CONTENTS
July
2017 Vol. 261
www.kfoodstory.com
July 2017
Korean Instant Noodles Are a Hit Overseas Korean Varieties First 2017 K-Food Fair to Be Held in Tok yo Singaporean Buyers Set a High Value on Korean Vegan Foods
of Succulent Plant, Kalanchoe
08
THEME
in Japanese
MAFRA and aT will host a series of K-Food Fair events this year. Its first venue is Tokyo, the capital of Japan. The 2017 K-Food Fair in Tokyo will be held on July 26 and 27.
14
SPECIAL I Korean ramyeon is earning fans among foreign consumers as can be seen in numerous reviews of Korean products on Instagram, YouTube, and other social networks. Why is Korean ramyeon gaining popularity overseas?
Buldakbokkeum-myeon (stir-fried noodles with spicy chicken) 20
SPECIAL II
24
in Chinese
Korean agriproducts knock on the doors of the vegetarian market in Singapore.
32
36
COVER
Korean Yuja Tea Supplied to Starbucks Coffee China
Fresh Food 24
SEEDLESS WATERMELON
Processed Food 32
YUJA TEA
in Chinese
Korea Natural Food, a Korean yuja (citron) tea exporter, recently received the spotlight when it signed a contract with Starbucks Coffee China.
in Japanese
Seedless watermelon is convenient to eat. It has a thin rind and is very sweet with an average sugar content of 13°Bx. Photo by Park Jong-hee of JH Photography
Korean BananaFlavored Milk Products Popular with Foreigners 1yellow Korea Agrafood Golden color, Yuja tea Mini-sizedSausages Seedless Watermelon bell pepper, Raon New Year’s Samgyetang Dish, Tteokguk
Vol. 261
Korean ramyeon is popular around the world. The hottest product these days is Buldakbokkeum-myeon. Made with a special spicy sauce and featuring a hot chicken flavor, it has captivated many foreigners with its extraordinary spiciness.
Flower 28
SUCCULENT PLANT in Japanese
A new Korean variety of kalanchoe, a succulent plant, dives into the Japanese market.
36
SAUSAGES
in Chinese
Peace Village’s handmade sausages contain no artificial colors or preservatives. They are made with pork from pigs raised on the company’s farms without any antibiotics.