BEA World - Special Edition

Bea World a story that became legend

There are milestones that tell a story far beyond the passage of time. Bea World’s twentieth anniversary is not just the celebration of an award — it is the celebration of a journey that has both reflected and, in part, shaped the growth and transformation of the global events industry

Since its debut as EuBea, Bea World has embodied a simple yet revolutionary idea: to recognize and elevate creative talent, strategic insight, and the experiential power of events. Over two decades, that vision has become a global benchmark, turning the award into an ecosystem of connection, exchange, and inspiration

This volume is dedicated to the story and the structures that have made possible the creation of an international event whose true value lies not in the trophies awarded, but in its ability to build a global community — one that today brings together participants from around 40 countries. Agencies, brands, professionals, and creatives all find in Bea World a place where competition becomes dialogue, and where excellence is measured not only by results, but by the capacity to generate emotion, culture, and innovation

Through the years, Bea World has witnessed — and often anticipated — the sometimes sismic shifts that have redefined the Event Industry: the digital transformation, the pandemic, the rise of sustainability as a core value, and the integration of artificial intelligence and immersive experiences. In every phase, Bea World has shown an ability to read the present and sense the future, becoming a privileged observatory of the new frontiers of experiential communication.

Yet what continues to define this award is the humanity that fuels it.

Behind every project, behind every entry, are people who believe in the power of events as tools of connection and transformation. It is this shared energy that, year after year, makes Bea World more than a festival: a laboratory of ideas, a forge of visions, a touchstone for those who create value through experience.

Twenty years on, Bea World continues to inspire and evolve.

Because its mission is not only to celebrate the best in the Event Industry, but to lead it toward what’s next — a new era where technology and creativity, sustainability and social impact, artificial intelligence and human sensitivity come together to give life to experiences ever more authentic and meaningful.

Twenty years of excellence, emotion, and vision.

Twenty years of future.

BEA WORLD 20TH ANNIVERSARY SPECIAL EDITION

e20© PERIODICO

supplemento al n° 127

Reg. Trib. di Milano n° 530, 24/09/2003

SOCIETÁ EDITRICE

ADC Group srl

PRESIDENTE

Salvatore Sagone

REDAZIONE E PUBBLICITÀ:

Via Copernico, 38 20125 Milano tel: +39 02 49766316 e20@adcgroup.it

SEDE LEGALE:

Via Freguglia, 2 - 20122 Milano info@advexpress.it

DIRETTORE RESPONSABILE

Salvatore Sagone salvatore.sagone@adcgroup.it

COORDINAMENTO EDITORIALE

Tommaso Ridolfi

tommaso.ridolfi@adcgroup.it

ART DIRECTION E REALIZZAZIONE

Simona Marconi s.marconigrafica@gmail.com

RESP. COMMERCIALE

Andrea Parmigiani andrea.parmigiani@adcgroup.it

ACCOUNT DIRECTOR & LIVE COMM WEEK SUPERVISOR

Andrea Gervasi (Roma) andrea.gervasi@adcgroup.it

ACCOUNT MANAGER

Marika Campisi marika.campisi@adcgroup.it Franco Trerotola franco trerotola@adcgroup.it Elisabetta Zarone elisabetta.zarone@adcgroup.it Barbara Rosselli (international) barbara.rosselli@adcgroup.it

ABBONAMENTI

Ilaria Aguzzi abbonamenti@adcgroup.it

MARKETING E COMUNICAZIONE marketing@adcgroup.it

FOTOCOMPOSIZIONE E STAMPA

Arti Grafiche Lombarde Via Isonzo 40/1/2 Quinto Dè Stampi - 20089 Rozzano (MI)

Abbonamento annuale per l’Italia con l’Annuario Event Marketing Book e con l’Annual degli Eventi: 170,00 euro

Finito di stampare nel mese di novembre 2025

Copyright 2025 ADC Group

BEA HISTORY

BEA World. 20 years of creative excellence

20th edition of bea world, the italian vision that changed the language of live communication

This year, the international award dedicated to events and live communication reaches the prestigious milestone of its Twentieth Edition. Over the last twenty years it has become the World Festival of Live Communication with the longest history, and the only one celebrated live: BEA World has photographed the evolution of a sector which has never stopped representing a fundamental marketing and relationship lever for brand experiences.

In recent years, the market has experienced exciting eras as well as dramatic moments, such as the Covid-19 pandemic, for example, which have nevertheless given a new impulse and a great innovative push to the event industry.

We therefore arrive at the present day with a maturity and awareness that allow us to face the important challenges that the future will present with a broader and more conscious vision.

The 20th anniversary marks at the same time a point of arrival and a new starting point, as we enter a new dimension where the goal always remains the same: bringing people together and activating an engaging and responsible relationship between brands and consumers.

To give the right emphasis to this anniversary, we have prepared the publication you have in your hands to tell the history and evolution of the Festival, and to celebrate the protagonists who have participated, and won, in the past 20 years

FROM BEA ITALIA TO BEA WORLD: THE JOURNEY OF AN IDEA THAT CONQUERED THE GLOBE

Every great story begins with a vision — and the story of BEA World is no exception. Its roots run deep in Italy, where ADC Group, under the leadership of Salvatore Sagone, gave life to an idea that would go on to transform the global events industry. Sagone, the award’s founder and tireless advocate for the power of live communication, imagined something revolutionary: a stage where creativity, innovation, and business could meet and inspire one another.

From the start, BEA distinguished itself with a one-of-a-kind formula, unlike anything else in the world.

• A Jury made up exclusively of corporate representatives, making it the only award of its kind globally.

• And the Live Presentations, where agencies step into the spotlight to present their projects directly to the jury — a moment of real dialogue, transparency, and connection between creators and clients.

That unique approach laid the foundation for BEA’s success — and for a journey that would soon cross borders.

The values of Bea World Festival

Since the very beginning, taking part in BEA World offers event companies plenty of opportunities:

• increase the importance of events in the marketing mix of their company/ client;

• present their event(s) live, if shortlisted, to the Corporate Jury Panel;

• participate as a Delegate;

• experience different cultural approaches and thus enrich the creative and innovative aspects of their events;

• face the challenge at an International level as a stimulus to improve the quality of their events;

• receive qualified visibility and press coverage at a worldwide level;

• make their events last the whole year through their presence on the BEA World website;

• win one or more of the Category, Technical Excellence, Special, Press and Delegate Awards;

The History

In 2004, the first chapter began with BEA Italia, an award created to celebrate the very best events produced on Italian soil. Just two years later, in 2006, it took its first bold leap beyond national boundaries, becoming the European BEA (EuBEA) and opening the stage to projects from across the continent. It was a turning point for the entire live communication industry.

For nearly a decade, both juries and award ceremonies — Italian and European alike — found their home in Milan, the beating heart of creativity and communication. Only once, in 2013, did the juries travel abroad, meeting in Malta for an unforgettable edition.

Then, in 2014, the award reinvented itself once again. It became not just a competition, but a Festival — a gathering of minds and talents. The new format debuted in Seville, a city bursting with energy and culture, which would also host the 10th Anniversary Edition in 2015

In 2016, the EuBEA reached St. Petersburg, a symbolic stop that marked the end of its European chapter — and the beginning of something far greater.

Because 2017 changed everything. That year, BEA officially went global. The BEA World Festival

– The International Festival of Events and Live Communication was born. Its global journey began in Portugal, with two consecutive editions held in Porto and Coimbra, setting the tone for a Festival that would bring together creativity from every corner of the planet.

But BEA’s evolution has never been confined to the stage. Over the years, its identity has been shaped by Advisory Boards made up of passionate professionals from the live communication industry. These gatherings — hosted in inspiring locations like the Azores, Palermo, and even atop Mont Blanc — have become incubators for ideas, defining the Festival’s core values and its ongoing mission: to celebrate excellence, encourage exchange, and inspire innovation.

Then came 2019, and with it a new milestone. BEA Italia and BEA World joined forces under one shared banner — the Live Communication Week — which debuted in Milan, uniting professionals, agencies, and brands in one great celebration of creativity.

‘Where Creativity Meets Business’

For 20 years, BEA World Festival’s claim has been ‘Where creativity meets business’: it is still very much so, because it is not about coming up with original ideas, but about making new connections between existing ideas. And this provides value to the participants if they learned something new and relevant for their business and know-how to apply it to their job, and if they have built or developed connections with people of value to them. This is their personal benefit in return for the time and money spent to join the Festival. A good learning environment supports this goal.

Bea World opens minds with unconventional session formats, a strict ban on marketing fluff, in favour of new insights, best-practices, hands-on workshops and plenty of facilitated opportunities to interact with speakers, jury members, suppliers, potential clients and peers. Bea World Festival provides a great platform to grow networks and increase business opportunities to finally hit a big time ROI.

The following year tested everyone. In 2020, the pandemic brought the world — and the events industry — to a halt. But BEA didn’t stop. Reinvention is written in its DNA. The Festival went fully digital, creating a space for connection and recognition even in isolation. The format was so well received that it returned once again in 2021.

Finally, in 2022, live communication returned to what it celebrates best: human connection. The Festival chose Rome as its new home, a city where history, creativity, and community come together naturally. For three consecutive editions, including the 20th anniversary celebration, the Eternal City has been the beating heart of BEA’s global story.

Milestones: a timeline with some of the most significant events spanning BEA World’s 20 years

And as BEA looks toward the future, a new chapter is already on the horizon.

In 2026, both BEA World and its “older sibling”, BEA Italia, will move to a new destination — a location that will be unveiled during the Live Communication Week 2025

Wherever the journey leads next, the essence remains unchanged: what began as an Italian dream has become a worldwide celebration of creativity, courage, and connection — a living testament to the power of experiences that bring people together.

LIVE SHOW, INTERACTION AND NETWORKING: THE MANY EVENTS THAT MAKE A SINGLE FESTIVAL!

BEA World Festival is a great, unique and exceptional collection of events that makes your experience unforgettable, rich in stimuli, opportunities and new ideas. Awards, Contents and Leisure are the three elements that constitute the Festival. Each of them will produce three consequences: Show, Interaction and Networking

Over the two days the program includes the work of two Jury panels (Corporate and Press Juries), the Awards Ceremony, outstanding keynote sessions, roundtables and technical workshops, as well as informal, unrivalled networking opportunities aimed at building fruitful business relationships in a beautiful setting.

The Festival gathers together over 400 top professionals in the European Event Industry, coming to celebrate the year’s best events whilst finding inspiration and new business solutions: in fact, the Festival is the perfect environment to gather with top colleagues from different countries and cultures, exchange with them ideas and create new business opportunities. A chance to interact, share, debate and work through ideas to take away best-practice solutions.

BEA World has established a new landmark for the Event Industry: a truly Live Communication Experience where the best European event agencies showcase their projects to both Jury panels and Delegates in a public audition.

In 2026, once again, all shortlisted agencies (presenting in five rooms at the same time) will have 10 minutes each to win over the Jury: a three-minute video presenting the project, a three-minute speech by the agency’s head, and a final Q&A session. At the end of the day, the winners will be decreed among those who were better able to demonstrate that they possess the e-factor!

Last but certainly not least, the BEA World Awards Gala ceremony is the moment when the best project in each Event Category is revealed and honoured during a great show, followed by a final dinner and a party where everyone is invited to celebrate.

Many events, a single Festival: this is BEA World!

“Live! with Respect”

A sneak preview of the 2025 edition

As winner of the 2024 BEA Italia, Next Group is the agency behind the concept of the 2025 editions of BEA Italia, BEA World, and the entire Live Communication Week. The project stems from the ambition to go beyond a simple award ceremony and create an experience that generates long-term value and collective reflection within the live communication industry: the idea is to transform a moment of celebration into an opportunity for dialogue, awareness, and inspiration for professionals across the industry.

At the heart of this year’s concept lies a desire to connect the world of live performance with the social and cultural challenges of our time. Following 2024’s theme of Authenticity, the guiding idea for 2025 is Respect — interpreted in its broadest and most inclusive sense. Respect for people and their work, for ideas and creativity, for deadlines, rules, and for the entire industry ecosystem. It also encompasses respect for diversity, inclusion, solidarity, and the foundational values of an open and responsible society.

The chosen concept, captured in the title “Live! With Respect”, carries a dual meaning. It celebrates live communication as a vibrant, collective experience, while also inviting a shift in mindset – a call to act, create, and collaborate with respect. The theme encourages all players – agencies, clients, suppliers and institutions – to rethink their practices and build a more sustainable, transparent, and empathetic way of working together. Through this approach, the 2025 Live Communication Week aims to become not just a showcase of excellence, but a catalyst for cultural change. It invites participants to reflect on how mutual respect can strengthen relationships, enhance creativity, and define a new standard of professionalism in the events world. In doing so, “Live! With Respect” transforms an industry celebration into a shared commitment to value, integrity, and collaboration.

The History

2006/10/11/12

Carlo Hermes

Founder and Managing director, HerMes & partner

Born in Luxembourg, after graduating in Economics and Business he began his career in 1969 at Luxair (Luxembourg State Airline). From 1974 to 1982 he was Country Manager at British Airways and then joined Computerland as Marketing and Sales Director Europe/ Middle East. In 1985 he joined Olivetti as Marketing, Events, Representation and Services Manager, a position he left in 1997 to join Enel as Events and Representation Manager. In 2007 he was Executive Director of the Rome World Energy Congress. He teaches communication and event management. Today he is the sole director of Hermes & Partners, a communication and events company.

2007

Sergio Tonficorporate Marketing & coMMunication Manager, pHilips

Born in Milan in 1958, Bocconi Univeristy graduate specializing in marketing. He began his career in consumer goods companies such as Nabisco and Kraft, then moved to Mondadori, TESI and finally JWT, as a strategic planner. In 1992 he joined Philips becoming Corporate Communication Manager, until 2014. Since 2009 he was also professor of Communication at LIUC University

As an expert in marketing & communication, branding & strategic vision, advertising campaigns & events, ever since he started his career in the marketing arena (in FMCG), he has been driven by the conviction that better business results come only from deeply understanding of consumers’ desires and customers’ needs.

jury presidents

2008

Frank Schultz Marketing investMent Manager, volvo car corporation

After graduating in Business Communcation, he started his career in the marketing and sales department of Citroen Germany. A few years later he entered Renault In 1999 he moved briefly to the agency side, working for Ogilvy & Mater and then TBWA Düsseldorf. In the year 2000 he went back to the automotive sector and joined Volvo as Event Manager Central Europe. In 2005 he became the company’s Global Manager 3D Communication & Events, and later Volvo’s Car Corporation Global Manager in areas such as CRM/Interactive, Social Media, Experiential Marketing & Live Communication. Since 2021 he has become Volvo’s Marketing Investment Manager.

2009

Christoph Tessmar director oF tHe

Barcelona

convention Bureau

Born in Heidelberg (Germany) on May 3rd, 1964.After his education he started his professional career (always in the pharmaceutical industry) in Boehringer Mannheim as area manager for some countries in South America. In January 1990 he moved to Boehringer Mannheim in Barcelona where he started with organization of some events and congresses. In 1999 he joined SanofiAventis Spain as congress manager; he was in charge of the organization and coordination of all the events of the company (national and international congresses, product presentations, symposia, sales conventions and booth design) nearly 500 events per year. Since March 2012 he is the Director of the Barcelona Convention Bureau He is also on the Board of Directors at ICCA

jury presidents

2013

Michael Müller

Head oF Brand activation & digital services, saMsung electronics

Born in Gera in 1977, he holds an MBA degree in Live Communication (Experiential Marketing). In 1999 he joined Samsung Electronics Germany Since 2001 he has worked in Samsung’s Marketing department focussing on fairs, sponsorships, events and cooperations. As Group Leader Live Communication, he was responsible for customer/public events, IFAs, CeBITs, Olympic Campaigns, Motorsport, Football and the Samsung Campaign of the 12th IAAF World Championship in Berlin in 2009. He received several awards, such as the EuBEA Award for Best Public Event in 2010. At the time he presided the jury he was Samsung’s Campaign Manager Corporate Marketing; today he supervises all Brand Activation & Digital Services for the company.

2014

Klaus Andreas Span director & Business unit executive, cognitive solution sales & sap Hana on power at iBM corporation

After a Ph.D of German and an MA of English Studies, he focused on the IT business and got a BS in Computing Science. His professional career started in 1990 with IBM in its German Research and Development Laboratory, working in Information Development and User Interface Design, but soon switched to Marketing. In this field he held senior management appointments in Germany, EMEA and on World Wide level, mainly in Market Management, Integrated Marketing Communications and Business Development As WW International Events Executive he was responsible for the strategic setup and the execution of IBM’s international events portfolio. He is also an acknowledged speaker and counselor on topics concerning the event & meeting industry and the digital business transformation.

Luca Favetta international council MeMBer, world tourisM

ForuM institute - gloBal tourisM ForuM

With 30+ years of Corporate Events experience, he served as Senior Director Global Events and Programs at Hewlett-Packard International (2013-2016) as well as Senior Director Global Events EMEA at SAP SA (20042013). With broad experience in Integrated Marketing Communication, Strategic and Operational Events Management Luca Favetta is a recognized leader within Meeting and Travel Industry and related Professional Associations. More recently he served as Regional Business Director EMEA at PCMA (Professional Convention Management Association), one of the world’s largest network of Business Events Strategists, where he was responsible for developing PCMA Brand and Educational Services in the Region.

The History

Gerd de Bruycker senior director oF Marketing, cisco systeMs

Gerd De Bruycker is Marketing Director at Cisco Systems and CMO for Northern Europe, also leading the Emea Events Team. He is specialized in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at an event management school in Belgium. 2016/18

The History

2017

Andrea Faflíková

Head oF reeMea coMMunications, gloBal corporate Brand, Markets & cHannels coMMunications, tHe lego group

Andrea leads communications and events for the REEMEA (Russia, Central & Eastern Europe, Middle East and Africa) at the LEGO Group Earlier she worked with Havas, and the Czech Football Association as Managing Director of a business unit supporting youth football. Known for challenging the status quo through innovation and agility, she has steered messaging through crises like the Covid-19 pandemic and the war in Ukraine. An advocate for cutting-edge practices, she has served on international juries (BEAWorld, Effie Awards, Young Cannes Lions). A UEFA-certified football management graduate from the University of Lausanne, Andrea also mentors emerging talent within LEGO’s organisational mentorship program.

2019

Alexander Safonov gloBal event director, oriFlaMe

As a Global Event Director with over 15 years of experience at the intersection of brand strategy, experiential marketing and global campaign execution, Alexander leads event function in Oriflame Cosmetics and together with his team is responsible for the delivery of flagship events and incentive experiences for the company’s top brand partners — driving engagement, loyalty, and alignment with brand strategy. His work has earned multiple global honors (BEA World, EuBEA) and is recognized for excellence in execution and emotional storytelling. Before joining Oriflame he led all main marketing campaigns in Microsoft Russia. He’s got an MBA in Marketing from City Business College of London..

jury presidents

Stephanie Dubois gloBal events director, sap

Stephanie leads the Global Event Management team at SAP, in charge of designing, planning, executing, and delivering SAP’s tier 1 and flagship in-person and digital experiences on a global scale. Her tenure has included leading the extensive ‘Sapphire Now’ team, to design and deliver the company’s flagship event, as well as the most exclusive customer experiences with SAP Select. She thrives on team success and creating an environment of trust and mutual support. She is also keen on diversity, inclusion, and sustainability, and makes sure the events her team produces reflect these values. Thanks to her background in business operations, customer references, administration and teaching, she places particular value on the importance of individual experiences, storytelling, and community building, both for her audiences and her own multi-cultural team.

Ulrike Tondorf Head oF Brand activation & engageMent, Bayer ag

At the beginning of her professional life, during her studies, she gained experience in shop fitting and exhibition stand construction. As Bayer’s Head of ‘Corporate Branding & Exhibition’, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and events across all HealthCare brands. Her responsibilities were later extended to Corporate Branding Management to increase corporate visibility/recognition in direct association with the product brands. Since 2017 Ulrike is responsible for Corporate Brand Activation & Engagement – from strategy development and implementation to conceptual design and realization of selected experience branding measures of communicative relevance.

jury presidents

Michiel Pool

Head oF gloBal events, gloBal event planning and execution, ericsson

Passionate for events from the very beginning, he got a degree in Events Management from the Breda University of Applied Sciences. He started his professionale career in marketing working for 8 years at Universum, before joining Ericsson in 2014. As the Head of Global Events and part of the Live Marketing Leadership Team, Michiel today heads the team that drives Ericsson´s global event initiatives: this includes digital, physical as well as hybrid events. Example event deliveries of the team include Mobile World Congress Barcelona, The World Expo and the Ericsson Imagine Live events. Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences.

2023

Francesca Montini cHieF coMMunication oFFicer, Ferrari

In april 2023 Francesca became Chief Communications Officer at Ferrari S.p.A., where today she leads the company’s global communications strategy. Since joining Ferrari in 2018 as Head of Brand and Corporate Communications, Francesca has developed extensive international experiences across Europe, the Middle East, and the United States. Over the course of her career, she has built a strong international profile in corporate and brand communications for major global brands including Nokia, Nike, Ford, and Jeep. She holds a degree in Corporate Communication from the University of Rome La Sapienza and earned a Ferrari Corporate Executive MBA from Bologna Business School.

Guilherme Bailão director oF Brand experience & sponsorsHip, Heineken group Brazil

Graduated in Advertising and post graduated in Marketing (MBA), with more than 18 years of experience in the area of sponsorships, events, branded content and experiential marketing, he has a consolidated professional curriculum which spans from consultancy at Madia Mundo Marketing to Account and Business Management in the most important Brazilian BTL Agencies like Bullet and Bferraz – where he proved himself with successful cases and awards for brands such as Volkswagen, Trident, adidas, HSBC, Samsung. He joined Heineken in 2019, where he is currently Director of Brand Experiences and Sponsorships for the Group in Brazil, the biggest operation of Heineken Company. In his role, he manages initiatives for global and local brands such as Heineken, Amstel, Lagunitas, Tiger, Devassa, Eisenbahn, ClashD

The History

Gonçalo Oliveira director - Brand, coMMunications & Marketing and strategy & Business, deloitte

GGonçalo currently serves as the Brand, Communications & Marketing Director at Deloitte Portugal. In addition to this role, he also leads the Strategy & Business Enablement function, working in close collaboration with the executive leadership. With almost 20 years of experience in management consulting, Gonçalo has successfully led several projects across Portugal, Angola, and Mozambique , and in multiple areas such as strategy development, go-to-market planning, business growth acceleration, commercial performance improvement, revenue optimization, marketing, communication planning and execution and commercial campaigns.

