Challenger Valves Lift-Out

FOUNDED 1984

GRANDOPENING

OF NEW, PURPOSE-BUILT SHEPPARTON HEAD OFFICE

Crow Constructions were proud to partner with Challenger Valves on the design and construction of their new commercial warehouse. Crow Constructions were involved from concept to creation, and able to build Challenger’s vision.

We hope your business continues to prosper for many years to come.

BUILT TO LEAD

CHALLENGER VALVES ENTERS A NEW ERA

FROM BOLD BEGINNINGS TO NATIONAL INDUSTRY LEADERSHIP... What began as a modest Shepparton–based operation has evolved into one of Australia’s leading industrial valve specialists. With the opening of its new 3,800m 2 Wheeler Street facility in March, Challenger Valves and Actuators enters its next phase of growth, poised to advance while remaining firmly anchored to the founding vision that has guided the business for more than four decades. Photo: Supplied

WHILE many dream of success, others roll up their sleeves and set out to build it. Born from a road trip, a shared conversation and a genuine hunger to learn, the story of Challenger Valves and Actuators (CVA) is one of resilience, reinvention and bold determination.

Shaped by the vision of Fred Williams, Phillip Martinotti and Paul Calderio more than 40 years ago, Challenger began as a small Shepparton–based operation importing and supplying pressure cleaner parts. From these modest beginnings, the business has grown into one of Australia’s leading industrial valve specialists, delivering locally assembled, engineered and fully compliant flow–control solutions. Over time, this focus has sharpened, establishing CVA as a trusted specialist in industrial valves and valve automation systems that support critical infrastructure nationwide. Integral to CVA’s ability to rapidly supply products and support clients delivering major projects across diverse industry sectors is its network of strategically located warehouses in Brisbane, Newcastle and Perth. These

facilities ensure resources are always within reach of major project sites across Australia, minimising costly downtime while guaranteeing reliability.

Complementing this capability, CVA’s sales representative hubs in Melbourne, Sydney and Adelaide reinforce the company’s commitment to growth, customer service and responsive technical support.

Today, the company’s strength lies not only in its products, but in its deep technical knowledge, commitment to Australian manufacturing and unwavering determination to solve complex challenges for industry.

Following the recent grand opening of its state–of–the–art Wheeler Street facility, CVA is entering a new phase of growth. The expansion will substantially enhance storage, logistical assembly, dispatch and training capabilities, firmly positioning the enterprise to pursue its ambition of market leadership across Australia.

Poised to advance, CVA remains true to its founding vision, one deeply rooted in the collective belief of its leaders,

associates and employees who, as Fred once wrote, “had the faith and vision of what could be achieved through determination, hard work and a willingness to do things, at times, outside the norm.”

As CVA marks its latest and most

significant transition, this special feature honours not only the audacious history of a remarkable enterprise, but also the many individuals who have guided its growth, reshaped and expanded its direction and safeguarded its evolution.

POWERED BY RELATIONSHIPS, LED BY VISION

FORTY years ago, long before the opening of its state–of–the–art 3,800 square metre facility on Wheeler Street, Challenger Valves and Actuators (CVA) was simply an idea shared between two men on a long road trip to Gunnedah in 1983.

As Spitwater High Pressure Cleaners owner Phillip Martinotti and his Goulburn Valley agent Fred Williams travelled the highway, a conversation about opportunity slowly took shape and what began as a passing idea steadily evolved into a plan; set in motion by little more than a will to learn and a dream to succeed.

From here it wasn’t long before Paul Calderio joined them. Known to Martinotti as his “top technician”, Calderio brought both technical expertise and a shared belief in what could be built. Together, the three men laid the groundwork for what would become a proudly Australian owned and operated valve manufacturing and automation business.

Looking back, Challenger Valves General Manager Kelvin Williams, son of co-founder Fred Williams, said the foundations were built on relationships.

“It really started with connections. Mr Martinotti had strong ties with factories and suppliers in Italy, but he didn’t have the time to build something in Australia. He could see Dad was capable, someone who could get things done, so he wanted to partner with him.

“Dad had the local know–how, and Mr Martinotti had the overseas contacts. Paul Calderio was an engineer working with

Mr Martinotti, so it all came together from there.”

Operating from a modest brick office and warehouse on New Dookie Road, the newly formed CMW Spraying Supplies Pty Ltd began by importing pumps and pressure vessels. As Fred later reflected, the company’s earliest days were built on little more than belief in what could be achieved.

“I had nothing to give them— zero,” he said. “No sales, just a dream.”

While Fred’s ideas set the direction of the business, much of its early progress relied on the involvement of his wife, Elaine. Her role was important in the early years of CVA and remained so as the business grew.

