BRANDBOOK
WHO IS A FISH NAMED FRED?
“Be proud, stand out!”
Founded in 2011 by Rob Schalker and Martin van den Nouwland, A fsh named Fred is a brand that brings joy and vibrancy to the world. We specialize in unique men’s clothing and accessories featuring bold designs, bright colors, and unconventional textures.
Our products are perfect for individuals who seek self-expression and want to stand out from the crowd. Whether you need a new shirt, trousers, or a distinctive accessory, A fsh named Fred caters to every style-conscious man.
Add fun and personality to your wardrobe with our refreshing take on men’s fashion.
A fsh named Fred is on a mission to make the world a happier and more colourful place!
THE PRODUCT
A fsh named Fred is renowned for it’s unique design aesthetic and top-notch quality. We only use the fnest and best quality cotton and linen, ensuring comfort and durability. Our customers return season after season for our long-lasting products.
Each collection at A fsh named Fred is inspired by a theme, ranging from wild to practical, abstract to concrete. Fred and his team draw inspiration from nature, culture, art, history and technology.
They meticulously create garments that capture the essence of the central concept, carefully selecting fabrics, colors, patterns and textures.
To ensure premium quality, Fred’s design team travels worldwide to handpick fabrics and threads. Our shirts are made of 97% Better Cotton, while blazers vary in fabric depending on the style.
BLAZERS
JACKETS
WAISTCOATS
LONG COATS
SHIRTS
FORMAL SHOES
SWIMSHORTS
POLO’S
JEANS
CHINO’S
SNEAKERS
T-SHIRTS
SHORTS
VISUAL IDENTITY
Fred pays attention to details. As you can see below, our clothing is flled with intricate details that make the brand easily recognizable.
For example; the iconic Fred Hook on the blazers!
‘‘I’m a good catch’’ Stitched on the backside of the collar
Outspoken print in lining
Fred Hook Shows you are a real Fred!
Colourful chest pocket
Pockets for your phone, keys or love letters ... Buttons with nice details
A FISH NAMED FRED ON SCREEN
We have spotted A fsh named Fred in multiple movies and TV shows. We have made a selection of these amazing international shows as Riverdale, The Good Doctor and Suits.
SUSTAINABILITY
At A fsh named Fred, we prioritize safe and ethical production practices. We ensure good working conditions and prioritize health and safety.
We are committed to sustainability, with an increasing number of our garments produced in an environmentally friendly manner. Our products carry the GOTS certifcation, meeting global organic textile standards. We take pride in our production facilities that prioritize employee well-being and maintain high standards.
For example, our down jackets and their linings are made from 100% recycled Nylon, while our traveling tailor blazers are created with recycled polyester sourced from Repreve. Repreve is a trusted brand known for performance fbers made from recycled materials like used plastic bottles and ocean waste.
RESPONSIBLE FRED
Sustainability is very important to us. We actively participate in initiatives to reduce our ecological footprint and strive for environmentally friendly production methods. In doing so, we innovate in every aspect of our design, choice of materials and production process. At A fsh named Fred, we contribute to a greener future wherever possible.
The
Düsseldorf
Hamburg
Berlin
Eschborn
Sindelfngen
France
Biarritz
Rennes
WORLDWIDE SHOWROOMS
Check out the worldwide showrooms below.
FRED GOES TO TOKYO
Fred went to the Japan Fashion World Fair with a trade mission supported by the European Union to scout potential distributors.
Next to Fred, Xpooos, Sinner, Secrid and Tresanti joined the mission.
FRED’S BRAND STORES
At the moment there are 8 A fsh named Fred brand stores. 5 in the Netherlands, one in the United Kingdom and 2 in Bulgaria.
Located in big cities as; Amsterdam, Haarlem, Maastricht, Westfeld Mall of the Netherlands in Leidschendam, London in United Kingdom and Sofa in Bulgaria.
Every store has it’s unique and colourful Fred vibe, look and feel. The orange fsh heads will get your attention in a split second!
