UXCASESTUDY:Ar tapp TheAr tappi sdesi gnedt opr ovi deknowl edge aboutar t ,i t shi st or y ,t hemostf amousar t i st ,and t hei rwor ks.Mor eover ,t heapphel psuser sf i nd museums,event s,andexhi bi t i onsbasedont hei r l ocat i onsandpr ef er ences.Theappl i cat i oni s dedi cat edt oal lusergr oups. Myr ol e:UX/ UIDesi gn
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Under st andi ngt heuser
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PROTOTYPE
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Reaser chquest i ons:
Myr esear chi sbasedondat af oundont hei nt er net andi nt er vi ewspr oceedbymysel f .Thi sl eadmet o det er mi nat emyt womai nuser sgr oupast our i stand aest het es.Pr ovi dedi nf or mat i onshel pedmet o under st andt hei rpr obl emsandf r ust r at i ons. Tr yi ngt ol ear nsomet hi ngaboutar tcanbehar d wi t houtanyknowl edgebackgr oundt hat ’ swhyi t coul dbehel pf ult ohaveal lbasi ci nf or mat i onabout st yl es,t i mef r ameandar t i stor gani sedi nonepl ace.I t wi l lmakei teasyt ol ear nandexpl or ear t i st i cwor l d. Resear chgoal s: Tr yi ngt ounder st andhow peopl esear chf orpl acest o vi si t ,whatki ndofi nt er act i onwi t ht heappmakes t hem expl or emor eaboutar t ,how mucht i met heycan spendonusi ngt heapp,whatmakesi teasi ert o under st andar tf ort hem.
· How of t endoyouvi si tmuseums/ gal l er i es? · How doyousear chf orpl acest ovi si t ? · How doyoubuyt i cket s? · How l ongi tt akesyout oschedul eavi si t ? · How r esear chpr ocessmakeyouf eel ? · Ar eyouanar tpassi onat e? · How of t endoyout r avel ? · Canyour at eyourknowl edgeofar tf r om 1 1 0? · Woul dyoul i ket ol ear nmor e? · How mucht i medur i ngt hedaycoul dyouspend _. onr eadi ngaboutar t ? · Doyoupl ayanyqui zzesgamesonl i ne? · Whatdoyout hi nkaboutt hem qui zzes?
Pai npoi nt s Under st andi ngar t
Ar tpr omot i on
Nounder st andi ngofar t cancauser esent ment anddi si nt er estt owar dsi t .
Lackofknowl edgeabout cur r entevent s,exhi bi t i ons andpl aceswher ewor ks ofar tar el ocat ed
Longr esear ch
Language
Resear chcant akesal ong Pr ovi di ngadescr i pt i on t i meespeci al l ywhen ofar tonl yi none peopl edon' tknow wher e l anguagecanmakei t t ost ar tandt hi scanr esul t di f f i cul tt ounder st and i nwast edt i meand f orf or ei gnvi si t or s f r ust r at i on
Pr obl em st at ement : Annai sabusywoman whoneedst o f i ndt i mef orher sel fandbesur r ounded byar tbecausei t ’ sherl i f eget away andpassi on.
Pr obl em st at ement : Maxi sayoungst udentwhoneedst o f i ndqui cki nf oaboutpl aceswor t h vi si t i ngbecausehedoesn’ twantt o wast et i meonr esear ch.
Userj our neymap Goal :Lear nmor eaboutar t , keepupt odat ewi t hcul t ur e Per sona:AnnaJones
Userj our neymap Goal :Spendaqual i t yt i me expl or i ngar twhi l eonhol i day Per sona:MaxKuni s
I NFORMATI ON ARCHI TECTURE
Di gi t alwi r ef r ames
Wi r ef r amessket ches
Thef i r stusabi l i t yst udyl etmepr epar eabasi cdesi gnoft he app,compat i bl esi zeoft ext ,col or s,f ont s,andi magest ocr eat e aconsi st entandeasyappt onavi gat e.If ocusedonsel ect i ng col orschemeandpoi nt i ngoutessent i alact i onbut t onssoi t ’ l l beeasyt ounder st andhow t omovear oundt heapp.The secondst udypoi nt edmor especi f i car easi nt hepr oj ectt hat wer ef oundpr obl emat i cf orsomeuser s.
Themai npaget hat wel comesuser saf t er r egi st r at i onconsi st sof t r endi ngar t i st s, ar t wor ks,andahi st or y sect i onbasedonuser pr ef er ences.
User scaneasi l ygot o t hechosencat egor yby cl i cki ngt heact i on but t on.Tomaket he navi gat i oncl earact i on but t onshavedi st i nct i ve col or s.
Bycl i cki ngononeoft he pi ct ur esusercanchoose anar t i cl et or ead.By cl i cki ngont hehear ti con t hear t i cl ewi l lbeadded t ot hef avor i t essect i on whi chl et suser seasi l y f i ndi tl at er .
Theuseofi magesof var i oussi zeswas desi gnedsot hatuser s coul dseear t i cl es hi ghl i ght edbyt hei r pr ef er encesasmost i mpor t antont hepage.
Qui z i sani deai nt endedt of ami l i ar i ze user swi t har tt hr oughi nt er act i ve pl ay .Bysi mpl yt r yi ngt or ecogni ze ar t wor k,ar t i st ,st yl eorhi st or y per i odpeopl ememor i zet he essent i ali nf or mat i onst hathel ps t hem under st andar tbet t er . Zdzi sł aw Beksi ński ,Peł zaj ącaśmi er ć,l at a70.XXw.
Af t erusabi l i t yst udi es
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Bef or eusabi l i t y Usabi l i t yst udi esshowed t hatpeopl eneed di scountopt i ons. Ial sodeci dedt ochange t hel ayoutoft hepaget o separ at eal lsect i onsand emphasi zedt he“ r evi ew andpay”but t ont ost and outmor e.
Accessi bi l i t yconsi der at i ons:
Adj ust abl esi zeoft extandl anguagei nopt i ons · _. menu. Theuseofi consi nst eadoft extt ohel p · _. . navi gat ebet t er . Theuseofi magesofvar i oussi zest hat · _. . r epr esentt he mai nt opi coft hear t i cl e.
Thankyouf ort aki ngt het i met or evi ew mydesi gn! Pl easef eelf r eet ocont actme. Emai l :agat ar ybi ckaa@gmai l . com