Events That Made History

a journey of discovery: 20 years of bea world

grand prix winners

«Stars make us imagine new adventures and new discoveries. They show us the way, protect us and make us brave. Event stars shine in the Elephant constellation, the same stars that have been able to turn dreams into reality».(From ‘The stars look down’, by A.J. Cronin)

It all began as a challenge, a very ambitious one, to accomplish which we invoked the beneficial influence of the stars, and in particular those of the constellation of the Elephant, symbol of luck for both BEA and BEA World. Hence the quote from the famous novel by A.J. Cronin, since the stars looked upon us and guided us since the very beginning, 20 years ago.

It wasn’t easy. First we had to gather the most authoritative representatives of both event agencies and investing companies from each country. Then we had to involve hundreds of the most esteemed speakers at an international level. Last but not least, add to it all some moments of spectacular entertainment during the Ceremonies, and guarantee to every participant incredible networking opportunities.

Indeed, thanks to its unique formula BEA World Festival has repeatedly proved a success across the board: ‘X Factor’ styled live presentations of all shortlisted events in front of an amazing jury; interaction between speakers and audience; networking among delegates. A format which in turn has the ability to generate further events, making BEA World Festival an unmissable ‘container’ of experiences: the only one of its kind on the international scene.

As a testimony of the outstanding quality of the projects and their long lasting value as communication lessons over time, here are the greatest of the greats, all Grand Prix Winners in BEA’s 20 years old history since 2006.

And by pointing your device to the QR Code on top of each page you will be able to access each and every full case study..

‘Passion Lives Here’ – Opening Ceremony XX Olympic Winter Games

Turin 2006

ORGANIZER: K-events/Filmmaster Group, Toroc

COMPANY: Toroc

LOCATION AND DATE: Turin – February 10th 2006

TARGET: General Public

OBJECTIVES: Inauguration of the XX Olympic Games

DESCRIPTION: given the complexity of the project, the amount of audience (2 billion spectators from 160 connected nations), the huge praise and the number of positive reviews from all over the world, the Opening Ceremony of the 2006 Winter Olympics was considered the most successful show in Italian history as well as the largest world event of the year. In front of 35.000 spectators and dozens of Heads of State attending in the stadium, 4.000 performers (all volunteers) brough to life a show which featured stars such as Yoko Ono, Peter Gabriel, Luciano Pavarotti and Roberto Bolle, as well as Giorgio Albertazzi, the Ferrari F1, Eva Herzigova, Carla Bruni and more. One of its most remarkable feature was the first Olympic flag in history entirely composed of women –from Isabelle Allende to Sofia Loren, to Susan Sarandon –, which has rightfully entered into sports mythology.

Creativity Trends

The show was designed to draw on the collective imagination associated with the historic car, with the aim of evoking in the audience the emotions a child might feel seeing the 500 for the first time.

[GIOVANNI

Welcome 500

ORGANIZER: K-events/Filmmaster Group

COMPANY: Fiat

LOCATION AND DATE: Torino – Murazzi area, July 4th 2007

TARGET: General Public

OBJECTIVES: New Fiat 500 launch and 50th birthday celebrations of the mytical car

DESCRIPTION: a show conceived and realized on the water, with a stage built between the two argins of the river Po representing a sort of bridge and virtual union between history and future, in a glorious fireworks display. After 50 years since its original debut, the legendary Fiat 500 returns with a breathtaking celebration, an event tributing not just the car, but the lifestyle that shaped its generations: a 90 minutes journey through Italy’s culture, accompanied by the melodies of Modugno and Mina, a surprising and massive coreography to enhance the Fiat 500 super new design. Lauryn Hill was the musical guest star, performing live on the floating stage, then Claudia Gerini – in perfect Marilyn Monroe style –, sang ‘Happy Birthday’. And for a last surprise, the last car to cross the stage was a police car! At the end of it all, the new car paraded on the stage in front of a 12.000 strong live audience all over town while the shows was also broadcast live on Tv, while fireworks, music and light characterized the grand finale. “Welcome 500” not only was a product launch, but a love letter to Italian culture.

CeBIT 2008 Opening Ceremony

ORGANIZER: insglück Gesellschaft für Markeninszenierung mbH

COMPANY: Deutsche Messe AG

LOCATION AND DATE: Kuppelsaal, Hannover Congress Centrum – March 3rd 2008

TARGET: An exclusive audience, including many politicians and celebrities

OBJECTIVES: Strengthen the CeBIT brand and communicate its renewed format through an emotional, unconventional presentation

DESCRIPTION: How to illustrate and bring to life the new structure and the new look of the world’s largest ICT trade fair, and to adequately present France as a partner country for CeBIT 2008? The answer: a striking and dynamic launch, a ‘Free Run’ in the universe of the fair, a show that overcomes the barriers of the impossible with five parkour artists, some of whom moved on stage live, others virtually, who climbed and performed acrobatics on a three-dimensional stage, supported by animations, films and soundtracks created specifically for the event. The resulting aesthetic blend of multimedia sequences and exciting live performance is the perfect way to emphasize the efficient structure of the fair, as well as its enormous variety of themes. The production also connects the fundamental idea of the French parkour movement – constantly pushing the limits of possibility – to the on going drive for innovation of the annual industry event, the will to push boundaries, explore new horizons, and move with the times. As the boundaries between real and virtual dissolve, just like it happens in the world of IT, the event’s high-profile content is enriched by speeches from prominent guests from around the world, including Microsoft CEO Steve Ballmer, German Chancellor Angela Merkel, French President Nicolas Sarkozy, and European Commission President José Manuel Barroso. At the end, every participant is invited to click on the word ‘enter’ on a touch screen, to officially start the event.

The Opening Ceremony of CeBIT 2008 won over the judges for having been able to communicate the message in a unique, creative and technologically innovative way. A show in which the boundaries between real and virtual dissolved, exactly as it happens in the world of IT.

Creativity Trends

The deserved winner of the Grand Prix: its innovative approach and its reliance on technology are its strongest points, together with an important emotional component that engaged the audience. It really is a new and different idea, organized with a very low budget.

The Biggest Concert in the World

ORGANIZER: Jung von Matt/relations GmbH (in association with Jung von Matt/Alster GmbH)

COMPANY: Landesbetriebe Philharmonische Orchester Hamburg

LOCATION AND DATE: 50 public places throughout Hamburg – March 2nd, 2009

TARGET: General Public

OBJECTIVES: Bring back The Philharmonic Orchestra of Hamburg in the minds of Hamburg’s citizens and increase the number of ticket sales: all with budget of a less than 50.000 euro.

DESCRIPTION: “If Muhammad won’t go to the mountain, then you must bring the mountain to Muhammad”. Adopting this famous saying, the agency worked out the concept of the event: if people of Hamburg wouldn’t come to their Philharmonic Orchestra, the Philharmonic Orchestra had to come to them. And thus was born idea of ‘the biggest concert in the world’: 100 musicians placed in 50 locations throughout the town, arranged as though they were in an orchestra pit, played the Second Symphony by Johannes Brahms simultaneously. To accomplish this, a big technical effort was necessary to perfectly coordinate the musicians in all the different locations. The solution: the conductor, Simone Young, was positioned at the top of the tower of Hamburg’s St. Michael’s church and her gestures were broadcast live by the Hamburg 1 Tv station, so that every musician could follow her directions on Tv screens with DVTB antennas. The results: an enthralled audience of tens of thousands of people in the streets and hundreds of thousands online – through a dedicated website – experienced Brahm’s Symphony as it had never been heard before. By turning its members into street musicians for a day, the Orchestra earned publicity value to the tune of 2,5 million euros – at a cost of only 12.000 euros. An intense public relations plan granted pre and post international coverage in print, on Tv and online, ensuring record attendance numbers in the following seasons. Last but not least, a certificate from the Guinness Book of World Records!

Creativity Trends

2010

Auditorium

ORGANIZER: JWT Italy

COMPANY: Heineken Italia

LOCATION AND DATE: Milan – October 21st, 2009

TARGET: Young Adults 18-24

OBJECTIVES: Strenghten Heineken’s sponsorship of the Uefa Champions League and to create an innovative event for the focus target, reminding them of the importance of preserving unique moments with friends

DESCRIPTION: On the evening of a very important and classic Champion’s League match – Real Madrid vs. AC Milan –, the agency organized a fake event: ‘Die Shnuren’, a mix of poetry and classical music performance. With the complicity of girlfriends, teachers, trainers, colleagues and so on, more than a thousand AC Milan fans were “invited/forced” to attend the event, and on match night went with their partners, and not really high spirits, to the Auditorium. After about 15 minutes of string quartet music and projections, the first subtle clues appeared on the video screen, reminding the audience of the unmissable moments that friendship entails. Until the final, liberating announcement that the match would be broadcast live on the big screen: and the crowd enthusiasm exploded! The key message was developed in an memorable way, reminding Heineken consumers of the importance to preserve their unique moments with friends. The results: 1.000 people directly involved, 6 million followed the event live on Tv and 10 million people saw it on the news in the following days. Millions more talked about it and positively commented it on websites and blogs.

The idea and its implementation were winning factors. The success factors of this event, along with creativity, were the coherence and synergy with the overall company’s communication strategy. This event also proved that the budget is not a key factor to develop and run outstanding events.

Creativity Trends

Surprise Catwalk

ORGANIZER: 27Names – Fieldwork

COMPANY: The Salvation Army (Fretex)

LOCATION AND DATE: Oslo – September 3rd, 2010

TARGET: people in general and potential customers for the Salvation Army’s second hand shops; fashion oriented bloggers

OBJECTIVES: Show The Salvation Army’s ‘future collection’ in a different and inspiring way, reach all potential givers and customers for the Salvation Army second hand shops

DESCRIPTION: Turn the exit of a subway station in central Oslo into a fashion catwalk: normal subway passengers became unsuspecting models, taken by surprise by being unexpectedly featured on the Fretex catwalk and presented as ‘next years collections’ – the basic idea being that what ends up in second hand charity shops next year is what ordinary people are wearing today.

The originality of the idea and its staging were not only highly effective, but also perfectly aligned with the client and its industry sector. The strength of the event was also its easy and immediate virality: in just a few weeks, ‘Surprise Catwalk’ reached approximately 30 countries worldwide via the web.

[CARLO

Well-known fashion stylists, journalist and models from Oslo Fashion Week were present along the runway and the red carpet, while a well known DJ took care of the music in a way that matched the different models. The results: the event raised awareness of the brand and the shop’s need for donated clothes; over 8.000 new fans on the Facebook page; VG, the largest tabloid newspaper, made a 3 minute documentary as a head Tv-story and VG Tv moved it to the editorial fashion content later; more than 300.000 exposures for the film the first week; spread to blogs.

smart EBALL

ORGANIZER: BBDO Live/BBDO Proximity GmbH, Berlin

COMPANY: Daimler AG

LOCATION AND DATE: Frankfurt International Motor Show – September 13th-25th, 2011

TARGET: General Public

OBJECTIVES: Prove to the majority of drivers that electric cars not only have ecological and economic benefits, but can also be real fun!

DESCRIPTION: A game to let people experience in the first person the unique acceleration of the electric smart: smart EBALL. The game is played like classic Pong, with the cars as controllers that have to be driven quickly back and forth. The position of the cars is tracked by lasers and brought to the screen with custom-built software. Each driver can see for themselves the surprising acceleration and driving enjoyment – and register to receive further information at the smart EBALL counter. Results: 520.000 spectators watched 3.000 EBALL games within 10 days. 11.000 people registered at the smart EBALL stand to receive further information. Countless visitors uploaded posts and videos. Blogs from all over the world took up the subject. smart EBALL was being discussed on Tv and in the press. And last but not least, the format was even more significant as it could be replicated in other motor shows and events.

Creativity Trends

Creativity Trends

Congratulations to Heimat, the Berlin based agency, who conceived and produced an original, high-impact event for Swisscom, which received enormous media coverage thanks to the web and social media and reached all of the client’s objectives.

All Eyes on the S4

ORGANIZER: Heimat, Berlin

COMPANY: Swisscom AG in partnership with Samsung

LOCATION AND DATE: stations in Zürich, Bern, Lausanne, Luzern – May 16th, 2013

TARGET: General Public

OBJECTIVES: An interactive Promotion to launch the Samsung Galaxy S4 with a big bang in Switzerland; leverage earned media to reach the masses

DESCRIPTION: The S4 is the first smartphone that knows when you are looking. On this basis the agency built a challenging competition which asked people to stare at the phone for 60 uninterrupted minutes to win it. The cellphone was inserted in a sort of specially designed vending machine, placed in the middle of some of Switzerland’s biggest railway stations main halls. The real challenge for each and every player was to stay focussed on the phone while during the 60 minutes they were presented with outrageous distractions from professional actors and celebrities trying to steal their attention: shouts and calls, but also fires, simulated motorcycles accidents and even gunshots! Passerbys and travellers could support or disturb the players, and people could also join online, via live streaming banners and a special microsite where users could communicate with the players in the game. The results: 12 million ad impressions in Switzerland; 1,5 million views of the Live Stream; over 4 million views on YouTube; 1 in every 3 Swiss reached.

70th Anniversary of Normandy Landings

ORGANIZER: 27Names – Magic Garden

COMPANY: French Ministry of Defence

LOCATION AND DATE: Beach of Ouistreham (Sword Beach), Normandy – June 6th, 2014

TARGET: 8,000 spectators: veterans & family from 21 countries, 21 heads of state & governments, secondary school students, 1.000 international journalists, 1 billion viewers

OBJECTIVES: pay tribute to the millions of soldiers, civilians, members of the Resistance who fought for peace; give a strong message to the youth on the duty of memory; remind the European Union was created to fight against the atrocities of World War 2

DESCRIPTION: Historical events are remembered and commemorated in chronological order and through real-life experience of human stories. In 4 different acts, the show traces the Occupation of Europe, the Longest Day, the Long Road to Victory and, finally, the Paths of Peace and European construction. Archive films were shown on 3 giant screens built on the sandy beach, and the footage punctuated by extracts from memorable speeches. The dancers, 400 volunteers and 150 children of Normandy take up their positions on stage while emotional music accompanies their choreographed performance. Pyrotechnics fill the sky with monumental images, both symbolic and spectacular. The results: worldwide media fallouts and congratulations from the participating Heads of State (François Hollande, Barack Obama).

A true message of peace that won over the award jury: in addition to the Best Event Award, the event awarded 6 other prizes: Best Celebration/Festiveness, Best Creativity, Best Creative Director, Best Execution, Best Effectiveness, and Best Use of Space/Environment/Setting.

Battle of Waterloo Bicentenary Commemoration

ORGANIZER: VO Communication in partnership with Verhulst Events and Luc Petit Création

COMPANY: Bataille de Waterloo 1815 asbl

LOCATION AND DATE: The historic site of the Battle of Waterloo – 18th June 2015

TARGET: EU B2B contacts and stakeholders (15.000 VIPs), and EU consumers (more than 100.000 spectators)

OBJECTIVES: Transform the traditional re-enactment of the battle into an international spectator show; contribute to the future economic development of the Region

DESCRIPTION: To create a new world-class artistic event for a new, larger audience, we had to install a temporary infrastructure for 50.000 guests per night and a cast of 6.000 in full military equipment in the middle of a UNESCO World Heritage Site. The challenges: work hand in hand with 4 different local authorities for the approvals; design an international integrated campaign; create an interactive map system to manage mobility and access; manage the commercial operation of ticket sales; design an implementation plan to overcome the many restrictions imposed by the location. The results: the paid and social media campaign was such that we exceeded and then managed to increase capacity (+28%); 622 accredited journalists over the 3 evenings generated 11.500 online articles worldwide, and 2.000 in Belgium.

The reenactment of the Battle of Waterloo maintained all of its historical relevance, but at the same time it has also transformed the traditional commemoration into a show with a universal language, capable of reaching a new transversal audience through an integrated promotional campaign.

[LUCA FAVETTA, JURY PRESIDENT EUBEA2015]

2016

S7 Lifechanger Park

ORGANIZER: Magic Garden & Cheil France

COMPANY: Samsung France

LOCATION AND DATE: Bibliothèque Nationale de France esplanade, Paris – June 16th-19th 2016

TARGET: Influencer (media & bloggers), Samsung Resellers, General Pubblic, Millennials (15-34 yo)

OBJECTIVES: Promote the new Samsung Galaxy S7 and the use of Gear VR; launche the www. S7lifechanger.com platform

DESCRIPTION: To showcase the Samsung Galaxy S7 and its VR ecosystem to millennials, an entirely new world was conjured up where imagination knew no bounds: a technological event, virtual and real at the same time, which became the world’s first virtual amusement park, with 9 attractions to be experienced entirely through virtual reality, each designed to evoke profound emotions and thrills, aligning with millennial passions. A bespoke, immersive environment that seamlessly fused virtual and tangible sensations, artfully blending design and technology with dynamic attractions, special effects, soundscapes, and odorama to create a breathtaking sensory adventure. The event was a media success and gave the opportunity to test the Gear VR in an unprecedented and exciting way. The media mix included social media (pre-post-during the event), a media and influencer launch party, targeted media partnerships and guerrilla marketing. The results: 42.000 visitors in 3 days; huge media and blog coverage: 375 fallouts, 29 million contacts; #S7LifeChangerPark: 21 million reach, 300.000 interactions, 1 organic trending topic for more than 4h. After the visit: 63% planned a purchase, 79% had a better opinion of the brand and 95% of Virtual Reality.

Creativity Trends

The jury was struck by the unconventional creative idea and two other aspects: the project also won first prize in the ‘Low Budget’ category, and a special mention for ‘Best Effectiveness’ thanks to the results achieved: 41 national and 36 international articles, and over 31 million followers in only 7 days.

[ANDREA FAFLÍKOVÁ, JURY PRESIDENT BEA WORLD 2017]

The 10 Millionth Visitor of the Rijksmuseum

ORGANIZER: Xsaga

COMPANY: Rijksmuseum

LOCATION AND DATE: Rijksmuseum, Amsterdam – June 1st and 2nd, 2017

TARGET: (Inter)national cultural population and media

OBJECTIVES: Generate free publicity in an extremely cost-effective way and confirm the brand promise as the ideal place where you can be surprised at every moment of the day

DESCRIPTION: Tree years after its reopening, the Rijksmuseum in Amsterdam was due to receive its 10 millionth visitor: a unique milestone that had to be celebrated in a special way. One thing was really important: the surprise had to be real! Every conceivable scenario was discussed in advance and the entire technical crew was on standby for two days, in order to be able to take action at the right moment. When the unsuspecting visitor entered the museum the doors swung open and more than a hundred employees welcomed him with a resounding applause. The carefully devised creative idea – no one had ever spent the night sleeping and keeping watch in front of Rembrandt’s ‘The Night Watch’ – was struck by lucky chance: Stefan Kasper turned out to be the perfect visitor, a teacher with relevant background and professed love of the arts, which he enjoyed sharing with his students, and a huge fan of Rembrandt! Kasper was indeed surprised by the honor and described the experience as “magic”, adding that he discovered details in ‘The Night Watch’ that he had never seen before, stating it was “an experience that is forever etched in my memory”. The event included a private viewing of the museum’s collection, a dinner prepared by a Michelinstarred chef, and finally, a sleepover beneath the iconic painting.

Google Home Training

ORGANIZER: Laqshya Live Experiences Pvt. Ltd.

COMPANY: Google

LOCATION AND DATE: Mumbai, Bangalore & Delhi – March 25th-30th, 2018

TARGET: Shop Floor Sales Representatives

OBJECTIVES: Training promoters, who play an influential front-line role in selling Google Home, through educational events which were a fun learning experience, ensuring that they become product experts and proud to be a part of the Google team

DESCRIPTION: Being a relatively new product category altogether, consumers and front-line staff alike would have many questions. So if promoters were to be adequately informed, they needed to know the product first-hand. The problem was that the target audience (the trainees) are typically tech-savvy, competitive people under 30: for them the format of trade shows is typically cluttered and uninspiring. That’s where we stepped in, replicating the ‘Escape Room’ format on ground: an event where delegates are actually trapped inside until they get the message! No one enters and no one leaves till the mission is accomplished 100%, thanks to a a combination of quick-thinking and problem-solving ability. First of all, a hotel suite was done up to look like a Google Home. Then, without prior notice, all mobile phones and devices were taken away from the attendees before they entered the venue, and all exits sealed. Once the 25 trainees (per event) walked inside, everything from lighting, technical, to the training modules had to be controlled using the Google Home device till they figured out for themselves how the product works and how they could leave the room!

Creativity Trends

At the end of the experiment, 95% of the promoters participating in the initiative managed to escape from the room in which they had been locked up, solving puzzles via Google Home and developing the appropriate knowledge for the sale and promotion of the device.

Creativity Trends

An approach to live communication with much greater impact than a single large party, because it was able to directly and personally involve customers and employees: this element and the contemporaneity of the concerts made the event particularly innovative.

SD Worx Intimate Concerts

ORGANIZER: The Oval Office

COMPANY: SD Worx SME Belgium

LOCATION AND DATE: 81 different living rooms spread all over Belgium – August 1stNovember 9th, 2018

TARGET: 50 000 SD Worx customers & prospects + 500 employees of SD Worx SME

OBJECTIVES: Employer branding: pride among employees to work at and for SD Worx, as well as enthusiasm to create the success of the Intimate Concerts together; Customers: feel appreciated, confirm confidence and taste the unique SD Worx atmosphere; Prospects: appreciation for SD Worx for its atmosphere and values

DESCRIPTION: The initial brief was to thank the customers for their loyalty over the past 15 years by giving a huge party. We evaluated the question and decided that what we were asked was not a match with the DNA of SD Worx SME e.g. proximity.That is why we broke the briefing and came up with a different concept: say thank you to as many customers and employees as possible in an extremely personal and surprising way, with a live-communication approach which would have a much greater impact than just a big party. So we asked the employees of SD Worx to open their living rooms for an intimate concert together with the customers. A living room concert itself is apparently not that innovative: but the fact that 81 concerts were organized on one evening, at the same time, spread over Belgium, in the living rooms of SD Worx employees, together with their clients as guests, that certainly was!

Maserati MMXX World Première MC20

ORGANIZER: Feelrouge Worldwide Shows

COMPANY: Maserati

LOCATION AND DATE: Autodromo di Modena – September 9th-10th, 2020

TARGET: Clients, Authorities, Press

OBJECTIVES: Celebrate the Trident’s brand turning point and the global launch of the new Maserati MC20

DESCRIPTION: ‘Time to be audacious’ is the definition that inspired the project, born from the sound, voice and heart of Maserati, to guide the guest through its vision to unveil the new MC20. Starting from the brand’s vision and to transcend genres and definitions, the show was designed to blend real and virtual in a symmetrical experience between live and digital: a live show in Modena, two mirror events in New York and Tokyo, and a live streaming in five languages. A colossal screen, a monolith emptied inside and a sky to complete the anamorphic and alienating nature of the scene. A halo of cars on the parterre and a functional location, the Modena racetrack, transformed into a temporary theater in order to host the ‘Racing Opera’. Altogether, a celebration of legendary daring and style. The concept originates from the sound of the Nettuno engine, the ‘voice’ and the heart of the new Maserati, creating a parallelism with the beating heart of the brand’s genius. The fast pace and cinematic rhythm guided the user through the contemporary vision of the brand, up to the unveiling of the MC20. Incredible media and social coverage, with 276.000 live streaming connections and 10.455.960 views in the following days.

