“Being a part of Sexton Group has significantly elevated our business. Even though they have over 450 members across Canada, we always feel heard and valued as if we are part of the Sexton family. Their powerful network of members across the country has been invaluable, providing us with insights and connections that have helped us expand our business. The seminars and meetings they offer are incredibly beneficial, keeping us informed and ahead in a tough market. Sexton also excels at connecting suppliers with members, ensuring we have access to the best products at the most competitive prices. We couldn’t be more pleased with our partnership!”
Markus Lange, EG Penner Building Centre
ABSDA Serving the Industry for 70 years
It will come as no surprise ABSDA currently has close to 600 active Member Retail Building Supply and Associate Supplier Members.
ABSDA is the collective voice and liaison for the independent Building Supply and Home Improvement Industry.
Since 1955 this Association has focused on industry specific needs to our Members.
Built on 71 Years of Strength: Building the Future Together at the 2026 ABSDA Expo
Jay Milton Chair of the Board
As we approach our 2026 ABSDA Expo in Halifax, I am filled with both pride and optimism. Over our association’s seven decades, we have witnessed tremendous change and growth within the building supply industry, adapting to new technologies, evolving market demands, and shifting economic landscapes. As many things have changed one thing has stayed the same, our association has remained a steadfast pillar for collaboration, innovation, and mutual success.
Our collective history is a testament to the resilience and dedication of our members. Together, we have built more than just structures, we have built a community, one that has weathered challenges, embraced new opportunities, and contributed significantly to the stability and prosperity of the Atlantic region. This legacy of excellence is not only something to celebrate, but also a strong foundation upon which we will continue to build.
As we look ahead to 2026 and beyond, the future of our industry is bright. We are on the cusp of new developments that will reshape the way we do business, whether through advances in sustainability, digital transformation, or the innovative products and services that will define the next generation of construction and building materials. The upcoming ABSDA Expo is not just an opportunity to showcase our current successes, but to also engage in the exciting conversations and partnerships that will shape our shared future.
Let us take this time to celebrate all that we have achieved together over the last 71 years, while also embracing the incredible potential of the years to come. The road ahead is filled with opportunity, and I have no doubt that, together, we will continue to drive the industry forward in ways that benefit both our businesses and the communities we serve.
I would also like to congratulate our own Connie Chevarie on her well-deserved retirement and thank her for the many years of hard work and dedication to our association, you will be missed Connie!
I look forward to seeing you at the Expo, where we will once again come together to celebrate our past, engage with the present, and build toward a brighter future.
Sincerely,
Jay Milton Chairman, ABSDA
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Your Pre-Expo Playbook: How to Get Maximum ROI from Two Days on the Floor
Denis Melanson President
For
many dealers and suppliers, the ABSDA Expo is the most concentrated buying, learning, and networking opportunity of the year. Yet too often, companies arrive with no clear plan, wander the floor, collect brochures, attend a few social events—and leave real opportunity on the table.
The most successful operators treat the Expo not as a trade show, but as a strategic business mission.
The return on your time and investment starts well before you ever arrive at the venue.
Start with objectives. Are you attending to find new product lines? To renegotiate terms with existing suppliers? To identify operational solutions? To train your team? The best-performing companies go in with three to five clear goals and structure their time around them.
Plan your floor time, not just your travel. Review the exhibitor list (pages 24-31) in advance and prioritize the booths that directly support your objectives. Assign team members to specific categories or suppliers. If you are attending as a group, hold a short pre-Expo meeting to coordinate coverage and avoid duplication.
Brief your team like a sales call. Make sure everyone understands what you are looking for, what questions to ask, and what information needs to be captured. A simple shared note template or scoring system can turn subjective impressions into usable decision data after the show.
Use the Expo to strengthen relationships, not just start new ones. The best deals often come not from discovering new vendors, but from deepening strategic partnerships with existing ones. Use the opportunity to have real conversations about pricing programs, service models, training support, logistics, and joint growth plans.
