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Formula 1– The Greatest Racing Spectacle in the World_BLAD

Page 1

F1

The Start

2

Chapter 1

THE START

004

Chapter 2

THE BIRTH OF AN F1 CAR

022

Chapter 3

THE LAUNCH

034

Chapter 4

THE FACTORY

050

Chapter 5

THE TEAM PRINCIPALS

066

Chapter 6

THE FANS

076

Chapter 7

THE VIP FANS

092

Chapter 8

THE CARS

110

Chapter 9

THE ICONS

124

Chapter 10

THE PIT STOP

140

Chapter 11

THE SAFETY CAR

154

Chapter 12

THE TEAMS

164

Chapter 13

THE DIVERSITY

182

Chapter 14

THE PADDOCK

194

Chapter 15

THE SUPERSTARS TODAY

206

Chapter 16

THE MUSIC

234

Chapter 17

THE FINISH

246


F1

The Start

2

Chapter 1

THE START

004

Chapter 2

THE BIRTH OF AN F1 CAR

022

Chapter 3

THE LAUNCH

034

Chapter 4

THE FACTORY

050

Chapter 5

THE TEAM PRINCIPALS

066

Chapter 6

THE FANS

076

Chapter 7

THE VIP FANS

092

Chapter 8

THE CARS

110

Chapter 9

THE ICONS

124

Chapter 10

THE PIT STOP

140

Chapter 11

THE SAFETY CAR

154

Chapter 12

THE TEAMS

164

Chapter 13

THE DIVERSITY

182

Chapter 14

THE PADDOCK

194

Chapter 15

THE SUPERSTARS TODAY

206

Chapter 16

THE MUSIC

234

Chapter 17

THE FINISH

246


02

F1

The Start

8

9


02

F1

The Start

8

9


CHAPTER 3

3

THE LAUNCH

34

35


CHAPTER 3

3

THE LAUNCH

34

35


03


03


09

Ferrari fans come in all shapes and forms.

10

When Ferrari wins their home race in Monza, the tifosi run amok.

11

The F1 fan base has changed in the last few years as girls and kids discovered the sport. This is a young Max Verstappen The Start fan at the Dutch Grand Prix.

11

90

91


09

Ferrari fans come in all shapes and forms.

10

When Ferrari wins their home race in Monza, the tifosi run amok.

11

The F1 fan base has changed in the last few years as girls and kids discovered the sport. This is a young Max Verstappen The Start fan at the Dutch Grand Prix.

11

90

91


05

F1

F1 The Movie was filmed during the 2023—24 seasons and main character Brad Pitt attended several Grands Prix.

The Start

102

103


05

F1

F1 The Movie was filmed during the 2023—24 seasons and main character Brad Pitt attended several Grands Prix.

The Start

102

103


13

CHAPTER 13

THE DIVERSITY

182

183


13

CHAPTER 13

THE DIVERSITY

182

183


Lando Norris is probably the most popular driver with F1’s new fanbase.

F1

The Start

216

217


Lando Norris is probably the most popular driver with F1’s new fanbase.

F1

The Start

216

217


Taylor Swift actually may have saved the United States Grand Prix. The Circuit of the Americas (COTA) outside Austin joined the F1 calendar with a full house in 2012, but declining crowds in the following years meant the promotors was struggling financially after the 2015 race. That changed when the circuit booked Taylor Swift for a concert after qualifying for the 2016 race. It was her only concert that year, and the massive attendance with families, younger fans and dedicated Swifties made the United States Grand Prix profitable. Simply put, the Formula 1 concerts enhance the fan experience. A Grand Prix weekend is no longer just about qualifying and race day, cars and drivers; it is a complete entertainment package. Fans can spend the day watching practice sessions and support races, then enjoy a high-energy concert in the evening. This combination justify the high ticket prices and helps create lasting memories, as fans associate the thrill of racing with the impact of live music. The concerts also add to Formula 1’s glamourous image—they turn a Grand Prix into a luxury, lifestyle-oriented spectacle rather than a purely sporting competitions. The integration of high-tech, music, fashion, and celebrity culture helps shape F1’s image as a trendsetting, global brand. The link between F1 and music were further strengthened by ‘F1 The Album’; the official soundtrack to the 2025 ‘F1 The Movie’ starring Brad Pitt. The album features songs by Doja Cat & Don Toliver, ROSÉ and Ed Sheeran. Formula 1 fan Sheeran performed at F1 concerts before the 2022 US and 2024 Miami Grands Prix. A few F1 drivers have tried their hands in music. Lewis Hamilton, who dated Pussycat Dolls star Nicole Scherzinger early in his career, released two albums—‘Empty Roads’ (2012) and ‘Ghost Train’ (2013). These days the seven-time world champion prefers to keep his musical projects private. Under the pseudonum ‘XNDA’ he was a vocalist on Christina Aguilera’s 2018 song ‘Pipe’ from the album ‘Libaration’. “The goal was to have the music come out under a different name so