Creativity Trends

A celebration of legendary boldness and style, a symmetrical experience which combined live and digital and transformed the Modena racetrack into a temporary theater to host a racing opera.

Creativity Trends

Digital X 2021

ORGANIZER: DO IT! GmbH

COMPANY: Telekom Deutschland GmbH

LOCATION AND DATE:  4 districts in the center of Cologne (more than 100 decentralized locations) – September 9th-10th, 2021

TARGET: Business (Decision Maker, Management-Level), Young Professionals, Start-Ups

OBJECTIVES: Support sustainable digitization and make Europe more competitive by connecting large corporations, SMEs, start-ups, policymakers and leading experts through a shared community

DESCRIPTION: With DIGITAL X 2021 – Europe´s leading digitalisation initiative – we had a strong vision to revolutionize the congress and event market through a new concept that would aggregate and connect all participants in their natural environment – restaurants, cafes, bars, theaters, etc. – to join Europe´s largest Businessfestival live in Cologne. No isolated exhibition hall, but a widespread series of events that covered the entire inner city, bringing together more than 20,000 visitors, 300 top speakers, 5 stages, 100 partner locations, food markets and decentralized entertainment acts on an area of 2 million square meters. In times of Covid crisis, such a vision raised many questions and more than an eyebrow at the idea of bringing more than 20.000 people together. But the vision became reality and visitors could easily and flexibly move from district to district by e-scooter, bus or rickshaw. To round off the entire guest flow, the connections between the individual quarters were lined with entertainment highlights, digital innovations and outstanding installations. AS A RESULT, ALL NUMBERS WERE REACHED: more than 20.000 live visitors on site and almost 160.000 viewers for the livestream; outstanding press feedback across all media, with a reach of 46.300.000 people across press, Tv, radio and online; 12 million contacts on social media; DIGITAL X 2021 was the talk of Germany (and Europe) as well as the defining topic on LinkedIn, online and specialist magazines and in the tabloid media. All in all, DIGITAL X 2021 dared to do something that no one previously thought was possible.

Agency and client created an experience that fully embraced the themes of creativity, innovation, sustainability, and diversity: beyond all this, what impressed us was this activation’s holistic approach to revitalizing the entire city right in the midst of the pandemic.

[ULRIKE

Ferrari Capital Markets Day

ORGANIZER: Ninetynine Srl

COMPANY: Ferrari

LOCATION AND DATE: Maranello (Pista di Fiorano, Logistica GES, Centro Stile) – June 15th17th, 2022

TARGET: Investors, Top Clients, Press, Mainstream Audience

OBJECTIVES: Celebrate the brand’s 75th anniversary by engaging a wider audience through a memorable on-site experience; an integrated and flawless experience to underline the key messages with a consistent approach and seamless integration

DESCRIPTION: Pioneering, amazing, incredibly varied: in short, these are the characteristics of the event, the uniqueness of which lays in bringing together different purposes for different stakeholders at different times and locations. In fact, 3 distinct events: the presentation of the business plan; the 75 years celebrations; the private preview of the ‘Purosangue’. An integrated and coherent project based on innovation and wonder, where immersiveness and technology are elegantly balanced for both the private preview – through a special multisensory setting – and the introduction to the more complex themes of the industrial plan, told through an innovative exhibition. A path of dynamic LEDs guides guests through the exhibition to the conference room, representing the contents that metaphorically pass from the exhibition to the audience and contribute to changing the atmosphere of the room as the topics covered vary. Made with an innovative independent LED dot technology, the track is transformed into the largest screen ever made (as certified by a Guinness World Record) for the celebration of the brand’s 75th anniversary.

Creativity Trends

A pioneering, astonishing, and comprehensive event, unique in its combination of strategy, creativity, content production, problem solving, and execution, coordinating over 600 professionals, 70 suppliers, and four production teams across five different locations.

Creativity Trends

30 life stories, 30 works of art: like the homeless artists, the exhibition has no shelter, and in doing so, it makes its world visible, creating a new and surprising way to raise public awareness.

The Homeless Gallery

ORGANIZER: FischerAppelt, Live Marketing GmbH

COMPANY: Hinz&Kunzt

LOCATION AND DATE: Different typical public spots within the city area where homeless people stay – January 21st-FebruaRY 21st, 2023

TARGET: Broad Public

OBJECTIVES: Celebrate the 30th anniversary of Hinz&Kunzt (Hamburg’s street magazine helping the homeless); draw attention to the issue of homelessness; reverse the drop in donations; focus on potential donors and institutions which could become partners and sponsors

DESCRIPTION: We all feel the consequences of the current crises – especially the poorest of the poor: the homeless. But for some, bad times can actually turn into good times. A paradoxically record-breaking art market made us turn homeless people into artists to help them profit from art. Hinz&Kunzt sellers became Hinz&Kunzt artists. And their stories turned into real art. 30 homeless artists shared their life stories over hour-long conversations: then, with AI’s support and the Hamburg Kunsthalle’s expertise, they created intimate and moving art out of them. The resulting art pieces wre exhibited at 13 different locations, 13 public spaces across Hamburg – under bridges, at subway stations and on the streets, mirroring the artists’ lack of shelter – resulting in a striking new way to raise awareness. An entirely new kind of gallery. A pop-up gallery that, like its homeless artists, lacks shelter and makes their world visible. The campaign launched with a vernissage under a cityrail bridge, featuring speeches and music by a formerly homeless artist. A major social media campaign (Instagram, LinkedIn, Facebook) and hyper-local DOOH drew further public engagement. The project peak: a Christie’s auction. The results: the unconventional public gallery spaces raised awareness, boosted street paper sales by 32%, drove 75% more web traffic, and generated 87,3 million in earned media reach and selling out all related merchandise.

2024

Corona. For Every Golden Moment

ORGANIZER: WINK Creative Experiential Agency

COMPANY: AB InBev

LOCATION AND DATE: Paris – July 22nd-September 8th, 2024

TARGET: LDA (Legal Drinking Age) consumers including: international fans visiting Paris 2024; athletes in the Olympic Village; visitors to NOC houses; LDA sports fans across multiple markets over almost all continents

OBJECTIVES: create more cultural relevance and reach for Corona and its 0% alcohol beer – Cero named as partner due to strict advertising alcohol laws on sports in France – among LDA sports fans and athletes, with the ultimate goal to become #1 most talked about sponsor of the games

DESCRIPTION: As the first ever beer sponsor of the Olympic Games, Corona & Corona Cero wanted to harness the energy of fans & athletes by highlighting the emotion of every golden moment at the Games – not just the medals – with its ‘For Every Golden Moment’ platform. The platform consisted of a series of immersive brand experiences across Paris to promote relaxation during the Olympics by creating moments that can be experienced by people everyday – like taking in a beautiful sunset, or a walk in nature, with the hope of inspiring people all over the world to embrace their own ‘golden’ moments. To enjoy life’s highs and its golden moments properly, you have to be relaxed. So our approach centered on facilitating relaxation & celebration across Paris – from opening to closing ceremony. Highlights included transforming a parking lot into the Golden Beach using recycled sand, a branded hotel takeover, serene lounges like Casa Trocadero and the Stress Terrace, rooftop Jazzpool celebrations, boat tours on the Seine, and golden bottle customizations for athletes. Each activation used natural materials and offered sensory, shareable moments to further build brand affinity and put Corona and Corona Cero in the hands & hearts of fans. The campaign achieved 4,1 billion impressions, 38% share of voice (highest among sponsors, excl. USA), 17% engagement rate (vs. 6% benchmark), and 98% positive sentiment, earning global acclaim and extensive media coverage.

With all the agency partners, the client and all the talent we onboarded, we truly worked as one team. We sat together every day, worked really hard, facing all obstacles, and in the end gave so much love to everything we did. And I think the Grand Prix is a reward to all that hard work by all those people collaborating.

A OfLeague Their Own

when iconic projects stand out and shine in their own right

«An industry can be disrupted by random circumstances or, conversely, by carefully planned ones – explained Klaus Span, EuBEA Jury President in 2014 –. In the world of events, this can happen with the Olympic Games, the Football World Cup or Global Economical or Political Summits. And that’s exactly what happened this year with three different entries for the Sochi Winter Olympics: all three of these events are so complex, comprehensive, creative and elaborate that they defy all convention and criteria. For this reason, we would be doing them and all other events an injustice if we relegated them to one category in particular».

In other words, as the saying goes, some teams and athletes effectively do play in “a league or a championship of their own”. Over time, EuBEA jury members and the Festival organizers had felt the growing need to recognize the kind of work that couldn’t and still can’t be compared to ‘standard’ events, and for which a Grand Prix was not a correct acknowledgement. Not because these events are “better”, but because they’re “different” and represent real milestones.

After intense debate, it was decided to honor these “extra category” with the Iconic Special Jury Award: so special and different a Prize, in fact, that it is not awarded each and every year, but only when the occasion calls for it, when – going back to Klaus Span’s words - «projects stand out and shine in their own right».

Without further ado, here’s the gallery of all Iconic Awards Winners since they started.

2014 – Iconic Special Jury Award

Sochi 2014 - Paralympic Closing Ceremony

ORGANIZER: Balich Worldwide Shows

COMPANY: Games Ceremonies Staging Agency (Csa)

LOCATION AND DATE: Fisht Olympic Stadium, Sochi (Russia) – March 16th, 2014

TARGET: large public, worldwide Tv audience

OBJECTIVES: dreams can be achieved with strength, passion and a change of perception that ‘Impossible’ can become ‘I’m Possible’

DESCRIPTION: ‘Reaching the Impossible’ the creative concept for the Paralympic Closing Ceremony highlights three things: ‘Impossible’ is just a word that prevents us from looking ahead and making changes. ‘Impossible’ is the boundary we give ourselves. Impossible’ is a rule to be broken. It shows that dreams can be achieved, that with strength, passion and a change of perception ‘Impossible’ can become ‘I’m Possible’. The Ceremony journey starts with an homage to abstract art inspired by Russian artist Kandinsky and leads to playful sequences, a wondrous world of bubbles and snow and a stadium-sized version of the most classic of video games. Featuring rousing music, breathtaking choreography and beautiful visuals ‘Reaching the Impossible’ is a spectacular finale to the Sochi 2014 Paralympic Games, celebrating the athletes, paying tribute to their endeavours and achievements and saluting the volunteers who’ve helped to make it all possible. Marco Balich was the Executive Producer of the Ceremony. Results: the Paralympic Closing Ceremony was broadcasted on NBCSN, Channel One (Russia), Sports 1, Channel 4 (United Kingdom) etc. Relevant Italian media spoke about it, such as Vanity Fair, Corriere della Sera online, Rai News24 etc.

Creativity Trends

2017 – Best Iconic Event

Rio 2016 Opening Ceremony

ORGANIZER: Filmmaster

COMPANY: IOC (International Olympic Committee)

LOCATION AND DATE:  Maracanã Stadium, Rio de Janeiro – August 5th, 2016

TARGET: an estimated three billion viewers worldwide

OBJECTIVES: The ceremony aimed to showcase Brazil’s unique identity, its natural resources, and its cultural richness. It also touched upon social issues, including the struggles of marginalized communities and the importance of inclusivity

DESCRIPTION: An event of extraordinary magnitude, characterized by a rich celebration of music, colors, and fireworks. The ceremony marked the beginning of the 31st edition of the Games and saw the participation of athletes from 206 countries, along with the special team of refugees making their historic first Olympic appearance in Brazil. The ceremony was a celebration of Brazilian history and culture, taking viewers on a fascinating journey through the nation’s key moments, from the colonial period to urbanization. With at least 3 billion viewers worldwide, it was also a tribute to the host country, showcasing its rich and complex identity. Highlights: the creative use of lights during the Indios’ performance, which transformed the elastic bands of their huts into evocative shapes, celebrating Brazil’s deep cultural tradition; the tribute to Santos-Dumont, an icon of Brazilian aviation, emphasizing his pioneering role in aviation history; Gisele Bundchen, the famous Brazilian model, who gracefully walked to the notes of the iconic song ‘The Girl from Ipanema’. The celebration continued with the overwhelming energy and vibrant colors of the Brazilian Carnival, thanks to Jorge Ben and his ‘País Tropical’ performance, engaging the audience with dances and festive music. The ceremony also addressed crucial themes such as peace and environmental sustainability, conveying a powerful message of commitment to a sustainable future.

2019 – Iconic Event Award

Scarlet Sails 2019

ORGANIZER: The Channel Five

COMPANY: Committee for Press and Mass Media Cooperation of St. Petersburg Government

LOCATION AND DATE: St. Petersburg – June 23rd-24th, 2019

TARGET: graduates of Leningrad schools, hundreds of thousands spectators in the town center and a multi-national audience of the Channel 5 broadcast

OBJECTIVE: a cultural and entertainment event in the form of a unique multimedia ‘pyromusical’ show aimed at motivating young people who just graduated from school to respect the cultural heritage of their native country.

DESCRIPTION: A story from the book ‘Scarlet Sails’ by Alexander Grin lies at the Festival’s core. The main figure of the Festival, a brigantine with scarlet sails, is a symbol of love, hope and a brighter future. It is the message of the holiday’s organizers to the graduates of the country. The main surprise for the graduates of 2019 was the sailing brig ‘Russia’: the theatrical performance on the Palace Square, turned into a real ship-building yard where the image of the future ship was created in full view of the spectators; secondly, the water-pyrotechnic show on the Neva River illustrating the centuries-old history of the Russian state. Together with the whole of Russia, young people entered a new adult life: the new brig gave each of them unforgettable emotions, helped them believe in dreams and understand the main truth: if you believe, the dream will come true!

Creativity Trends

2020 – Iconic Event Award

Rise in Dubai 2019 - Anything is Possible

ORGANIZER: 9PM Events and Entertainment

COMPANY: Amway

LOCATION AND DATE: Dubai World Trade Center – December 13th, 2019

TARGET: Distributors (Amway Business Owners)

OBJECTIVES: Celebrating APAC’s achievements; 160 leaders, 10.000 top ABO’s, Amway’s 60th. Propelling into broader visions, setting the team’s new goals, delivering thrills and the wow factor to the finest detail.

DESCRIPTION: The concept and live implementation of the project was “the sky has no limits!”. It all starts from a symbolic and concrete position of conquered height which, if willing, can be overcome beyond imagination. Narration is consistent in every second and detail, both on the stages and in spaces. Security brief by Emirates cabin crew: on the 126 mt LED, Amway’s A380 takes off flying above a 10.000 strong audience with the coaching of 3 actual astronauts – the power of ‘believe’ is in the team. On 63 screens, space is the new possible with Sir Richard Branson, living proof that if you can think it, you can do it.

All 11 flags choreographed by Uffizi flag-wavers followed by 20,000 cocktails by Bruno Vanzan, Maestro Loprieno’s Orchestra performing National songs, talent & VIP photo session, crews set the new stage in 45’. Close with a “wow!” performance by Katy Perry: her ‘Rise’ song and motivational videos added exclusivity in communication for one year.

2021 – Iconic Event Award

G20 Heads of State and Government Summit

ORGANIZER: Triumph Group International & EGA Worldwide

COMPANY: Italian Presidency of the Council of Ministers – Delegation for the Italian Presidency of the G20

LOCATION AND DATE: La Nuvola, Palazzo dei Congressi, Museo delle Civiltà, Fontana di Trevi, Terme di Diocleziano (Roma) – October 30th-31st, 2021

TARGET: Heads of State and Heads of Government, G20 members states ministers and guests, Heads of National and International Organizations, Civil Society

DESCRIPTION: The G20 Summit, held in Rome in October 2021, is the final stage of the annual work carried out in ministerial meetings and working groups during the first Italian Presidency. It is a traveling event with an official format and impressive ceremonies to mark predefined times with tight deadlines. This annual event allows for the coexistence of a variety of characteristics related to the roles of the participants, resulting in rich and varied institutional events. The complex organizational mechanism required for the event’s planning, production and management may suggest that there is no room for creativity, but this is not the case! In fact, the existing spaces, some historic, were adapted to specific functions, at times very different from their original ones, so the creativity of the Rome Summit was quite high. The whole Eur District of Rome was ‘occupied’, hosting numerous exhibitions to showcase, promote and add value to ‘Made in Italy’ and the Italian territory.

2023 – Iconic Event Award

Bid for Rome Expo2030 – Humanlands

ORGANIZER: Filmmaster and EGA Worldwide

COMPANY: Bid Committee Expo 2030 Roma

LOCATION AND DATE: Rome and Paris – April 18th-22nd and June 6th, 2023

TARGET: BIE Members and Inspectors, local community

OBJECTIVES: support Rome’s bid for Expo 2030

DESCRIPTION: Rome’s candidacy for Expo 2030 culminated with the inspection visit to Rome and the General Assembly in Paris. Among the activities carried out: thematic tables at the Mercati di Traiano, a visit to the Tor Vergata and Vela di Calatrava sites, meetings with public institutions and gala dinners. The highest spectacular level was achieved through the ‘Humanlands’ events: a series of live shows of great artistic value. In Rome, the Expo themes were told through its greatest icon, the Colosseum, which was the canvas on which to project a vision of the future, with the first drone show in history to fly over such a symbolic and ancient historical site. The event in Paris was hosted in the gardens of the Italian Embassy, preserving the same values, symbols and dramaturgy of the event in Rome with Italian and French artistic excellence, immersed in a setting inspired by the gardens of Villa d’Este, a place where water and light become scenic elements capable of generating life.

2024 – Iconic Grand Prix Award (ex aequo)

Opening Ceremony – Paris 2024 Paralympic Games

ORGANISER: Paname 24

COMPANY: Paris Organising Committee for the 2024 Olympic and Paralympic Games

LOCATION AND DATE: Place de la Concorde, Paris – August 28th, 2024

TARGET: athletes from 168 delegations, over 50.000 spectators and 5.000 accredited media persons, more than 300 million TV viewers expected

OBJECTIVES: Highlight Paralympic athletes in an unprecedented way, create spectacular moments in exceptional settings and contribute to changing the view on disability and offer a new narrative: from a vision of limitation to a vision of combativeness and resilience.

DESCRIPTION: As a festive and symbolic event, the opening ceremony of the Paralympic Games marks the official start of the competitions, a grand celebration of the athletes, and embodies the values of inclusion, diversity, and solidarity championed by the Paralympic movement. “Changing perceptions of disability” was the main ambition of Paris 2024 and the IPC (International Paralympic Committee). As a moment of communion and emotion, the ceremony was designed to transform societal perceptions of disability. Entitled “Paradox, from discord to concord” the ceremony, choreographed by Alexander Ekman, was held for the first time in the heart of the capital, at Place de la Concorde, aiming to explore the complex relationship between people with disabilities and the rest of society through the paradox of Paralympic athletes “sports heroes” vs. their daily reality in societies and cities unsuited to their needs. By being prominently featured in the city, Paralympic athletes – models of success – became not just visible, but indispensable.

2024 – Iconic Grand Prix Award (ex aequo)

Opening Ceremony – Paris 2024 Olympic Games

ORGANISER: Paname 24

COMPANY: Paris Organising Committee for the 2024 Olympic and Paralympic Games

LOCATION AND DATE: Paris – July 26th, 2024

TARGET: Hundred of millions of people watching on Tv around the world, 10.500 athletes from 206 delegations, 120 Heads of State, sovereigns and/or heads of government, at least 300,000 spectators along the Sein.

OBJECTIVES: To bring together audiences and mark memories around an extraordinary spectacle, to promote France at an international level, to launch the dynamics of the Games and to constitute a major material and intangible heritage

DESCRIPTION: 100 years after the last edition of the Games in Paris, the Paris 2024 Olympic and Paralympic Games carried the ambition of marking a turning point in the history of the Olympic Games through a promise made to the whole world: “Let’s open the Games wide”. An invitation to come and experience unique emotions together, to bring a breath of modernity and daring to the Games, by taking sport out of its usual spaces and creating moments shared with as many people as possible. The opening ceremony constituted the embodiment of this vision: the most watched sporting sequence in the world and a major vector of the success of the Games among audiences. The format imagined by Thierry Reboul and Thomas Jolly defined itself as a major innovation by its own: it was the first time that an Olympic Games opening ceremony moved beyond the stadium and into the heart of the host city. For the first time a ceremony was accessible to as many people as possible, with nearly 300,000 spectators along the route. And another first: the traditional course of the ceremony was been disrupted merging the show, the parade of athletes and the protocol speeches into one. A new paradigm for the Olympic Ceremony, which played without the unity of time or space and new forms of storytelling.