Don’t ignore the networking. The receptions, dinners, and informal gatherings are not just social filler—they are where much of the real business of the Expo happens. These settings create opportunities to strengthen relationships with existing suppliers, reconnect with peers, and build new connections that often lead to ideas, partnerships, and opportunities long after the show is over. Make time to attend the organized networking functions and encourage your team to participate. In many cases, one meaningful conversation over coffee or at a reception can deliver more long-term value than an entire afternoon of walking the floor
Build in follow-up time. The real ROI of the Expo is captured in the 30 days after you return. Schedule internal debrief meetings before you even leave. Assign owners to each opportunity and decision, and establish clear timelines so that good ideas do not stall in the day-to-day rush once you are back in the office.
In short, the Expo rewards preparation. The companies that leave with the biggest gains are rarely the ones who walked the most steps—but the ones who arrived with the clearest plan, asked the best questions, and treated the event as a catalyst for measurable business improvement rather than just another date on the calendar.
Denis Melanson President
“
” Being a part of such a wholesome brand is what means the most to me when I get up in the morning and put the red shirt on.
100% Canadian. 100% Dealer-owned and operated.
When you join the Home Hardware family, you become part of a tight-knit community that’s free from the pressures of external shareholders. Gain access to a trusted brand with personalized resources dedicated to helping your unique business thrive, plus a coastto-coast Dealer network ready to back you every step of the way.
Shaun White Store Owner Paradise, NL
Patrick Goguen Director, Training and Workforce Development
HR INSIGHTS
The High Cost of Not Training: Why the Best Companies Are Doubling Down on Product Knowledge
Every dealer says their people are their most important asset. Yet many operations still treat training as optional, inconsistent, or secondary to daily firefighting. That is no longer sustainable.
Product knowledge today is not just a service issue—it is a sales engine, a risk management tool, and a margin protection strategy.
Untrained or undertrained staff:
• Miss upsell and cross-sell opportunities
• Provide inconsistent or incorrect advice
• Create rework, returns, and jobsite failures
• Erode contractor confidence
• Default to price instead of value
Meanwhile, the most successful companies are making training systematic, continuous, and measurable.
They understand that:
• Confident staff sell more
• Knowledgeable staff close faster
• Trained staff retain customers longer
• Professional staff justify margin
shows up in delivery errors, credit memos, callbacks, lost time at the counter, and frustrated customers. These costs rarely appear neatly on a financial statement, but they quietly and relentlessly erode profitability.
This is precisely why ABSDA has made training and professional development a strategic priority through initiatives such as the ABSDA Academy and its expanding library of product knowledge and skillsbased education. These programs give member companies a practical, scalable way to turn training from a spur-of-the-moment activity into a structured business system.
Training is also becoming the front line of workforce retention. Younger employees, in particular, expect development, progression, and skills acquisition. Companies that invest in their people keep them longer—and are far better positioned to build future supervisors, managers, and leaders from within.
The question is no longer whether you can afford to train. It is whether you can afford not to.
What is often overlooked is the hidden operational cost of poor training. Every incorrect order, every misunderstood specification, and every product substitution made out of uncertainty creates friction throughout the organization. It
In a market where products are increasingly complex and customers increasingly demanding, training is no longer overhead. It is infrastructure.
Patrick Goguen Director, Training & Workforce Development
SPRING TRAINING SCHEDULE 2026
Advanced Estimating Level 3
For estimators with a minimum of 2-3 years’ estimating experience, this advanced course sharpens accuracy and efficiency on complex projects. Learn speed estimating, practical techniques, and peer-sharing strategies in an intensive one-day session.
Date: Monday, February 23, 2026
Location: Dieppe, NB
Customer Service Excellence
Learn to anticipate customer needs, handle challenges, and build lasting relationships. Equip your team with the skills to exceed expectations, enhance the in-store experience, and drive loyalty in today’s competitive market.
Date: Starting Wednesday, February 25, 2026
Location: Live Online Training
Professional Selling
Elevate your sales skills with proven techniques in prospecting, negotiation, and closing. Build lasting customer relationships, deliver valuedriven solutions, and boost performance to drive results and grow your business.
Date: Starting Wednesday, April 8, 2026
Location: Live Online Training
Estimating Level 1 & 2
Build your estimating skills from the ground up with ABSDA’s comprehensive program. Learn to read plans, calculate materials, and understand building practices—developing the knowledge and confidence to deliver accurate, professional estimates and stronger customer service.
