new breakfast sets — available in Azerbaijani, English, and Vegan options — elevated mornings to a new level.

Another star of the year was the Mezze Set, which quickly became one of the most talked-about culinary hits in the city.

Each of the 63 rooms tells its own story — with refined décor, soft lighting, and luxurious textures — reinforcing The Merchant Baku’s status as the city’s most fashionable hotel.

From runway shows to art discussions, from book clubs to exclusive cocktail evenings, the hotel hosted a wide variety of events that reflected both culture and style.

In 2025, The Merchant Baku once again proved that it is more than just a place to stay — it is where fashion, culture, and hospitality come together in the heart of the city.

THIS NEW YEAR’S EVE, THE LIGHTS SHINE JUST FOR YOU!

Our hotel will transform into a dazzling scene inspired by the Met Gala. With our signature sense of chic and elegance, we’re bringing the energy of high fashion to the night — bold silhouettes, sparkling details, and an atmosphere that makes every guest feel like a star on the red carpet. Inspired by the spirit of haute couture and artistic expression, the celebration will blend sophistication and creativity, making every moment shine with timeless style.

For the latest activities and exclusive offers, scan the QR code.

Let’s Explore the Winter Trends of 2026 Together

We’ve stepped into the new year, and 2026 arrives with its own sense of style. This winter’s spirit lies in subtle details, unexpected contrasts, and statement accessories.

Colors take the lead this season. The bold contrast of burgundy and powder blue defines both everyday outfits and evening looks with striking confidence. Meanwhile, olive and mocha tones bring a warm, earthy softness into winter wardrobes, pairing beautifully with leather textures and cozy silhouettes.

Romantic lace, which had already made its mark on the runways in 2025, continues its presence in 2026, adding elegance to dresses and blouses. Layering is also key this season: satin and lace blouses worn under sweaters bring both comfort and modern refinement to everyday style.

Denim moves beyond the basics, refreshed with tie-up details that add a creative touch. One of the most playful trends of the season — scarf belts tied over trousers — adds personality and effortless chic to even the simplest outfits.

Fringe makes the most dynamic statement of the season — swaying from jackets, boots, and oversized bags, it brings motion to every look. Softly structured big slouchy bags are set to become the everyday favorite, while statement boots give winter outfits a bold finishing touch.

Fashion’s heartbeat, captured in every corner of Merchant Baku

Arts in Art Gallery

Visiting an art gallery is always an inspiring and reflective experience, especially when surrounded by works that speak volumes about culture, nature, and human emotion.

At the Art Gallery Hotel, you can find yourself captivated by the striking beauty of Leyla Aliyeva’s Caucasian Leopard. This artwork not only highlights the majestic creature native to the Caucasus but also symbolizes strength and grace, evoking a deep respect for nature’s wonders.

In another corner, Anar Hüseynzade’s Tale of Absheron tells the story of the Absheron Peninsula, weaving history and culture into a tapestry of colors and forms that transport viewers to a land rich in heritage.

Meanwhile, Irina Eldarova’s Right Direction offers an introspective journey—a call to embrace inner confidence and the quest for the right path, reflecting a universal theme of personal growth.

Sattar Bahlulzada’s masterpieces ground the collection in Azerbaijan’s artistic legacy, blending traditional motifs with contemporary insight, and offering a deeper understanding of the country's evolving artistic identity.

TALE OF ABSHERON, ANAR HUSEYNZADE

CAUCASIAN LEOPARD, LEYLA ALIYEVA

Boutique 19 Hotel Baku

Where History, Art, and Flavors Meet

At the foot of Baku’s UNESCO-listed Old City walls, a historic building has reopened its doors after many years, transforming into one of the city’s most fascinating new destinations. Once serving as offices and shops, this building has now been reborn as Boutique 19 Hotel — where every corner reflects the layered history of Baku while embracing the vibrancy of its present.

Since its opening in September, Boutique 19 has grown rapidly, quickly becoming a favorite for both local and international guests. Its central location in the heart of Icherisheher places visitors just steps away from the city’s cultural treasures and iconic landmarks.

The hotel is not only a place to stay — it is also a center of culture and art. A dedicated exhibition space allows local and international artists to display and sell their works, turning the hotel into a living gallery. Guests can also take part in this process: if you would like to showcase your artwork here, please contact us at marketing@absheronhotelgroup.com

THE CULINARY EXPERIENCES ARE JUST AS MEMORABLE

Sabah Restaurant reflects Azerbaijani hospitality with local breakfasts and a variety of international and national dishes served throughout the day.

