The Dow Chemical Company The Dow Chemical Company is among the largest chemical manufacturers in the world. It produces a variety of products; from simple industrial chemicals to plastics, dyes, hydrocarbons, agricultural products to water purification technologies. It has a global presence in over 150 countries and has over 50,000 employees. Due to the diverse nature of the company’s products, the company has to target two distinct market segments, the end-user and the industrial clients. Dow, however, faces stiff competition from other chemical manufacturers in these markets, notably the Monsanto Company and the Bayer Group. The competition stems from the fact that these three companies essentially stock the same products, with very little variations if any.
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