Elaine provided steady support behind Fred’s decisions and contributed practical skills in bookkeeping and administration. For many years, she filled a range of roles as needed to help keep the business running day to day.

helping shift the focus towards ball valves and opening up new supplier relationships overseas.

Around this time, accountant and adviser Chris Baldwin introduced a group of local investors, including Santo Varapodio, Eric Jacobson, Stewart Davison, Bruce Feldtmann and John Panettieri. Their support helped steady the business and reinforced its connection to the region.

“They were local people, but very capable people, John Panettieri was actually a nuclear physicist. He was a brilliant guy, someone who could fix or build just about anything,” Kelvin said.

KELVIN WILLIAMS

CVA GENERAL MANAGER

Fred said the confidence shown by the board was critical in those early years stating, “They had their input of course, but they had confidence in me, and it was an extremely good way to run the company.”

turning point, adding,

“He knew the industry in Australia, and he knew what was wanted,” he said.

Through those connections, the company began sourcing castings and developing its own products, including a double O-ring seal built into the sealing face, designed specifically to meet a gap in the local market.

Operations relocated to a larger Glenn Street site in Shepparton, where local assembly and testing became part of the process for the first time. At a time when imported products were proving unreliable, CVA’s commitment to accountability and quality set it apart.

“Our theme was assembled and tested in Australia, and we wanted to stand behind what we sold,” Fred said.

The product proved well suited to Australian conditions and demand grew steadily across industries including water, agriculture and infrastructure. Butterfly Valves Australia (BVA) was established alongside CMW, before the two were eventually brought together under one company.

These early years were a period of adjustment, and it soon became clear that the original focus was not well suited to the local market. The business responded by changing direction. Pump specialist Cal James joined the company for a time,

Through the late 1980s, the business quietly expanded its international network, building relationships in Europe while also sourcing from Taiwan. It was during this period that a chance connection would help shape the company’s future.

Australian engineer Brian Jones, who was based in Taiwan and running his own manufacturing operation, identified a gap in the Australian market. With a deep understanding of local industry needs, he introduced the concept of butterfly valves, along with a practical way to ensure quality.

“His thinking was simple but effective. We could use overseas foundries, but assemble, finish and test everything here to Australian standards. That gave us control over quality, which was critical,” Kelvin said.

Fred agreed the shift marked a major

With the addition of actuators to the product range, the Challenger name emerged, reflecting a broader capability and a growing confidence in the market. Over time, the offering expanded further to include gate valves, check valves and knife valves.

“You start with one thing and then you add on. If someone needs a valve, they will probably need something else to go with it,” Fred said.

Through the 1990s and 2000s, Challenger Valves and Actuators built its reputation steadily from its Glenn Street base. Growth was driven not by rapid expansion, but by consistency, service and strong relationships with customers.

Long–serving employees, including, David Heenan, Mark Jackson, Daniel Aitken, Shane Brown and Jon Cooper, played an important role in that stability, contributing to a culture built on knowledge and reliability.

UNWAVERING VISION, STALWART LEADERSHIP... Throughout CVA’s remarkable journey, its multi–generational leadership has continued to look ahead with confidence. Supported by a new modern facility, the company is positioning itself to become one of—if not the—strongest valve suppliers in Australia. Backed by interest from major global manufacturers and driven by a legacy of trusted relationships and exceptional client service, the ambition that has defined CVA from the beginning remains unchanged.

are: CVA General Manager Kelvin Williams, CVA Co-Founder & former Chairman Fred Williams, CVA Chairman Rocky Varapodio and CVA Board Member

“We’ve always focused on looking after people and if customers needed something, we made sure we could deliver,” Kelvin said. The business expanded its warehouse capacity in 2010, improving efficiency and creating room for future growth. At one stage, CVA became one of the largest ball valve distributors in Australia.

By the 2010s, the company had firmly established itself as a trusted supplier across the water, irrigation and infrastructure sectors. Its appointment in 2014 as the sole Australian distributor for Cla-Val automatic control valves marked another significant milestone.

Planning for the future gained momentum in 2020 with the purchase of a three–acre site in Wheeler Street.

What followed was the largest investment in the company’s history. Completed between 2024 and 2026, the new purpose–built facility more than doubled storage capacity and transformed day–to–day operations.

“We’ve gone from around 1,600 pallet spaces to 3,600 and we’ve also introduced new systems that give us much better control over stock and how we move it. It’s made a big difference,” Kelvin said.

The benefits are evident across the business, from improved workflow to faster service delivery.

“Everything is more connected now,” he said. “It’s made us quicker and more responsive, and that’s what matters to our customers.”

The company’s sales team has also grown, reflecting increasing demand and a continued focus on service.

“The ability to provide service and do it now has always been at the core of what we do,” Kevin said. “That’s what Dad built the business on, and now we actually have the capacity to deliver it better than ever.”