Badə Wine Bar combines the elegance of a wine bar with the richness of local cuisine. Here, guests can savor kababs, dolma, and other traditional Azerbaijani specialties.

Damda Pool & Lounge, located on the rooftop, offers panoramic views of Baku. By day, it is a space for relaxation; by night, it transforms into a lively setting for special events under the stars.

With 93 elegantly styled rooms, thoughtful interiors, and a concept that blends art, culture, and gastronomy, Boutique 19 is not just a hotel to stay in — it is a place to create lasting memories.

This year, guests can look forward to yet another unforgettable moment: On New Year’s Eve, Damda Pool & Lounge will host a spectacular celebration under the concept “Under the Stars.” With a refined harmony of blue and gold, starry lights, and a poolside atmosphere, the venue will offer a magical setting for the night. With live music, a curated festive menu, and a special holiday program, the evening will mark an inspiring beginning for both local and international guests.

What is Influencer Marketing?

Imagine this: people no longer believe in ads, they believe in the words of their friends. And today, that is the greatest strength a brand can have — trust. Influencer marketing turns that trust into a bridge between brands and their audience.

While traditional advertising simply showcases a product, influencers present it as part of everyday life. A cup of coffee, a trip with friends, or a quiet moment of comfort at home.

This not only allows brands to connect with their audience more authentically but also positions influencers as trusted advisors when it comes to making choices. They don’t just post — they tell the brand’s story, giving it life and emotional value.

Sabi Orudjeva’s Way:

Calm, Confidence, and Timeless Tones

Q: To get to know you better, let us start with this: which city do you think best reflects your lifestyle?

Honestly, those who know me well are aware that I’m not much of a traveler. Whenever I go somewhere, by the third day I already start missing Baku and want to come back. Maybe that’s why the place where I was born is also where I want to live. Baku is irreplaceable for me — with its energy, rhythm, and people. It’s where I feel truly happy. There are even times when I cancel planned trips because I know I’ll “miss Baku.” In short, for me, the only answer to this question is Baku.

Q: Three things that are always in your travel bag?

The first thing that’s always in my travel bag is my camera — I love capturing moments from my own perspective and keeping memories from every trip. The second essential item is 2–3 different perfumes. Just as I can sense what kind of trip it will be, I also know which scent I’ll want — sometimes it’s dictated by the city’s energy, sometimes by the air itself. And the third must-have is extra outfits. Even if it’s a five-day trip, I pack seven or eight combinations. As a Gemini, I know that by the third day my mood will change — I might feel like wearing all white but end up in black instead. This freedom of choice makes my bag a bit heavier, but it helps me feel comfortable and true to myself.

Q: Do you have a secret for starting your day on a positive note?

Actually, I don’t have a special secret. I simply try to draw inspiration from what I see and hear around me and bring it to life. I’m both a realist and a bit of a dreamer. I see each new day as a blank page and tell myself, “Today will be a good day — I’ll hear good news.” Interestingly, when I truly believe it, that’s usually how it turns out.

But if I were to share a small secret to waking up positively, it would be this: I have to wake up on my own — not to a call or a message. When that happens, I start the day in a completely different way — sometimes a bit later, but definitely much happier.

Q: Which song or artist has been on repeat in your playlist lately?

I find it difficult to pick just one song, as it often depends on my mood. I used to listen mostly to Turkish and Russian songs, and retro music didn’t appeal to me much. But now, retro songs have an incredibly calming effect — I even love their remixes.

Some of my favorites are Shovkat Alakbarova’s “Söz olmasaydı,” Elmira Rahimova’s “Intizar,” and Sara Gadimova’s performances. At the same time, Dua Lipa’s “Training Season” is currently at the top of my playlist.

Q: What do you think are this year’s “musthave” accessories?

For me, this year’s must-have accessories are ties — I’ve even emphasized this in my own brand. Choosing ties in the same tone as the shirt makes the look both simple and elegant. The timeless classics, of course, are sunglasses and gold details. I’m not afraid to mix gold and silver either — sometimes that contrast makes the look more interesting. Hats can also complete an entire outfit with just one touch. And of course, bags — they never go out of style.

Each day’s a blank page, I fill it with good energy.

Q: Which of the 2025 fashion colors do you love most and use in your daily style?

For the past year and a half, I’ve been most drawn to coffee tones — warm, refined, and effortlessly comforting. I love wearing total beige or brown outfits. The combination of brown and blue feels like perfect harmony to me. Since black and white can sometimes feel too standard, I often prefer shades of grey instead.

