CONTENT
THE ARCHITECT OF AUTOMOTIVE EXCELLENCE THE BIRTH OF PORSCHE MBH THE BIRTH OF ICONS HOW THE 911 REDEFINED THE SPORTS CAR
The Cars
PORSCHE 901
PORSCHE 911 CARRERA RS 2.7
PORSCHE 911 TURBO (930)
PORSCHE 911 (964)
PORSCHE 964 CARRERA RS
PORSCHE 911 (993)
PORSCHE 911 (996)
PORSCHE 911 (997)
PORSCHE 911 (991)
PORSCHE 911 (992)
The Brand
911 IN HOLLYWOOD PORSCHE’S BRAND AMBASSADORS
THANK YOU PORSCHE
FERRY PORSCHE
THE PORSCHE 356 AND 911
THE BIRTH OF ICONS
WHILE FERDINAND PORSCHE remained imprisoned after the war, his son Ferry was quietly shaping a new future. He envisioned a sports car that felt alive—light, responsive, and deeply connected to its driver.
“It has always been a philosophy of our company that function and beauty are inseparable.” — Ferry Porsche
A New Definition
The 911 did not simply join the sports car establishment—it rewrote the rules. It proved that a sports car could be compact yet practical, demanding yet usable, refined yet visceral. More than sixty years later, the formula endures. The 911 remains the benchmark not because it chased trends, but because Porsche had the conviction to define its own path.
PORSCHE 911 CARRERA RS 2.7 ( 1972)
YEAR INTRODUCED 1972 ENGINE & CONFIGURATION 2.7L air-cooled flat-6 POWER OUTPUT 210 hp TOP SPEED 245 km/h (152 mph) NUMBERS BUILT 1,580 PRICE AT LAUNCH $10,000
PORSCHE 911 (964)
Emotion Before Modernity
Driving a 964 feels like standing between eras. It retains mechanical presence — noise, vibration, feedback — but introduces a new layer of civility. Emotionally, the 964 represents Porsche’s first successful attempt to modernize the 911 without diluting its soul. It proves that evolution can occur quietly.
PORSCHE 911 (996) ( 1999)
PORSCHE 911 (991) ( 2011)
PORSCHE 911 (992) ( 2019)
YEAR INTRODUCED 2019 ENGINE & CONFIGURATION 3.0L twin-turbo flat-6 POWER OUTPUT 379 hp TOP SPEED 308 km/h (191 mph) NUMBERS BUILT Ongoing PRICE AT LAUNCH $97,000
The Porsche in Bad Boys (1995)
Detective Mike Lowrey’s 1994 Porsche 911 Turbo 3.6 is inseparable from the identity of Bad Boys. Wealthy, stylish, and fearless, Lowrey needed a car that projected precision rather than brute force. Director Michael Bay chose the 964 Turbo 3.6—one of the most exclusive and powerful 911 variants of its era.
Producing 360 horsepower, capable of 0–60 mph in four seconds and a top speed of 168 mph, the car was among the fastest production vehicles in the world. It also happened to be Bay’s personal car. The 911 Turbo’s duel with a Shelby Cobra on an airstrip became one of the film’s defining sequences, cementing the Porsche as a 1990s performance icon. In 2022, the same car sold for $1.3 million at auction—far above the $60,000 Bay once received for it. Later films briefly swapped Porsche for Ferrari, but by Bad Boys for Life (2020), the franchise returned to Porsche with a 992 Carrera 4S, and in Bad Boys: Ride or Die (2024), Lowrey graduates to a 992 Turbo S—650 horsepower and 0–60 mph in 2.7 seconds. The circle closes where it began: Turbo to Turbo.
BAD BOYS
Will Smith in front of the Porsche 964 Turbo from hit movie Bad Boys.
“PORSCHE IS ABOUT POSITION, ABOUT QUALITY, ABOUT
PERFORMANCE, ABOUT ELEGANCE
— ALL THE THINGS THAT I WANTED TO STAND FOR IN MY PROFESSIONAL CAREER.”
MARIA SHARAPOVA Tennis star
Helmin Publishing, 2026
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TEXT: Kelly Reising DESIGN: butter am brot
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ISBN: 97887-85374-25-7
Printet at Print Best, Estonia, 2026 1. edition, 1. printing