For Fred, seeing the completed facility is the culmination of decades of steady, hard–earned progress.

“All the problems to get to this — I

couldn’t have made my life any better than just having this set up and completed. This facility will allow us to continue doing exactly what we want to do, and it has created a magnificent workplace,” Fred said. Now, with a new generation involved and a modern facility in place, CVA is looking ahead with confidence. Interest from major global manufacturers continues to grow, built on the same strong relationships that defined the company from the beginning.

“We’re in a fortunate position that people want to deal with us,” Fred said. “You talk to someone: you get an introduction, and you never know what will come out of it.”

Throughout CVA’s remarkable journey, the ambition has remained unchanged, as Kelvin said,

“To be one of the strongest valve suppliers in Australia — that’s the goal. And I like to win.”

CHALLENGER VALVES AND ACTUATORS BUSINESS

DEVELOPMENT TIMELINE

1983 THE IDEA BEGINS

The concept for the business takes shape at the Gunnedah Field Days, where the first seeds of what would become Challenger Valves and Actuators are planted.

1984 COMPANY

ESTABLISHED

CMW Spraying Supplies Pty Ltd is established in Shepparton by Fred Williams, Phillip Martinotti and Paul Calderio, initially supplying pressure cleaner spare parts.

The business begins operations from its first premises on New Dookie Road, marking the start of a long-standing local presence.

MID-1980S EARLY IMPORTING AND INDUSTRY INSIGHT

Imports of pumps and pressure vessels commence, giving the business valuable early insight into the Australian market.

As the industry evolves, the company increasingly shifts its focus toward valves, guided by the knowledge and experience of Cal James, with early product ranges including brass ball valves and gate valves suited to irrigation and industrial applications.

LATE 1980S LOCAL SUPPORT GROWS

Support builds as Goulburn Valley investors come on board, including Bruce Feldtmann, John Panettieri, Santo Varapodio, Eric Jacobson and Stewart Davidson.

With advice from accountant (and later shareholder) Chris Baldwin, this period strengthens the company’s foundations and provides long-term stability.

2000S STEADY CONSOLIDATION

The business enters a period of steady consolidation, with a clear focus on core valve solutions, including isolation valves, flow control valves and associated actuation systems.

Long-serving staff including Trevor Kimberley, Vicki Carboon, David Heenan and Jon Cooper provide continuity, while strong customer relationships continue to underpin growth.

2010 WAREHOUSE EXPANSION

Warehouse capacity at 3–5 Glenn Street is doubled from approximately 1,200m2 to 2,400m2, significantly improving efficiency, storage and service capability and supporting the next stage of growth.

2010S NATIONAL REPUTATION ESTABLISHED

The company strengthens its reputation as a trusted supplier to the water, irrigation, and infrastructure sectors, while continuing to build knowledge and expertise across valve specification, application and actuation facilities.

A strong national distribution network continues to develop, with warehouses with a presence in major cities including Brisbane, Newcastle and Perth.

2014 CLA-VAL APPOINTMENT

Challenger Valves is appointed the sole Australian distributor for Cla–Val control valves, taking on national responsibility for sales, technical support, servicing and stockholding.

This appointment further strengthens the company’s expertise in automatic control valve solutions for water and infrastructure applications.

LATE 1980S TO EARLY 1990S GLOBAL SOURCING AND PRODUCT DEVELOPMENT

The business looks outward, establishing international supply relationships in Italy and Taiwan.

Strong partnerships are formed with European manufacturers including VIR (Italy), recognised for high-quality brass valve manufacturing.

Based in Taiwan, Brian Jones plays a key role in product development and sourcing and is instrumental in moving the business into butterfly valves, OEM manufacturing and expanded global sourcing.

2020-2022 PLANNING FOR THE FUTURE

A three-acre site on Wheeler Street is secured as part of a long-term growth strategy.

The original Glenn Street site is sold and leased back during the transition, allowing time to plan a purpose-built facility.

1990S GROWTH IN SHEPPARTON AND PRODUCT EXPANSION

In 1991, operations move to a larger Glenn Street site, reflecting steady growth.

Local valve assembly is introduced, alongside expansion into butterfly valves and integrated actuation systems, supported by Brian Jones and Basel Wild.

Butterfly Valves Australia (BVA) is established alongside CMW. The two businesses later come together under the Challenger Valves and Actuators trading name. The name “Challenger” is proposed by Basel Wild, reflecting the belief

that the business would “challenge everyone in the world.” The product range expands across ball valves, gate valves and butterfly valves, supporting isolation and flow control requirements and helping establish the business as a dependable Australian supplier nationwide.