Date: April 13 to April 16, 2026
Location: Dieppe, NB
Yard & Warehouse Operations
Gain a clear understanding of what it takes to effectively manage one of your company’s key assets—the yard. Learn best practices in layout, inventory, safety, delivery, and team management to boost efficiency, service, and profitability.
Date: Friday, April 17, 2026
Location: Dieppe, NB
Boom Truck Safety Training
Ensure your operators meet CSA Standard Z150-98 with this comprehensive course covering inspections, setup, load calculations, rigging, safety regulations, and more. Perfect for drivers operating boom trucks—build confidence, compliance, and on-the-job safety.
Date: Tuesday, April 21, 2026
Location: Dieppe, NB
Forklift Safety Training
Keep your workplace safe and compliant with this hands-on course combining classroom and practical instruction. Learn inspection, operation, load handling, and safety procedures to meet OH&S standards and reduce accident risks for all forklift operators.
Date: Wednesday, April 22, 2026
Location: Dieppe, NB
Register early - All programs have a maximum capacity of 20 participants.
Walk into almost any building supply yard today and you will hear the same concern expressed in different ways: “We can’t find people.” Drivers, counter staff, yard personnel, inside sales, outside sales, supervisors— every role feels harder to fill, harder to replace, and harder to plan for than it did even five years ago.
But the building supply industry does not really have a hiring problem. It has a talent pipeline problem.
For decades, the industry relied on a simple and largely invisible system. People found their way into the business through family connections, word of mouth, or migration from construction and related trades. They learned on the job, stayed for years, and eventually became the next generation of managers and leaders.
That pipeline is now under severe strain.
Demographics are working against us. A large portion of the industry’s experienced
workforce is approaching retirement age. At the same time, fewer young people are entering the skilled trades, and fewer still understand that the building supply sector offers stable, well-paying, long-term careers that do not require swinging a hammer in February.
Competition for workers has intensified. Logistics companies, large retailers, construction firms, and even entirely different sectors are competing for the same people. Many of these employers have more visible brands, more aggressive recruiting machines, and simpler stories to tell about what they offer.
Meanwhile, our industry remains, in many ways, a hidden career path.
Ask a group of high school students what they want to be, and you will hear about trades, engineering, technology, or business. You will almost never hear “building materials distribution.” Not because it is unattractive—but because it is largely unknown. That is the core of the challenge. The solution will not come from posting more job ads. It will come from rebuilding the pipeline itself.
(continued on page 14)
THE VERY BEST TIME OF YEAR TO SE I O S OORS
The most exciting time of year is here! The Kohltech Winter Window Event is on now at participating dealers. Inspire your customers with the most outstanding value of the year on all energy-efficient Kohltech windows, entrance systems, and patio doors for their Spring projects. Visit our booth in Suite 109 to see new Kohltech products.
Book orders now and arrange delivery in time for Spring.
Where Are the Next 10,000 Industry Employees Coming From?
(continued from page 12)
That starts with earlier and better exposure. The industry needs to show up in schools, career fairs, and community conversations— not just when a company is desperate to hire, but as a consistent presence explaining what these businesses do and what kinds of careers they offer. Yard operations, logistics, sales, estimating, purchasing, management, marketing, IT—this is a far more diverse and modern sector than most outsiders realize. But awareness alone is not enough. The second part of the equation is credibility. Young people—and their parents—want to see clear pathways. What does someone start as? What can they become in five years? In ten? What skills do they gain? What training is provided? What does success look like?
The companies that are making progress in hiring today are not just advertising jobs. They are advertising careers.
They can explain, in simple terms, how a yard employee can become a supervisor,
how a counter person can become a sales rep, how a sales rep can become a manager, and how a manager can become a leader.
They have stories, not just openings.
Training plays a central role in making this credible. A visible commitment to product knowledge, systems training, leadership development, and professional growth signals to candidates that this is not a deadend job—it is a place to build a future.
Retention, in many ways, is simply the second half of recruitment. Every employee who leaves creates another hole in the pipeline. The best-run organizations are increasingly focused not only on bringing people in, but on keeping them, developing them, and engaging them. Culture, leadership quality, and day-to-day work experience now matter as much as compensation.
There is also a role for the industry to play collectively.
