CORPORATE OVERVIEW Strategic Sectors, Global Vision
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JV Events
Company
Welcome to ADNEC Group ADNEC Group, part of Modon Holding, is renowned for its rich legacy and diverse business operations, stands as a formidable force in global business and leisure tourism. The Group is a leader in managing and developing international strategic assets and contributes to the sustainable growth of Abu Dhabi’s economy.
ADNEC Group’s Services cluster includes its subsidiary Capital 360 Event Experiences that provides distinguished event experiences to its clients and stakeholders. The Group also launched Capital Protocol in 2023 that provides a specialised VIP protocol service which is operated by its Service cluster.
ADNEC Group’s diverse business clusters span Venues, Events, F&B, Services, Tourism and Media. The Group operates the ADNEC Centre Abu Dhabi, the largest event venue in the MENA region, ADNEC Centre Al Ain, Business Design Centre and ExCeL London in the United Kingdom.
ADNEC Group F&B cluster consists of Capital Catering and Royal Catering Services, which caters to numerous sectors including aviation, healthcare, defence, energy, business and industry, and event venues.
Capital Events, the events management arm of ADNEC Group, is the leading organiser of some of the world’s most iconic events across strategic industry sectors including Defence and Security, Maritime Lifestyle, Media, Food & Beverage and Technology. Through its growing portfolio, Capital Events plays a crucial role in supporting Abu Dhabi to achieve its growth objectives as a global hub for business and leisure tourism.
Tourism 365, the Group’s tourism arm, delivers tailored tourism services and operates Capital Holidays, a fastgrowing tour operator with a global footprint across the UAE, Saudi Arabia, the UK and Germany.
Additionally, twofour54, a key player in Abu Dhabi’s sustainable media and film industry, is part of ADNEC Group’s diversified portfolio, further reinforcing its role in advancing the emirate’s creative economy. Recognised internationally for its commitment to excellence, innovation, and sustainability, ADNEC Group has garnered numerous awards, solidifying its status as a leader in the industry.
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ADNEC Group venues consist of ADNEC Centre Abu Dhabi, ADNEC Centre Al Ain, Business Design Centre and Excel London. The Group’s four venues host some of the world’s leading events and are multi-award-winning locations offering organisers of exhibitions, conferences and other events outstanding facilities. ADNEC Group is on an ongoing mission to maintain the excellence in the services provided within its venues to encourage more partnerships, reward creativity and pursue excellence in the business tourism sector.
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A world-class venue operator, ADNEC Group owns and operates four multiaward-winning international venues in Abu Dhabi and London.
153,000
Sqm
of event space (indoor & outdoor)
125,000
34,000
Sqm
of event space (indoor & outdoor)
Sqm
of event space (indoor & outdoor)
6,000
Sqm
of event space
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153,000 sqm EVENT SPACE
Location
Size (sqm)
Size (ft2)
Location
Seating capacity
Indoor Areas
89,638 sqm
964,855 ft2
Outdoor Areas
64,040 sqm
689,320 ft2
ICC Abu Dhabi
Up to 6,000
Total
153,678 sqm
1,654,176 ft2
Conference Halls A & B
Over 1,600 combined
21 meeting rooms
Between 20 & 240
Grandstand
5,400
Marina Hall Specifications Ceiling Height
10m (32.81ft)
Total Area
10,000 square metres (107,639 square feet)
Hall 4
3,000
Parking Spaces
700
The Hive
200
Marina Suite 1
28.4sqm - 3.2m (305.7ft - 34.44ft)
Marina Suite 2
55.8sqm - 3.2m (600.56ft - 34.44ft)
Al Ma’ared
1,394
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34,000 sqm EVENT SPACE
Interconnected column-free space, expandable to include link area
Partitionable Halls
7 mid-range conference & meeting rooms
2 event halls, expandable to include link area
+11,000 delegates conference scale
Location
Size (sqm)
Size (ft2)
Indoor Area
12,000 sqm
129,168 ft2
Outdoor Area
14,000 sqm
150,695 ft2
Location
Capacity
Theatre style auditorium
242 delegates
Two conference rooms
More than 60 delegates
Three meeting rooms
234 delegates (flexible set up)
Onsite parking
812 vehicles
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125,000 sqm EVENT SPACE
Event Halls
Platinum Suite
ICC Maritime Suite & Halls
84,328 sqm column free space divided into North and South halls either side of the central Boulevard, the Event Halls are a blank canvas environment for bespoke productions and large-scale events with an overall capacity for up to 68,750 attendees.