One of this year’s trend colors, plum, is an absolute favorite — I use this tone frequently in my own brand as well. When I’m in a good mood, I love wearing white — it looks neat and suits me well. And, of course, milk white tones remain my timeless classic.

Q: What simple yet effective beauty tip would you recommend to everyone?

My simplest but most effective beauty advice is to act according to your age. Every stage of life has its own advantages and needs. I don’t think interventions at 20–22 are very appropriate, but after 30, small procedures to maintain skin freshness are both normal and effective. Another important rule for women: never sleep with makeup on. It might sound simple, but it dulls the skin tone, takes away its glow, and can even cause breakouts. Every evening, I make sure to cleanse my face, remove makeup, and moisturize. When it comes to cosmetic procedures, everyone has their own approach. I believe the most important thing is to maintain balance — keeping everything as natural as possible is the real key to beauty.

Q: What book, film, or music has recently inspired you?

Recently, the book that inspired me most was Ikigai. There’s a Japanese saying that everyone should have their own ikigai — a purpose that gives meaning to life. When a person discovers it, they become more peaceful and balanced. Some people spend years searching for it but never find it. I find it fascinating that the Japanese associate their longevity with this philosophy.

As for films, I really enjoy the detective genre. In both life and cinema, justice is the most important concept for me. No matter what happens, I believe in the justice of the universe.

Maybe that’s why, as a child, I wanted to become a lawyer. Sometimes I think my curiosity and desire to analyze everything come from that same belief — that nothing in life truly stays hidden. When it comes to music, it depends entirely on my mood. Sometimes I prefer calm and thoughtful tunes, and other times something rhythmic and energetic. For me, music is simply the sound of the moment.

Q: What do you pay the most attention to for keeping your skin healthy — products, nutrition, or sleep?

I don’t really pay much attention to nutrition or sleep — I have to admit that. But I do want to change that. I’m quite neutral in the mornings, but at night… it’s the complete opposite — that’s when my creative energy bursts! I grab my notebook, write down my thoughts, and note every new outfit idea that comes to mind so I don’t forget it by morning. Sometimes I think, “If my skin looks like this now, how great would it be if I actually ate properly?” Plus, I must confess — I don’t like drinking water. That’s probably my biggest “beauty sin.” But I pay a lot of attention to skincare products. My skin is sensitive, and since I receive PR boxes for work, I try and share only what truly suits my skin. I genuinely value my skin and take care of it. And I have just one request — if anyone has figured out how to stay motivated about water and sleep, please teach me too!

Q: Which restaurant or café within our group would you recommend everyone to experience at least once?

It’s truly hard to choose among the restaurants within your group — each has its own aura and personality. At Lalo Bar Lounge, I absolutely adore the desserts and set menus; the atmosphere there is so calming that you just want to sit back and enjoy the moment. At Black City Lounge, my favorite thing is definitely the snacks — they’re delicious and pair perfectly with the drinks. And as for Abakuz Restaurant — that view is simply unforgettable. Sitting by the sea, surrounded by the scent of dishes being prepared in the open kitchen and the freshness of their salads — it’s the kind of experience that brings both pleasure and peace.

Live the Mediterranean dream.

The Address of Refined Living in the Adriatic Portonovi, Montenegro

Portonovi continues to strengthen its position as one of Europe’s most exclusive destinations for living and leisure. Nestled in the heart of Boka Bay, this remarkable resort blends the charm of the Mediterranean with world-class comfort, offering a unique lifestyle for both guests and permanent residents.

Portonovi is not merely a real estate project — it is a philosophy of life. The resort presents 218 different residences for sale and rent, ranging from cozy studios to spacious four-bedroom apartments and breathtaking villas. Each is distinguished by fine architecture, functionality, and interiors that emphasize natural light.

Among its most prestigious addresses are the Sky Villas, two-level coastal penthouses that have become a symbol of Riviera living. With private infinity pools, expansive terraces, and stunning views of the bay, these homes open onto an unforgettable panorama of Boka Bay. Meanwhile, the Marina Apartments bring residents to the heart of Portonovi’s vibrant social scene, surrounded by restaurants, bars, and boutiques that reflect the rhythm of modern life.

For those seeking a more serene atmosphere, the Village Residences offer a true sanctuary. Inspired by Mediterranean and Montenegrin architecture, these homes are enveloped by greenery and floral landscapes.

With gardens, private yards, and generous outdoor spaces, they create a seamless harmony between nature and relaxation.

