ChesterCounty PRESS
Foundedin1866,theChesterCountyPressistheoldestandlargestweeklypaperinChesterCounty, Pennsylvaniaandwithitshistoricalsignificance,continuedoutstandingnewscoverageandloyal readership,itremainsthesinglemostefficientnewspaperbuyinthearea.
Demographics
The primary target audience consists of buyers who:
•Average Household Income - $85,000
•78% Own their own Homes
•Highest Level of Disposable Income
•60% are Married
Distribution
•60% are High School Graduates, 40% attended College
With a total paid circulation of over 15,100, the Chester County Press reaches the following Pennsylvania communities (in alphabetical order): Avondale, Chadds Ford, Chatham, Cochranville, Jennersville, Kelton, Kemblesville, Kennett Square, Landenberg, Lewisville, Lincoln University, Longwood, West Grove, Mendenhall, New London, Nottingham, Oxford, Toughkenamon, Unionville and the neighboring communities of Colerain, Little Britain Townships, Lancaster County, Birmingham Township, Chester County, Hockessin, Delaware and Rising Sun, Maryland.
Deadlines
The Chester County Press is published every week on Wednesdays.
Closing Times
Run of Paper (ROP)... Tuesdays, Noon
Preprinted Inserts
Classified Display...Monday, 4pm
Classified Set Solid...Monday, Noon
•Inserting orders should be sent two weeks in advance to assure availability of specified dates.
•Acceptance is subject to physical capability with mechanical inserting equipment. The minimum size is 7”X 7”for folded pieces; 5”x 7”for single card inserts; maximum is 12.50”x 11.25”. Minimum 70 lb. bond stock for card inserts. Inserts printed on glossy stock may require an additional quantity. The Chester County Press is not responsible for inserting problems if a sample was not submitted in advance for acceptance.
•Samples should be submitted two weeks prior to distribution date. Four-page tab or two-page standard inserts should be quarter-folded.
•The Publisher reserves the right to reschedule any insert if a mechanical problem arises.
•Inserts should be in boxes only–no skids will be accepted.
•Delivery of preprinted material to the newspaper is at the expense of the advertiser and should be scheduled for arrival seven days in advance of publication date.
•Deliveries accepted Monday through Friday, 8 a.m. to 4 p.m.
•Inserts must be delivered to c/o Gannett Publishing Services Chester County Press, 950 West Basin Rd., New Castle, DE. 19720
ChesterCounty PRESS
Primary Market Area
Southern Chester County consists of the following communities in alphabetical order: •Avondale•Chadds Ford•Chatham •Cochranville•Jennersville•Kelton •Kemblesville•Kennett Square •Landenberg•Lewisville•Lincoln University•Longwood•Mendenhall •New London•Nottingham•Oxford •Toughkenamon•Unionville
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ChesterCounty PRESS
2015 ROP AND CLASSIFIED AD SIZES
ChesterCounty PRESS
ChesterCounty PRESS
Ad Pro Magazines
Lifestyle Publications Targeting Local Communities in Chester County, PA & New Castle County, DE
www.landenbergtoday.comwww.newarklifemagazine.com
AdProInc.understandsthevalueoftheWorldWideWebandhaslaunchedanew Internetpresenceforeachofitsmagazinesthatisunmatchedintheindustry.Wehave createdaperfectmarriagebetweenouruniquedirectmailprintzonesandtheabilityto viewourmagazines24/7fromanywhereintheworld.Nowourvaluablestoriesand localinformation,aswellasyourcompanyad,canbeeasilyfoundfromanycomputer.
Landenberg Today
Celebrating Our 10th Anniversary!
Nestledbesidetherollinghills,streamsandnaturepreservesof Landenbergaremorethan11,000peoplewhocallthisrural hamlettheirhome.Forthepastseveralyears,LandenbergToday hasservedastheofficialmagazineofLandenberg,reachingevery householdwithstoriesaboutitsrichhistory,itspresentanditsfuture, andprofilesofitsmanyfascinatingpeople.
Lookcloser,andyou'llseeasmalltownwithsuperbbuyingpower, wherethemedianincomeperhouseholdis$103,000,theaverage valueofahomeis$475,000,andnearlyhalfofitshouseholdshave children.Thisisyourtargetaudience.Yourpotentialcustomers. Howdoyoureachthemwithyourcompany'smessage?By advertisinginLandenbergToday.Here'syourinvitationtojointhe manyotherbusinessesinourcommunitywhoarereceivingsuperb advertisingvalueinLandenbergToday,publishingtwiceayearin AprilandSeptember.
