TEST BANK for Marketing Health Services 4th Edition. by Thomas Richard. TABLE OF CONTENTS: Chapter 1. The Origin and Evolution of Marketing in Healthcare Chapter 2. Basic Mar keting Concepts Chapter 3. Marketing and the Healthcare Organization Chapter 4. The Nature of Healthcare Markets Chapter 5. Healthcare Consumers and Consumer Behavior Chapter 6. Healthcare Products Chapter 7. Factors in Health Services Utilization Chapter 8. The Changing Environment for Healthcare Marketing Chapter 9. Marketing Strategies Chapter 10. Health Communication Chapter 11. Traditional Marketing Techniques Chapter 12. Contemporary Marketing Techniques Chapter 13. Social Media and Healthcare Marketing Chapter 14. Marketing Management Chapter 15. Marketing Research Chapter 16. Marketing Planning Chapter 17. Marketing Data Chapter 18. A Look Ahead
