CONTENTS
May
2017 Vol. 259
www.kfoodstory.com May 2017
Colorful, Organic, &
08
in Chinese
A growing number of the Chinese are interested in Korean food products thanks to their high quality. Taking note of this trend, Korean government has published a kimchi recipe book and are going to participate in SIAL CHINA 2017 and promote Korean ginseng products that are registered as common foodstuff.
Functional Rice K-Foods Knocking
18
SIAL CHINA 2017 Is Coming! Korean Fresh Produce Comes into the Spotlight at 12th IPPC
SPECIAL
26
34
COVER Fresh Food
Sweet and Wholesome Korean Aloe Beverages
30 22
Vol. 259
FUNCTIONAL RICE Rice sporting yellow, red, green, and other colors has entered the global market.
Mixed grains and brown rice are highly nutritious but less delicious than white rice due to poor texture. Babijoa has succeeded in developing functional rice that takes the advantages of white rice, brown rice and mixed grains.
Processed Food 26
PROCESSED MILK in Chinese
Seoul F&B’s flavored and processed milk products have earned the hearts of many Chinese and Thai consumers.
BABY SNACK
in Chinese
The slogan of Korean baby snack company J:ON is “healthy snacks for babies.” It reflects the company’s focus on making healthy snacks with consideration of babies’ health.
in Chinese
Photo by Park Jong-hee of JH Photography
Golden Cheonggukjang yellow color, Rice Yuja Cracker tea Mini-sized Cup Coffee bell&pepper, Fresh Milk Raon New Year’s Mushrooms Dish, Tteokguk
30
The 12th Commission on Phytosanitary Measures of the International Plant Protection Convention (IPPC) was held in Korea and ended with great success. Korea Agrafood interviewed IPPC officials to hear their opinions of Korean fresh food.
on the Door of China:
A Trendy Producer of High-Quality Dairy
THEME
34
CHEONGGUKJANG RICE SNACK in Chinese Foreigners who are not used to fast-fermented bean paste (cheonggukjang) are repulsed by its strong smell. Inkun Food has been able to resolve this problem using a unique method and is now producing cheonggukjang rice snacks.