01

Katy Perry at the 2012 Singapore Grand Prix concert.

02

Taylor Swift at the 2016 USA Grand Prix.

03

Adam Levine of Maroon 5 at the 2012 Singapore Grand Prix concert.

F1

03

The Music

240

241


Taylor Swift actually may have saved the United States Grand Prix. The Circuit of the Americas (COTA) outside Austin joined the F1 calendar with a full house in 2012, but declining crowds in the following years meant the promotors was struggling financially after the 2015 race. That changed when the circuit booked Taylor Swift for a concert after qualifying for the 2016 race. It was her only concert that year, and the massive attendance with families, younger fans and dedicated Swifties made the United States Grand Prix profitable. Simply put, the Formula 1 concerts enhance the fan experience. A Grand Prix weekend is no longer just about qualifying and race day, cars and drivers; it is a complete entertainment package. Fans can spend the day watching practice sessions and support races, then enjoy a high-energy concert in the evening. This combination justify the high ticket prices and helps create lasting memories, as fans associate the thrill of racing with the impact of live music. The concerts also add to Formula 1’s glamourous image—they turn a Grand Prix into a luxury, lifestyle-oriented spectacle rather than a purely sporting competitions. The integration of high-tech, music, fashion, and celebrity culture helps shape F1’s image as a trendsetting, global brand. The link between F1 and music were further strengthened by ‘F1 The Album’; the official soundtrack to the 2025 ‘F1 The Movie’ starring Brad Pitt. The album features songs by Doja Cat & Don Toliver, ROSÉ and Ed Sheeran. Formula 1 fan Sheeran performed at F1 concerts before the 2022 US and 2024 Miami Grands Prix. A few F1 drivers have tried their hands in music. Lewis Hamilton, who dated Pussycat Dolls star Nicole Scherzinger early in his career, released two albums—‘Empty Roads’ (2012) and ‘Ghost Train’ (2013). These days the seven-time world champion prefers to keep his musical projects private. Under the pseudonum ‘XNDA’ he was a vocalist on Christina Aguilera’s 2018 song ‘Pipe’ from the album ‘Libaration’. “The goal was to have the music come out under a different name so

01

Katy Perry at the 2012 Singapore Grand Prix concert.

02

Taylor Swift at the 2016 USA Grand Prix.

03

Adam Levine of Maroon 5 at the 2012 Singapore Grand Prix concert.

F1

03

The Music

240

241


02

Ferrari drivers Rubens Barrichello (l.) and Michael Schumacher after trying to stage a dead heat in the 2002 United States Grand Prix.


02

Ferrari drivers Rubens Barrichello (l.) and Michael Schumacher after trying to stage a dead heat in the 2002 United States Grand Prix.


For one weekend, the world’s most glamorous cities become the centre of the sporting universe. The fastest cars on the planet take to the streets and circuits, while movie stars, musicians, athletes, royalty and global icons fill the paddock, the parties and the grandstands. Formula 1—The Greatest Racing Spectacle in the World goes beyond the chequered flag to capture everything that makes modern Formula 1 extraordinary: the drivers, the race, the celebrities and VIPs, the spectacular concerts, the glamour, the emotion and the unmistakable atmosphere of a Grand Prix weekend. From Monaco and Monza to Miami, Las Vegas and Singapore, Formula 1 has become a unique collision of elite sport, entertainment, fashion, music and celebrity culture. BY PETER NYGAARD

This is Formula 1 at full volume.

The speed. The stars. The glamour. The spectacle.

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