2024-2026 MAJOR INVESTMENT AND TRANSFORMATION

Construction begins on a new state-of-the-art headquarters and warehouse, representing the largest investment in the company’s history.

The facility is designed to:

• S ignificantly increase storage and operational capacity

• Improve logistics and workflow efficiency

• Support national growth

• Incorporate high-clearance warehousing, modern offices, dedicated assembly and dispatch areas, and improved heavy vehicle access.

2026 GRAND OPENING OF NEW HEAD OFFICE

The Wheeler Street facility officially opens on March 18, 2026, with an event attended by staff, customers, suppliers and the wider community, marking more than 40 years of continuous operation in Shepparton.

TODAY NEXT GENERATION LEADERSHIP

BUILT TO PERFORM, READY TO DELIVER

CHALLENGER VALVES UPSCALES OPERATIONS AT NEW WHEELER STREET HQ STRENGTHENING SUPPLY

CHALLENGER Valves Australia’s new Wheeler Street headquarters represents a defining moment in the company’s evolution and a significant investment in its future growth. Officially opened on March 18, 2026 the purpose–built Shepparton facility is the largest single investment the

business has made, designed from the ground up to support scale, efficiency, and long–term customer relationships.

The new Shepparton site was developed as a ‘blank canvas’, allowing the business to design workflow exactly as it should be.

From inbound stock through to assembly and dispatch, every process is now streamlined, providing immediate gains in operational efficiency, faster turnaround times, and improved service reliability for customers across the country.

At the centre of this transformation is a significantly expanded warehouse, with the 3,800m2 facility increasing pallet capacity from around 1,600 to more than 3,600 spaces.

“We’ve gone from around 1,600 pallet spaces to 3,600, and we’ve also introduced new systems that give us much better control over stock and how we move it. It’s made a big difference,” said General Manager Kelvin Williams.

An expansive pallet racking system with mesh decking has also provided CVA with storage capacity to stock a wide range of valve sizes and components, while undercover access for B–doubles and semi–trailers has removed previous loading challenges and streamlined freight movements. The design and additional space at the new facility also allow for

expansion in a planned second stage if required.

Just a month after the facility’s grand opening, CVA is already feeling the benefits across the business, from workflow improvements to greater efficiency and service delivery, as Kelvin said:

“Everything is more connected now, and it’s made us quicker and more responsive, and that’s what matters to our customers.”

In addition to the physical expansion, CVA has also implemented a major investment in systems and data for the first time, putting in place a fully integrated operating and accounting system that provides real–time visibility across inventory, sales, and financial performance. The effectiveness of this new system allows the business to hold capacity and stock ahead of demand, tightening controls to enable informed decisions as CVA continues to grow.

The new headquarters also features purpose–built assembly and manufacturing areas, which include an overhead crane, a dedicated machine shop, and specialised fabrication equipment. This enables the business to customise valves to the specific standards of water authorities, fire protection systems, and industrial clients, all under one roof.

Education and engagement have also been central to the design, with a modern

showroom and dedicated training centre incorporating a flow rig and test bench. These spaces, as Kelvin explained, will allow customers to better understand what they are buying, how products perform, and how to maintain them for long–term reliability.

Reinforcing a long–standing focus on service that began with co–founder Fred Williams at the business’s inception, the company’s sales team has also grown alongside increased demand.

“The ability to provide service and do it now has always been at the core of what we do, and that’s what Dad built the business on. Now we actually have the capacity to deliver it better than ever,” Kelvin said.

With 28 staff based in Shepparton, expanded internal sales, improved delivery times through interstate branches, and room for future growth, the Wheeler Street facility provides a strong platform for national expansion.

And while the infrastructure is significant, Kelvin said the people and the local community have been just as important.

“Shepparton is a small community, and there’s a real sense of ownership and pride here. The team we’ve got now is brilliant. Everyone takes responsibility for the place, and that creates better customer service.”

FLOW, FUNCTION AND FORWARD THINKING

FOR a regional city, Greater Shepparton has an uncanny knack for producing businesses that far exceed expectations, quiet achievers that build, adapt and endure well beyond their local footprint. When you consider the number of start–ups, innovators and long–standing enterprises born here, it becomes clear that Greater Shepparton is not only an innovative ecosystem, but a thriving commercial hub.

Challenger Valves and Actuators (CVA) is a compelling example of this success, and one that continues to grow from strength to strength.

What began more than 40 years ago as an idea shared between two enterprising men has evolved into a nationally recognised manufacturer and distributor of fluid control solutions. Today, CVA supports major projects spanning from Cairns to Tasmania, servicing sectors as varied as irrigation, mining, infrastructure and fire protection.

Rocky joined the board in 2022, but he said the company’s identity had long been well defined.

