Top 30 Performance Marketing Agencies Faq’s _ Adstation Global

Top 30 Performance Marketing Agencies

Faq’s | Adstation Global

Discover the answers to the top 30 performance marketing agency FAQs from AdStation Global Learn how Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, PPC campaigns, lead generation, conversion tracking, landing page optimization, creative testing, reporting, ROI measurement, and digital marketing strategies help businesses generate high-quality leads and sustainable growth

Frequently Asked Questions

1. Who writes the ad copy you or do I provide it?

We write and test initially You provide industry expertise, key differentiators, and approval Collaborative process We ideate 10–15 angles; you pick 5–7 We develop, you refine Most clients find our initial angles strong; minimal revisions needed.

2. How many creative variations do you test per campaign?

Month one: 8–12 creatives (headlines, visuals, CTAs) Month two: top 50% scale, bottom 50% replace. Ongoing: 2–3 new creatives launched weekly based on performance. Continuous creative refresh prevents ad fatigue and identifies new winners

3. What's your process for identifying winning creative angles?

Week one: identify 5–7 positioning angles (price, quality, speed, expertise, results, risk-reversal, scarcity). Develop 2–3 creatives per angle. Launch with equal budget. Measure CTR, conversion rate, and CPA Winners scale; losers are replaced Data-driven angle selection

4. Do you create video content, or just static images?

Both. Static images: in-house or via external designers (fast turnaround). Video: outsourced to production partners (2–4 week lead time for quality) Video typically has higher engagement but is slower to produce Use video for top-of-funnel; static for conversion

5. How often do you refresh creative to combat ad fatigue?

Refresh starts when CTR drops 20%+ from baseline or conversion rate flatlines. Usually month 2–3 of heavy spend We launch 2–3 new angles weekly once fatigue sets in Audience size determines refresh frequency larger audiences need slower refresh

6. Do you have in-house designers, or do you outsource?

Outsource to vetted freelance designers in India (faster, cheaper than hiring full-time) We brief them; they deliver in 5–7 days. For urgent changes, we use an in-house designer (contract-based). Model keeps costs down speed up. Quality is consistent.

7. What's your take on user-generated content vs. professional creative?

UGC converts higher in many verticals (EdTech, consumer products) Professional creative is stronger for luxury/high-ticket. We test both. Real estate: professional imagery works (luxury positioning) BPO: UGC testimonials work (trust) Vertical-dependent

8. How do you ensure creative is compliant with platform policies?

QA checklist before launch: no policy violations, brand safety checks, proper disclaimers We've seen ads rejected; rare for us. Team stays updated on platform policy changes (monthly review) Compliance is non-negotiable; we won't risk your account

9. Do you A/B test headlines, CTAs, visuals, or all three?

All three, but separately. Week one: test 2–3 headline variations (keep visual, CTA same). Week two: test 2–3 CTA variations Week three: test visuals Sequential testing prevents multivariate chaos Cleaner learnings

10. What's your average time to produce a new creative variation?

Static image: 2–3 days (brief, design, revisions, approval). Video (simple): 5–7 days. Video (complex): 2–3 weeks We maintain a "fast creative" process for quick pivots Urgent changes can compress timelines by 30%.

11. Can you pivot creative within 48 hours if performance drops?

Yes, usually If a creative underperforms, we pull it and launch a replacement within 48 hours using existing designs or quick variations Not ideal, but urgency is possible Prevention is better frequent small refreshes avoid sudden drops.

12. Do you test landing page copy, or just ad copy?

Both, but landing page testing is separate engagement Ad copy is performance; landing page is conversion. We recommend A/B testing landing page (headline, social proof, CTA, form fields) Separate project, separate discussion with your team

13. How do you measure creative fatigue, and what's your threshold?

CTR decline is the primary signal CPM increase while CTR drops = fatigue Conversion rate stagnation while CTR maintains. Threshold: when CTR drops 20% or CPA rises 15%+ above baseline, it's time to refresh Data-driven, not guesswork

14. Do you believe in brand guidelines, or should we break them for performance?

Both. Respect brand guidelines (logo, color, tone). Push boundaries within guidelines to test what converts We've had clients see +40% CTR from breaking rigid visual rules but staying on-brand tonally. Guidelines are a framework, not a prison.