Amsterdam Singel 350
Maas icht Stokstraat 38
Haarlem Anegang 21
Groningen
Zwanestraat 6
A fsh named Fred Dutch brand stores
Roermond Varkensmarkt 1A
A fsh named Fred international brand stores
Ma! Leidschendam
Coming soon! February 2026
Bulgaria Sofa and many more to come...
Sweden Trelleborg
Westfield
FRED’S CORNERS
RETAILERS WORLDWIDE
A selection of retailers wordwide.
CANADA
Espy Experience - Calgary, AB
Colwell’s - Halifax, NS
Benjamin’s Menswear - St. Johns, NFLD
Ernest - multiple stores in Quebec
Reg Wilkinson Menswear - Sudbury, ON
USA
Muse LLC - New Orleans, LA
Bruce Julian - Charlotte, NC
Outlander - Healdsburg, CA
Mario Fine Menswear - St.Helena, CA
Bolero Menswear Cincinatti, OH
AUSTRALIA
Victor Mellick, Cairns, QLD
Cross Classics, Noosa, QLD
John Forsyth For Men, Gold Coast, QLD
Ken Cook Canberra, Canberra, ACT
Jay Dillon, Melbourne, VIC
Routleys, Hobart & Launceston, TAS
NEW ZEALAND
Fifth Avenue, Auckland
Man To Man, Wellington
Alexanders on Tennyson, Napier
Sergio’s, Quenstown & Christchurch
BERMUDA
The English Sport Shop Hamilton
IRELAND
Rio & Brazil Belfast
Hanley & Co Galway
Ej's Sligo
Evolve Letterkenny
Brian James Kilarney
Galvin for Men Tullamore
FRANCE
Cachemire Pont L’Abbe
Reperes Le Mans
Landry L’Alchimiste Challans
Tradition Saint Malo
MT 77 Montalbano Vannes
Homme 5 Nice
Graphiti Montelimar
Tarantola Annemasse
Garcin Vienne
Incognito Pontarlier
UK
A De Gruchy - St Helier in Jersey, Channel Islands
Frencheye - London Oxford Street
Riva Menswear - Warrington in Cheshire
Hawkes Essentials - Cardiff in Wales
Andrew Gardner - Wendover in Berkshire
County Clothes - Royal Tunbridge
Wells in Kent
Coes - Ipswich in Norfolk
SPAIN
Sastrería Aldabaldetreku San Sebastián
Cardenal Bilbao
Maraña Madrid
José Palomar Valencia
Género Moda S.L Altea
Jesus Loves You Ibiza
Viste Trendy f Guardamar del Segura
Maruaya Victims Madrid
GERMANY
Braun, Moers
Garderobe, Berlin
Balz Bochum
Wilsmann Anziehbar, Rietberg
Henschel Darmstadt
Dodenhof Posthausen
BELGIUM
Deleye Brugge
SKM Aartselaar
SKM Antwerpen
Alibia Adrigem
Inno Brussels Oostende
Molecule Vichte
The Fashion Store Various Cities
THE NETHERLANDS
Van Tilburg Nistelrode
Bomont Various Cities
Piet Zoomers Wilp / Den Bosch
Van Westen Zaamslag
Van Uffelen Various Cities (50 stores)
SWITZERLAND
Männerwerk St.Gallen
Roro Herrenmode Interlaken
Waikiki Luzern
M&K Premium Fashion Zug
Kleiderzimmer Lyssach
MEETING THE TEAM
Meet the team behind A fsh named Fred. These amazing people keep Fred swimming!
Martin van den Nouwland
Rob Schalker
Priscilla CUSTOMER
Petra CUSTOMER
Anouk
CREATIVE & MARKETING
Nadine
DESIGN & PRODUCTION
Roby
ART DIRECTOR
Lisa
E-COMMERCE
Puck JUNIOR PRODUCTION
Julia
DESIGN & PRODUCTION
