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Volume 30 Issue 28

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August 1, 2025

GREATER HOUSTON EDITION

AframNews.com

Vol.30, Issue 28

FREE

African-American News&Issues

“Addressing Current & Historical Realities Affecting Our Community”

YOUR FAVORITE BRANDS

By: Fred Smith

STEALING ELECTIONS By: Roy Douglas Malonson

In the thick of a sweltering Texas summer, while many residents were focused on flood relief and rising bills, Governor Greg Abbott quietly changed the rules of the game. Without much warning, he added redistricting to a special legislative session that had nothing to do with voting rights and everything to do with disaster relief. But behind closed doors, a much larger political storm was brewing. Texas Republicans, encouraged by former President Donald Trump, are attempting something bold—and many say, dangerous. They’re pushing for a mid-decade redrawing of the state’s congressional map, just four years after the last one. Redistricting

is traditionally done once every ten years after the national census. But this time, Republicans aren’t waiting. Why? Because they see the numbers slipping away, and they’re scrambling to lock in power before the 2026 midterms. This isn’t some bureaucratic reshuffling of lines. It’s a high-stakes power play that could reshape the political landscape for years to come. And for communities of color across Texas, the impact could be devastating. At the center of it all is a tactic called gerrymandering—a term many voters are becoming all too familiar with. Elections on pg. 3

It’s time we had an honest conversation. A lot of the brands we obsess over—whether it’s that luxury handbag we saved up for, the sneakers we waited in line to grab, or the beauty products filling up our bathroom shelves—don’t actually care about us. They love our culture, but they don’t love us. And deep down, we know it. They borrow our slang, our music, our style— turn it into profit—and stay silent when it really counts. We’ve seen it time and time again: brands that conveniently remember we exist during Black History Month or when a PR crisis hits, but go right back to ignoring us the rest of the year. Still, we keep showing up for them. We promote them, we wear them like badges of honor, and we help build their empires… while our own remain underfunded and overlooked. Why do we do it? Part of it is history. For many of us, these brands symbolize success. We weren’t always allowed access to them, so now that we can afford them, it feels like we’ve made it. But if “making it” means giving our dollars to companies that wouldn’t hire us, represent us, or speak up for us, maybe it’s time to redefine what success looks like. We need to start asking harder questions. Who owns this brand? Who do they support politically? Do they invest in our communities? Do they even acknowledge us unless it benefits their bottom line? Change doesn’t come easy, but it starts with shifting our mindset. We don’t have to beg for a seat at their table—we can build our own. And we already are. There are Black-owned fashion lines, tech startups, beauty brands, and food businesses that deserve our attention—not just for the culture, but because they offer real quality and care. The truth is, our buying power is estimated at $1.8 trillion. That’s not small change. That’s enough to shape the market—if we use it wisely. So next time you pull out your wallet, ask yourself: is this brand loving me back, or just loving my money? It’s not just about what we wear. It’s about AA what we’re worth.


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