The Grand Prix Podiums 2006–2024

1 K-events (Filmmaster) / Toroc Toroc Torino 2006 - Winter Olympics Opening Ceremony Italy 2 Museo della Scienza e della Tecnologia ‘Leonardo da Vinci’ Museo della Scienza e della Tecnologia ‘Leonardo da Vinci’ Progetto Toti Italy

3 K-events (Filmmaster) / Toroc Toroc

X Strategische Kommunikation

Sparkassen - und Giroverband (DSGV) Night Tour of the Ruhr Culture Germany 3 Casta Diva Pictures Banca Intesa (oggi Intesa Sanpaolo) Nuovi Occhi per un Nuovo Futuro Italy

Creativity Trends

1 BBDOLive Daimler smart Eball Germany

2 SCP - Sistemas de Comunicacciòn Puntual y Marketing * Repsol-Deme

3 General de Producciones y Diseño (GPD)

Consortium of Santiago de Compostela

1 Heimat, Berlin Swisscom

2 Vitamin E - Gesellschaft für Kommunikation *

Olympus Deutschland

3 Facts and Fiction Bayer

1 Magic Garden - 27Names French Ministry of Defence

2 Ubi Bene adidas

3 A Loud Minority / Conscious Minds Nike Global

1 VO Communication in partnership with Verhulst Events and Luc Petit Création

Bataille de Waterloo 1815 asbl

Innovation and Making Things Happen Spain

Commemoration of the 8th Centenary of the Cathedral of Santiago de Compostela Spain

All Eyes on the S4 Germany

Olympus OM-D: Photography Playground Germany

Bayer Anniversary Tour 2013 Germany

The International Commemorative Ceremony of the 70th Anniversary of Normandy Landings France

All in or Nothing France

Nike Run Viking #runfree Sweden

Battle of Waterloo Bicentenary Commemoration Belgium

2 Jack Morton Worldwide

The Organising Committee of the Glasgow 2014 Commonwealth Games Glasgow 2014 - Commonwealth Games Opening Ceremony UK

3 Bind APM Terminals Maasvlakte II

Opening Ceremony APM Terminals Maasvlakte II, Rotterdam Netherlands 2016

1 Magic Garden & Cheil France Samsung France S7 Lifechanger Park France

2 Luc Petit Creation ASBL Decrocher la Lune

3 Event Cube Agency Epic Esports Events

1 Xsaga Rijksmuseum

Decrocher la Lune VI Belgium

Epicenter: Moscow Russia

The 10 Millionth Visitor of the Rijksmuseum Netherlands

2 Manifestory Heetch #generationheetch France

3 Creators, Oettle Ferber Associates, Tfn, Four To One Lighting Design, Madhat Audi

Audi Summit 2017 Germany

* No longer in business

Creativity Trends

1 Laqshya Live Experiences Google Google home training India

2 JAD Productions

Mercedes Benz Cars Ceská Republika

Mercedes #24Ride Czech Republic

3 Laqshya Live Experiences Times of India Equal Streets India

1 The Oval Office SD Worx SME Belgium SD Worx Intimate Concerts Belgium

2 Cow Events Lola Mullenlowe Nightmare in Burger King Spain

3 Auriga * Ecovidrio Ecovidrio Blessed Bathrooms Spain

1 Feelrouge Worldwide Shows Maserati Maserati MMXX World Premiere MC20 Italy

2 Skudras metropole Paulig Coffee Latvia Mirror House Above The River Latvia

3 The Directorate of the Saint Petersburg International Cultural Forum The Directorate of the Saint Petersburg International Cultural Forum The 2019 Theatre Olympics in Russia RUSSIA

1 Do It!

Telekom Deutschland Digital X 2021 Germany

2 Balich Wonder Studio Ferrari Ferrari 296GTB Global Launch Italy

3 Piano B, MITE (Ministry of Ecological Transition), World Bank Group World Bank Group All4Climate Italy 2021 Italy

1 Ninetynine Ferrari Ferrari Capital Markets Day Italy

2 La 5ª Cupra Unstoppable Impulse Event Spain

3 The Oval Office

1 fischerAppelt, live marketing

La Délégation à la Sécurité Routière Vies Brisées (Shattered lives) France

Hinz&Kunzt, Hamburg’s street magazine helping the homeless The Homeless Gallery Germany

2 LEAP Creative Studio Vivendi Sports

3 Ninetynine

Ministry of Defence and Italian Navy, in cooperation with Difesa Servizi

Francophone Games 2023 Opening

Ceremony - Kinshasa, Democratic Republic of Congo France

Departure Ceremony of the Amerigo Vespucci World Tour Italy

Creativity Trends

“Iconic Event Award” Winners

EMARKETVOLUTION

20 Years of Live Communication past, present and future of a resilient industry

Over the past two decades, the Live Communication industry has evolved from a largely fragmented ecosystem of corporate events, trade shows and promotional activations into a multi-billion dollar global sector. This transformation has been shaped by profound socio-economic disruptions, rapid technological innovation, and shifting expectations from audiences and brands alike. Despite moments of deep crisis – most notably the Covid-19 pandemic – LiveCom has emerged as one of the most adaptive and resilient industries in the global communication and experience economy. Though in a necessarily concise form, we try to trace the trajectory of LiveCom across Europe and the World, from 2005 to 2025, analyzing key trends and players through the lens of available data, drawing upon the longitudinal European Industry Survey conducted by LiveCom Alliance, supported by broader global market research institutes, to reconstruct not just the historical path of the industry, but also the possible scenario of its future.

2005–2010

FRAGMENTED GROWTH AND THE RISE OF EXPERIENTIAL MARKETING

In the mid-2000s, Live Communication – still quite far from being defined as an industry in itself –began to gain recognition among marketers. Experiential marketing was in its infancy but gaining traction, particularly in the United States and the UK, where a few agencies began to specialize in creating branded experiences rather than traditional advertising campaigns.

Whatever the future will bring for the Event Industry, it will be first discussed, and envisioned, at BEA World!

At the time, trade shows and exhibitions dominated the European scene, particularly in Germany (Frankfurt, Hannover, Düsseldorf) and Italy (Milan, Bologna). Event agencies were largely local or national, with few pan-European players. According to UFI (The Global Association of the Exhibition Industry), trade show revenue in Europe was already surpassing €30 billion by 2007, but the experiential component remained secondary to logistical execution.

Digital media was also beginning to influence event design, albeit slowly. RFID badges, branded microsites, and early social media integrations (e.g., Facebook photo booths) emerged as innovative features. Still, LiveCom was seen as a tactical tool, often separated from the brand’s core strategic framework.

With the arrival of EuBEA, in 2006, the smartest and fast moving operators in the European market began to gain conscience of the value of their work in its own as well as in conjunction with other marketing and communication disciplines.

2010–2015

THE STRATEGIC SHIFT AND THE DIGITAL CONVERGENCE

The first half of the 2010s marked a turning point. Major brands – particularly in the tech, automotive, and lifestyle sectors – began incorporating Live Communication into their strategic marketing planning. Events were no longer “supporting tools” but core elements in multi-channel brand ecosystems. Agencies such as George P. Johnson, Jack Morton, and Freeman began expanding their operations globally.

In Europe, this was a period of consolidation. The emergence of national associations – like Germany’s fwd: (formerly Famab), France’s LÉVÉNEMENT, and Italy’s Club degli Eventi – began to give more structure and voice to the sector. Between 2012 and 2014, the average event budget across corporate clients increased by nearly 20%, and hybrid event formats started to become a trend – particularly in the Nordic countries and the Netherlands, early adopters of live streaming and virtual participation.

It was also the dawn of data-driven events: CRM integration, social media analytics, and feedback tracking began to influence design and post-event ROI calculations. According to Allied Market Research, by 2015 the global events industry was valued at $1.1 trillion, with Europe accounting for nearly 30% of the market share.

2016–2019

LIVECOM ALLIANCE AND THE ERA OF STRUCTURED INSIGHT

The foundation of the LiveCom Alliance in 2016 was a decisive moment. For the first time, a consistent pan-European study – the European Industry Survey – began to track key performance indicators (KPIs), employment, budgets, and expectations across member countries. The first editions (2016–2017) painted a picture of moderate optimism: over 80% of surveyed agencies foresaw stable or increasing budgets, particularly in the Netherlands, Belgium, and Spain. Italy recorded double-digit growth expectations, while the UK showed a cautiously stable outlook.

The 2018 and 2019 reports revealed the growing integration of live experiences into strategic brand narratives. Agencies were increasingly tasked with producing content during events (for use on social and digital channels), with demand for creative strategy and cross-department collaboration increasing. Soft skills like adaptability, team leadership, and digital literacy began to rival classic production competencies.

Pre-COVID, the European LiveCom market was thriving. Germany, France, the UK, and Italy were leading in volume and innovation, with Eastern European markets beginning to scale. The corporate event sector outpaced trade shows in innovation, although exhibitions still drove the majority of revenue. The 2019 global industry value was estimated at $1.14 trillion, according to Business Market Insights.

The decade between 2005 and 2015 saw the birth and development of EuBEA, of National Associations in Germany, France and Italy, and of the LiveCom Alliance: 3 factors that proved absolutely decisive for the whole market growth

Market Evolution

Source: LiveCom Alliance 2020 European Industry Survey

2020–2021

PANDEMIC CRISIS AND DIGITAL REINVENTION

Source: LiveCom Alliance 2023 European Industry Survey

The COVID-19 pandemic had a catastrophic impact on LiveCom. According to the LiveCom Alliance European Industry Survey 2020, turnover fell by 68.4%, project volume dropped by 68.5%, and employment was cut by over 54.5% compared to 2019. Approximately 85% of companies applied for state aid, with subsidies covering only about 38% of losses on average.

Yet, the crisis accelerated innovation. The industry pivoted en masse to virtual and hybrid formats, investing in digital studios, virtual platforms, and livestreaming tech. Agencies like VOK DAMS and MediaMonks led the way in virtual experience design. Platforms such as Hopin, Bizzabo, and ON24 surged in value.

More importantly, the industry reevaluated its identity. LiveCom became not just about physical gatherings, but experience design across channels. Events were redesigned for resilience: modular setups, shorter planning cycles, and emphasis on storytelling replaced large-scale logistics. Data security, user experience (UX), and digital interaction metrics became central KPIs.

2022–2023

RESILIENCE AND REDEFINITION

By 2022–2023, LiveCom was rebounding – not merely returning to “normal,” but redefining itself. The 2023 European Industry Survey reported a +26.5% increase in the number of projects per agency (up to 263/year), a near-full employment recovery (+0.5%), and only a -10.3% drop in average turnover compared to pre-pandemic levels.

The shift was qualitative as much as quantitative. Agencies were asked to deliver more personalized, sustainable, and tech-integrated experiences with fewer resources. The rise of hybrid thinking persisted, even as physical events returned. Strategic priorities evolved: sustainability, AI integration, and cross-platform experience design topped the list of future trends.

Europe’s key players – including Vok Dams (Germany), MCI (Switzerland), AIM Group (Italy), and WRG (UK) – continued expanding internationally. Associations such as the EVCOM, fwd:, and LÉVÉNEMENT began pushing for international standards and certifications.

2024–2025–AND BEYOND EXPANSION, SUSTAINABILITY AND AI

The 2024–2025 period marked a critical turning point for global LiveCom: the industry is now aiming at international scalability and sustainable transformation.

Let’s look at some numbers first. According to data by Allied Market Research (2024), the global events industry market size, which was valued at $736.8 billion in 2021, is projected to reach $2.5 trillion by 2035, growing at a CAGR of +6.8% between 2024 to 2035. This sizing actually covers farmore than Marketing and Communication Events as such, as it not only includes conferences & exhibitions, corporate events & seminars, trade shows, and product launches but also promotions & fundraising, music & art performances, sports, festivals, etc… Per AMR’s forecast, trade shows and exhibitions will still account for the largest revenue share: but corporate experiences – particularly in technology, pharma, and finance – appear to be growing at a faster rate, especially in digital/hybrid formats.

A different study by Mordor Intelligence quantifies the global Corporate Event Industry market size at $326.60 billion in 2025, forecasting its advance to $612.78 billion in 2030, supported by a sturdy 13.41% CAGR over 2025-2030.

• By event type, conferences and seminars led with 32% of corporate events market share in 2024, while product launches are projected to grow at a 15.4% CAGR through 2030.

• By platform, offline formats accounted for 68% of the corporate events market size in 2024; hybrid models are projected to expand at an 18.2% CAGR over 2025-2030.

• By industry, the BFSI segment held 18% share of the corporate events market size in 2024, whereas the information technology segment is projected to register the fastest 17.6% CAGR to 2030.

• By service type, planning and management services captured 40% of corporate events market size in 2024; virtual event technology services are advancing at a 21% CAGR during 2025-2030.

• By geography, North America held 35% of corporate events market share in 2024; Asia-Pacific is poised to post the quickest 16.5% CAGR through 2030.

From numbers to qualitative developments, all research agrees Sustainability is now more than just a trend – it’s become a contract requirement. Agencies are developing in-house sustainability frameworks and emissions calculators, while clients demand ESG alignment across their event ecosystems.

AI is the next frontier. From generative content design to predictive audience engagement and dynamic personalization, artificial intelligence is reshaping how events are conceived, produced, and measured. Agencies are racing to integrate GPT-based platforms, automated matchmaking, real-time translation, and behavioral analytics into their workflows.

The internationalization of LiveCom is another emerging narrative. The 2025 LiveCom Alliance Survey focuses for the first time on how agencies scale globally, what barriers they face (legal, cultural, logistical), and how they define success across markets.

2026 & BEYOND…

THE POWER OF PRESENCE IN A HYBRID WORLD

A while ago, fwd: – the German National Association of the Event industry – highlighted the undergoing fundamental changes in strategies, value creation chains and formats facing the industry. In 2022 the research was published in “The Future of Live Communication” study, and though centered on the German market, its findings and predictions have proved substantially accurate and still hold true after three years. Companies, noted the study, have redefined strategies, prioritizing fewer but higher-quality events under the motto “Reduce to the Max”. The pandemic accelerated digital adoption, making hybrid formats a standard: not just streaming, but integrated productions combining in-person and digital experiences: live events have remained indispensable for sensory, emotional engagement, while digital channels role has been that of extending reach and longevity. Content expertise, digital competence, and sustainability have now become essential.

This repositioning has driven important structural changes: leaner, more agile organizations, in-house digital talent, optimized budgets, and stronger reliance on trusted partners. Agencies and service providers have responded quickly, expanding hybrid expertise, while collaboration within the ecosystem is vital. Referral marketing and cross-industry inspiration have helped secure innovative partners.

Looking ahead, the research foresaw that businesses would continue investing in all formats, but boundaries between live, hybrid, and digital will dissolve: hybrid events will require independent yet integrated staging, ensuring immersion online and onsite; trade shows will shift toward specialized, high-quality, international and regional formats, with smaller but more sophisticated stands – with high expectations for flexibility and digital creativity in stand design.

According to Mordor Intelligence, the Corporate Event Market ($326.60 billion in 2025) will nearly double in 5 years

Market Evolution

The demand for innovative hybrid solutions enabling global participation is set to grow, while press conferences will evolve into digital/hybrid formats. Employee events will remain critical, while AGMs (Annual General Meetings) are set to go digital if regulation allows. Meetings and conventions will be largely hybrid, prioritizing efficient knowledge transfer.

The study conclusion was, and still is, quite clear: more and more, clients will expect agencies to act as strategic, creative partners – bold, responsible, and innovative – going beyond production to brand-driven consulting. Trust, long-term collaboration, and eye-level partnerships with permanent, skilled staff will define future success.

THE FUTURE, NOW

Twenty years after its quiet evolution began, Live Communication has become one of the most strategic, adaptive, and human-centered sectors in global marketing. It has survived recessions, reinvented itself through a pandemic, and continues to lead in innovation. From in-person trade fairs in Hannover to hybrid summits in Singapore, from pop-up brand activations in Paris to AI-driven investor days in New York – LiveCom today is a global, data-rich, sustainable, and strategic industry. Its future? Hybrid in format, digital in intelligence, and always, always human in spirit.

The Resilience Factor

human connection, adaptability and creativity have allowed the event industry to survive crisis, embrace change, and keep thriving

Maarten Schram, founder and Managing Director of LiveCom Alliance, established the non-profit foundation in 2016 to strengthen Europe’s live communication and event industry through shared insights, best practices, and research. Since then, its European Industry Survey has tracked major trends and the economic impact of live communication. We asked Maarten to share his views on how the sector evolved, adapted, and continues to grow.

ExpEriEntial markEting was oncE sEEn as a tactical tool. what allowEd it to bEcomE a stratEgic pillar of corporatE communication?

«Two key factors drove that evolution. First, brands realized that live, human interaction creates unmatched trust, emotion, and memory — it’s about presence and shared experience, not just exposure. Second, the industry rapidly professionalized: better impact measurement, integration with broader marketing strategies, and agencies positioning themselves as strategic partners rather than executors.

The digital era accelerated this shift. Social media extended the life and reach of live events, while data-driven insights proved ROI. Experiential marketing earned its place in the boardroom as a core driver of brand reputation, employee engagement, and loyalty».

how has thE EuropEan industry survEy changEd thE way agEnciEs and cliEnts makE stratEgic dEcisions?

«Before 2016, the market relied on fragmented, local anecdotes. Our goal with LiveCom Alliance was to connect associations and create comparable, cross-country data. This has been transformative.

For agencies, it means they can benchmark performance, spot trends, and professionalize their positioning. It also gives them credibility in client conversations and supports decisions on talent and international growth.

For clients, these insights demonstrate that live communication is a mature, evidence-based discipline. Data brings accountability – and with it come recognition, trust, and growth».

thE pandEmic hit thE industry hard. what lEssons and innovations rEmain today?

«COVID-19 was both devastating and revealing. Three lessons stand out.

First, resilience and adaptability. Agencies proved resourceful, shifting models and working more collaboratively. That agility remains.

Second, the rise of digital and hybrid formats. Virtual tools were essential during lockdowns and are now integral to extending reach and inclusivity.

MAARTEN SCHRAM, FOUNDER AND MANAGING DIRECTOR,

Live, human interaction creates unmatched trust, emotion, and memory. It’s about presence and shared experience, not just exposure

Market Evolution

Third, the revaluation of live itself. The absence of events reminded everyone how vital human presence is. Live communication is now seen as a platform for trust, culture, and connection

Hybrid design, digital integration, and sustainability – along with a stronger strategic voice — continue to shape events today».

which EuropEan rEgions havE shown thE most dynamic growth?

Sustainability is the compass, and technology the accelerator: together they define the future of Live

Communication

«Europe is a mosaic of strengths. Germany leads in scale and professionalism, while the UK excels in creativity and storytelling. Spain and Portugal have grown rapidly, benefiting from strong agency cultures and tourism infrastructure. The Nordics are ahead on sustainability and digital innovation, and the Benelux region, including LiveCom Alliance’s roots, champions collaboration and professionalism. Each region contributes uniquely – from scale to creativity to sustainability – making Europe a global leader in live communication».

how can agEnciEs balancE ai-drivEn innovation with thE dEmand for sustainablE, human-cEntErEd EvEnts?

«Sustainability and technology are not opposites – they can reinforce each other. Clients expect events that are smarter, more personal, and more responsible

AI and data help design personalized journeys, optimize logistics, and reduce waste. Sustainability, meanwhile, guides choices around materials, travel, and legacy. In this sense, sustainability is the compass, and technology the accelerator

But the human factor must remain central. Technology should enhance emotion and connection, not overshadow them. The most successful agencies blend innovation with responsibility, embedding sustainability and empathy as non-negotiables.

Events are our laboratory for innovation – what we test here influences how brands connect and how society embraces change».**

intErnationalization is a major topic for 2025. what rolE will it play in thE nExt dEcadE?

«It will be a defining force. Brands think globally, so agencies that can deliver across borders gain a real edge. International scaling enables shared talent, innovation, and global client relationships, strengthening Europe’s creative leadership.

Barriers remain – cultural nuances, legal variations, and logistical challenges can complicate cross-border work. That’s precisely why LiveCom Alliance exists: to build shared standards and a trusted network that help agencies navigate these complexities.

If we bridge these gaps, Europe won’t just compete globally – it will set new benchmarks for creative, responsible live communication».**

in a fEw words, what is thE “rEsiliEncE factor” that kEEps thE industry thriving?

«It comes down to human connection, adaptability, and creativity. Those three strengths have carried our industry through crises and change. Beyond business, live communication builds understanding and empathy across cultures, which in today’s geopolitical climate is more important than ever. Events foster hope, collaboration, and resilience

That’s why live matters — it connects people, shapes progress, and helps build a united, resilient future».

LEVENTEGENDS

ATENAS.ag

meaningful connections between brands and people

ATENAS.ag was founded 18 years ago in Salvador, the capital of Bahia, Brazil, born from the creative drive of its founders, Denise Garrido (CEO) and Quércia Andrade (co-CEO). From the very beginning, the agency’s mission has been to challenge conventions, innovate in the market, and design experiences capable of creating meaningful connections between brands and people. Over the years, ATENAS.ag expanded its scope to the brand experience segment, meeting the growing demand in the North and Northeast of Brazil. Eventually, it established itself nationwide, becoming a reference in building platforms that combine creativity, strategy, and measurable results.

This expansion accelerated with the move to São Paulo, where the agency’s headquarters are located today. The city became the base for operations with reach across Brazil, powered by a diverse and inclusive team of more than 80 full-time employees, of which 70% are women, and with 80% of leadership positions held by women. These numbers highlight the agency’s transformative role in an industry historically dominated by male leadership.

ATENAS.ag’s journey is defined by its commitment to long-term strategies. Rather than isolated campaigns, the agency creates consistent brand platforms that strengthen market positioning over time. Notable examples include “Green Your City” for Heineken Brasil, “Tudo Nosso” for Devassa, and the more recent #VemPraRoda for Amstel — which connects the brand to samba culture, celebrating music and the joy of Brazilian identity — as well as Eisen Rock Station, a platform by Eisenbahn beer dedicated to promoting and celebrating rock culture through a series of immersive experiences at major music festivals across Brazil. These initiatives position the agency as a leader in building innovative brand experiences, a sector that generates over R$100 billion in Brazil and continues to expand globally.

RESULTS REFLECT BOLDNESS.

After 1 Gold and 2 silvers won in 2023 at BEA World, the most prestigious brand experience recognition on a global scale, regarded as the true “Oscar of Live Marketing”, the year after the agency recorded 15% revenue growth while winning 32 major awards, including the Grand Prix Globo for Best Brand Building and Creativity at the AMPRO Awards and Gold at the Effie Awards Brazil with the #HeineQueen. In Rome, together with Heineken, it was the only Brazilian agency to win at BEA World: a Silver in Brand Activation for the #HeineQueen project, highlighted at Madonna’s historic show on Copacabana Beach, and a Bronze in Sustainable Event with the Heineken Floating Bar — milestones that reinforce the agency’s creative and sustainable excellence.

In 2025, ATENAS.ag achieved another unprecedented milestone by reaching the Cannes Lions shortlist with four nominations, for campaigns

ATENAS.ag first international event was for Amstel on the occasion of Amsterdam “Kings Day” in 2025

created for Heineken and Itaú, becoming the only Brand Experience agency in Brazil among the finalists. These nominations represent a remarkable achievement, especially considering the fierce global competition and the rising number of Brazilian entries at the festival.

This trajectory is also supported by a robust client portfolio, which includes Grupo Heineken® Brasil, Itaú, TIM, Volkswagen Brasil, Red Bull, Mondelez, TikTok, Coca-Cola, Unilever, Rommanel, and Oracle In 2025, ATENAS.ag expanded further, taking on new accounts such as ENO and Rexona, as well as launching projects for Nissin, Mercado Livre, L’Oréal, and Diageo

Another highlight came at Rock in Rio 2024, where ATENAS.ag delivered the largest number of brand projects in the festival, representing Heineken, TIM, Volkswagen Brasil, Lagunitas, Trident, and Heineken 0.0. The agency also strengthened its partnership with the Heineken Group, taking on responsibility for cultural and sustainability initiatives across the brands Heineken, Heineken 0.0, Eisenbahn, Amstel, and Sol. In just the first half of 2025, the agency was present at Brazil’s most relevant music festivals, including Festival de Verão, C6 Festival, Popload, João Rock, Time Warp Brasil, among others.

BEYOND BUSINESS AND CREATIVE ACHIEVEMENTS.

ATENAS.ag constantly reaffirms its commitment to diversity and inclusion. For the fourth consecutive year, it received the Ethnic-Racial Diversity Seal, and for the second year in a row, the LGBPTQIPN+ Diversity Seal, both awarded by the Salvador City Hall. It was also recognized with the Igual Seal, from the Women Music Event, and earned Great Place To Work certification, further strengthening its role as a company that transforms the market from the inside out.

