Roofing underlying materials are the layer of waterproofing material installed beneath the primary roofing layer, such as shingles or tiles, serving as a critical barrier against moisture, wind, and other environmental elements. This essential component includes several primary types: Asphalt-Saturated Felt, Modified Asphalt, and Non-Bitumen Synthetic underlayments.
MARKET INSIGHT & GROWTH DRIVERS:
23.90 billion
The market growth is driven by increasing gold mining activities, particularly in Asia-Pacific and Africa, where cyanide leaching remains the dominant extraction method. However, environmental concerns and stringent regulations pose challenges to market expansion. USD 17.23 billion
MARKET SEGMENTATION:
MARKET DYNAMICS
Rising Global Construction and Renovation Activity
The global roofing underlying materials market is primarily driven by a sustained increase in both new construction projects and renovation activities. This growth is fueled by urbanization, population expansion, and economic development in emerging economies, requiring robust and reliable roofing systems. Furthermore, the rebound of the commercial real estate sector post-pandemic has significantly boosted demand for high-performance underlayment products for office buildings, warehouses, and retail spaces.
MARKET OPPORTUNITIES
There is a substantial opportunity for growth through the development of eco-friendly underlayments made from recycled content or bio-based materials. The rising trend of green building certifications, such as LEED and BREEAM, creates a lucrative niche for products that contribute to a building's sustainability profile. Additionally, the development of integrated underlayment systems with features like radiant barriers or enhanced vapor permeability addresses specific energy efficiency andmoisturemanagementneeds.
COMPANY MISSION
Manufacturers are heavily investing in product innovation to meet evolving building codes and consumer demands fordurability. A key development is the advancement of modified asphalt underlayments featuring selvedge edges. These edges create a watertight seal at roll overlaps, significantly improving the overall waterproofing integrity of the roofing system.
REGIONAL MARKET OUTLOOK
North America
The Americas represent the second-largest regional market for roofing underlying materials, characterized by a mature construction sector in North America and growing activity in South America. In the United States and Canada, demand is sustained by a robust residential housing market, frequent reroofing cycles due to weather events, and stringent building codes that mandate high-performance underlayment for energy efficiency and weather resistance.
Europe
Europe holds a significant share of the global roofing underlying materials market, driven by a strong focus on renovation and retrofitting of existing building stock alongside new construction. Stringent EU regulations concerning energy efficiency and building sustainability are key market drivers, pushing demand for high-performance synthetic and modified bitumen underlayments that contribute to better insulation and longevity.
COMPETITIVE LANDSCAPE
• CertainTeed (United States)
• Oriental Yuhong (China)
• Owens Corning (United States)
• TehnoNICOL (Russia)
• IKO Industries (Canada)
• TAMKO Building Products (United States)
These companies represent some of the major key players driving innovation and growth in the market, contributing significantly to global supply and competitive dynamics.
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