The APG|SGA pricing system based on SPR+ Contact value per advertising space SPR+ provides transparent contact values – specifically for each individual space. The individual SPR+ contact value is thus the decisive factor in setting the prices for street and railway station panels. To arrive at this value, the number of passages by persons past an advertising space are logged and weighted using the following visibility factors: – passage angle – passage speed – time of day – clustering (no. of panels per location) – movement SPR+ is a national mobility model including footfall for every street section in S witzerland. It takes into account how many people live in Switzerland, who they are, where they live and work, and how many of them are on the road when, where, how long and for what purpose. This mobility data for the Swiss population is correlated with all the panels in Switzerland. For practicality, APG|SGA has grouped the contact values into six contact categories: Contact categories Weighted panel contacts per week
APG|SGA price category
>240 000 160 001–240 000 95 001–160 000 45 001– 95 000 20 001– 45 000 <=20 000
Prime 1 2 3 4 5
70
Proportion of total panels offered
2% 4% 14% 36% 26% 18%
Further factors affecting price d etermination In addition to the SPR+ performance rating, three further factors determine the prices for each panel. The demand factor considers the demand situation and distinguishes the 9 largest core cities from the other target areas. In addition, the effective demand per panel is considered in setting the price. The format factor takes into account the size of the advertising panel and distinguishes between the 2m2 portrait format F200, the 3m2 wide format F12 and the 7m2 large format F24. The attention factor reflects the presentation quality of the space and distinguishes between Rollingstar panels, frontlit and backlit panels and conventional poster panels. Shopping centers, parking facilities There are currently no individual SPR+ contact values for panels in shopping centers or parking facilities. The panels available at such locations are evaluated individually on the basis of format, footfall and location characteristics and graded according to object class.
