BUS5PA PredictiveAnalytics -Assignment
Building and Evaluating Predictive Models using SAS Enterprise Miner
Research Report
Predictive analytics uses algorithms and information learning techniques to identify through the use of data, future trends by showcasing what has taken place as part of analyzing, calculating the scenarios for the future. Predictive analysis and modeling are an important tool for businesses and industries as a whole, that is no different for Beta Ltd as a medium for linking buyers and sellers of automobiles. There are several variables that have to be taken into consideration when constructing a platform such as this, in case of the industry in which Beta Management currently functions having a firm understanding of complexities relating to customer perception of brands, that rise from the type of car and individual prefers, model, the size of the vehicle and the price that goes along with it etc. The four different brands taken into consideration all offer different value in terms
