TEST BANK for Consumer Behaviour: Canadian Edition by Szmigin Isabelle, Tatiana Levit, and Piacentini Maria. Complete 12 Chapters.
TABLE OF CONTENTS
CHAPTER 1 Introduction to Consumer Behaviour and the History of
Consumption
CHAPTER 2 Contemporary Perspectives on Consumer Behaviour
CHAPTER 3 The Perceptual Process
CHAPTER 4 Learning and Memory
CHAPTER 5 Personality, Self, and Motivation
CHAPTER 6 Attitude Theory and Behaviour Change
CHAPTER 7 Decision-Making and Involvement
CHAPTER 8 Social Networks and Processes
CHAPTER 9 Culture
CHAPTER 10 Patterns of Buyer Behaviour
CHAPTER 11 Social Responsibility and Ethics: Dark and Bright Behaviours in the Marketplace
CHAPTER 12 Innovation and Technological Trends