NOW WITH 26,000 CIRCULATION & GROWING
*Reach100percentofthemorethan7,500households inLandenberg(19350),Avondale(19311)andKemblesville (19347)whoreceiveLandenbergTodayviadirectmail.
*Reachanadditional15,000potentialcustomers who receiveLandenbergTodayintheChesterCountyPress,sold bysubscriptionsandatstoresandnewsstandsthroughout SouthernChesterCountyandinNewCastleCounty.
*Reachover2,000additionalreaders whoreadeditions ofLandenbergTodaythataredeliveredtoareabusinesses andgivenoutcomplimentary.
*Reachthousandsmorepotentialcustomersonline at www.landenbergtoday.com.,wherereaderscanlinkdirectly toyourcompany'swebsitesimplybyclickingonyour advertisement.
BE SEEN THROUGHOUT THE YEAR
*Basedondataavailablefromvarioussources.
Middletown Life
SituatedcomfortablybetweenWilmingtonandtheChesapeakeBay, Middletownwasonceasleepylittlevillage.Inthelasttenyears,however,it hastakenadvantageofitsuniqueplaceontheDelawaremaptobecome thefocusofgreatresidentialandcommercialgrowth.Thepopulationofthe Middletownareahasgrown66percentoverthelastdecade,toover21,000 people.Youngfamiliesarelivinginsprawlingnewdevelopments,inhomes whosemedianvalueexceeds$200,000*.Theycommutetoprofessional jobs,shopinsuburbanmallsandspendweekendsattheDelaware beaches.TheyalsoreadMiddletownLifemagazine.
SinceitsdebutinJuly2007,MiddletownLife,inwordsandphotographs, hasreachedthepeopleoftheMiddletowncommunitybycapturingthe vibrancyofitsschools,neighborhoodsandbusinesses.PublishinginApril andSeptember,MiddletownLifeisalsoforyouandyourbusiness,becauseit canprovideyouwiththeopportunitytotellthestoryofyourcompanytothis growingpopulation.Superbwriting,beautifulphotographyand outstandingadvertisingvalue.That'sMiddletownLife,andthat'swhereyour companybelongs.
NOW WITH 20,000 CIRCULATION & GROWING
*Reachallofthehouseholds inMiddletown (19709),Odessa(19730)andTownsend(19734)who receiveMiddletownLifeviadirectmail.
*Reachover4,500additionalreaders whoread editionsofMiddletownLifethataredeliveredtoarea businesses.
*Reachthousandsmorepotentialcustomersonline atwww.middletownlifemagazine.com,wherereaders canlinkdirectlytoyourcompany'swebsitesimplybyclickingonyouradvertisement.
Because Middletown Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
*Basedondataavailablefromvarioussources.
West Chester & Chadds Ford LIFE
WestChester&ChaddsFordLife,publishinginMayandOctober,captures theuniquequalityoflifeinthiscommunity,fromthestrongpresenceofits schoolsandcolleges,toitscultureandsenseofhistory,andtoitsmany fascinatingpeople–withthesweepinglandscapeofsouthernChesterCounty asitsbackdrop.Ineveryissue,readersaresuretofindstoriesofnewideas andoldtraditions,fascinatingtrendsanduniqueinitiatives,andprofilesofits people,whoforgefascinatingliveswithinthefabricofthisdiversearea.
Ineveryissue,WestChester&ChaddsFordLifecanalsoincludethemessage ofyourbusiness,andreachthenearly15,000singlefamilyhomesthatmake upWestChester,whosemediaincomeexceeds$70,000andwherehome valuesaremorethan$450,000.Inaddition,yourmessagewillnowreach 4,800homesinthe19317zipcodeofChaddsFord,anoutstanding communitythathasanannualfamilymedianincomeofmorethan$100,000 andanaveragehomevalueofmorethan$500,000.Yourcompanydeserves thebestadvertisingvalueforitsmessage.Whatbetterwaytoreachthe peopleyouwouldliketouseyourservicesandwalkthroughyourdoorthanto beapartofWestChester&ChaddsFordLife?
CIRCULATION & GROWING
*Reach19,800singlefamilyhomes viadirectmailwitheacheditionof WestChester&ChaddsFordLife.Themailedcirculationincludes householdisWestChester(19382)andChaddsFord(19317).Essentially thisdynamiccoverageconsistsoftheUnionville-ChaddsFordSchoolsystem aswellasmostoftheboroughofWestChester.