At the peak of exclusivity are the One&Only Private Homes — Montenegro’s first branded residences. Limited to just 10 villas, these homes provide unmatched privacy and privilege with private pools, gardens, and direct access to the sea.

One of the defining elements that places Portonovi on the global map is being home to Europe’s first One&Only resort. Setting new standards of luxury and service in the region, it is complemented by the award-winning Portonovi Marina, a 238-berth haven and one of the Adriatic’s premier destinations for superyachts.

The resort’s proximity to three international airports makes Portonovi unique not only in terms of aesthetics and comfort, but also in accessibility. This combination makes it the ideal address both for short-term getaways and long-term living.

In 2025, Portonovi is recognized not only as a luxurious residential destination, but also as a vibrant community. Here, architecture, nature, and social life merge seamlessly each day. Whether it’s the panoramic views from the Sky Villas, the lively rhythm of the Marina Apartments, or the private tranquility of the One&Only Homes, everyone can find their own Portonovi.

Allium Bodrum Resort & Spa

A Summer to Remember

This year, Allium once again welcomed its guests to a season filled with warmth, beauty, and unforgettable moments.

From May until October 19, our resort became a place where the Aegean sun met the serenity of our gardens, and every sunset felt like a special performance.

During these months, we celebrated more than 65 birthdays, witnessed 143 sunsets, and created countless memories.

Our pool turned into the perfect summer escape against the backdrop of Bodrum’s stunning views, Cliff Restaurant & Bar came alive with flavors, laughter, and vibrant evenings that lasted long into the night.

Beyond dining and relaxation, our spa became one of the most cherished places of the season, a sanctuary where guests cared for themselves, embraced wellness, and discovered the art of slowing down.

Allium has never been just a hotel, it is a story written with every guest, every smile, and every memory. As the year comes to a close, we extend our deepest gratitude to everyone who was part of this season with us.

Thank you for being part of it!

See you next year!

Shusha Hotel & Conference Center

A modern touch in the heart of history

A Memorable Year at Shusha Hotel

In 2025, Shusha Hotel was enriched with culture and unforgettable moments. Surrounded by historic fortress walls, mountain slopes, and centuries of heritage, our hotel became the stage for many remarkable events throughout the year.

CANDLELIGHT CONCERT ARRIVES IN SHUSHA

For the first time in 2025, the world-renowned Candlelight concert series came to Shusha. Hosted at Shusha Hotel and dedicated to the great composer Uzeyir Hajibeyli, the event brought classical music to the cultural heart of Karabakh. Guests experienced an unforgettable evening where harmony and history came together.

IFTAR TENTS ESTABLISHED IN SHUSHA FOR THE FIRST TIME

During the holy month of Ramadan, iftar tents were set up in Shusha for the first time. Organized with the support of the “Nargis” Foundation and hosted at Shusha Hotel, this initiative brought local residents together. Sharing the breaking of the fast turned these gatherings into a symbol of unity, compassion, and spiritual renewal.

THE “KHARIBULBUL” MUSIC FESTIVAL

Also in 2025, the “Kharibulbul” Music Festival once again celebrated Shusha’s symbolic flower and its rich cultural heritage. Organized by the Heydar Aliyev Foundation, the festival filled the city—from Jidir Plain to the historic streets—with music, national pride, and joy.

THE SHUSHA GLOBAL MEDIA FORUM

Shusha Hotel also hosted the 3rd Shusha Global Media Forum. Officials, media experts, and scholars from around the world gathered to discuss the future of global media. Panels and discussions on digital transformation and the evolution of journalism further strengthened Shusha’s position as an international center of culture and intellect.

With 154 elegantly designed rooms, Cıdır Restaurant presenting the finest local cuisine, Şərbət Bar & Lounge offering a warm and inviting atmosphere, and Bulaq Spa & Wellness Center providing complete relaxation, Shusha Hotel is more than just a place to stay.

It is an experience where history, culture, and modern comfort come together in harmony, leaving lasting impressions for every guest.

Shusha City, Karabakh

History is not merely remembered here, it breathes again

Shusha is one of the most important cities of Karabakh.

Founded in the 18th century by Panahali Khan, it served as the capital of the Karabakh Khanate for many years. Surrounded by fortress walls, Shusha was known both as a military- strategic and cultural center. Music gatherings and poetry evenings were held here, and some of the brightest figures of Azerbaijani culture emerged from this city.

