TEST BANK for Direct, Digital & Data-Driven Marketing 5th Edition by Lisa Spiller . All Chapaters 1-14. TABLE OF CONTENT Page: 1 Questions Chapter 1: Processes and applications of direct marketing . Page: 7 2020 Chapter 2: Database marketing and customer relationship marketing 2-2. Page: 13 2020 Chapter 3: Lists and market segments Page: 19 2020 Chapter 4: Marketing analytics: Testing and measurement Page: 24 2020 Chapter 5: The offer Page: 30 2020 Chapter 6: Creative message strategies Page: 35 2020 Chapter 7: Print media Page: 41 2020 Chapter 8: Television, radio and digital video Page: 47 2020 Chapter 9: Mobile, text and telephone for marketing Page: 53 2020 Chapter 10: Digital and social media Page: 58 2020 Chapter 11: Business-to-Business (B2B) Page : 64 2020 Chapter 12: Fulfillment and customer service Page : 70 2020 Chapter 13: Environmental, ethical and legal issues . Page: 77 2020 Chapter 14: International direct and interactive marketing