No single dealer or supplier can solve this alone. But together—through associations, shared programs, shared messaging, and shared investment—the industry can become far more visible and far more attractive as a career destination.
This is not a short-term problem. It is a strategic, multi-year challenge that will shape which companies grow, which merely survive, and which quietly fade away because they simply cannot staff their operations.
The uncomfortable truth is this: the next decade will not be won by the companies with the best yards, the best locations, or even the best supplier programs.
It will be won by the companies with the strongest benches.
The question is no longer whether the industry needs to act.
It is whether it can move fast enough to rebuild the pipeline before the shortage becomes the defining constraint on growth.
The State of the Building Supply Industry in Atlantic Canada: A 2026 Outlook
The Building Supply Industry enters 2026 facing a market that is neither booming nor busting—but evolving rapidly.
Residential construction remains under pressure from affordability constraints, while renovation and repair continue to provide relative stability. At the same time, labor shortages, cost volatility, and margin compression are reshaping how successful dealers operate.
Demand is fragmenting. Instead of broadbased growth, many dealers are seeing pockets of strength—multi-unit residential, infrastructure, energy efficiency retrofits— offset by softness in traditional single-family starts. This places a premium on product mix strategy and market segmentation.
Margins are under scrutiny. Price competition, transparency, and customer sophistication continue to erode easy gross margin. The dealers who are protecting profitability are doing so through better purchasing discipline, stronger private-label programs, improved inventory turns, and— most importantly—better value selling.
Labor is now a strategic constraint. The availability of qualified counter staff, drivers, yard personnel, and sales professionals is no longer an HR issue. It is a growth limiter. Companies that can recruit, train, and retain talent will outperform those that cannot— regardless of market conditions.
Technology is separating operators. The performance gap between well-run, data-driven businesses and reactive ones is widening. Inventory accuracy, demand forecasting, pricing discipline, and customer profitability analysis are no longer “nice to have” capabilities.
Suppliers and dealers are becoming more interdependent. The old transactional model is giving way to deeper partnerships around forecasting, training, logistics, and go-to-market strategy. Collaboration is
increasingly critical, and those who embrace it can capture efficiencies, reduce risk, and strengthen their competitive position.
The outlook for 2026 is not about waiting for a rebound. It is about building stronger, more adaptive businesses that can win in a more complex and competitive environment. For dealers willing to invest in people, technology, and strategic partnerships, 2026 offers opportunities to redefine success and drive sustainable growth.
We’re pleased to share that ABSDA has secured a preferred airfare rate with Air Canada for travel to the ABSDA EXPO 2026. This special rate is available exclusively to EXPO attendees and offers added savings and flexibility when booking your flights. If you’re planning to attend, be sure to take advantage of this preferred Air Canada rate to make your travel to the EXPO more convenient and cost-effective. Full booking details and the promo code are available on the EXPO registration page. www.absda.ca/expo2026
$2,500 ABSDA Scolarships
$1,500 ABSDA Bursaries
Bursaries and Scolarships will be awarded to successful recipients entering their first year studies at a recognized post-secondary institution.
Application deadline is April 17, 2026
Bursaries and Scholarships will be presented in June 2026. Contact the ABSDA office at 506-858-0700.
Application forms available at: www.absda.ca or at the ABSDA office
MARCH 25 - 26
Halifax Convention Centre
ABSDA Expo 2026: The Celebration Continues
Last year, we celebrated a milestone — 70 incredible years of ABSDA — and what a celebration it was! The energy, the connections, and the pride in our industry set the bar high. Now, we’re keeping that momentum alive with Expo 2026 — a follow-up event you won’t want to miss. This year, we’re building on the success of our 70th with even more opportunities to learn, connect, and celebrate the people who make Atlantic Canada’s building supply industry thrive.
From the kickoff Meet & Greet, to the high-energy Mardi Gras Gala & Awards, and of course the unbeatable Expo floor, this year promises to deliver another unforgettable experience.
Don’t wait — register today at www.absda.ca and be part of the next chapter in our story.
NETWORKING - March MEET & GREET
The best way to kick off Expo 2026 is together! Join us at the Halifax Convention Centre Ballroom for our Meet & Greet connections come first. This lively evening is all about catching up with old friends, friends, and getting into the Expo spirit.