Today, the first landmark visitors encounter in Shusha is its ancient fortress walls. From the fortress, breathtaking views of the city and surrounding mountains unfold. Along the streets, visitors will find house-museums dedicated to notable figures of Azerbaijani literature and music.

Among them, Natavan’s residence, the home-museum of the famous singer Bulbul, and the birthplace of Uzeyir Hajibeyli attract special attention.

One of the finest examples of the city’s religious architecture is the Goyhar Agha mosques. As their minarets rise, they continue to preserve the history and spirit of Shusha.

For nature lovers, Jidir Plain is the most famous spot. From here, panoramic views of the Karabakh mountains open up. For centuries, this plain hosted horse races and music gatherings, and today it remains one of the most visited destinations.

Shusha is remembered not only for its historical monuments but also for its pure air and natural beauty. Here, visitors can both discover Azerbaijani culture and relax amid the mountain landscapes.

Yasəmən Hotel & Restaurant

This year at Yasəmən Hotel & Restaurant was truly bright and full of unforgettable moments. We welcomed and bid farewell to many guests, shared Chef Ayten’s delicious recipes with you, and created heartfelt memories in our cozy hotel.

Our warm, family-style atmosphere has been the heart of every gathering. We look forward to seeing you again next year in our home in Karabakh.

Your home in Shusha is waiting for you!

Small Touches, Big Memories

It’s often the simplest gestures that leave the deepest impression — a kind word, a thoughtful note, a surprise that wasn’t expected. Time after time, our guests remind us that true hospitality lives in these quiet, personal moments. Below, we’ve shared some of their words — little memories that meant the most.

From Astana

Super cool hotel!!! I love it! Breakfast chic staff Top Amin and Rashad are handsome and very responsive. From the reception and every corner of the hotel is imbued with love and care.

Great Choice

Great location. Very nice hotel, very comfortable bed and nice linen. Good breakfast with lots of choice and friendly staff. Very pleased with our choice.

Satisfied

We were truly impressed with the professionalism of your staff, the comfort of the rooms, and the high-quality services offered to our guests. Your team’s attention to detail and dedication greatly contributed to the overall success of our programs.

Friendly Season

The hotel, as part of the holiday, called-Baku.At the end of September ,early October had the chance to stay at the Courtyard Marriot Baku Hotel. Without exaggeration, I can say that the people who work at this hotel understand what hospitality is better than most. From the first to the last minute at the hotel it feels like you are welcome.

Fantastic

Every time I return to the Marriott Boulevard Hotel in Baku, I’m reminded why it remains my number one place to stay. The hotel itself is beautiful and well appointed, but what truly sets it apart is the incredible staff who make every visit unforgettable.

Great Service Makes the Difference

Stayed at the Sheraton Baku for the Formula 1 Grand Prix and it was excellent! The hotel is walking distance to the track (Gate E) and to many other areas of interest. The view from our balcony was unbeatable and we could see the Caspian Sea and the skyline - it was just as breathtaking as views we saw at higher points in the city!

A modern touch in the heart of history

MESSAGE FOR SANTA

Got a wish? Drop it in Santa’s mailbox, he is reading every letter!

New Year Superstitions

One of the most beautiful parts of New Year’s Eve is the sense of new hopes and fresh beginnings. Across the world, people welcome the year with unique traditions and superstitions — from wishes made at midnight to symbols of luck, prosperity, and happiness.

Each ritual reflects the timeless desire to step into the New Year with joy, abundance, and good fortune.

Eating 12 grapes at midnight – believed to bring good luck for each month of the year.

Wearing red – attracts love and happiness.

Breaking a pomegranate – symbolizes abundance and prosperity.

Finding a four-leaf clover –believed to bring luck and happiness in the New Year. 4 5 6 7 8

The first person to enter the house in the New Year being “lucky” – believed to bring good fortune for the whole year.

Keeping the wallet full – ensures a prosperous year.

Making a wish on New Year’s Eve – believed to make dreams come true.

Lighting a candle – brings light and warmth into the home.

AST ISHST

The Univ se Wh p s: 's t e to unwrap the gift wr your stars.

Luxurious and radiant – Cartier Juste un Clou ring

CANCER

Chic emotional comfort - Hermès Kelly 28 Clémence Vert Moyen

GEMINI

Sign of dynamism and sociability - Bvlgari Serpenti Watch

Comfort and pleasure seeker – Hermès leather belt

TAURUS

VIRGO

Minimalist and practical – Prada card holder

Sign of energy and movement - Cartier Santos Watch ARIES

TA l le New Year tre@ f you the who sh e b ide you.