“There have been twists and turns over the years, adaptation, progress, setbacks and evolution. But at its core, the business has always known what it stands for and where it adds value.”

traction.

“You don’t always see an immediate return, but over time the effects become clear with more inquiries, better engagement, stronger follow–up with new customers. That’s come from presenting ourselves in a more professional, more confident way.”

Underpinning that physical transformation is a fully integrated operating system, giving the business real–time visibility across inventory, sales and financial performance.

WE’RE FOCUSED ON PROVIDING GOOD, OLD FASHIONED SERVICE. IT’S NOT ENOUGH TO SUPPLY A QUALITY PRODUCT. YOU HAVE TO STAND BEHIND IT.

Shaping CVA’s operating philosophy from the beginning, according to Rocky, has always been the company’s stalwart commitment to product quality and service reliability as he said, “We’re focused on providing good, old–fashioned service. It’s not enough to supply a quality product. You have to stand behind it. We don’t want to be transaction–based—we want to support customers with availability, turnaround times and everything that goes with delivering the right solution.”

ROCKY VARAPODIO CHAIRMAN

For much of that journey, CVA has operated largely out of the spotlight, part of an industry most people never see, but one that underpins vital infrastructure across the country. Through name changes, steady expansion and periods of reinvention, the business has quietly refined its place in the market. As Chairman Rocky Varapodio puts it, it has “ultimately found its place in how it best suits and services the valve industry.”

In recent years, CVA has become more deliberate about telling its story and after decades of organic growth, the business made a conscious decision to lift its profile within the industry.

“A couple of years ago, we really leaned into that. We invested in marketing and trade shows so we could clearly articulate who we are, what we do and reinforce that we’re a serious, capable player,” Rocky said.

Acknowledging that these investments don’t always deliver instant results, Rocky said that these initiatives are now gaining

With greater visibility has come larger opportunities, along with greater operational complexity. CVA’s model, which involves importing components, local assembly and national distribution, demands careful planning and long–term thinking.

“Some of our lead times are significant and to support major projects, you have to be geared up well in advance. It’s a bit of a catch–22—you need capacity and stock before the work lands,” Rocky said.

That need for efficiency and control has driven investment in infrastructure, most notably the company’s purpose–built facility on Wheeler Street.

“When you start with a blank canvas, you can design the flow exactly how it should be. From inbound stock to assembly and dispatch, everything now sits within a tight, logical footprint. The gains in efficiency have been substantial.”

“Good data changes everything and when the information is accurate and accessible, you can make informed decisions and keep much tighter control across the business,” Rocky said.

CVA’s investment doesn’t stop at logistics or systems as the new, dedicated training and showroom space reflects as well as the company’s focus on education and long–term customer relationships.

“We want customers to understand what they’re buying, how it works, how to maintain it and how to get the best performance from it. That level of engagement really sets us apart.”

Despite its growing national presence, CVA remains deeply anchored in its people and culture, something very close not only to Rocky’s heart but the entire leadership team, as he said:

“A business can’t be propped up by just a few individuals. Strong leadership, shared responsibility and a positive culture matter and they’re what sustain success over the

BIG PROJECTS DELIVERED AT CVA

AS a specialist in the supply of large-scale valve and actuation services, Challenger Valves and Actuators (CVA) is a trusted partner on major projects across the water, mining, infrastructure and power generation sectors.

With extensive stock holdings, strong engineering expertise and in-house testing facilities, CVA is well equipped to support complex, large–scale projects. Backed by its capabilities in manufacturing, logistics and rigorous testing, along with recognised certifications and a proven delivery record, CVA has long supported major projects nationwide. With the recent opening of its state-of-the-art facility on Wheeler Street, CVA is now well placed to further expand its already impressive project portfolio.

The following examples highlight some of CVA’s most recent and significant project work, demonstrating its ability to deliver to large scale projects.

Cairns Water Security Project (2025-2026)

Challenger supplied valves and actuators for the Cairns Water Security Project between 2025 and 2026. The project helps secure long–term drinking water for the Cairns region by improving system capacity and reliability during droughts and peak demand.

Melbourne – Geelong Pipeline (2025-26)

During 2025–26, Challenger supported the Melbourne–Geelong Pipeline with valve and actuation solutions designed for high–pressure water transfer. The pipeline strengthens water security for

Geelong and surrounding communities, particularly during dry periods.

VFA Arcadia Fish Hatchery (2025- 26)

In 2025–26, Challenger supplied specialised valves for the Victorian Fisheries Authority Arcadia Fish Hatchery. These systems help control water flow and quality, supporting the breeding and release of native fish into Victorian waterways.

Northern Victoria Irrigation Renewal Project (2010- 25)

From 2010 to 2025, Challenger played an ongoing role in the Northern Victoria Irrigation Renewal Project. Challenger valves were used across the modernised irrigation network, helping farmers

improve water efficiency and reduce losses.