*Reachanadditional15,000potentialcustomers whoreceiveWest ChesterLifeintheChesterCountyPress,soldatstoresandnewsstands throughoutSouthernChesterCounty.
*Reachover2,000additionalreaders whoreadeditionsofWestChester &ChaddsFordLifethataredeliveredtoareabusinesses.
*Reachthousandsmorepotentialcustomersonline at www.westchesterlifemagazine.com,wherereaderscanlinkdirectlytoyour company'swebsitesimplybyclickingonyouradvertisement.
Because West Chester & Chadds Ford Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
*Basedondataavailablefromvarioussources.
Newark Life
ForthepeoplewhocallNewarktheirhome,theyliveinatownthat providesthemwitheasyaccesstomajorcities,suburbanshopping centers,thequaintnessofaMainStreetandtheintellectualnerve centerofaprestigiousuniversity,allwithinminutesoftheirfrontdoor. Since2006,NewarkLifehasbeenthemagazineofNewark. PublishinginMayandOctober,themagazinereaches25,000 households,exploringthelifeofthetownthroughwordsandpictures-fromtheUniversityofDelawaretobusinessestoprofilesofitspeople.
NewarkLifereachesatargetareawheretheaveragecostofahome exceeds$250,000,andwheremorethan50percentoffamiliesown theirownhome.*Thesearethehomesyouwanttoreachwiththe messageofyourcompany.AdvertisinginNewarkLifeisyourbestway totellthemwhoyouare.Yourcompanyisauniqueone,soshareyour missionwiththepeopleyouneedtoreach.BecomeapartofNewark Lifeandtellyourcompany'sstorytoover50,000potentialcustomers.
NOW WITH 50,000 CIRCULATION & GROWING
*Reachall25,000households inNewark(19711and 19713zipcodes)whoreceiveNewarkLifeviadirectmail.
*Reachanadditional15,000potentialcustomers who receiveNewarkLifeintheChesterCountyPress,soldat storesandnewsstandsthroughoutSouthernChesterCounty andNewCastleCounty.
*Basedondataavailablefromvarioussources.
*Reachover9,000additionalreaders whoreadeditions ofNewarkLifethataredeliveredtoareabusinesses.
*Reachthousandsmorepotentialcustomersonline at www.newarklifelifemagazine.com,wherereaderscanlink directlytoyourcompany'swebsitesimplybyclickingonyour advertisement.
Theidentityofatowncanbestbetracedbylookingatthediversityofits people,butthereissomethingelsethatmakesKennettSquaresospecial.Itisa townofcommerceandcorporations,dottedbywide-openfarmlandand suburbancommunities,andaccentedwithabeautifulvillageofstatelyold homes,andaplacecalledStateStreetwheretheheartofthetownbeatsthe loudest.Forthepastfewyears,KennettSquareTodayhascapturedthat vibrancywithinitspages,inamagazineuniquelytargetedspecificallytothe morethan22,000peoplewhocallKennettSquaretheirhome.Whatwe've discovered–inwordsandphotographs–areprofilesofpeople,events, businessesandtrends.
We'vealsodiscoveredagrowingpopulationandoneofincreasing affluence,wherethemedianhouseholdincomeexceeds$65,000annually, where55%offamiliesowntheirownhome,andwheretheaveragevalueofa homeis$370,000*.Byextendingyourcompany'smarketingcampaignto includeadvertisinginKennettSquareToday,yourcompanyisguaranteedto shareitsmessagewiththepeopleyouneedtoreach,intwoeditionspublishing inJuneandNovember.Tellyourcompany'sstory,inKennettSquareToday.
NOW WITH 28,400 CIRCULATION & GROWING
*Reach100percentofthe9,400households in KennettSquare(19348and19375zipcodes)who receiveKennettSquareTodayviadirectmail.
*Reachover4,000additionalreaders whoread editionsofKennettSquareTodaythataredeliveredto areabusinesses.
*Reachanadditional15,000potentialcustomers whoreceiveKennettSquareTodayintheChester CountyPress,soldatstoresandnewsstandsthroughout SouthernChesterCountyandNewCastleCounty.
*Reachthousandsmorepotentialcustomers online atwww.kennettsquaretoday.com,where readerscanlinkdirectlytoyourcompany'swebsite simplybyclickingonyouradvertisement.
Because Kennett Square Today is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
*Basedondataavailablefromvarioussources.