Strength and passion

- Maison Francis Kurkdjian Baccarat Rouge 540 SCORPIO

PISCES

Artistic and romantic –Van Cleef & Arpels charm bracelet

LIBRA

Balanced and aesthetic – Bvlgari Serpenti Viper Bracelet

AQUARIUS

Sign of a free spirit and creativity

- Hermès Silk Scarf

Ambitious and disciplined –Burberry trench coat

SAGITTARIUS

Sign of freedom and adventureChristian Louboutin So Kate Pumps

The rhythm of our hotels

Staylist: The Sound of the Season

THE MERCHANT BAKU

MICHAEL BUBLÉ

It's Beginning To Look A Lot Like Christmas

BAKU MARRIOTT BOULEVARD

MARIAH CAREY

All I Want for Christmas Is You

COURTYARD BY MARRIOTT

BRENDA LEE

Rockin’ A round the Christmas Tree

ART GALLERY BOUTIQUE HOTEL

New Year Essentials Kit

Starting the New Year is not just about changing the calendar, but also about embracing self-care, motivation, and little moments of joy. Every detail in this kit surrounds you with both comfort and inspiration:

SOFT BLANKET OR SCARF

Your best companion on winter evenings, keeping you warm and cozy in a safe corner

SCENTED CANDLE OR AROMA DIFFUSER

Bringing peace, inspiration, and positive energy to every corner of your home, becoming a symbol of new beginnings.

SPECIALLY DESIGNED MUG

Turning a cup of hot cocoa, tea, or coffee into not just a taste, but an aesthetic ritual.

POLAROID CAMERA OR PHOTO CARDS

Instantly capturing and preserving the most beautiful memories of 2026.

PUZZLE OR BOARD GAME

Making evenings with family and friends more entertaining and unforgettable.

MOTIVATIONAL QUOTE CARD

Guiding you toward new goals every morning and setting the tone for a positive day.

MINI PLANNER OR “GOAL TRACKER” NOTEBOOK

Helping you write down your goals and follow them step by step, turning them from wishes into reality.

“WISH JAR” OR “DREAM BANK”

A place to collect all your hopes, dreams, and intentions for 2026, creating little miracles to look back on at the end of the year.

The essentials: good company, great music, and a touch of magic.

Sant�’s Bak� Ques�!

Santa lost his gifts across Baku — from the Boulevard to the peaks of Shahdag!

Roll the dice (real or virtual) to travel through

dodge desert traps, and collect presents hidden in the city.

The first player to reach Shusha with all gifts wins Christmas!

Let's talk about Tourism Statistics in Azerbaijan during 2025

The year 2025 has been a vibrant and dynamic one for Azerbaijani tourism. From the very first months, our country once again proved to the world that it is not only a land of nature and history, but also a true crossroads of cultures.

The flow of travelers kept growing.

According to official statistics, the number of visitors to Azerbaijan continued to rise compared to 2024. This shows that our country is steadily leaving behind the post-pandemic recovery phase and emerging as a regional tourism hub.

Azerbaijan steps onto the world stage.

This year, our nation showcased its culture and tourism potential at leading global fairs such as the Arabian Travel Market 2025, TITF 2025, and other international events. The “Terra Madre” gastronomy festival, held in UNESCO heritage city Sheki, highlighted Azerbaijan’s rich cuisine and traditions to a global audience.

Towards new markets.

Within the strategy presented by the Azerbaijan Tourism Board, Saudi Arabia, the UAE, China, and European countries have become priority markets. This means not only new visitors, but also long-term economic benefits.

Numbers

tell

their own story.

Data from the national tourism database shows that travelers’ interests are diversifying: beyond business or cultural visits, nature, wellness, and gastronomy tourism are rapidly on the rise.

Source: tourismboard.az

Credits

ART DIRECTOR

NARMIN HANIFAYEVA

AUTHORS

FIDAN MEHDIYEVA, NURAY DADASHOVA, NARMIN NAJAFOVA

GRAPHIC DESIGNERS

FATIMA MURADBAYLI, MALEYKA KHOJANAZAROVA, FATIMA ALIYEVA

PHOTOGRAPHERS

ANAR GURBANOV, ANTON SMAGIN, ALEXEY KUTELEV, FATIMA MURADBAYLI, TEYMUR MAMMADOV, JOE CHUA AGDEPPA, TATO PANAHI

PHOTO RESOURCES

IMAGE COURTESY OF SHUTTERSTOCK

IMAGE COURTESY OF ENVATO

IMAGE COURTESY OF PEXELS