Selfs Point Sewage Treatment Plant (2025-26)

Between 2025 and 2026, Challenger contributed to the Selfs Point Sewage Treatment Plant upgrade in Tasmania. Valves and actuators supplied by Challenger support reliable operation across the wastewater treatment process, protecting public health and the environment.

Together, these projects demonstrate Challenger Valves and Actuators’ long–standing experience in supporting essential infrastructure across Australia, delivering practical, reliable solutions that communities depend on every day.

FRED WILLIAMS CO-FOUNDER, FORMER DIRECTOR AND CHAIRMAN, CVA

FRED Williams is the co–founder of Challenger Valves & Actuators, an Australian–owned industrial valve manufacturing and automation business headquartered in Shepparton. Since co-founding the company in 1984, Fred has played a pivotal role in guiding its evolution from a small importer of pumps and pressure vessels into a nationally recognised provider of engineered valve and actuation solutions for critical infrastructure.

Known for his practical leadership style and strong commitment to people and relationships, Fred

helped steer key strategic shifts, including the transition to valve manufacturing, local assembly, testing and compliance with Australian standards. Under his leadership, the business expanded its product range, consolidated multiple operating entities and established the Challenger brand as a trusted name across the water, irrigation, mining, power generation and fire protection sectors.

Since its founding in 1984, the long–term vision of Challenger Valves & Actuators has centred on sustainable growth through continuous reinvestment, innovation and a strong commitment to the Australian industrial market. This commitment was reinforced through the company’s major investment in a purpose–built Shepparton facility, ensuring Challenger is well positioned for future growth and long–term success for the next generation.

Fred remains driven by simple principles: build a strong business, support customers, value people and strive to be the market leader.

“Our aim is to be number one in Australia. We focus on doing things others don’t, investing in our customers and backing them long after the sale. Our team is relentless with follow–up, always checking in and asking what else customers need. That level of service is rare and it’s why clients stay with us. Major suppliers take notice because of what we offer in both product and service, and the sky is the limit.”

LEADERSHIP AT CVA

KELVIN WILLIAMS

GENERAL MANAGER, CVA

KELVIN Williams is the General Manager of Challenger Valves and Actuators (CVA), leading the family–owned Shepparton manufacturer through its next phase of growth.

before completing a mechanical apprenticeship.

As the son of co-founder and former Chairman Fred Williams, Kelvin represents the second generation of leadership, bringing together deep operational experience and a strong commitment to the values that define Challenger: service, reliability and enduring customer relationships.

Having grown up around the business, Kelvin developed an early understanding of manufacturing, customer needs and the importance of local industry. After leaving school, he began working in manufacturing

After working in the Western Australian mining sector and at a Toyota dealership in Queensland, before venturing into small business, Kelvin returned to Challenger 13 years ago, where he worked his way through nearly every area of the operation, starting again on the factory floor as a labourer.

As General Manager, Kelvin has driven improvements in operational efficiency and customer responsiveness, expanded the sales team and overseen the business’s largest investment to date with the construction of a purpose–built 3,800m 2 manufacturing facility in Shepparton, reinforcing Challenger’s commitment to regional manufacturing and positioning the business for long–term growth.

ROCKY VARAPODIO

CHAIRMAN, CVA

ROCKY joined the board of CVA in late 2022, following a long-standing connection to the business through his father Santo, who was both a shareholder and board member. Within six months of his appointment, he stepped into the role of Chairman, bringing with him decades of experience in business ownership, growth and strategic leadership.

Having previously built and sold his own successful enterprise in the horticulture sector, Rocky offers a practical, measured approach to leadership. His role at CVA is primarily strategic, working closely with General Manager Kelvin to support high-level decision-making, guide long-term growth and ensure strong operational oversight.

Rocky played a key leadership role in the development of CVA’s new purposebuilt facility, helping to drive one of the most significant investments in the company’s history. He remains actively involved in major strategic initiatives, including supplier partnerships, expansion opportunities and business structuring.

While not involved in day-to-day operations, Rocky provides ongoing mentorship and support to the leadership team, with a focus on sustainability, succession planning and maintaining a strong company culture.

Deeply connected to CVA’s journey, Rocky is proud to contribute to a business he has seen evolve over many years—and is optimistic about its future trajectory.

DAVID HEENAN

SENIOR PROJECT COORDINATOR, CVA

DAVID Heenan is the Senior Project Coordinator at Challenger Valves and Actuators (CVA) and a long–serving, highly respected member of the organisation. Having worked his way up from the ground level, David brings a deep, practical understanding of CVA’s products, operations and customer requirements, built through years of hands–on experience and commitment to the business.