A self-contained conference centre ideal for meetings, gala dinners, product launches and award ceremonies. Comprising seven meeting spaces with a capacity for up to 1,100 delegates.
Opened in 2025, which offers an additional 11,521 sqm of column free event space over the ground floor and provides event space for up to 7,000 delegates. These spaces can be divided into 37 individual meeting rooms.
Gallery Rooms
ICC Meeting & Breakout Rooms
The 49 Gallery Meeting rooms, many of which have spectacular views over Royal Victoria Dock, all benefiting from natural daylight, floor to ceiling windows and access to private balconies provide meeting space for 20400 delegates. The South Gallery also benefits from a large lounge and restaurant area.
The Capital Lounge, London Suite and Prince Regent Rooms can be used alongside the conference and events space for smaller meetings and breakout spaces for 10 to 200 delegates.
ICC London
Size (sqm)
Seating capacity
ICC Auditorium
4,603 sqm
Seating for up to 4,200 delegates and overall capacity for 7,000
ICC Capital Hall
4,518 sqm
Banquet for up to 2,700 guests and reception for 5,000 guests
ICC Capital Suite
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17 flexible rooms offer meeting space for up to 2,500
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6,000 sqm EVENT SPACE
Location
Size (sqm)
Size (ft2)
Whole Venue (All Spaces)
6,000 sqm
129,168 ft2
Location
Capacity
Mezzanine
1,500
Gallery Hall & Atrium
650
Auditorium
500
Room A
190
Rooms B - H
60
Executive Centre
90
Whole Venue (All Spaces)
4,500
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Capital Events is a leading organiser of some of the Middle East’s and the world’s flagship exhibitions and conferences. Part of ADNEC Group, and based in the capital of the UAE, Capital Events offers internationally-leading event-organising capabilities and services to clients and exhibitors. As a regional industry leader, Capital Events fosters commercial relationships and cultural exchange to enable future business opportunities, alongside supporting the growth of Abu Dhabi as a global centre for business tourism.
F&B
Defence and Security
Since 1993
Since 2011
Since 2015
Since 2018
Sports
Since 2022
Since 2023
Since 2025
Launched in 2008 Acquired in 2020
Since 2023
Hunting & Equestrian
Launched in 2003 Acquired in 2023
Launched in 2025
Consumer
Manifacturing
Crypto
Since 2018
Since 2025
Since 2024
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The award-winning Capital Catering is an integrated catering solutions provider bringing diverse, scalable and expert catering solutions to the UAE, the region and internationally, while retaining the heritage and traditions of the UAE. Capital Catering owns one of the largest food production facilities in Abu Dhabi with a footprint of 28,000sqm and capacity of more than 150,000 meals per day. Capital Catering+ has a strong track record of delivering elevated menus and culinary experiences for private events and weddings. Its talented chefs, including Emirati cuisine specialists, craft memorable dining experiences to delight your guests. With a strong supply chain, extensive facilities and a fleet of 150+ chilled trucks and light vehicles. Capital Catering can efficiently mobilise any type of contract across the UAE. Royal Catering Services, established in 2003, is a leading provider of private, corporate, and commercial catering, recognised for its high standards and exceptional value. It currently employs over 2,000 staff and serves more than 50,000 meals daily.