With bold plans for the coming years, ATENAS.ag is beginning its international expansion, with Portugal as the gateway and already seeking strategic partners across Europe. The goal is to bring its expertise in brand experience to the global market, consolidating its presence beyond Brazil’s borders. At the same time, the agency continues to focus on strategic sectors such as retail, food, automotive, and technology, further expanding its reach and strengthening its position as one of Brazil’s leading brand experience agencies. By combining creativity, strategy, and measurable results, ATENAS.ag stands as an inspiring, transformative, and innovative agency — celebrating past achievements while continuing to shape the future of communication and experiences.

In the first half of this year, the agency held its first international event, bringing Brazilian singer Marcelo D2 to King’s in Amsterdam — regarded as the Dutch Carnival — in an activation for Amstel beer. At the same time, in São Paulo, the celebration took place on the banks of the Tietê River, spanning two weekends and honoring the kings and queens of Samba, recognized by the brand as cultural heritage.

The partners also took part in the Women in Tech Summit 2025 in Portugal, where they presented successful case studies that combined technology with live experiences. The agency further expanded into the European market, showcasing its portfolio to potential clients with the goal of delivering brand activations across the region, beginning this expansion in Portugal.

The Gold Awards won by Agency

2023

Rock in Rio – Heineken

Brand Activation

beon. Worldwide

building a legacy of consistency at the bea awards

by Jaime Sánchez

For beon. Worldwide, the BEA Awards have never been only about winning. They have been about presence, consistency, and belonging to the most prestigious stage of our industry. To us, true success is not defined by a single trophy, but by the ability to be there every year, with finalist and winning projects that reflect our vision of what live communication can achieve.

A COMPLETE ‘FACTORY OF EXPERIENCES’

Founded in Spain and today one of Europe’s largest independent live communication groups, beon. Worldwide has grown through a unique combination of creativity, production power, and strategic insight. With more than 350 professionals across communication, technology, and inhouse production, our structure is not that of a traditional agency, but of a complete factory of experiences. We design, craft, and execute projects end-to-end: from disruptive concepts to staging, carpentry, audiovisual, event technology, and also small and large-format printing. This integration has allowed us to deliver experiences of scale and depth that transform events into powerful business drivers for our clients.

In the last 20 years, the agency has expanded from its Iberian roots to a truly global stage, delivering iconic projects from Sydney to Las Vegas and from Dubai to Tokyo, alongside the world’s most influential brands. What has defined our positioning is the conviction that events aren't a tactical tool, but a strategic channel—one that builds trust, shapes culture, and inspires action. As COO, my role has been to ensure that knowledge, creativity, and excellence are not occasional sparks, but embedded in our daily way of working.

BEA AWARDS: A NATURAL SPACE TO SHOWCASE OUR VISION

Year after year, our projects have stood on their stage, not only collecting awards but, more importantly, demonstrating consistency. We believe

continuity is a stronger indicator of excellence than isolated success. Being present at the BEA Awards every year with finalist and winning work means that our creativity and our execution maintain the highest standards in an ever-changing industry. It also means that our clients trust us, repeatedly, to carry their messages onto some of the most demanding and inspiring platforms in the world.

When we look back at our journey through the BEA Awards, what matters most is not a single highlight but the body of work. The continuity. The presence. The fact that year after year, we are part of the conversation that defines where our industry is heading. That is our legacy: not one moment of glory, but the long thread of consistency, relevance, and creativity that connects us to the BEA stage over two decades.

THE LOOK AHEAD

Our ambition is to keep raising the bar—helping our clients grow, inspiring our teams, and contributing to the global recognition of live communication as a discipline that transforms businesses and societies. Technology, creativity, and strategy will continue to converge, and we are ready to embrace this future with the same consistency that has brought us here. Because in the end, the greatest award is not the trophy on the shelf. The greatest award is to be there—every year, with work that matters, and with the conviction that the best is yet to come

The Gold Awards won by Agency

2015

Oriflame 2014 Cis Gold Conference Incentive

2016

Production and Design of the Andalusia Pavilion (Fitur 2016) Trade Show

2018

Oriflame 50 Anniversaire Cruise

Best Incentive/Team Building

Revlon Professional Style Masters Awards 2018

Best Convention

Revlon Professional Style Masters Awards 2018 Best Live Entertainment

2023

Driving School of dragon pilots

Low Budget Event

2024

Fitur 2024 - Andalusian Crush Fair

Casta Diva Group

diversified business services and broad international reach

Casta Diva Group was founded in Milan in 2005 on the initiative of Andrea De Micheli, who today serves as its Chairman and CEO Initially, it was a small Milanese production house specializing in advertising commercials, with a turnover of approximately 4 million euros. Its transformation into a Group was driven by a clear vision: to create a multinational communication and live events company capable of establishing itself in the market. De Micheli succeeded in this endeavor, leading the company to become the first communication agency to be listed on the Italian Stock Exchange in 2016, to expand its offices across 14 cities in four continents, achieving over 120 million euros in revenues by the end of 2024 and winning more than 130 awards

In this interview, he reveals the secret to this growth, which has been a mix of entrepreneurial vision, targeted choices, and, above all, the result of an acquisition strategy.

dE michEli, today you offEr a 360° rangE of sErvicEs, covEring thE broad markEting communication spEctrum: was it always likE that? which wErE thE agEncy’s “spEcialtiEs” at thE bEginning and how did thEy EvolvE ovEr thE yEars?

It hasn’t always been this way. The agency started as a small production house for advertising films. Over the years, it evolved into a Group specializing in two main vertical lines: Live Communication, including corporate and live events, which today represents the sector contributing the most to the Group’s balance sheet. And Video Production, with the production of commercials, TV formats, and corporate communication videos.

This evolution has been guided by a precise strategy of targeted acquisitions (18 in twenty years) and the goal of becoming a consolidation hub in

It was a festival of art and light which saw the participation of over 640,000 visitors in just over two weeks

a fragmented market, with the awareness of offering diversified services, broad international reach, and easy access to the capital market thanks to the listing.

Today, Live Communication is managed by G2 Eventi, a true hub for live and digital communication; by Genius Progetti, specializing in events for luxury brands; and by the Blue Note Milano, which accounts for 26% of all Jazz music revenue in Italy. To these, we have added two recent acquisitions that expand the Group’s offering into two sectors we hadn’t previously covered: First Class, which deals with medical-scientific conferences, and Artificio Italiano, now Casta Diva Art & Show, in the field of ceremonies and large celebratory events, where we aim to become market leaders. The assignment of the Paralympic closing ceremony, which contributed to strengthening the new division, makes us optimistic.

In the Video Production sphere, the Group manages one of the most extensive advertising production networks through Casta Diva Pictures, which handles branded content, TV formats, and ADV globally, and the recent acquisitions of Akita Film, one of the most important production houses in Italy, and E-Motion, which specializes in corporate videos.

how havE you copEd with thE highs and lows that havE charactErizEd thE livE communication markEt in thE past 20 yEars? and how has thE agEncy ExpandEd “intErnally”?

The Live Communication market has had its difficult moments, particularly during the pandemic, when working in the sector became “illegal”. After an initial period of disorientation, our response to the crisis was surprising, based on insights related to the demand for audiovisual content, the use of technology, the promising luxury products segment, and the process of consolidation in the events sector. The pandemic pushed us to accelerate innovative products that had long been under development in the Group’s various business units, such as new digital event formats.

Once the emergency passed, the digital business, on which we had built a competitive advantage, could work alongside the traditional one. Furthermore, we realized that one of the best ways out of the tunnel was to push for acquisitions, at a time when even our competitors were more inclined to join

Event Legends

The Gold Awards won by Agency

2007

Modigliani e la Donna Angelo Evento BTOB

Nuovi Occhi per un Nuovo Futuro Idea Creativa

When Do-It-yourself becomes Art

Creative Idea – Low Budget Event

2015

Hearing Hands

Best Creativity

Hearing Hands

Best Effectiveness

Hearing Hands

Special Award

Hearing Hands

Hybrid Event

Hearing Hands

Integrated Event

Hearing Hands

Press Award

2016

Flights

Educational/Training Event

Flights

Effectiveness

Flights

Low Budget Event

One smile is enough to change our world

Use of Web and Social Media

Event Legends

forces. This move led to an impressive recovery, doubling our turnover in 2021 to 30 million, and further growth to 113 million in 2023.

Such constant growth certainly required internal reorganization, as well as an influx of new resources, so much so that today we have well over 250 people, including employees and collaborators.

whErE did you look for nEw rEsourcEs and what is your stratEgy to makE thEm grow?

As part of our strategy for internal growth, we wanted to give more space to the new generations with a project we called GenZ Pact, launched in 2024: a plan of initiatives to value and empower the young people of the so-called Generation Z, those born around the turn of the millennium, in the midst of the digital era. The strategic objective of the GenZ Pact is to make Casta Diva the best place to work for Gen Z and the best consultant for clients who want to communicate with this valuable work force and target group. Gen Z includes young people who grew up with social media and are entering the workforce for the first time. They are the first to have grown up with two identities, the digital and the physical at the same time.

I am certain that integrating their skills and disruptive approach into Casta Diva will make the Group more competitive in a market where the new generations will increasingly be protagonists.

Furthermore, the commitment to Gen Z has resulted in the creation of a genuine communication and events agency focused on the new generations It is called agenZy and was created in collaboration with eGroup, a company specializing in the digital media segment.

looking at thE futurE, what is your pErsonal takE on thE short, mid and long tErm for thE EvEnt industry in light of all thE tEchnological dEvElopmEnts and bEyond?

We remain very optimistic about the events industry, which we believe will undergo further consolidation. We feel we are major players in this because in recent years we have worked to be ready for the challenges of the future: we have welcomed the best Italian talents in our sectors of expertise, we have a group of young, creative, and ambitious people, and we have all the most cutting-edge technologies that can give our projects a significant boost in terms of innovation and spectacularity

Regarding our own reality, we have outlined a growth plan that forecasts a Value of Production reaching 153 million euros in 2026. Growth will be driven by the consolidation of the core business, the expansion of the client base, and vertical specialization in complementary market segments.

The growth strategy also includes the use of innovative technologies, such as generative AI and immersive production. In the current context, where the audience is constantly bombarded with visual and digital stimuli, the ability to surprise and innovate is essential. This means using cutting-edge technologies, such as augmented and virtual reality, but also reimagining spaces and modes of interaction. Furthermore, artificial intelligence is becoming a key element for personalizing the event experience.

In our future, we are also looking abroad for future acquisitions, particularly in the European market and the Gulf countries like Bahrain, UAE and Saudi Arabia, for global-scale events. Our final goal is to increase our market share from the current 10% to 25-30% to become an international champion

finally, what do you bEliEvE is thE rolE of awards and EspEcially of bEa world in thE currEnt global scEnario? can you namE thE 2 casE historiEs you fEEl morE proud of EvEn though thEy didn’t nEcEssarily got awards?

I believe it’s always very stimulating to be able to compare ourselves with other major Italian and international companies: in this regard, Awards represent an important moment of meeting and comparison from which to start in order to do more and better

Among the most important projects in our recent history is certainly “Light is Life – Festa delle Luci A2A”, which won the silver award at BEA Italia 2023 in the Cultural Event category: it was a great festival of art and light created for A2A on the occasion of Bergamo and Brescia Italian Capitals of Culture, which saw the participation of over 640,000 visitors in just over two weeks. For that occasion, we brought the works of 17 important artists from around the world to the two cities, including Angelo Bonello, Marco Lodola, Federica Marangoni, and many others. It was a true triumph of beauty and art, and it was also the seed from which the idea of dedicating ourselves to large shows stemmed, from the acquisition of Artificio Italiano to the birth of Casta Diva Art&Show, which does just that.

Another great “small project” that comes to my mind is one of the first, when Casta Diva was not very much known in the market yet. I’m talking of “Hearing Hands” for Samsung Turkey, an event for only one person, a deaf boy that (thanks to our organization, and the complicity of his sister) was surprised to live a day with no communication problems, because all the people he met on that magic day were able to speak the sign language. This very special (and not expensive) event won dozens of awards and moved an entire country, Turkey, being viewed all over the world by more than a hundred million people on social media

Event Legends

Ega Worldwide

efficient organization and flawless execution all over the world

CLAUDIA MARIA GOLINELLI, PRESIDENT & PARTNER

For more than 60 years, Ega Worldwide has been successfully organizing and managing national and international events, with a team composed of numerous professionals who share the same passion for making events a memorable experience. Today, we combine live events with digital, virtual and hybrid experiences. Our solutions provide a new dimension of participation and interactivity. Always with the same passion.

Founded in 1965 by Emma Golinelli Aru, the Agency was one of the first in the world to become a member of IAPCO. As early as 1980, it organized the first G7 Summit in Italy. Since then, it has grown, achieving excellence in many areas and categories of events worldwide, always with a key-in-hand approach.

Ega guarantees the highest level of professionalism from the very first concept of the event to the final post-event reporting. Through strategy and positioning, logistics, budget control, staffing, creativity, branding, setup, project management, scientific secretariat, and any other service required to ensure the perfect success of the event.

CREATIVE AND SUCCESSFUL SOLUTIONS

Ega Worldwide is a leading agency that has built a robust and highly efficient organizational structure to deliver exceptional results across a wide spectrum of events. Our expertise spans from high-level institutional events to largescale international congresses, world Expos, corporate gatherings, and major sporting events.

Through meticulous planning, strategic coordination, and a deep understanding of our clients’ needs, Ega Worldwide ensures that every event we manage is executed flawlessly. Our team combines creativity with precision, offering tailor-made solutions that enhance engagement, impact, and overall success.

Zetema, Humanlands 2030, Rome’s Candidacy for Expo 2030, April 17 -21, 2023

5 days of event, 100 artists, 500 drones, 10 venues, 20 set up and rehearsal days

Some key figures that speak for us:

• 5.500 Events Organized

• 150 Professionals

• 5 Universal Expos

• 9 Global Summits

• 37 National/international Awards

• 20 Countries with partners/offices.

Whether organizing prestigious institutional ceremonies, facilitating complex international congresses, coordinating expansive world Expos, managing corporate events, or executing large-scale sporting competitions, Ega Worldwide stands as a trusted partner committed to excellence, innovation, and operational efficiency

With Ega Worldwide, every event is more than just a gathering – it is an experience designed to leave a lasting impression.

SHAPING THE FUTURE OF EVENT MANAGEMENT

Ega Worldwide is an agency that looks to the future, continuously investing in the latest technologies, tools, personnel training, and innovative methodologies to ensure the highest standards of efficiency and creativity. Our forward-thinking approach allows us to anticipate trends, adapt to evolving needs, and deliver events that exceed expectations

Sustainability and welfare are at the heart of our operations. We are committed to minimizing environmental impact, optimizing resource consumption, and promoting well-being within our teams and for all event stakeholders. Pluri-certified and process-oriented, Ega Worldwide combines rigorous quality management with a strong focus on gender equality and social responsibility. By blending innovation, sustainability, and excellence in every project, Ega Worldwide not only creates unforgettable events but also sets new standards for the responsible, inclusive, and efficient organization of global events.

Event Legends

GPs and Gold Awards won by the Agency

2021

G20 Heads of State and Government Summit *

ICONIC AWARD GRAND PRIX

G20 Heads of State and Government Summit * Meeting, Convention & Incentive

2022

EXPO Dubai 2020 – Italian Pavilion **

Public Institution Event

2023

Bid for Rome Expo2030 - Humanlands ***

ICONIC EVENT GRAND PRIX

Expo Aid 2023

Public Institution Event

2024

2024 G7 Heads of State and Government Summit *

Organisational Complexity Management

1.000 Miglia Experience Florida, Miami Florida, February 21st-25th, 2025: 100 teams competing, 1.000 miles across Florida, 21 car brands for an incredible and iconic regularity race.

Filmmaster the italian excellence in creativity and entertainment

Filmmaster — celebrating 50 years of activity in 2026 — is one of Italy’s most prestigious and historic creative production companies, a leading expression of Made in Italy worldwide. Among the very few to have produced both Summer and Winter Olympic and Paralympic Ceremonies — including Torino 2006 and Rio 2016.

CONSTANT EVOLUTION

Founded in Rome in 1976, Filmmaster steadily evolved

In 1978, the company expanded into live shows (with Linkage), producing some of Italy’s first big-scale projection and mapping events. In the 1980s the agency produced landmark commercial work (for example the ‘Mulino Bianco’ campaign for Barilla).

The 1990s saw further diversification: Filmmaster moved into event production (for example the launch event for the 1990 FIFA World Cup in Italy). At the same time its production heritage remained strong, with pioneering campaigns (such as the SIP telephone campaign, and collaborations with major directors like Federico Fellini).

Entering the new millennium, Filmmaster accelerated its global ambition. In 2002 it curated the Flag-Handover for the Winter Olympics in Salt Lake City. In 2006, its event division won two Emmy Awards for the Olympic and Paralympic ceremonies in Turin, marking a major international recognition.

In 2007 Filmmaster expanded into the Middle East & Africa through its Filmmaster MEA arm, opening offices across Dubai, Riyadh and Doha, thereby embracing the full global stage of experiential media and live events.

UNIQUE CREATIVE PROJECTS

Over time the agency refined a clear positioning: creating ‘experiential media’ where live events and media production converge. As the company says, “Live Experiences and Advertising seamlessly merge into a unique creative project.”

This positioning emphasises the transformation of brands into ‘experience brands’ — where storytelling, audience engagement and immersive technology all come together.

From 2000 to today, Filmmaster has produced 46 Ceremonies, Flag Handovers,

Celebrations, and Grand Openings — including events for Expo, UEFA (the last four European Football Championships and three Champions League Finals), Copa América, Copa Libertadores, Euroleague Final Four, America’s Cup World Series, F1 Baku, Dubai World Cup, and numerous World and European Championships for international sports federations, as well as the Mediterranean Games

LOOKING AHEAD

With a legacy built on innovation and differentiation, Filmmaster continues to push boundaries — not simply in producing more or bigger projects, but by redefining the very nature of brand communication. The fusion of live experience, media content and immersive storytelling positions the agency to serve brands that demand not only visibility but emotional connection, global reach and cultural relevance

In a world where audiences expect more than just messages — they expect experiences — Filmmaster’s evolution from production house to global experiential media agency places it ideally to deliver the types of memorable, high-impact projects that forge lasting relationships between brands and audiences

The Gold Awards won by Agency

2007

Cerimonia Apertura Olimpiadi Torino 2006 GRAND PRIX

500

PRIX

Harry Potter Evento Interno

7 feste per un grande evento

Cerimonia Apertura Olimpiadi Torino 2006 Idea Creativa

Nuovi cantieri Citroën Regia

Cerimonia Chiusura Olimpiadi Torino 2006 Allestimento Scenografia

La luce per la luce

Congresso/Convegno/Fiera

Cerimonia di varo MSC Orchestra

Regia

2008

Venetian Events: Love and Sensation 2008 Public Event

Together / Ready for the future Location 2009

Opening Ceremony XVI Mediterranean Games Direction

One. The Direction

Rio 2016 Opening Ceremony (Client: Rio 2016 Organising Committee for the Olympic and Paralympic Games, 2016)

CONMEBOL Copa América Half Time Show (Client: CONMEBOL, 2024)

Anniversary of Shakhtar Donetsk

Birthday Nutella

Opening Ceremony Uefa Champions League Final Berlin 2015 Sport Event

2017

Rio 2016 Opening Ceremony

ICONIC GRAND PRIX

Rio 2016 Opening Ceremony

Opening/Celebration/Festivity Event

Rio 2016 Olympic Torch Relay Roadshow

2021

Turkish Airlines EuroLeague Final Four Cologne - Shows

Digital Transformation

2023

Bid for Rome Expo2030 – Humanlands ICONIC GRAND PRIX

FREE EVENT from music roots to a global creative powerhouse

Founded in 2007 as an agency specialized in music entertainment, FREE EVENT has grown into an international player able to manage the entire spectrum of live communication and show. From global tours of world-renowned artists to sports and corporate events, the agency has consistently maintained a distinctive approach built on passion, independence, and a strong focus on quality

Today, FREE EVENT is an integrated communication company that supports brands throughout every phase of a project – from strategic analysis to creativity and execution – combining global vision with local roots. With consistent financial growth, a rapidly expanding team, and entry into new markets, the agency has achieved a three-year increase of +35% per year, while never losing the independent spirit that allows this dynamic and fast-paced company to prioritize quality over quantity.

INNOVATION AS DNA: TECHNOLOGY SERVING CREATIVITY

Innovation has become part of FREE EVENT’s Dna, with new technologies – from artificial intelligence to data analysis – fully integrated into the creative process. AI is more than a tool: it is a daily ally that empowers creativity, enabling immersive, personalized, and interactive experiences where design, strategy, and storytelling merge seamlessly. At the same time, technology never overshadows what remains FREE EVENT’s true focus: the ability to spread ideas, generate content that amazes audiences both visually and emotionally, and craft unique narratives that blend beauty, passion, and knowledge across multiple languages and cultures.

EXPANDING HORIZONS: INTERNATIONALIZATION AND NEW MARKETS

The internationalization process undertaken in recent years has further reinforced this vision. With new offices in London and Amsterdam, FREE EVENT has strengthened its position in Northern Europe while opening doors to high-potential regions such as the Middle East.

SIGNATURE AND WINNING PROJECTS: FROM FORMULA 1 TO LUXURY YACHTING

Among the most succesful events produced in recent years, we can remember the World Ducati Week which won a Gold in B2C Events and 2 Silvers at BEA World 2022 in the Brand Activation and Sporting Event categories, as well as Scuderia Ferrari SF23 Worldwide, which gained 2 bronzes for Brand Activation and Press & PR Event in the 2023 editon.

FREE EVENT has also left its mark on other prestigious stages, from the Paris Olympics – with a memorable ceremony at UNESCO Headquarters – to becoming the go-to partner in Italy for world-renowned

industries such as Formula 1. In 2024 and 2025, the agency led the creative direction and executive production of the massive Fanzone Stage and the globally broadcast Grid Show – watched by millions worldwide – at both Italian races. Looking ahead, the goal is to extend this collaboration to additional international Grand Prix events

FREE EVENT has also strengthened its presence in the luxury yachting sector, recently culminating in the spectacular celebration of Pershing’s 40th anniversary in Capri. The launch of the new GTX70 was marked by an unforgettable drone show in the iconic Baia dei Faraglioni. Both events – the Pirelli Italian GP 2025 and Pershing’s 40th Anniversary – will compete at the BEA World Festival this year, which FREE EVENT considers a key part of its growth strategy: a chance to compete with the best on the global stage, expand its network, and continuously raise the bar of creative excellence

For its 2026 international projects, FREE EVENT is creating an exclusive show with two absolute icons of Italian excellence: Laura Pausini and Paola Cortellesi. In collaboration with Tullio Mattone, the agency is producing a unique and authentic performance, blending music, cinema, and entertainment into a truly memorable experience. Designed for top-level corporate events, this format combines emotion and enjoyment, turning every show into an unforgettable moment.

