Final_Booklet by Adkennedy363

Brand Identity

01 IDENTITY

Introduction 3 – 4

Mark Construction + Color 3-

Mark Construction + Color 5 – 6

Typography + Signatures 4

Typography + Signatures

02 SYSTEM

Stationery 9 – 10

Stationery 7-8

Icons + Mark Animation 11 – 12

Icons + Photography 9

Website + Publication 13 – 14

Social Media

Mark Animation + Publication 10

03 APPLICATION

Signage + Vehicle 17 – 18

Apparel 19 – 26

IDENTITY 01

Introduction

Chew Crew is a premier dog subscription service that offers a diverse range of high-quality products to meet everyday dog care needs. We want our customers to trust us with every step of their pet journey without having to leave the comfort of their homes. Each delivery is meant to spark joy, creating moments of excitement and anticipation for playtime.

Our brand focuses on creating durable, heavy-duty products for tough chewers. At Chew Crew, trust, innovation, and resilience guide everything we do. Built to last and adaptable for all breeds, our offerings prioritize both functionality and fun. Our minimalistic designs capture a sense of energy and playfulness, inspiring our customers to form a closer connection with their furry friends.

As a brand we want to be approachable and dynamic, while also exuding energy and playfulness. We aim to be a trusted partner in every step of our customer’s pet care journey. Our visual identity reflects our lively spirit and joy of play through bold, vibrant colors alongside fun shapes and brand elements. From our bright packaging to our engaging social media platform, every visual element reinforces the excitement and reliability of Chew Crew.

We strive to be a unique and competitive brand that sets new industry standards with innovative and dependable products. By staying ahead of trends and consistently evolving our offerings, we ensure every customer feels they are providing the best care for their pets. Our dedication to quality and comfort keeps customers engaged while making every interaction with our brand memorable.

Color

Mark Anatomy

Our brand mark is thoughtfully designed to reflect the playful energy and spirited nature of dogs. Our mission is to bring joy and excitement to every home with our versatile and innovative products.

Typography

+ Signatures

Our brand utilizes lively and playful typography to capture it’s energetic personality. These typefaces create an approachable, engaging, and vibrant identity, reinforcing our commitment to fun and connection.

The chosen color palette radiates joy and excitement, enhancing our brand experience for both dogs and their owners. These vibrant hues evoke warmth and enthusiasm, inspiring energy and positivity in every interaction.

#E99935

c 7, m 45, y 91, k 0

#8AC9DA

c 44, m 5, y 11, k 0

#EEC55B

c 7, m 21, y 76, k 0

#008E88

c 73, m 24, y 51, k 3

#7C5110

c 6.81, m 45.04, y 91.33, k 56

#F3EEDE

c 4, m 4, y 12, k 0

Montserrat Alternates

Helvetica

SYSTEM 02

Chew Crew

Sincerely,

Stationery

Our stationery integrates our bright color palette and distinctive brand elements, creating a memorable impression on clients and customers. Designed for both internal and external use, it embodies our commitment to creativity and professionalism.

Icons

This cohesive symbol collection mirrors our signature style mark. Representing six key brand categories, they are designed to enhance user experience by supporting seamless navigation of our website.

Treats

About Us

Personalization

Animation

Our signature animation brings to life the energy of our brand through the movement of a bouncing ball. The sequence highlights a ball as it bounces into the frame and settles perfectly within the arch of the jumping dog, completing our brand mark.

Chew Crew

Website

Our website is designed to provide a seamless and engaging experience for dog lovers. With it’s vibrant, fun visuals and smooth navigation, it embodies our brand’s lively spirit while making it easy and accessible for customers to explore our wide range of products anytime.

Publication

These publications showcase upcoming products and seasonal themes, creating anticipation and enthusiasm among customers and clients. They are designed to captivate and inspire continued engagement with our brand by strengthening the connection with our audience.

Social Media

Our social media serves to promote new products, share exclusive discounts, and engage our audience. We aim to build trust and loyalty among customers through building deeper connections with them through our platform. Consistent and strategic content reinforces our commitment to our community, driving sales while keeping customers actively involved in our brand and mission.

APPLICATIONS 03

Signage & Vehicle

Our signage is bold and eye-catching while maintaining the playful essence of our brand identity. Our delivery vans bring this energy directly to your doorstep, delivering products that makes playtime accessible anytime for your dog.

3D & Apparel

Our apparel and everyday products are thoughtfully designed with both dogs and their owners in mind, blending practicality, durability, and comfort. Each item presents our commitment to quality and creativity, while ensuring our brand is there to support every adventure with your furry companion.

Packaging

We strive to capture the excitement and anticipation of a package arriving on your door step. Each product is delivered in our vibrant, colorful boxes, designed to spark immediate excitement for dogs and their owners.