In his role, David is responsible for managing overseas procurement and supplier relationships, including coordinating international ordering and travelling with General Manager Kelvin Williams to inspect international factories. His involvement plays a key role in ensuring product quality, consistency and supply reliability across CVA’s range. As Kelvin Williams said, “He’s awesome.”

A highly driven and self–motivated professional, David has consistently taken ownership of learning the more complex technical and operational aspects of his role. He has developed strong technical knowledge through practical application and he enjoys the challenge of working through detailed product requirements to deliver effective, workable solutions for customers, building CVA’s reputation across the water, irrigation, fire and infrastructure sectors whether they be in Cairns or Tasmania or anywhere in between.

PETER JACOBSON

BOARD MEMBER, CVA

Peter Jacobson is a Board Member of Challenger Valves & Actuators (CVA), bringing deep local business insight and a family legacy closely connected to the region’s industrial and transport history. His association with CVA stems from his father, Eric Jacobson’s early involvement as an associate and inaugural board member, establishing a long-standing relationship with the business.

Appointed to the Board in 2016, Peter has played an active role in guiding CVA’s strategic direction, including the delivery of the company’s new state-of-the-art Wheeler Street manufacturing facility

in Shepparton, opened in March 2026. Peter is a strong advocate for respecting CVA’s legacy while supporting innovation, new systems and capabilities that enable sustainable, long-term growth. He believes multi-generational leadership provides critical balance between experience and fresh thinking, ensuring continuity while embracing change.

With experience operating his own business and serving on multiple boards, Peter contributes strategic oversight, risk awareness and practical guidance to management. He continues to support capability development, site expansion and positioning CVA as a leading valve supplier in Australia.

WHY CVA STANDS APART

FOUNDED on hands–on experience and ongoing investment in Australia, Challenger Valves delivers more than just products, it delivers confidence. Strong principles, proven technology and a highly skilled local team ensure reliable support for critical infrastructure from start to finish.

• P roven performance – All valves are tested in–house to ensure compliance and reliability

• Gl obal technology, local expertise – World–leading Cla–Val technology, engineered and supported in Australia

• Built to spec – Custom solutions designed for authority, fire and industrial applications

• End–to–end capability – Complete valve and automation packages, not just individual products

• Australian investment – Ongoing

commitment to local people, facilities and manufacturing

• Industry experience – Decades of knowledge across water, mining, power and infrastructure sectors

• O ne–roof efficiency – Design, assembly, testing and dispatch all managed in one location

• Training, support & engagement –Dedicated showroom and training space for hands–on operation and maintenance instruction

• S tandards–driven quality – ISO 9001 accredited for consistent quality and processes

• N ational reach – Warehouses across Australia for fast, reliable delivery

• Lo cal presence – Sales and technical teams based in capital cities for responsive support

TEAM CORNERSTONES

JON COOPER

DISPATCH COORDINATOR, CVA

JON has been a key part of the business since May 2006, bringing nearly two decades of experience and reliability to the dispatch team. Starting as a valve assembler at the Glenn Street site, Jon transitioned into dispatch after gaining in-depth

DANIEL AITKEN

INTERNAL SALES MANAGER, CVA

DANIEL Aitken has been part of Challenger Valves since 2010, bringing 16 years of experience and deep product knowledge to the business. He began his journey in an operational role before progressing into projects and sales, where he developed a strong understanding of customer needs and technical solutions. Known for his ability to absorb and share knowledge, Daniel naturally transitioned into leadership and now leads the internal sales team. In his role as Internal Sales Manager, he focuses on solution-based selling— understanding complex pressure and flow challenges and matching them with the right products. Daniel has witnessed significant business growth, strengthened management

product knowledge and logistics expertise. In his current role as Dispatch Coordinator, he ensures all orders are accurately packed, safely loaded and dispatched on time, working closely with freight providers to keep goods moving efficiently. Jon values the strong team culture and the company’s family-first approach and takes pride in supporting smooth operations every day.

structures and the move to a purposebuilt facility, all of which support Challenger’s position as a leading Australian-owned industry player.

MARK ‘JACKO’ JACKSON

AREA MANAGER, CVA

MARK “Jacko” Jackson is an experienced Area Manager overseeing regional Victoria and country New South Wales. With 23 years at the business, Mark has spent his entire tenure in sales and customer development, building long–standing relationships across water, infrastructure and industrial sectors. His role focuses on servicing existing customers while proactively identifying and developing new business opportunities across regional centres.

Starting out selling small brass valves from a transit van, Mark has witnessed—and driven—the company’s evolution into large–scale, high–value valve solutions and advanced control technology. Today, he supports customers managing critical infrastructure, where fast response, strong product knowledge and reliable stock availability are essential.

