VOL. 31. NUMBER 13 | JUNE 30 – JULY 13, 2023
HUF 2,100 | EUR 5 | USD 6 | GBP 4
Photo by Márton Pribék.
HUNGARY’S PRACTICAL BUSINESS BI-WEEKLY SINCE 1992 | WWW.BUDAPESTBUSINESSJOURNAL.COM
SPECIAL REPORT INSIDE THIS ISSUE
Tourism
Strong Mid- to High-end Hungarian Hotel Pipeline Hungary, and the region, is again seen as an increasingly attractive tourism and business destination. Guest nights have been on an upward trajectory; however, they are still below pre-pandemic levels, with the market negatively impacted by war and costs. 10
‘Revenge’ no Longer Needed as an Excuse to Travel Travel-crazed Hungarians just won’t stop exploring, with early bookings through the roof against the economic odds. The Budapest Business Journal looks at the drivers of outbound tourism with a seasoned expert. 12
Commitment and Ambition
SOCIALITE
Rare Chance to see Rock ‘n’ Roll Legend Iggy Pop in Hungary On July 30, rock and roll icon Iggy Pop will play Veszprém’s newly opened pop-up venue Factory’ard CulturePark. He appears with his band as part of the VeszprémBalaton 2023 European Capital of Culture program. 30
NEWS
Pessimistic Forecast From Think-Tank
The Hungarian economy will shrink by 0.5% this year, according to the latest forecast by economic think-tank GKI, a much worse prediction than the government’s expectation of a 1.5% increase. 3
SPECIAL REPORT
Having grown over the last two decades from humble start-up to robust international corporation, Gloster Group now says it is making strategic moves to expand its footprint. 7 BUSINESS
MOL Campus Aims to Lure Employees Back to the Office MOL Campus, the tallest building in Budapest at 143 meters, is positioning itself as the office of the future, offering innovative and attractive workspaces designed to entice employees back from the home office era. 8