15. What's your creative ideation process data-driven or gut-feel?

Data-driven ideation We analyze competitor creative, audience psychology, industry trends, and previous campaign data We ideate angles that address pain points, objections, and desires shown by your target audience. Gut-feel adds flavor; data adds direction.

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## COMPLIANCE & RISK

16. Have you had campaigns rejected by Google or Meta, and how often?

Rare Maybe 1–2 ads per 50 launched Common issues: vague claims ("best"), restricted categories (finance, health), aggressive scarcity ("only 2 left"). We catch 95% pre-launch in QA. When rejected, we revise and resubmit within 24 hours Process is solid

17. Do you understand HRERA rules if I'm in real estate?

Yes. HRERA rules: no pre-launch advertising before registration, accurate site plans, no misleading possession timelines, clear payment terms disclosure We ensure ads and landing pages comply Have worked with 15+ real estate clients across Gurugram, Haridwar, Bangalore

18. Are you aware of RBI guidelines if I'm in BFSI?

Yes. RBI guidelines for fintech/lending: no guaranteed return claims, clear APR/EMI disclosure, privacy compliance, responsible lending messaging We stay current Have run compliant campaigns for loan aggregators, NBFC partners, investment platforms.

19. Do you know ASCI (Advertising Standards Council of India) rules?

Yes ASCI code: no misleading claims, substantiation required, no unfair comparison, no exploitation of superstition, clear disclaimers We follow ASCI guidelines on every campaign Have submitted ads to ASCI for pre-approval when needed.

20. What happens if my ads violate policy and the account gets flagged?

We identify the violation, revise the ad immediately, and resubmit Flags rarely escalate to account suspension if addressed quickly. If systematic violations exist (misleading claims, prohibited category), we escalate to you before proceeding. Account health is critical.

21. Do you have insurance in case something goes wrong with your account?

We carry professional liability insurance covering ad account damage, data breaches, and compliance failures Limits: ₹1 Cr Covers most scenarios but not market failure (your business tanking). Insurance protects both sides.

22. Will you sign an NDA covering my business model and strategy?

Yes Standard NDA: we won't disclose your strategy, metrics, learnings, or data to competitors or third parties NDA survives termination for three years We've signed 50+ NDAs; it's routine No hesitation on confidentiality.

23. Do you guarantee compliance with Indian income tax and GST rules?

We comply with GST (registered, issue tax invoices) You handle income tax on marketing spend (deductible as business expense). We're not tax consultants. Recommend you verify with your CA on marketing spend deductibility and GST treatment

24. What's your policy on working with controversial products (crypto, lending)?

Crypto: handled case-by-case Pure trading platforms we won't work Educational content + regulated exchanges OK Lending: only regulated NBFCs, not loan sharks Pharma: must be DCGI approved. We turn down ~10% of inbound opportunities due to risk profile.

25. Have you ever had a client's account permanently banned, and why?

Once Client was running misleading health claims (weight loss guarantees) without substantiation. Google banned account; Facebook disabled ads. We recommended compliance; client ignored Not our fault, but painful lesson in enforcement Now we preemptively block risky claims

26. Do you know the difference between NISM and RBI for financial products?

NISM = securities/investment products regulation RBI = banking/lending regulation Very different compliance paths. NISM products (mutual funds, stocks) need disclaimers on risk. RBI products (loans, accounts) need responsible lending messaging Both matter

27. How do you stay updated on platform policy changes?

Monthly review of Google, Meta, LinkedIn policy updates. Subscribe to official policy blogs. Attend platform webinars (3–4 per quarter) Team discussions on implications Changes filter into campaign briefs and QA checklists We're proactive, not reactive

28. Will you turn down a client if their business is risky?

Yes We've declined: fake degree sellers, unregulated lending, counterfeit goods, multi-level schemes, high-churn fitness apps. Risk isn't just legal; it's reputational. We build long-term. Risky clients aren't worth reputational damage or compliance headaches.

29. Do you work with businesses that operate in grey areas

Some Example: we work with trading education platforms (grey area, but growing regulated) Crypto exchanges (if registered in India). We draw the line at clearly illegal or deceptive. Grey area OK if business is improving compliance Clear line on intentionally misleading