PEOPLE FIRST: THE STRENGTH OF A UNIQUE TEAM

At the heart of FREE EVENT’s growth is its people: a unique blend of young talent and seasoned professionals working side by side, combining enthusiasm with expertise. Continuous training, openness to international perspectives, and an emphasis on human relationships fuel a dynamic and inclusive company culture. This spirit transforms challenges into opportunities and ensures a caring approach to every relationship, whether it’s with clients, collaborators, or suppliers.

LOOKING AHEAD: INDEPENDENCE WITH A GLOBAL VISION

Today, FREE EVENT positions itself as an independent and international creative hub, capable of designing memorable experiences for brands and audiences worldwide. With passion rooted in its homeland and vision firmly set on the global stage, the agency looks ahead with determination: reinventing itself time and again, while proudly carrying an Italian identity that has become a hallmark of excellence in the global event industry

Since winning the Grand Prix at CeBIT 2008, insglück has staged over 20 trade fair openings – most recently the Hannover Messe Opening 2025, where AI, robotics, and acrobatics merged into one spectacular performance

insglück a

bea world story: from grand prix to global player

by Urte Peter

Since 2008, the BEA World Festival has been an integral part of our journey – as a stage for extraordinary ideas, as a creative compass, and as a meeting place with the very best in the industry. Winning the Grand Prix at our very first appearance in 2008 was the perfect kickoff for our ambition to constantly evolve and bring pioneering productions to the big stage.

“BEA World is a place where we compete - but also connect. It inspires and motivates us to raise the bar every year.” - Christoph Kirst, CSO insglück

Today, with 44 awards, we are among the most decorated agencies in the history of the festival. Perhaps that doesn’t entitle us to be called a legend – but it proves what is possible when passion, curiosity and expertise come together.

CREATIVITY: OUR SUPERPOWER

What drives us has never been numbers or honors. It is the desire to create experiences that not only impress but truly move people. Creativity is our superpower – and unlike in comic books, ours is collective. It comes alive through collaboration.

We think across disciplines, combine perspectives, and develop ideas together until they turn into memorable formats. Our projects – from large-scale events and brand experiences to immersive exhibitions – are always designed to touch hearts as well as minds

“The team always strives to create something special, something new, something that stands out. That ambition does not just drive our creatives. It is how the entire agency ticks.” - Frederik Nimmesgern, CCO insglück

GROWN THROUGH PARTNERSHIPS

When we started in Berlin in 2001, our vision was simple: to craft extraordinary moments through exceptional design, powerful storytelling, and lasting impact. That idea still defines our DNA. From this foundation we have grown into an internationally recognized live communication agency – with over 80 employees across Berlin, Cologne, Hamburg, and Zurich

Key drivers of this growth have been our international projects, especially our visionary country pavilions at leading World Expos. At the same time, we expanded our expertise with a dedicated Strategy & Campaigning Unit – a think tank for brand communication and creative strategy.

But growth is not just about size or reach. It is about relationships. Many of our clients have been with us for years, some for more than a decade. Over time, projects have turned into partnerships built on trust, mutual growth, and shared development.

“The key step for us was shifting from project-based work to long-term collaboration. Today, we see ourselves as more than just a service provider, but as a partner that consistently supports and challenges brands.” – Christian Poswa, CEO insglück

The immersive Main Show of the Kazakhstan Pavilion at Expo 2020 won Gold for Best Use of Technology. Since 2017, insglück has shaped World Expos – most recently the Kuwait Pavilion’s exhibition design at Expo 2025 Osaka

For many years, insglück turned Union Investment’s flagship conference & gala into a stage where complex finance became powerful images – an event series honored with 21 international awards, including seven at BEA World

NEXT LEVEL: CO-CREATION, IMMERSION & AI

The future is not something we wait for – it is something we create, together. Brands no longer want pure execution; they want to co-create. Communication is evolving into dialogue; strategies are becoming more fluid. Co-creation is the standard of tomorrow – and we are already living it with our long-term clients. Our spatial and immersive exhibition design also sets new benchmarks. With Expo pavilions in Astana, Dubai, and Osaka, we created experiences that captivated millions – showing how cultural, technological, and emotional dimensions can merge into one.

Event Legends

Grand Prix & Gold won by Agency

2008

Opening Ceremony CeBIT 2008

GRAND PRIX

2009

International Opening Ceremony CeBIT 2009

Creative Idea

2010

International Opening Ceremony CeBit 2010

Audio/Video/Lighting Production

Welcome Night for the 12th Iaaf World Championships in Athletics Berlin 2009™

Cultural Event

International Opening Ceremony CeBit 2010

Technological Innovation

2011

International Opening Event for the Hanover Trade Fair 2011 Staging/Set Design

2012

Roche Diabetes Care Germany’s 2012 Annual General Meeting

2013

Artificial Intelligence is now adding a new layer. For us, it is not an end in itself but a creative instrument – one that helps us enhance storytelling, interaction, and real-time personalization. Projects like the DWS Investment Conference or the Hannover Messe Opening 2025 prove our ability to translate complex future topics into compelling visuals.

“The future lies in combining creativity, technology, and partnership –making experiences more intelligent and inspiring. What we do keeps evolving. Why we do it remains the same: to create moments that touch people and bring them together.”– Christoph Kirst, CSO insglück

At the DWS Investment Conference 2025, insglück’s innovative opening show “The Sound of Finance” transformed 25 years of MSCI World Index into a symphony – co-composed by AI and humans, performed live by an orchestra

Google Creative Sandbox 2012 Summer of Creativity

B2B Event

The Aktion Mensch moves - City Tour 2012 Non Profit/Social Service Event

2014

Professional Conference and Evening Gala ‘InvestmentAktuell 2014’ – ‘Amazing simple. Simply amazing’

Congress / Conference

2016

Hanover Trade Fair 2016 “Integrated Industry”. Opening Ceremony

Use of Technology

2017

Covestro Innovation Celebration EMEA 2017

Meeting Design

2022

Kazakhstan Pavilion Expo 2020 – Mainshow “Unlimited Space” Use Of Technology

Next memberGroup of 27 names

four decades of vision, innovation and human value

Next Group is a constantly evolving organization, characterised by its constant pursuit of innovation across all of its projects and the recruitment of new talent. These shared features drive the cross-functional development of the Group’s various companies: a working system which over time has led to continuous growth, the opportunity to approach diverse areas of live communication, as well as openness to integrated communication and branded content projects.

‘One Hub. More Ideas’, the group’s tagline for many years, is representative of its offer in the broader communications landscape. “The exchange between communication professionals who approach projects from different angles and perspectives – explains Marco Jannarelli, Next Group’s Chairman – is the main resource for tackling the many pitches we take part in with a real competitive advantage”. The exchange and comparison of ideas, creative choices, and production skills are the foundation of every project, which the group’s teams approach by systematically finding new solutions.

“Our spark was always innovation” remarks Jannarelli. It was innovation that guided every phase of the company’s evolution, from incentive travel and conventions to a complex ecosystem of brands covering events, communication, and loyalty. Today, the Group operates as a multifaceted hub with 200 professionals across all of its offices, a €70 million turnover, and a philosophy that marries technology and creativity under one roof

EXPANDING UNIVERSE

Over the years, Next Group has evolved from a single agency into an integrated constellation of specialized companies. At its core is Next SpA, dedicated to events and live communication through two divisions: The Next Event, focused on large-scale productions, and The Next World, a unit devoted to guest management and experience design. Complementing these are Adverteam, the integrated communication agency, and Next Reloy, a firm specializing in loyalty and engagement.

The whole Next Group team on stage celebrating the BEA Italia Grand Prix win in 2024

This approach has led to a steady growth trajectory – both quantitative and qualitative. In 2024, the company reported €53 million in event revenues, €9 million from integrated communication, and €8 million from loyalty and engagement projects. And beyond the numbers, the real success lies in the recognition from the industry: a long list of honors from the BEA Awards and the NC Awards, culminating in the Grand Prix at BEA Italia 2024 for Ferrari 12 Cilindri World Première & Miami Program and a Career Award for Jannarelli himself

A CULTURE BUILT ON PEOPLE

At the heart of Next’s longevity is a belief in human capital as its primary source of value. “Automation and technology play an important role – Jannarelli says –, but human thinking remains the key to developing original projects”. The company’s culture is built on teamwork, diversity, and the cross-pollination between generations. The mix of senior expertise and young talent is not incidental—it is the outcome of a deliberate strategy of generational renewal started three years ago.

Next’s approach to talent management resembles a creative nursery. The Group actively scouts promising young professionals and nurtures their development through training and welfare programs. This philosophy has produced a working environment that is both cohesive and participative. “The magic that comes from this shared enthusiasm is what truly differentiates us” Jannarelli adds.

ETHICS, SUSTAINABILITY AND EXPERIENCE

Beyond creativity and growth, ethics are deeply woven into the company’s DNA. For Jannarelli, investing in people is itself an ethical act. Equally central is sustainability – economic, environmental, and social. Every project is designed with a focus on local impact and resource optimization. During the launch of the “Ferrari Roma Spider” in Marrakech, for instance, the company collaborated with local artisans to craft the décor and furnishings, integrating Moroccan craftsmanship into the event narrative.

The Gold Awards won by Agency

2017

S. Pellegrino Young Chef 2016

B2B Event

2020

Landing on Earth. Everyday. Use Of Digital Technology

Landing on Earth. Everyday. B2B Digital/Hybrid Event

2023

Health Through Water * Unexpected Use Of A Space

The Sinuous Overture – Bulgari Immersive Room ** Roadshow

Ferrari Roma Spider World Première Product/Service Launch

2024

Ferrari 12 Cilindri World Premiere & Miami Program ***

B2C Event

* Adverteam | NEXT GROUP - member of 27 names

** Maize & NEXT GROUP - member of 27 names

*** The Next Event - The Next World | NEXT GROUP - member of 27 names

Event Legends

Experience, in Next’s philosophy, is more than an event: it’s a journey. From the moment guests leave their homes until they return, every touchpoint is curated to create a lasting emotional imprint. The Group’s dual focus—guest management and creative direction—ensures this experience is complete. “No other agency in Italy – Jannarelli notes with pride – combines such deep operational care with such creative strength”.

TECHNOLOGY AS A CONSTANT FRONTIER

If innovation was the spark at the beginning, it remains the engine today. Next Group’s history is punctuated by technological leaps that anticipated industry trends—from early networking in the 1980s to full-scale digital transformation during the pandemic. When live events were halted, Next responded with high-impact digital experiences: the global launch of Massey Ferguson’s MF8S tractor, streamed in 10 languages to 65,000 viewers across 170 countries, and Ferrari’s World Première Digital Launch for the SF90 Spider are among the most notable examples.

Today, the new frontier is Artificial Intelligence: “It’s transforming the tools we use, changing work processes and offering new creative opportunities” says Jannarelli, explaining how the Group is already exploiting all the possibilities that AI offers in terms of enhancing concept creation, content design, and data-driven personalization – all without losing the human touch that defines its storytelling.

GLOBAL VISION

From Dubai to Sydney, from North America to the Far East, Next has spent four decades delivering events across all five continents. “We’ve worked in places where, back then, there were no structures at all” Jannarelli recalls. That pioneering spirit now guides the Group’s most ambitious challenge: international expansion.

In 2025, Next Group, as part of a structured internationalization plan aimed at bringing its Italian expertise to global markets, has opened new offices abroad: the office in Riyadh is already operational, and one in Mexico City will follow by the end of the year.

Besides, a multilingual and multicultural team is already in place to manage major projects abroad. “We believe our know-how – says Jannarelli – can make a difference beyond national borders”.

This global ambition is supported by Next Group’s membership in 27 Names, the network of Europe’s top independent live communication agencies. The partnership provides both inspiration and insight into international best practices, reinforcing the Group’s aspiration to be a truly global player. “Being part of 27 Names helps us understand the dynamics of an increasingly interconnected world” Jannarelli affirms.

ALWAYS LOOKING FORWARD

As the company approaches its 40th anniversary in 2026, its future appears as dynamic as its past. The next chapter will be written by a new generation of professionals already being trained within the Group – young talents ready to lead an organization that has built its legacy on foresight, collaboration, and the courage to innovate.

“I see a Group that will become increasingly international – Jannarelli concludes – driven by the young people we are investing in today.” After four decades of constant evolution, Next Group continues to embody its founding promise: to look beyond, to innovate relentlessly, and to turn every challenge into an opportunity to move forward – always toward what’s next

Event Legends

Ninetynine the architects of live communication

Founded by Simone Mazzarelli, Ninetynine was built on a simple yet radical intuition: that creativity must be as organized as it is visionary. This philosophy has guided the agency through the shifting paradigms of the industry — from corporate launches and entertainment events to global cultural programs and institutional initiatives. What distinguishes Ninetynine is not only its capacity to produce memorable experiences, but its ability to engineer them within a complex system of governance, logistics, and stakeholder management

Mazzarelli often refers to innovation, strategic creativity, and reliability as the agency’s three structural pillars. But behind these terms lies a rigorous method — one that merges project management discipline with creative exploration. The company’s model integrates multiple divisions — events, advertising, digital, and content — under a centralized marketing coordination that acts as a strategic partner to clients. This structure allows Ninetynine to design “consistent brand experiences” across every touchpoint, ensuring that narrative, execution, and emotion align seamlessly.

From its early work in automotive and luxury to its recent involvement in state-level and institutional projects, Ninetynine has refined an operational philosophy grounded in multidisciplinary integration. The agency approaches each initiative as a living ecosystem, where design, technology, and communication converge to shape not just a moment, but a lasting perception. This requires teams trained to manage complexity — professionals who combine creative instinct with analytical precision and the ability to make real-time decisions in high-pressure contexts.

The agency’s commitment to innovation and sustainability has also defined its evolution. Ninetynine was among the first in Italy to introduce dynamic LED systems and hybrid digital platforms, and to pursue ISO 14001 and 20121 certifications for environmental

Event Legends

Grand Prix & Gold won by Agency

Scuderia Ferrari Global Team & Car Launch

& PR Event

Ferrari Capital Markets Day

GRAND PRIX

management and sustainable event design. It invests continuously in professional training and in partnerships aimed at social responsibility, including collaborations with scientific research foundations.

Such investments reflect a broader understanding of live communication as a form of contemporary soft power — a tool for building dialogue, trust, and shared meaning across cultures and institutions. Ninetynine’s experience in managing large-scale public projects such as the Youth Jubilee and the Vespucci World Tour has demonstrated how events can function as diplomatic platforms, where creativity becomes a vector for national storytelling and international collaboration. These are not simply events, but strategic infrastructures of connection, capable of translating values into experiences and audiences into communities.

The agency’s method combines macro-level vision with micro-level precision. Every variable — from spatial design to crowd dynamics — is modeled and simulated in advance to ensure the fluidity and safety of operations. This systemic approach is especially evident in projects involving public-private partnerships, where Ninetynine acts not merely as a supplier but as an organizational partner, bridging administrative frameworks and creative goals. For Mazzarelli, success in such contexts depends as much on the human factor as on technology: “The real key – he notes –,is not a contract, but a mindset: the ability to form one single, cohesive team”.

In this sense, Ninetynine has become a laboratory of new governance models for live communication — one where the boundaries between production, strategy, and diplomacy are increasingly blurred. Its trajectory mirrors that of an industry that has matured from the language of events to the architecture of meaning, from the show to the system.

As the global conversation around sustainability, technology, and collective experience continues to evolve, Ninetynine’s historical role is that of a cultural intermediary: translating abstract visions into tangible, shared realities. Its projects — whether corporate, institutional, or civic — are ultimately acts of interpretation, transforming the challenges of complexity into occasions for connection. In doing so, Ninetynine reminds us that the future of communication will belong not to those who simply tell stories, but to those who know how to design the conditions for stories to happen.

Ferrari Capital Markets Day

Use Of Technology

Ferrari Capital Markets Day

B2B Event

2024

Light Experience Ferrari

B2I Event

The BEA World 2022 Grand Prix winner, ‘Ferrari Capital Markets Day’: a pioneering and highly structured event which combined different objectives for as many stakeholders at different times and locations

SUN Event member of 27Names

tailor-made, interactive, tech-driven, and socially conscious experiences

It all started over 20 years ago, when Ukraine’s event industry was just beginning to take shape. A small team with big dreams believed that events could be more than formalities or celebrations. They could inspire, unite, and transform. That’s how SUN Event was born.

Today, SUN Event is an international agency with offices in Kyiv and Rome, working at the intersection of cultures and combining Ukrainian resilience with European elegance. We’ve delivered over 900 projects in 15 countries, and each one tells a story – filled with meaning, emotion, and a deep understanding of its audience.

We don’t just organize events – we design tailor-made experiences that reflect the spirit of the times: interactive, tech-driven, and socially conscious. Our ideas resonate in Rome, Brussels, Warsaw, Berlin. We speak to local communities and international investors alike. That’s why both Ukrainian and European brands trust SUN Event to communicate across borders, cultures, and industries

EVENTS THAT MATTER

We believe in events that matter. During the pandemic, we were among the first in Ukraine to implement hybrid formats. During the full-scale war, we created projects that helped society process the unthinkable.

One such project is «Embroidered Pain» (organized jointly with One Health), a social art installation supporting survivors of sexual violence during the war. Real stories were transformed into embroidered towels –a delicate but powerful visual language of empathy. Seen by thousands in Ukraine and beyond, the project sparked dialogue and healing. In 2024, it earned us two Gold Awards at BEA World, making SUN Event the first Ukrainian agency to win two Golds in a single year.

Our projects have been recognized internationally before: Silvers at BEA World in 2023 (Conference), 2020 (Hybrid), and 2019 (MICE) These awards prove that we can craft powerful ideas regardless of scale, budget, or geography.

A FUTURE OF INTEGRATION

Today, SUN Event acts as a bridge between Ukraine and Europe, developing event culture in two realities at once. We create events for telecom giants, pharmaceutical leaders, tech innovators, investors, and nonprofits. We understand cultural nuance – and that’s what allows us to design concepts that resonate just as well in Lviv as they do in Milan.

Looking ahead, we are committed to deeper integration into the European event ecosystem. As a proud member of 27Names – the European network of leading live communication agencies – we continue to expand partnerships, share expertise, and collaborate with brands that value creativity, sustainability, and humanity. We believe the future belongs to events that stay with people – in their minds, and in their hearts.

The Gold Awards won by Agency

Embroidered with pain

Non-Profit/CSR Event

Embroidered with pain

Low Budget Event

Rethink your events. Showcase their impact.

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WINK make people feel alive through real world experiences

In an age of endless screens and AI-driven feeds, people crave real human connection. WINK answers that need as a global experiential agency that doesn’t make ads Instead, we deal in goosebumps

Through full-circle storytelling – spanning live experiences, film, content, fashion, and merch – WINK creates unforgettable moments that connect brands with people, forging long-lasting relationships between them.

From global experiential platforms that create real-world connection to cultural pinnacles like the Olympics, the Super Bowl, Paris Fashion Week, and the FIFA World Cup, WINK uses creativity to solve business challenges and inspire people to celebrate life.

THE AIM OF THE GAME IS TO FEEL REAL GOOD

Founded in art, music, and fashion. WINK lives to evoke emotion and amplify cultural relevance with authenticity in everything we do. From intimate pop-ups to Olympic-level activations, our work is built to make people feel real damn good.

From our rebellious roots staging fashion shows for Diesel in the ’90s, we’ve helped launch icons like Budweiser, Netflix, Corona, and SkyShowtime into new territories; turned Schiphol Airport into an art gallery; and reimagined how brands tell stories and drive engagement in direct, spectacular, and deeply human ways.

And while we prefer capturing hearts to collecting trophies, WINK has earned 150+ industry awards — including the Gold Grand Prix at the 2024 BEA Awards for our Golden Paris Takeover with Corona at the Olympics, and Independent Agency of the Year at the Creativepool 2025 Annual

WINK’S WORLD TODAY

As the world evolves, so does experiential. Taking centre stage in the marketing mix as people seek what feels real. That’s where WINK thrives, more relevant than ever, riding the wave.

We’ve doubled our collective of creative rebels and misfits, expanding and refining our interdisciplinary skill set to craft the layered global platforms today demands.

From stadiums filled with thousands of global football fans to the global stages of the Olympics and NFL to the hustle of Paris Fashion Week, we scale experiences that connect brands to culture at its most electrifying moments.

But our ambition goes further. We’re on a mission to become the most culturally relevant experiential agency in the world — activating brands globally, embedding them in the moments where passions peak and memories last forever.

Always with a smile. Always with a WINK

WINK’S CAPABILITIES

WINK works across a range of live and direct disciplines, activating on multiple touchpoints. All of our capabilities combine for a fully integrated approach – from strategy and creation to execution

LIVE EXPERIENCE

Highly evocative experiential creative that makes people feel alive. From richly built brand worlds pulsing with energy to surprise pop-up activations, complete takeovers and concept-driven outdoor campaigns. Amongst our award-winning live experience work, WINK can proudly count many iconic brands such as the NFL, Zalando, LYCRA, Corona, SkyShowtime and Stella Artois as clients – although we prefer the term ‘muses’.

Event Legends

GPs & Gold Awards won by the Agency

2018

Light Up the FIFA World Cup

Best B2C Event over 500K

2020

BUDX Miami

Best Cultural Musical Sporting Event

2021

Budweiser “Smooth Taste, New Crate”

Best Business Effectiveness

Best Product Launch/Event

2023

BUDX Doha – FIFA World Cup

B2C Event

2024

Corona “For Every Golden Moment”

Grand Prix

Brand Activation

Creative Installation

Event Legends

FILM AND CONTENT

Short form content built for amplifying real world goosebumps and turning them into finely crafted, highly sharable works. WINK’s deeply aesthetic film and content complements our live experiences, creating cultural relevance for all – not just those lucky few. Muses we have crafted quality film and content for include the likes of Brutal Fruit at Paris Fashion Week, Ruinart, Kraft Heinz and Corona, amongst many more.

MERCHANDISE

Tactile good feelings. Emotionally resonant for years to come. Merchandise is an important arm of WINK’s experiential work. We design and produce high-quality branded garments, accessories and collections for brands to reflect and amplify who they are in today’s fit-focused world.

Some of WINK’s favorite merch muses involve the likes of Budweiser for the FIFA Club World Cup 2024 and Just Eat for the UEFA Champions League

GLOBAL MEGA-PLATFORMS

With a deep, three-sixty degree approach to building cultural relevance. WINK creates super-sized experiential platforms that tie a beautiful red thread between community building and commerce.

Working with some of the world’s biggest brands during the most important moments on the cultural calendar, WINK has strategically built and delivered iconic integrated experiential platforms for brands like Corona, Budweiser and Brutal Fruit during mega-events such as the FIFA World Cup 2018 and 2022, the Paris 2024 Olympics, and International Fashion Week

Event Legends

INSPIRATIONAL TOOLKITS

Meticulous craft turned into local market playbooks for success. As part of our experiential landscape, WINK regularly builds and designs scalable, modular toolkits that allow brands of any size to pop-up and show off anywhere in the world – from global trade conferences to paparazzi filled runways.

