Discounts for analog and digital products Order correctly – save money: benefit from our discounts. Various order types make it possible for you to optimize your purchase with regard to both quality and price. The different types of discounts cannot be cumulated.
Graduated campaign discount (GCD) The GCD is granted for homogeneous productrelated campaigns with durations of no more than 10 weeks.
Our prices are calculated as follows:
Contract value in CHF, gross
GCD in %
Advertising budget in CHF, net
AC in %
Gross price – Discount (GCD, last-minute, AVD/group discount) = Net price – Agency commission (AC) + Services = Net/net + VAT = Amount invoiced
2 000 000 1 200 000 0 800 000 0 460 000 0 250 000 0 150 000
46 42 39 28 18 15
1 080 000 0 696 000 0 488 000 0 331 200 0 205 000 0 127 500
5 5 5 5 5 5
Agency commission (AC) Agencies receive a commission of 5% on the net price (see guidelines concerning agency commission). www.apgsga.ch/gtc
GCD analog/AC Street, railway station, shopping center, tourism area1 Total cost in CHF net / net
1 026 000 661 200 463 600 314 640 194 750 121 125
GCD digital/AC Street, railway station, shopping center, event Contract value in CHF, gross
GCD in %
Advertising budget in CHF, net
AC in %
300 000 250 000 200 000 150 000 100 000 050 000 025 000
39 33 28 23 18 15 12
183 000 167 500 144 000 115 500 082 000 042 500 022 000
5 5 5 5 5 5 5
Total cost in CHF net / net
173 850 159 125 136 800 109 725 77 900 40 375 20 900
GCD digital plus/AC Street, railway station, shopping center, event Contract value in CHF, gross
GCD in %
Advertising budget in CHF, net
AC in %
250 000 200 000 150 000 100 000 050 000 025 000
42 39 33 28 23 18
145 000 122 000 100 500 072 000 038 500 020 500
5 5 5 5 5 5
Total cost in CHF net / net
137 750 115 900 95 475 68 400 36 575 19 475
The GCD digital plus markdown is granted if a campaign reaches a GCD analog level plus a GCD digital level. 1
100
Except Premium Branding and F4