Aswitheverytown,therearemanysidestoGreenvilleandHockessin.One displaysthewinding,countryroadsthatweavepastthepastures,woodlands, streamsandbeautifulhomes.Anothertellsacontinuingstoryofitspeople,its schools,itshousesofworship,itsbusinessesanditsevents.FromKennettPiketo LimestoneRoad,GreenvilleandHockessinareathrivingcommunityofcloseto 20,000,andsinceitsfirsteditioninJuly2009,Greenville&HockessinLifehas capturedtheenergyoftheseneighboringtownsinwordsandphotographs.
ThereisyetanotherphaseofGreenvilleandHockessin,oneofeconomicsand buyingpower,generatedbythepeopleyourcompanyneedstoreach.Twicea year,inJulyandDecember,Greenville&HockessinLifereachesanaudience wheretheaveragehouseholdsalaryiswellover$100,000,andthemedian valueofahomeexceeds$500,000*.Simplyput,advertisinginGreenville& HockessinLifecanplaceyourcompany'smessageinmorethan7,000 householdsinthesetwoprominentcommunities.Canyourcompanyaffordto reachthesepotentialcustomers?Withtheoutstandingadvertisingvaluethat Greenville&HockessinLifecanprovide,yourcompanycannotaffordnotto.
NOW WITH 28,000 CIRCULATION & GROWING
*Reach100percentofthehouseholds inHockessin (19707)andGreenville(19807)whoreceive Greenville&HockessinLifeviadirectmail.
*Reachover4,500additionalreaders whoread editionsofGreenville&HockessinLifethatare deliveredtoareabusinesses.
*Reachanadditional15,000potentialcustomers whoreceiveGreenville&HockessinLifeintheChester CountyPress,soldatstoresandnewsstandsthroughout SouthernChesterCountyandNewCastleCounty.
*Reachthousandsmorepotentialcustomers online atwww.ghlifemagazine.com,wherereaders canlinkdirectlytoyourcompany'swebsitesimplyby clickingonyouradvertisement.
Because Greenville & Hockessin Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
*Basedondataavailablefromvarioussources.
Cecil CountyLife
JustbeyondtheI-95corridorandnestledinthebanksoftheChesapeakeBay, CecilCountyisaplaceofnaturalsplendor–withcrystalclearwaterways,gently rollingcountrysideandwideacresofhorsefarmsstretchingasfarastheeye cansee.FromElktontoRisingSuntothebanksoftheChesapeake,itisanarea thattakesprideinitshistory,asseeninitsmanycozyinns,antiqueshopsand 19th-centuryhomes.CecilCountyishometomorethan100,000peoplewho haveeasyaccessibilitytoPhiladelphia,BaltimoreandWashington,D.C.,but alsotheopportunitytotreasurethelifeofitssmalltowns.
AfurtherlookintoCecilCountywillshowthatitisalsoathrivingcenterfor tourism,business,recreationanddining,andwherethemedianincomeper householdexceeds$60,000*.Targetedtowardanewgenerationofreaders, CecilCountyLifeisfilledwithstoriesguaranteedtointeresttheiractivelifestyles: recreation,technology,homesandinteriors,aswellasprofilesoffascinating people.IfyourbusinessissearchingtoestablishafootholdinCecilCounty, thenthesearethepeopleyouneedtoreach.Publishingtwiceayearinspring andfall,CecilCountyLifeisthenewmagazineofrecord,andtheperfect opportunitytojointhemanyotherbusinesseswhoarecertaintoreceivesuperb advertisingvalue.
*ThenewCecilCountyLifeisdirectmailedto15,000 mostaffluentsinglefamilyhomesinElkton,RisingSun, ChesapeakeCityandNorthEast,MD.
*Reachanadditional15,000potentialcustomers who receiveCecilCountyLifeintheChesterCountyPress,soldby subscriptionsandatstoresandnewsstandsthroughout SouthernChesterCountyandinNewCastleCounty.
*Reach5,000additionalpotentialreaders whowillread CecilCountyLifethatisdistributedtoareabusinessesand givenoutcomplimentaryintheareasyouwishtotarget.
*Reachthousandsofadditionalpotentialcustomers online atwww.cecilcountylife.com,wherereaderscanlink directlytoyourcompany'swebsitesimplybyclickingonyour advertisement.
Because Cecil County Life has become the magazine of record in Cecil County and published twice a year, many readers are certain to retain their editions as keepsakes, which is certain to keep your company's message in Cecil County homes year-round.
*Basedondataavailablefromvarioussources.