Our proprietary toolkits are designed with execution and seamless creativity in mind, with brands like Eastpak, Diesel, Budweiser and Corona Lee benefitting on an epic, anywhere-goes scale.

MILESTONES & LEGACY

• Grand Prix winner at BEA World (2024, 2021) Corona Golden Paris Takeover

• #1 Event Agency worldwide, Eventex (2023, 2022)

• Titanium Lion at Cannes (2023) Bring Home the Bud

• 150+ international awards across BEA, Cannes Lions, Clio, D&AD, One Show, Eventex, The Drum, and more

• Global clients and A-list brands: NFL, SkyShowtime, Budweiser, Corona, The North Face and more

• Independent Agency of the Year in Creativepool Annual 2025

wmhproject.com wmhproject.com

Creating BEAutiful memories | Celebrating 20 years of inspiration.

PARTNERS

IEG – Italian Exhibition Group

The IEG Event & Conference division was established in 2015 through the integration of the Convention Bureau of the Riviera di Rimini into Rimini Expo Centre, which a year later incorporated Vicenza Expo Centre, leading to the formation of Italian Exhibition Group, listed on the Euronext Milan stock exchange since 2019. The division also took over the management of the Vicenza Convention Centre

«Since 2020 – says Annalisa Giannini, National Business Development Manager at Italian Exhibition Group –, the division has been responsible for developing the hosted business across all the Group’s locations. This includes not only congresses and conventions but also trade shows, sporting events, and all types of events held at Rimini Palacongressi, the Vicenza Convention Centre, and the Rimini and Vicenza expo centres. As of 2026, the Fiuggi Convention Centre will also join the Group’s portfolio, offering a new modular and versatile venue accommodating up to 1,300 attendees. We are proud to have contributed to the growth of Italian Exhibition Group, a global player that has consistently invested in and supported the conference business».

what typEs of EvEnts and confErEncEs did you start with, and how has your portfolio ExpandEd to includE corporatE, institutional, associativE, cultural, and sports formats?

Congress activity in Rimini has a notable history marked by impressive figures. In the 1980s, the need arose to extend the tourism season and enhance the destination’s appeal beyond the summer months.

Growth was rapid: following political and religious conferences, the calendar expanded to include medical-scientific, associative, and corporate events in the national MICE market. Historically, these have been accompanied by institutional and trade union meetings.

More recently, sports events have become a great driver, including large festivals at the Rimini expo centre and sport-related events at the Palacongressi, such as assemblies of sports federations and training sessions for coaches in various disciplines.

thE division also sErvEs as a rEgional convEntion burEau, promoting thE dEstination in national and intErnational markEts and coordinating all industry stakEholdErs: can you Explain this furthEr?

In 1994, the first Italian Convention Bureau was established in Rimini, and it remains active today, helping to solidify the Rimini brand in the events business market. It was a very important training ground where strategies were refined and both managerial and technological skills were developed.

The Convention Bureau’s activities have excelled in positioning the local area on the international map of conference destinations and guiding development strategies. A lot of energy has been dedicated to internationalisation, which is now significant for the Palacongressi and Rimini, especially in the European market for scientific and medical conferences. With the presence of the Vicenza Convention Centre, the experience has been elevated, especially regarding Veneto as a UNESCO World Heritage destination.

Today, IEG sits on the board of the local Convention Bureau and supports major projects to reposition the destination, including the valuable support of the Berico Territory Ambassadors Club. A video presentation of the destination offers an emotional and sensory journey through the city, exploring its excellence in production, industry, craftsmanship, culture, gastronomy, and experiences. IEG is applying the same territorial marketing approach at the Fiuggi Convention Centre and is already actively collaborating with the local DMO Alta Ciociaria. It has also recently joined the Rome and Lazio Convention Bureau.

in which forEign markEts do you currEntly opEratE with congrEss projEcts or micE partnErships, and what critEria guidE your sElEction of nEw countriEs or sEctors for dEvEloping propriEtary or collaborativE formats?

IEG is a member of Convention Bureau Italia and participates in the ‘Italy at hand’ project, to promote Italy as a destination in the international events and congress market.

We contribute to Italy’s extraordinary success recognised by the ICCA ranking, now second globally behind the USA in hosting international conferences and first in Europe.

The

The History

Partners

This is complemented by Italian Exhibition Group’s extensive network, where it develops its own and partnered trade show products. The close sharing of this heritage naturally benefits all IEG activities, including our division.

what arE thE main tEchnological innovations you havE introducEd in EvEnts and confErEncEs (hybrid platforms, data analytics, ai, augmEntEd rEality, EngagEmEnt solutions), and how do you Envision thE participatory ExpEriEncE Evolving in thE coming yEars?

Our venues provide a constantly updated technical infrastructure thanks to continuous investments. Our goal is to provide clients with the best tools to develop their formats. We support immersive scenic installations and provide platforms and engagement solutions tailored to each event. Examples include 3D surgery, multisensory immersive installations, integrated accreditation systems, and management of presentations and direction. The internal infrastructure makes every project simple and accessible.

The aim is not to offer an empty or closed box in terms of equipment choices, but a fully versatile and high-performance infrastructure capable of adapting to our clients’ most innovative and technological projects.

how havE you managEd thE most complEx challEngEs of rEcEnt yEars, from thE pandEmic to changEs in usagE pattErns, and what stratEgiEs havE you adoptEd to EnsurE thE division’s continuity, quality, and growth?

We didn’t just wait for the storm to pass; instead, we invested in implementing the equipment and upgrading to an even higher level. The television studio created within the facility was a great success, allowing us to hold events in a hybrid format, where possible, and avoid completely halting our activities. We approached these challenges with resilience, and they provided us with insights to prepare for emerging event models. Investing in and developing new services made us immediately competitive upon reopening, when digital had by then become indispensable for everyone.

what projEcts arE you undErtaking to makE EvEnts and confErEncE vEnuEs morE sustainablE, in tErms of both EnvironmEntal impact and accEssibility and infrastructural innovation?

IEG offices are fully certified, and services are offered and managed according to environmental and social sustainability standards. Best practices include harvesting rainwater for irrigation systems, using cold storage units for internal air conditioning, implementing energy-efficient lighting systems, and utilising digital signage to reduce printing on non-recyclable materials. I would also like to mention our Food for Good initiative, in collaboration with the Food Bank, which enables the recovery and distribution of excess food to a charitable institution. These are projects we offer to our clients completely free of charge, so they can align and adopt IEG’s sustainability objectives.

The offices operate in complete synergy with the inclusion and sustainable development policies of their respective territories, as well as those of IEG. Rimini exemplifies this philosophy – it has undergone a significant makeover in the past 15 years. The waterfront has been transformed into an open-air gym, car-free area, featuring an extensive network of bike paths. This approach mirrors the design and facilities implemented at the Palacongressi.

The objectives and development projects in the local area are precisely the elements that strongly attract the many international events addressing these policies and discussions.

what valuE do you placE on industry awards likE bEa world? can you mEntion somE projEcts rElatEd to iEg EvEnts or confErEncEs that bEst rEprEsEnt your vision, EvEn if thEy havEn’t won awards?

National and international awards help elevate the visibility of locations and destinations. When events were held at our locations, they became an additional significant point of interest for the demand. Reaching the finals of prestigious awards means providing the organising agencies with a platform of top-tier services. Last but not least, we support our clients in submitting their events, whether nationally or internationally.

how do you Envision thE futurE of thE EvEnts and congrEss industry in thE short, mEdium, and long tErm, and what valuEs currEntly guidE thE lEadErship and culturE of your division?

We aim to consolidate our event portfolio by retaining as many long-standing events as possible at our venues. We believe it is essential to continue the internationalisation process, which will help improve the city’s standing in the global events industry. Through our offices, we strive to establish our leadership as a partner capable of offering dates and locations across Italy.

At the same time, we are committed to diversifying our clients and the events we host, embracing new formats such as festivals, incentives, concerts, happenings, and trade fairs.

Masters in Moderation

a standing ovation for twenty years of collaboration and growth

For twenty years the BEA World Festival has been a unique gathering place for the international events industry. It is where agencies, clients and creative teams from around the world come together to share their projects, compete for recognition and learn from one another. It is not just a celebration of the best events but also a laboratory of ideas and a community of professionals who believe in the power of live experiences.

Among those who helped shape this community is Hans Etman, CEO of Masters in Moderation. What started with a nomination grew into a long-standing partnership with the Festival. Through moderation, Hans and his team brought structure, fairness and energy to the core processes of BEA World.

FROM NOMINATION TO COLLABORATION

The journey began when Masters in Moderation was nominated for an award. “We were proud to see our design in the spotlight – Hans recalls –. But just as important was meeting the international top of the events industry”.

During the presence at BEA it became clear how demanding the live presentations and jury sessions were. Presenters faced enormous pressure to condense complex projects into a few minutes while jurors needed to absorb information quickly and ask effective questions. Masters in Moderation saw the opportunity immediately: “If there is one thing we are good at, it is leading meetings”. That insight became the foundation for a collaboration that continues to this day.

THE ROLE OF MODERATION

The live presentations are the centrepiece of the festival. Here, participants showcase their projects in timed sessions, often under great stress. Moderation ensures that every project receives equal attention and that the process stays focused.

Hans explains: “We create a level playing field. Every participant receives the same time, jurors can ask sharper questions and the whole session remains respectful and constructive”. Over the years his team introduced small rituals that made a big difference. The most famous is the standing ovation after every presentation. “A standing ovation gives energy back. It marks the end and lifts the room again” Hans says. Another technique is a short breathing exercise before a session begins, allowing presenters to calm their nerves. These gestures bring rhythm to the day and help everyone perform at their best.

INNOVATION THROUGH THE YEARS

Each edition of BEA World presented new challenges and opportunities for growth. In Milan, the award show was redesigned to flow more smoothly, with a faster pace and a format that kept the audience engaged throughout. “We showed that you can respect time without losing the joy of celebration” Hans reflects.

When the pandemic forced the festival online, moderation became even more crucial. Masters in Moderation created digital formats that balanced information with interaction. Quizzes, energizers, music and even virtual networking islands kept participants connected across screens. “We showed that true connection is also possible online – Hans says –. With creativity you can turn distance into a shared experience”.

Rome brought yet another chapter of innovation. It was also special because it marked the first time the festival returned live after the pandemic. Content day featured interactive sessions such as a wheelchair parcours to highlight accessibility, a diversity and inclusion bar and a crystal ball exercise to imagine the future of artificial intelligence. Moderators guided these sessions carefully, ensuring that every participant could contribute and that discussions remained inclusive.

BUILDING TRUST AND COMMUNITY

As the festival evolved, so did the role of Masters in Moderation. What began with facilitating jury sessions expanded to moderating interviews, guiding discussions and co-designing program elements. Yet the mission never changed: to bring clarity, balance and energy so that creativity could be fully appreciated. “It feels like family – Hans reflects –. We have shared so many experiences, from improvising during the pandemic to producing shows that appeared on international television. Each year we learn and celebrate together”.

The role also created valuable connections with leading global brands, whose executives experienced first-hand how skilled moderation can elevate both content and atmosphere. “The power of good moderation is visible, tangible and beneficial to everyone involved” says Hans. Today the moderation of the live presentations is a natural part of BEA World. “Our moderators are trained to bring structure, energy and respect. That is simply the deal” Hans explains.

Looking forward, he believes moderation will only grow in importance. “A moderator is not two-dimensional but three-dimensional. We do not only guide the conversation, but we also guide the energy, the process and the experience. That is our value: allowing creativity to shine within clear boundaries”.

A WELL-DESERVED OVATION

For two decades BEA World has connected people, shared knowledge and celebrated creativity at the highest level. Masters in Moderation is honoured to be part of this story.

Congratulations BEA World! As the festival enters its next chapter, one thing is clear: ADC Group and BEA World Festival truly deserve a standing ovation!

The History

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Concept Solutions

BEA WORLD 2025 Entries by Country

SAP

Veranstaltungstechnik & Chaka2

Education Congress Research European Society of Radiology

KESCH – The Brand Experience Company

Sap Now Ai Tour Vienna 2025

European Congress of Radiology - ECR 2025

KESCH - The Brand Experience Company Ottakringer Brauerei Ottakringer Lager Roadshow

Coca-Cola Austria Company Fanta Beetlejuice limited edition launch

LiveGroup. LiveGroup. Under Pressure? Not Tonight!

Planetblue Marketing

Sora Hospitality

BWT Holding GmbH

BWT X Windhager Best Water Run

Jezeršek Catering The Next Horizon

Wolf Oil Corporation Wolf Oil Corporation

Agência Samba

Agência Samba

Bradesco Bank

Experience a day in the life of a Rally World Champion!?

Bradesco Square - Go with everything, go with Bradesco

Coca-Cola Coke Studio at Lollapalooza 2025

Atenas.ag Amstel The Carnaval Day

Atenas.ag Heineken Single Night

Atenas.ag

Itaú

Letters From Simone

• Congress & Conference

• Congress & Conference

• Convention

• Roadshow

• Brand Activation

• B2B Event

• Incentive/Team Building

• Non-Profit/CSR Event

• Celebration/Festivity

• B2B Event

• Brand Activation

• Incentive/Team Building

• Brand Activation

• Brand Activation

• B2C Event

• Brand Activation

• Cultural Event

• Press & PR Event

• B2C Event

• Brand Activation

• Creative Installation

• Integrated Event

• Proprietary Format

• B2C Event

• Brand Activation

• Cultural Event

• Press & PR Event

ORGANIZING COMPANY

Red Door Agency Danone

Red Door Agency Ferragamo

Red Door Agency Heineken

Red Door Agency

Heineken

Danone Master - Sales ProgramClimbing To The Top

Ferragamo Holiday Cocktail — Ballerina “A New Chapter”

Heineken Uefa Champions League Watch Party – Belo Horizonte

Heineken Village 2024 - Senna Edition

STA Municipal Department of Culture – City of Rio de Janeiro Rio World Book Capital 2025

STA Municipality of Maricá 211 years of Maricá – House of Utopias

STA Municipality of Maricá FLIM – Maricá International Literary Festival 2024

Todos. Itaú

An orange journey of experiences

Alert - member of 27 Names Henkel Croatia Syoss relaunch event

Alert - member of 27 Names Mavida group The 6th Alpen Adria Dementia Congress

Alert - member of 27 Names Muzza – Association for the Popularization of Science Muzza Science Week (4th edition)

Creative Pro Group BYD Company Limited

Official BYD launch on the Czech market

• Convention

• B2C Event

• Sporting Event

• Celebration/Festivity

• Public Institution Event

• Use of Artificial Intelligence

• Festival

• Brand Activation

• Musical Event

Jolos - member of 27Names Bolt Technology OÜ

Milestone Events PÖFF

Milestone Events Veriff

Bolt Summer Summit 25 - “Bolt United”

Tallinn Black Nights Film Festival 2024 Opening Ceremony

Grand Hey, Veriff!

Lataamo - member of 27Names Sanoma Oyj Sanoma Get Tomorrow

• Product/Service Launch

• Congress & Conference

• Educational/Training Event

• Press & PR Event

• B2I Event

• Incentive/Team Building

• Organisational Complexity Management

• Cost-Effective Event

• Convention

• Incentive/Team Building

• Incentive/Team Building

• Cost-Effective Event

• Use of Artificial Intelligence

Entries by Country

ORGANIZING COMPANY

Auditoire

• Brand Activation

Auditoire

Audi China

Descente

Auditoire

Auditoire

Secours Populaire français

AUDI Brand Launch

Descente “The Next Peak”

Vacances De Ouf - Journée des Oubliés des Vacances 2025 – 80 ans du Secours populaire français

Volkswagen China Volkswagen Creator Camp

Auditoire and WB One Bangkok and Maximage One Bangkok Opening

Double 2

Audi France Shot by Audi Q6 e-tron

Leap Creative Studio / Hopscotch Paris 2024

Leap Creative Studio

Magic Garden

Leap Creative Studio

ubi/. adidas

2024 Summer Paralympics Closing Ceremony

Caf African Nations Championshp 2024

Octobre Rose

The Sound Of Superstar(S)

• Product/Service Launch

• Brand Activation

• Unexpected Use  Of A Space

• Celebration/Festivity

• Festival

• Non-Profit/CSR Event

• Organisational Complexity Management

• Press & PR Event

• Celebration/Festivity

• Brand Activation

• Grand Shows

• Celebration/Festivity

• Sporting Event

• Musical Event

• Musical Event

• Sporting Event

• Cultural Event

• Cultural Event

• Non-Profit/CSR Event

• Integrated Event

• B2C Event

• Brand Activation

• Creative Installation

• Cultural Event

• Musical Event

• B2I Event

WMH Project Group by Cocotte Communication Criteo

Futurise - Criteo

• Celebration/Festivity

• Organisational Complexity Management

• Convention

• B2C Event

• Brand Activation

ubi/. adidas

The Sound Of Superstar(S)

• Creative Installation

• Cultural Event

• Musical Event

• B2I Event

WMH Project Group by Cocotte

Communication Criteo

WMH Project Group by Win-Win

Movin’On, an innovation ecosystem for sustainable mobility initiated by Michelin.

Futurise - Criteo

Movin’On Summit 2024 - An international summit on sustainable mobility.

• Celebration/Festivity

• Organisational Complexity Management

• Convention

• Public Affairs & Advocacy

ORGANIZING COMPANY

WMH Project Group by WMH Institutions

WMH Project Group by WMH PROJECT Brussels

The French Ministry of Europe and Foreign Affairs

FPS Chancellery of the Prime Minister

ubi/. adidas

WMH Project Group by Cocotte Communication Criteo

WMH Project Group by Win-Win

WMH Project Group by WMH Institutions

WMH Project Group by WMH PROJECT Brussels

CA Agency

Movin’On, an innovation ecosystem for sustainable mobility initiated by Michelin.

The French Ministry of Europe and Foreign Affairs

FPS Chancellery of the Prime Minister

Samsung Electronics

Cheil Germany - Cheil Worldwide. Samsung Electronics

facts and fiction

facts and fiction & bwm Architects and Designers

insglück Gesellschaft für Markeninszenierung

insglück Gesellschaft für Markeninszenierung

insglück Gesellschaft für Markeninszenierung

insglück Gesellschaft für Markeninszenierung

Federal Ministry for Economic Affairs and Energy

Federal Ministry of Labor and Economics / Austrian Federal Economic Chamber

Deutsche Messe

DWS International

Google Germany

Sparda-Bank West eG

The Whale – United Nation Ocean Conference 3 (UNOC 3)

80st Anniversary Of The Battle Of The Bulge

• Public Institution Event

• Cost-Effective Event

• B2C Event

• Brand Activation

The Sound Of Superstar(S)

• Creative Installation

• Cultural Event

• Musical Event

• B2I Event

• Celebration/Festivity

Futurise - Criteo

Movin’On Summit 2024 - An international summit on sustainable mobility.

The Whale – United Nation Ocean Conference 3 (UNOC 3)

80st Anniversary Of The Battle Of The Bulge

Gate to the Future - Samsung TX1 campaign powered by Gen3Gate

Samsung Arena

Wa! Germany – The German Pavilion at Expo 2025

Composing the Future - the Austrian Pavillon at Expo 2025

Hannover Messe 2025 - Opening Ceremony

DWS Investment Conference - The Sound of Finance

YouTube Festival Berlin 2024

Sparda-Bank West – Bankers on the ball (Sponsoring Campaign)

• Organisational Complexity Management

• Convention

• Public Affairs & Advocacy

• Public Institution Event

• Cost-Effective Event

• B2C Event

• Brand Activation

• Integrated Event

• Product/Service Launch

• B2C Event

• Fair

• Festival

• B2C Event

• Public Institution Event

• Use of Artificial Intelligence

• Congress & Conference

• Use of Artificial Intelligence

• B2B Event

• Festival

• Proprietary Format

• Brand Activation

• Integrated Event

Entries by Country

ORGANIZING COMPANY

• Cultural Event

insglück Gesellschaft für Markeninszenierung

State of Kuwait, Ministry of Information Kuwait Pavilion Expo 2025 Osaka

Jack Morton CI Games

Lords of Fallen II: Tattoo Sanctum at Gamescon 2025

Jack Morton Hyundai Hyundai’s Art of Steel at IAA 2025

Jazzunique Jazzunique Concordia

Jazzunique minilu minilu’s Wonderland

livewelt & Co Forvia Hella

MCI Deutschland

SAP SE

Ontostory – member of 27Names Takeda Pharma Vertrieb & Co.