Services
Services
Venues + Events • Conference catering
Aviation
Camps
Energy
Education
• Stand catering • Gala dinners • Cocktail receptions • Buffet & plated menus • DDR
Venues & Events
Defence
Business & Industries
Healthcare
• Packed meals • Themed menus
Weddings + VIP
Retail outlets
• Wedding catering
• Restaurants
• Buffet menus
• Coffee shops
• Emirati cuisine
• Food trucks
• Traditional dining
• Pop up concepts
• Customized VIP menus
• Seasonal outlets
• Majlis service
• Vending machines
• Private events & parties
• Partnership with local & international brands
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Capital 360 Event Experiences is an award-winning event management agency delivering unforgettable events, conferences, and exhibitions. They blend innovation, creativity, and precision to captivate audiences and elevate brands. From initial design strategy to execution, their professional team works to client objectives, audience and communication strategy to deliver authentic engagement and real-world results. Capital 360 Event Experiences offers its clients, organisers, event planners and exhibitors a wide range of customised solutions which include Event Management, Creative & Design, Professional Conference Organising (PCO), and Sports Management. Capital 360 Event Experiences produce some of the largest exhibitions, events, and conferences in the region, bringing a creative flair and professional approach to everything it undertakes.
Services
Events
Exhibitions
Conference & Events
Professional Conference Organiser (PCO)
Non-Events
Sports
• Commercial interior design
• Design, build & concept development for exhibition stands
• Creative & Concept design • Project consultancy & implementation • Graduations • Financial management & business
• Owned events
• Fit-out
• Joint ventures
• Build-up contracting services
• Immersive technology & experiences
• Opening Ceremonies
• Special projects
• Content development • Pavilions • Official contracting • Shell scheme • Exhibitor manual • Audio visual • Carpet • Graphics • Furniture • Electricity • Graphics & branding • Audio-visual integration • Storage & logistics • Project management
• Branding & Ideation • Creative & Immersive experience • Event technology & integration
planning
• Accreditation & registration • Sponsorship sales & exhibition management • Programme development & audience engagement • Website & app development
• Event production & technical management
• Activations & entertainment
• Speaker management
• DMC accommodation
• Communication strategies & Public Relations
• Transportation
• Curation
• Ground logistics • Activities & attractions • Communication strategies & PR
• Preferred partnerships • Providing best-in-class products & services for clients staging sporting events
• Creative services • Brand identity & logo development • Content creation • Photography & videography • Digital & hybrid experiences
Mains, Rigging & Telecom • Mains power & electrics • Venue rigging • Secondary rigging • Trussing • Drapes • Compressed air • Water • Waste • Wifi • Connections • Network infrastructure
Advertising & Media Services • Venue branding • Media strategy • Media buying • Social media management • Digital marketing • Online & offline media services
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Capital Protocol, a subsidiary of ADNEC Group, provides customised services to high-level delegations, VIPs, and government officials in the UAE. The team comprises skilled professionals with vast experience in meticulously planning and managing the needs of such distinguished guests from various parts of the world, working closely with relevant authorities to ensure a seamless and secure client experience. Capital Protocol’s culture is rooted in nurturing Emirati talent and providing world-class hospitality to all VIP guests, ensuring their utmost comfort. We deliver exceptional services that reflect the UAE’s rich cultural and historical heritage while adhering to the highest global standards.
Services Regional & international management
Protocol officers • End-to-end guest management
VIP convoys • Managing drivers & vehicle movements
Logistics • VIP hospitality & facilities arrangements
Logistics • Managing ceremonies & elevate VIP presence
Official delegation visit management
Guest management
Consultancy & training services
Manage delegation
Protocol officers
• Leading VIP visit, event, & program
• Planning, managing, & coordinating visits
VIP convoys
Hospitality
Strategic planning
• Secure delegation event transportation
• Bespoke luxury catering & services
• Formulate, implement, & evaluate
Logistics
Logistics
Protocol training
• Travel & hospitality arrangements
Tour packages • Custom itineraries, emirati tour guides
• Hotel bookings, event & airport transfers
Strategic consult • Cultural diplomacy & event expertise
• Tailored programs as per requirements
Support team
Risk management
• Registrations & visit needs & approvals
• Comprehensive safety services
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Tourism365, the tourism arm of ADNEC Group, stands at the forefront of Abu Dhabi’s tourism industry. The mission is to transcend the ordinary, turning every journey and stay into a chapter of cherished memories. With a strategic vision to become one of the leading travel organisations in the MENA region, Tourism 365 aims to create deep and meaningful connections between travellers and destinations. Tourism365 excels as a Destination Management Company (DMC) with presence in the UAE, Saudi Arabia, Oman, and Jordan. It also a Travel Management Company (TMC) that provides comprehensive corporate travel solutions. Additionally, the tour operator services, under the Capital Holidays and Etihad Holidays brands, have a presence in the UAE, UK, and Germany. They offer a full spectrum of travel services, tailored to meet every need—from budgetfriendly travellers to those seeking luxurious, bespoke experiences for both corporate and leisure clients.