Known for his hands–on, follow–up driven approach, Mark is passionate

about customer service and trust. He takes pride in relationships that span decades, many evolving into genuine friendships and finds his greatest job satisfaction in helping customers keep vital systems running.

ONE-WOMAN, HIGH-TECH VALVES, ZERO LIMITS

THERE is no doubt the trades are stronger when women are part of them and for Challenger Valve and Actuator’s valve assembler, Kayla DiBella, that is certainly the case.

Spe cialising in au tomatic control val ve assembly and testing, Kayla works as the sole female team member

on the production floor at CVA. Her role involves the complex modification and testing of high-performance, high-tech valves designed to regulate water flow, pressure, or liquid levels in pipelines without the need for external power.

Sizing of the Cla-Val Valves can range from as small as 25mm all the way up to 1400mm in diameter. These control valves require precision and technical expertise.

“I manage the Cla –Val control valve department. The valve bodies are sourced from overseas, mostly New Zealand and Canada, before being fully assembled onsite.

“I a ssemble all the functions required by each customer onto the valve bodies. Some of these commonly include pressure reducing,

pressure relief or sustaining, and solenoid control. Once assembled, I test the units before they’re sent out to customers,” she said.

While Kayla’s work is highly technical, it’s a nic he role that she genuinely enjoys, working in a small team from detailed instructions provided by the sales team, adapting each build to specific customer requirements.

D eveloping her sk ills through hands on mentoring from Internal Sales Manager Daniel Aitken and collaboration with her team, Kayla said the support she has received has been instrumental in developing her unique and highly sp ecialised sk illset, enabling her to become an integral part of the CVA team.

THE BACKBONE OF RAPID INDUSTRIAL RESPONSE

IN an industry where downtime can cost millions, Challenger Valves and Actuators (CVA) network of warehouses across Australia not only offer competitive advantage but an ability to rapidly respond to clients undertaking major projects across the mining, water and power industries.

With strategically located warehouses in Shepparton (HQ), Brisbane, Newcastle and Perth, CVA ensures critical valves and actuators are always within reach of major project sites across Australia.

The backbone of the company’s distribution model, CVA’s national network of warehouses enables reliable supply and reduced lead times, while maintaining efficient inventory across core product ranges.

In addition, and as CVA continues to expand its integral sales team, the company also operates sales representative hubs in Melbourne, Sydney and Adelaide exemplifying its commitment not only to growth but comprehensive client service and support.

COMPETITIVE ADVANTAGE & RAPID RESPONSE... Challenger Valves and Actuators (CVA) leverages a strategically positioned network of warehouses across Australia to rapidly support major projects within the mining, water and power sectors, no matter their geographic location. This national footprint minimises lead times while ensuring efficient inventory management across core product ranges. CVA’s logistical capability is further reinforced by multiple sales representative hubs located in key capital cities, delivering local expertise, responsive service and a foundation to support continued growth.

RECOGNITION WELL DESERVED

CHALLENGER VALVES CELEBRATES GROWTH, VISION AND PEOPLE

FOUNDED on the ambition to build the industry’s best valve business, Challenger Valves and Actuators (CVA) has evolved from a bold idea into a respected national leader, underpinned by resilience, risk–taking and a clear sense of purpose.

That legacy was marked with the opening of CVA’s new state–of–the–art Wheeler Street facility, a milestone Board Member Peter Jacobson described as pivotal to the company’s future.

“Wheeler Street is a strategic investment that increases capacity and efficiency and supports scalable, sustainable growth. Built on strong founding foundations, CVA’s multi–generational leadership balances experience with fresh thinking — ensuring continuity while embracing change,” Peter said.

He also highlighted the importance of Greater Shepparton’s community,

networks and skilled workforce in supporting CVA’s national reach.

In his grand opening address, Board Chairman Rocky Varapodio paid tribute to founder Fred Williams, whose vision and belief in people shaped the business, along with General Manager Kelvin Williams and his team.

“Fred’s story spans four decades of bold decisions, unlikely partnerships and sheer determination. From early struggles with imports and clashing personalities, to pioneering new products and expanding nationally, the perseverance of his vision was extraordinary,” Rocky said.

“He believed that if you build a great team, you can achieve great things.”

Rocky said Fred Williams now celebrates the people who helped shape the company and looks forward to seeing Challenger Valves continue to grow.

“I would also like to acknowledge our

General Manager, Kelvin Williams and his team. They have done an enormous job managing this move while maintaining day–to–day operations.

“The shift of stock while transitioning to a new operating system brought challenges, but a business is only as strong as its people. We are fortunate to have a dedicated, hard–working team whose efforts allow the business to grow and succeed.”

Congratulations to the management and team at Challenger Valves on the opening of your new state-of-the-art facility. We are proud to have contributed to its successful completion.