CONTENTS
2017 Vol. 264
www.kfoodstory.com
Which K-Foods Have Captivated the Hearts of Muslims? American Buyers Fall in Love with K-Food at a
High-Quality Korean Mushrooms
K-Food Fair in NY
Top Management of Chinese Convenience Stores Give K-Food Two Thumbs Up
October 2017
Exciting to Your Taste Buds,
Enoki Mushrooms
Exciting Kimchi
October 06
THEME Safe, Halal-certified Korean food products are in the spotlight in the Islamic world. The Korean government will host the 2017 KFood Fair in Dubai in an effort to promote Korean food products and culinary culture in the region.
12
SPECIAL I The 2017 K-Food Fair in New York ended in great success. A reporter of Korea Agrafood went to the fair to take a field sketch and interview American buyers.
18
SPECIAL II
26
in Chinese
Korean food products fly off the shelves in Chinese convenience stores. Korea Agrafood met managing directors of Chinese convenience store chains to hear their opinions on what is behind this popularity.
King Oyster Mushrooms
COVER
Taste Once, Enjoy Forever, Korean Instant Coffee
Fresh Food
Oyster Mushrooms
Noodles Made with Onion & Garlic Vol. 264
Golden yellow color, Yuja tea Mini-sized Kimchi Miyeok-guk bell pepper, Raon New Year’sJangajji Dish, Tteokguk
34
30
22
in Japanese
Korea Mushroom Council is a mushroom exporter accredited by the Korean government. The company exports various kinds of mushrooms to overseas markets under its own brand, “K-MUSH”.
Photo by Park Jong-hee of JH Photography
Korea produces a variety of flavorful and fragrant mushrooms. Most of them are cultivated in large-scale modernized production facilities. Thanks to their high quality, Korean mushrooms are actively exported to foreign markets such as the US, Europe, and Southeast Asia.
MUSHROOMS
Processed Food
26
KIMCHI
in Chinese
Traditional Flavor in a Modern Package, Exciting Kimchi
30
NOODLES
in Chinese
Functional Noodles Made with Onion and Garlic
34
PICKLED VEGETABLES in Chinese
Jangajji stands for Korean traditional pickled vegetables. BUKHA ASQE has customized jangajji to the tastes of foreigners.