TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit. ISBN-13 978-0132544368. _TABLE OF CONTENTS_ Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior Cha pter 2 Segmentation, Targeting and Positioning Chapter 3 Consumer Motivation and Personality Chapter 4 Consumer Perception Chapter 5 Consumer Learning Chapter 6 Consumer Attitude Formation and Change Chapter 7 Persuading Customers Chapter 8 From Print and Broadcast to social media and Mobile Advertising Chapter 9 Reference Groups and Word-of-Mouth Chapter 10 The Family and Its Social Class Standing Chapter 11 Culture's Influence on Consumer Behavior Chapter 12 Subcultures and Consumer Behavior Chapter 13 Cross-Cultural Consumer Behavior: An International Perspective Chapter 14 Consumer Decision Making and Diffusion of Innovations Chapter 15 Marketing Ethics and Social Responsibility Chapter 16 Consumer Research