OVAL & HeimatTBWA & Henkel Perwoll (Henkel)

Magna Events Grant Thornton Greece

Lounge Group – Visual Europe Group

Lounge Group – Visual Europe Group

Lounge Group – Visual Europe Group

Visual Europe Group Event (Technical implementation)Creative Pro (Agency)

27Names

Forvia Hella: Inspiring mobility for 125 years

SAP d-com 2025

Yuuki 2.0 Transformation Live Campaign

The Reclaimed Collection – Perwoll

Future Unfold

National Event Management Agency, Dorna Sports MotoGP Grand Prix Of Hungary

National Event Management Agency, FIDE (Fédération Internationale des Échecs) 45th FIDE Chess Olympiad

National Event Management Agency, World Aquatics

Croatia Airlines

27Names

2024 World Aquatics Swimming Championships (25 m)

3D projection mapping

27Names Community Day

Fuel The Coca-Cola Company One Step Ahead

• Organisational Complexity Management

• Public Institution Event

• Brand Activation

• Creative Installation

• Fair

• Product/Service Launch

• Creative Installation

• Celebration/Festivity

• Celebration/Festivity

• Educational/Training Event

• Grand Shows

• Integrated Event

• Use of Artificial Intelligence

• Integrated Event

• Luxury Industry Event

• Press & PR Event

• Use of Artificial Intelligence

• Grand Shows

• Sporting Event

• Sporting Event

• Sustainable Event

• Sporting Event

• Unexpected Use  Of A Space

• Cost-Effective Event

• Non-Profit/CSR Event

• Incentive/Team Building

• Convention

ORGANIZING COMPANY

2night

Birra Peroni

Adverteam | Next Group - member of 27Names Barilla

Adverteam | Next Group - member of 27Names Cranchi Yachts

Drive to Monza by Peroni Nastro Azzurro 0.0%

Basil Bar by Pesto Barilla

Immersio Temporis - Cranchi Yachts @ Fuorisalone 2025

• Brand Activation

• Integrated Event

• Luxury Industry Event

• Press & PR Event

• Proprietary Format

• Sporting Event

• Unexpected Use  Of A Space

• B2C Event

• Brand Activation

Adverteam | Next Group - member of 27Names Davide Campari – Milano

Balich Wonder Studio

Balich Wonder Studio

Balich Wonder Studio

Balich Wonder Studio

Balich Wonder Studio

Fédération Internationale de Football Association

Fondazione Arena di Verona

Scuderia Ferrari HP

Special Olympics

Union of European Football Associations

Balich Wonder Studio Bespoke Buccellati Holding Italia

Balich Wonder Studio Bespoke Bvlgari

Campari Soda Aperitivi #SenzaEtichette, Milano Design Week 2025

Fifa World Cup 2025 - Opening and Closing Ceremonies

Viva Vivaldi. The Four Seasons Immersive Concert

Scuderia Ferrari HP – F1 75 Live

Opening Ceremony “The Strength of kindness” Special Olympics World Winter Games – Turin 2025

UEFA Champions League Final Kickoff show presented by Pepsi

Naturalia - a Buccellati Natural Wonder

Bvlgari Brand Event 2025 Polychroma

Beyond Limits

Japan Association for the 2025 World Expo

Beyond Limits Works At Expo 2025 Osaka

• Product/Service Launch

• B2C Event

• Creative Installation

• Integrated Event

• Luxury Industry Event

• Unexpected Use  Of A Space

• B2C Event

• Brand Activation

• Creative Installation

• Unexpected Use  Of A Space

• B2C Event

• Grand Shows

• Sporting Event

• Musical Event

• Proprietary Format

• Grand Shows

• Grand Shows

• Sporting Event

• B2C Event

• Sporting Event

• Luxury Industry Event

• Luxury Industry Event

• B2C Event

• Creative Installation

• Cultural Event

• Fair

• Festival

• Grand Shows

• Public Institution Event

• Organisational Complexity Management

Entries by Country

ORGANIZING COMPANY

Ega Worldwide 1000Miglia

1000Miglia Experience Florida 2025

Ega Worldwide 1000Miglia 1000Miglia Experience Florida 2025

Ega Worldwide Presidency of the Italian Council of Ministers - Minister for Disabilities Roadshow “IO Valgo”

Ega Worldwide Zetema Progetto Cultura, Roma Capitale Jubilee 2025 events

FMA Hub Red Bull Italia Red Bull Cerro Abajo Genova 2025

Free Event

ITALY

Autodromo Nazionale MonzaACI 2025 Formula 1 Pirelli Gran Premio d’Italia

Free Event Pershing - Ferretti Group

Pershing 40th Anniversary and GTX70 World Première

Gattinoni Group Škoda Auto This Way: Skoda x Marcantonio

H&A Marazzi Group Tile Week 2025

LaTarma Entertainment - Live Nation No Comment - La Tarma Management Marco Negli Stadi 2025

Lux Entertainment Lux Entertainment Euphoria – Art is in the Air

• Luxury Industry Event

• Sporting Event

• Non-Profit/CSR Event

• Public Institution Event

• Roadshow

• Non-Profit/CSR Event

• Organisational Complexity Management

• Public Institution Event

• Sporting Event

• Proprietary Format

• B2C Event

• Brand Activation

• Organisational Complexity Management

• Sporting Event

• Celebration/Festivity

• Luxury Industry Event

• Product/Service Launch

• Unexpected Use  Of A Space

• Brand Activation

• Creative Installation

• Celebration/Festivity

• Fair

• Proprietary Format

• Unexpected Use  Of A Space

• Grand Shows

• Musical Event

• Organisational Complexity Management

• B2C Event

• Cultural Event

• Proprietary Format

ORGANIZING COMPANY

Mosaico Studio and Fondazione Fratelli tutti

Fondazione Fratelli tutti

World Meeting on Human Fraternity 2025

Ninetynine

Difesa Servizi

Closing of the Amerigo Vespucci World Tour – The Return to Italy

Ninetynine

Difesa Servizi

Ninetynine Ferrari

Mediterranean Leg of the Amerigo Vespucci World Tour

Ferrari Capital Markets Day 2025 & Technology & Innovation Workshop

Ninetynine JT International Connected Sensations by Ploom

Ninetynine Sephora Italia SEPHORiA Milano by Sephora

Ninetynine

Pepper’s Ghost

Società Giubileo 2025 Jubilee 2025 - Major Events

General Entertainment Authority (GEA) The Riyadh Sphere

• Congress & Conference

• Cultural Event

• Educational/Training Event

• Festival

• Grand Shows

• Unexpected Use  Of A Space

• Musical Event

• Non-Profit/CSR Event

• Organisational Complexity Management

• Press & PR Event

• Public Affairs And Advocacy

• B2B Event

• B2C Event

• Celebration/Festivity

• Roadshow

• Cultural Event

• Grand Shows

• Integrated Event

• Organisational Complexity Management

• Press & PR Event

• Public Institution Event

• Non-Profit/Csr Event

• B2B Event

• Convention

• Luxury Industry Event

• B2C Event

• Brand Activation

• Press & PR Event

• B2C Event

• Brand Activation

• Fair

• Luxury Industry Event

• Press & PR Event

• Celebration/Festivity

• Cultural Event

• Grand Shows

• Organisational Complexity Management

• Public Institution Event

• Unexpected Use  Of A Space

Entries by Country

ORGANIZING

Pepper’s Ghost The Flat by Macan

Simmetrico Pavilion Monaco

The Next Event - The Next World | Next Group - member of 27Names

M.A.I.A. Macan Artificial Intelligence through Art

Principality Of Monaco PavilionOsaka Expo 2025

Ferrari Amalfi World Première

The Next Event - The Next World | Next Group - member of 27Names

The Next Event | Next Groupmember of 27Names Ferrari

The Next World | Next Groupmember of 27Names

Aeronautica Militare

Ferrari 849Testatrossa World Première

• Use of Artificial Intelligence

• Educational/Training Event

• B2C Event

• Luxury Industry Event

• Press & PR Event

• Product/Service Launch

• Unexpected Use  Of A Space

• B2C Event

• Luxury Industry Event

• Press & PR Event

• Product/Service Launch

• B2C Event

• Brand Activation

Universo Ferrari - Bangkok 2024

• Creative Installation

• Luxury Industry Event

• Proprietary Format

• Congress & Conference

AeroSpace Power Conference 2025

Triumph Group International & Ega Worldwide General Commissioner for Italy’s participation in Expo 2025 Osaka Expo 2025 Osaka Kansai

Luka Luka Strings Of The Soul

Skudras Metropole / Don’t Panic

43 different companies from various sectors; industriesIT, medicine, timber, trade, technology, customer service, advertising and marketing etc.

The Christmas Laboratory

Skudras Metropole / Dont Panic Unilever Baltic Garden of Senses. Magnum Oasis

SponsorKing – member of 27Names Latvijas Mobilais Telefons

SponsorKing – member of 27Names, deepwhite RIMI

REKURAI I. member of 27Names Druskininkai Municipality and Druskininkai Cultural Center

Tackling Tomorrow’s Workforce Gap: STEAM Workshops

The Hydration That Saved a National Celebration

• Public Affairs And Advocacy

• Public Institution Event

• Cultural Event

• B2B Event

• Cultural Event

• Proprietary Format

• B2B Event

• Proprietary Format

• Product/Service Launch

• Creative Installation

• Educational/Training Event

• Organisational Complexity Management

• Cultural Event

Didysis Ciurlys (THE Great Ciurlys)

• Musical Event

• Public Institution Event

ORGANIZING COMPANY

RedDoor Agency + Atlantic New York Heineken Heineken – The Workshop

bol x Playground bol

The bol Festival store and The Warehouse

Daymakers DPG Media Opening Mediavaert

Daymakers Lely

Lely Future Farm Days 2025Together we create the future

Daymakers Randstad Randstad 65 - Discover what we are made of

Daymakers Van Oord Christening of the Boreas

Mews Mews Mews Unfold 2025

Obsession Goudwisselkantoor

Goudwisselkantoor - Successful Together

Out Of The Rat Race | OOTRR De Nederlandsche Bank De Nederlandsche Bank - Open To All

Out Of The Rat Race | OOTRR Dutch Light Foundation Royal Light Festival - Freedom

Oval Canon Canon #UNFREEZE

SportVibes Rotterdam Topsport Tour de France Femmes Grand Départ Rotterdam 2024

WINK Creative Experiential Agency AB Inbev Corona: The Beach 100

XSAGA – member of 27Names Dutch National Ballet (part of Dutch National Opera & Ballet) Let Amsterdam Dance

XSAGA – member of 27Names Westfield Mall of the Netherlands Westfield Good Festival

• B2C Event

• Brand Activation

• Organisational Complexity Management

• Sporting Event

• Brand Activation

• Unexpected Use  Of A Space

• Celebration/Festivity

• Brand Activation

• B2B Event

• Congress & Conference

• B2I Event

• Proprietary Format

• Product/Service Launch

• B2B Event

• Congress & Conference

• B2I Event

• Incentive/Team Building

• Convention

• Public Affairs And Advocacy

• Use of Artificial Intelligence

• Festival

• Public Institution Event

• Educational/Training Event

• Press & PR Event

• Sporting Event

• B2C Event

• Brand Activation

• Celebration/Festivity

• Integrated Event

• Roadshow

• Celebration/Festivity

• Cultural Event

• Public Institution Event

• Non-Profit/CSR Event

Entries by Country

ORGANIZING COMPANY

Fieldwork – member of 27 Names Netflix

JCP Event Atea

JCP Event Atea

JCP Event DNB Eiendom

JCP Event

Just Cruzin` Production

Heidelberg Materials / Heidelberg Materials Northern Europe

Squid Game 2 Nordic Launch

Atea Community 2024

TP2B 2025

Top One Academy

Heidelberg Materials, Carbon Capture Storage - “Brevik Launch Event” 2025

Norwegian Air Shuttle ASA Party Like Norwegian

Liwlig Norway Gjensidige Forsikring ASA Take Off: ClAIm the Future

Liwlig Norway Sopra Steria Switch!

Nosleeptillbrooklyn

Gjensidige The Breathing Space by Gjensidige

• Press & PR Event

• Creative Installation

• Brand Activation

• B2B Event

• Roadshow

• B2I Event

• Incentive/Team Building

• B2I Event

• Incentive/Team Building

• Celebration/Festivity

• Congress & Conference

• Unexpected Use  Of A Space

• B2I Event

• Celebration/Festivity

• Incentive/Team Building

• B2I Event

• B2C Event

• Brand Activation

• Integrated Event

• Musical Event

• Non-Profit/CSR Event

• Roadshow

• Unexpected Use  Of A Space

• B2C Event

Retail Factory

Sparebank 1 Østlandet

Z Event Bouvet

Z Event

Bluexperience

Bluexperience

Bluexperience

The Entry Room - by Sparebank 1 Østlandet and Retail Factory

Bouvet – The Crossover

Telenor Norge Voices of Telenor

Eqology

A series of events for Eqology

Fundacja Poland Business Run Poland Business Run

Tauron Polska Energia

Presentation of the Tauron Group’s New Strategy

Creative Pro Group L’Oréal Armani - In The Spotlight

El Padre

Budimex

Budimex – Top Team

• Brand Activation

• Creative Installation

• B2I Event

• Celebration/Festivity

• B2I Event

• Convention

• Convention

• Non-Profit/CSR Event

• Celebration/Festivity

• Creative Installation

• Press & PR Event

• Proprietary Format

• B2I Event

ORGANIZING COMPANY

El Padre

McDonald’s Polska

endorfina events – member of 27names endorfina events

endorfina events – member of 27names L’Oréal Paris

endorfina events – member of 27names Maybelline NY (L’Oréal Grroup)

endorfina events – member of 27names McDonald’s Polska

EVENT TITLE CATEGORY

McDonald’s Polska Christmas Party • B2B Event

Swiatlo i MRock – first interactive rock concert

L’Oréal Paris Walk Your Worth

You Create The Beat – Maybelline NY Music Stories biggest beauty platform

bambi does whatever she wants with McDonald’s

endorfina events – member of 27names PepsiCo Poland Pepsi District

endorfina events – member of 27names Rossmann Poland

endorfina events – member of 27names

Live Age

PLEJ

PLEJ

Terra Group

YSL Beauty (L’Oréal Group)

InPost

Mc Donald’s Polska

Orlen

Rossmann - Conversations under the Sign of the Centaur

YSL Beauty Light Club

InPost „Pass It On. Multiply good habits”

Mc Donald’s Poland Operational Convention 2025

Orlen 2035 Strategy

Softswiss Softswiss Young Fest

Desafio Global Deloitte

Desafio Global

GR8 Events

Irga Awards 2025 (37th Edition Of The Investor Relations And Governance Awards)

Toyota Motor Europe Charge to Lead

Association of National Olympic Commitees / Portuguese Olympic Committee ANOC 2024

GR8 Events Banco Montepio

GR8 Events

Caixa Geral de Depósitos

RedDoor Agency Ageas

Linha Amarela, Encontro de Colaboradores Banco Montepio

Caixa Viva IX Encontro da Caixa Fora da Caixa

Sente a Música – Artistic Installation by Ageas at Ageas Cool Jazz 2025

• Musical Event

• Luxury Industry Event

• Integrated Event

• Brand Activation

• Roadshow

• Incentive/Team Building

• B2C Event

• Educational/Training Event

• B2B Event

• Convention

• Organisational Complexity Management

• Organisational Complexity Management

• Press & PR Event

• B2B Event

• Celebration/Festivity

• B2B Event

• Convention

• B2B Event

• Organisational Complexity Management

• Congress & Conference

• Organisational Complexity Management

• Unexpected Use  Of A Space

• Convention

• B2C Event

• Creative Installation

• Use of Artificial Intelligence

Entries by Country

ORGANIZING COMPANY

Godmother - member of 27Names Coca-Cola Services Santa’s School Of Real Magic • Roadshow

Godmother - member of 27Names IAA Romania

Refashion - An Upcycling Project

Godmother - member of 27Names Philip Morris Trading IQOS Forever Curious Campaign

Creative Pro Group Orange Orange Business Conference

Creative Pro Group

Leopard Production

AB SO LU TE y beon.Wolrdwide

Acciona Living & Culture

Slovenské elektrárne (Slovak Power Plants) Slovak Power Plants University III

ESET Foundation ESET Science Award

Andalusian Tourism (Department of Tourism and Andalucía Exterior, Regional Government of Andalusia)

Mazda

Surrender to the Andalusian Crush –Andalusia Pavilion at FITUR 2025

Crafted in Japan

Acciona Living and Culture Acciona Living and Culture Art Masters

Acciona Living and Culture

BMW

39th BMW Premios Pintura

Acciona Living and Culture Samsung Samsung Galaxy S25 Launch

Avant Events

Avant Events

Avant Events

Empresa Municipal de Turismo de Segovia The Coronation of Isabella. 550th Anniversary.

Empresa Municipal de Turismo de Segovia The Coronation of Isabella. 550th Anniversary.

Empresa Municipal de Turismo de Segovia The Coronation of Isabella. 550th Anniversary.

beon. Worldwide beon. Entertainment The Pillars of the Earth, the musical

beon. Worldwide beon. Worldwide Sun&Blue Congress

Experientia

Cosmic Legends Productions San Diego Comic Con Málaga

• Educational/Training Event

• Brand Activation

• Integrated Event

• Musical Event

• Product/Service Launch

• B2B Event

• Congress & Conference

• Unexpected Use  Of A Space

• B2I Event

• Educational/Training Event

• Cost-Effective Event

• Non-Profit/CSR Event

• Sustainable Event

• Fair

• Integrated Event

• B2C Event

• Brand Activation

• Celebration/Festivity

• Creative Installation

• Cultural Event

• Proprietary Format

• Cultural Event

• Press & PR Event

• Use of Artificial Intelligence

• Creative Installation

• Press & PR Event

• Product/Service Launch

• Cultural Event

• Festival

• Public Institution Event

• Proprietary Format

• Proprietary Format

• Congress & Conference

• Cultural Event

• Festival

SPAIN

ORGANIZING COMPANY

Experientia

Fira de Barcelona (Final client: GSMA / FMWCapital)

Experientia Seat

Talent Arena - Feed your Pro

Salta Conmigo

Experientia y Dakari

BBVA

La 5ª in collaboration with Dicom_ events Cupra

Lighthouse Varma

Mediapro Events Metro Madrid

Somos Experiences

Somos Experiences

Somos Experiences

Somos Experiences

Sr. Goldwind and Experientia

Sr. Goldwind and Experientia

Sr. Goldwind and Experientia

TARS Design

TARS Design

CeraVe

El Corte Inglés

Moeve - Cepsa

Netflix Spain

Ecoembes

Grupo Varma

Volkswagen Group

BBVA Go Further

Cupra at IAA Mobility 2025

Barceló Desalia 2025

The Christmas Station

CeraVe La Velada del Año

The New Market

Moeve Launch

Netflix 10 Aniversary

Ecoembes Circularity Day 2025

Macaronesian Stories. The story of a dream against a volcano

La Gran Golfada - The Great Golf Gathering

Promotour Islas Canarias Canary Islands

Startupvalencia

Xiaomi and Casanova Agency Xiaomi Iberia

Onemotion Integrated Marketing

Communication

Unibail-Rodamco-Westfield

VDS Valencia Digital Summit

XIAOMI Master Experience

The Kingdom of Christmas - Westfield Mall of Scandinavia

• Educational/Training Event

• Fair

• B2C Event

• Brand Activation

• Celebration/Festivity

• Integrated Event

• Musical Event

• Proprietary Format

• Roadshow

• B2I Event

• Convention

• Organisational Complexity Management

• B2B Event

• Fair

• B2C Event

• Brand Activation

• Festival

• Integrated Event

• Musical Event

• Brand Activation

• Brand Activation

• Brand Activation

• Product/Service Launch

• Celebration/Festivity

• Grand Shows

• Congress & Conference

• Sustainable Event

• Product/Service Launch

• Festival

• Unexpected Use  Of A Space

• Fair

• Congress & Conference

• B2C Event

• Brand Activation

• Integrated Event

Entries by Country

ORGANIZING COMPANY

Live Lab

Alpiq Holding Alpiq Expedition Two

Live Lab KiöR SchmerZH

Novartis Novartis

Inmedia360 Ford Otosan

Filosofia Event Group NDA

Premier Event Agency SKELAR

Novartis at Eurovision 2025: From Standing Ovations to Outstanding Innovation

the Electric Age of Ford Launch Campaign

The heart of the Island

Builders of Tomorrow

SUN Event Kyivstar Roots of Strength

UNIT.City AWT Bavaria Ukraine

UNIT.City UNIT.City

UNIT.City UNIT.City

AWT Studio Inspiration Night

The “7”

The Innovators Summit

555 Global Live Experience

555 Global Live Experience

Blink Experience & Ministry of Sport

King’s Cup - Custodian of the Two Holy Mosques’ Cup 50th Edition

• B2I Event

• Creative Installation

• Creative Installation

• Creative Installation

• Product/Service Launch

• Educational/Training Event

• Incentive/Team Building

• B2I Event

• Incentive/Team Building

• Creative Installation

• Unexpected Use  Of A Space

• Cultural Event

• Integrated Event

• Proprietary Format

• B2C Event

• Celebration/Festivity

• Grand Shows

• Organisational Complexity Management

• Sporting Event

• B2C Event

• Celebration/Festivity

Saudi Motorsport Company & Ministry of Sport

Formula 1 STC Saudi Arabian Grand Prix 2025

entourage marketing and events Aramco ChemIndix 2024

entourage marketing and events Ithra

The Doors of Al-Sharqiya

entourage marketing and events Ministry of Sport (Saudi Arabia) Roshn Saudi League 2025

entourage marketing and events The Royal Commission for AlUla Richard Mille AlUla Desert Polo

Kraftwerk Design and Production Roads and Transport Authority, Dubai RTA - Dubai Metro Blue Line Groundbreaking Event

UK Regent Exhibitions Regent Exhibitions Kit Watts

Cvent Connect Us 2025

• Grand Shows

• Organisational Complexity Management

• Sporting Event

• Congress & Conference

• Creative Installation

• Grand Shows

• Sporting Event

• Press & PR Event

• Congress & Conference

• Sustainable Event

• B2B Event

Where to find them

27 Names Lenniksebaan 451 B-1070 Brussels Belgium www.27names.com

ATENAS.ag Rua Ribeirão Claro, 59 – 04549-060 São Paulo Brazil www.atenas.ag Vila Leopoldina

Balich Wonder Studio Via San Marco, 46 20121 Milano Italy www.balichwonderstudio.com

beon. WORLDWIDE Parque Empresarial PISA, 41927 Mairena del Spain https://beonworldwide.com C/ Balance 16 Aljarafe – Sevilla

Casta Diva Group Via Lomazzo, 34 20154 Milano Italy www.castadivagroup.com

Filmmaster Piazza Venezia, 11 00187 Roma Italy www.filmmaster.com

Free Event Viale Bianca Maria, 28 20129 Milano Italy www.free-event.com/

H&A Europe Via Durini, 23 20122 Milano Italy www.hamotivation.com

IEG (Italian Exhibition Group) Via Monte Titano, 152 47923 Rimini (RN) Italy www.riminipalacongressi.it

IEG – Event & Conference Division Via dell’Oreficeria, 16 36100 Vicenza (VI) Italy www.vicenzaconventioncentre.it (Vicenza Convention Centre)

Insglück Gesellschaft für Bülowstr. 66, Aufgang D2 10783 Berlin Germany www.insglueck.com Markeninszenierung

Limolane Via Antonio Cechov, 50 20151 Milano Italy www.limolane.com

Livecom Alliance Strick van Linschotenstraat 46 3461 EH Linschoten Netherlands www.livecomalliance.eu

Masters In Moderation Kromwijkplaats 22 6843 GR Arnhem Netherlands www.mastersinmoderation.com

PLEJ ul. Sielecka 35 00-738 Warszawa Poland www.plej.pl

Samsung Electronics GmbH Am Kronberger Hang 6 65824 Schwalbach/Ts. Germany www.samsung.com

Skudras Metropole Aspazijas bulvaris 24 LV-1050 Riga Latvia www.instagram.com/skudras_metropole/

STS Communication Via Vittorio Veneto, 1/D 20091 Bresso (MI) Italy www.stscommunication.it/

Sun Event (HQ Kyiv) Saksaganskogo str. 55, 21 01033 Kyiv Ukraine www.suneventagency.com

Sun Event (Branch Italy) Via al Sesto Miglio 76B, 11 00189 Roma Italy www.suneventagency.com/it/

Next Group Via Sallustiana, 26 00187 Roma Italy www.nextgroup.eu

Triumph Group International Via Lucilio, 60 00136 Roma Italy www.triumphgroupinternational.com

VO Group Rue de Stalle 140A 1180 Brussels Belgium www.vo-group.be

Vok Dams Katernberger Str. 54 42115 Wuppertal Germany www.vokdams.de

Wink Overhoeksplein 21E 1031 KS Amsterdam Netherlands www.winkcreative.nl (A’DAM Tower)

WMH 4 Place des Saisons 92400 Courbevoie France www.wmhproject.fr

Xsaga Danzigerkade 9B 1013 AP Amsterdam Netherlands www.xsaga.nl