Services
Leisure & corporate travel
Destination services • Hotel booking
Chauffeur service company
• Flights
• Luxury chauffeur service
• Airport meet & greet
• Hotels
• Coaches & buses
• Airport & city transfers
• Holiday & cruise packages
• Airport transfers
• Excursion, tours & attractions
• Corporate travel management
• City tours
• Golf packages
• Government travel management
• Cruise ground handler • Group & mice • Hotel travel desks
Tour operator • Beach holiday packages • Cruise holiday packages
Tour operator • The tour operator of Etihad Airways
• City breaks • Individual tours, round trip & combo packages
• VIP travel management • Events management
• Destination weddings • Car rental
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A powerhouse that enables creative industries to connect, thrive and succeed within the creative and media ecosystem, twofour54 an ADNEC Group company, plays a pivotal role in Abu Dhabi’s creative industry. Since its inception in 2008, twofour54 has been creating bespoke destinations that nurture the synergistic business environment, by not only supporting but enabling the growth of both international and local enterprises. We believe a destination is more than a physical location – it’s a place to inspire and create. We are the coordinates of Abu Dhabi. At the heart of Yas Island lies Yas Creative Hub. This purpose-built destination offers flexible office spaces, complete with comprehensive business support and regulatory perks. Home to over 800 media, entertainment, and gaming companies, it hosts giants like Forbes Middle East, Oracle, Sky News Arabia, and Ubisoft, alongside a thriving community of local SMEs.
Services For film and TV production, twofour54 Studios features two prime sites. Studio B in Mussafah boasts five broadcast studios, production galleries, green rooms, and dedicated makeup and dressing areas. The KEZAD site boasts a vast 300,000 sqm backlot and a 1,500 sqm sound stage. Thematic sets like ‘Crossroads’ and ‘War-Torn City’ have hosted a diverse range of productions. These include Hollywood hits like ‘The Fast and the Furious’ and Netflix’s ‘6 Underground’. The site has also featured the Emirati film ‘Ghost’, Bollywood hits ‘Bharat’ and ‘Tiger Zinda Hai’, intimate dramas, and pioneering regional projects like ‘Inheritance’, Saudi Arabia’s debut soap opera. Supporting these facilities, twofour54’s dedicated production team provides full-service solutions, backed by a network of 1,000 freelancers. Additionally, twofour54 tawasol enhances production with key business services—from rapid visa processing and personalised ID services to streamlined travel logistics—ensuring a seamless experience in Abu Dhabi.
LEASING
STUDIOS
TAWASOL
Providing office and collaborative spaces tailored for media-centric companies.
Offering studio production facilities accompanied by a dedicated support team to meet production requirements.
Customer-centric service, offering a multitude of business support services to local and global customers.
Leasing
Studios
Backlot
Production
Government liaison
Production filming services
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EXECUTIVE MANAGEMENT TEAM SAEED AL SHAMISI
MANAL AL ALI
JEREMY REES
AHMAD SHAKER
Muzafar El Ariss
MARK WHITEHEAD
AHMED AL OBAIDLI
KHALIFA AL QUBAISI
Chief Human Capital & Communications Officer
Chief Executive Officer - ExCeL London
Acting Chief Financial Officer
Chief Executive Officer - Capital 360 & Events
SIMON PRICE
Chief Legal & Compliance Officer
Chief Executive Officer - Capital Catering
HUMAID MATAR AL DHAHERI Group Chief Executive Officer
Chief Executive Officer - twofour54
Chief Operations Officer - ADNEC Centre Abu Dhabi
Chief Commercial Officer - ADNEC Centre Abu Dhabi
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CONTACT US KHALEEJ AL ARABI STREET P.O.BOX 5546, ABU DHABI UNITED ARAB EMIRATES
TEL: +971 2 444 6900
A
Company
@ADNECGROUP