Enjoy a casual setting with tasty finger foods, refreshing drinks, and plenty of conversation. It’s the perfect warm-up before two jam-packed days of Expo fun.
ENTERTAINMENT
- March 25
GALA & INDUSTRY AWARDS
Gala Night – Mardi Gras Magic!
Laissez les bons temps rouler — let the good times roll! streets of New Orleans right here in Halifax as the ABSDA Gala & Awards transforms into a Mardi Gras spectacular Your evening begins with dazzling décor, and bold Mardi Gras rhythms to set the scene. Then, get ready for powerhouse live entertainment, featuring: Theresa Malenfant – A blues powerhouse who brings the house down every time.
Jah’Mila – JUNO-nominated reggae artist with soul-stirring performances. Liz Rigney – Haunting vocals and pipes that soar.
This is more than a dinner — it’s the ultimate industry celebration, Mardi Gras style!
RECOGNIZING EXCELLENCE - March 25
ABSDA AWARDS
The Industry Awards have quickly become a fan-favorite highlight of our Gala Dinner — a night where we shine the spotlight on the incredible people and businesses that make our industry thrive. It is an evening dedicated not only to celebrating our winners, but also to recognizing the outstanding nominees whose leadership, innovation, and commitment continue to raise the bar for our entire industry. Every nomination tells a story of excellence, and together they reflect the strength, pride, and future of Atlantic Canada’s building supply community.
Last Year’s Award Recipients
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Industry News
SEND US YOUR INDUSTRY NEWS
If you have industry news you want to spread around our network – send it in to us. New appointments or retirements; new aquisitions or expansions, anything that’s important to you is probably important to our Members. Pictures are always great too. Email Terry at leblanc@absda.ca.
Goodfellow announces four key appointments
Stephanie (Bertin) Perron - Stephanie has been promoted to Business Development Manager — Atlantic Canada. Over her 14 years with Goodfellow, she has continually embraced new challenges and excelled in every role. A true champion for the Elephant, Stephanie brings energy, creativity, and a relentless attitude to everything she undertakes. Her leadership will certainly strengthen our position in the region for years to come.
Leanne Redden - We are pleased to announce the appointment of Leanne as Sales Manager – Dartmouth, reporting to Harry Haslett. In her new role, Leanne will oversee the LBM inside sales team, as well as the outside sales representatives. She will also continue in her capacity as outside flooring representative for Nova Scotia and PEI. Leanne joined Goodfellow in 2024, bringing with her over 15 years of industry experience.
Ben Morton - Ben has been promoted to Sales Manager — Moncton. Ben brings to the role 10 years of inside sales experience at Goodfellow, as well as 9 years as a manager for a regional LBM retailer. His strong leadership, solid work ethic and deep industry knowledge, will support the Moncton branch in maintaining its high standards of customer-focused sales and service.
Katie Renton - Katie has been promoted to Flooring Sales and Product Coordinator. With over 4 years of experience at Goodfellow and 14 years of LBM retail experience, she brings determination, drive, and a strong customer-service mindset to the team. Entrepreneurial by nature, Katie is well positioned to help renew Moncton’s focus on Flooring and strengthen our presence in this key category.
A CENTURY IN MILLWORK DOESN’T HAPPEN BY CHANCE.
It takes employees who care, customers who want to build better, and a network of partners who believe in doing things the right way. Those partnerships and the expertise have shaped Metrie through decades of change — and it’s the same spirit that’s moving us into the next century.
Looking ahead, we’re doubling down on what matters most, supporting your success with smarter systems and sharper solutions so you can move faster and go further. It’s a commitment built on trust. Here’s to where we’ve been, and where we’re headed together.
WELCOME TO THE NEXT 100.
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Industry
Gillfor Distribution and IKO insulation announce national partnership
Gillfor Distribution and IKO North America have announced the addition of the IKO Poly-ISO Insulation line to Gillfor’s insulation program. “While continuing to support the Atlas Insulation offering, this expanded relationship supports Gillfor Distribution’s commitment to the insulation category in Canada by adding IKO Ener-Air and IKO Enerfoil to its portfolio,” Gillfor said in a release. “Gillfor account managers will be contacting all of our LBM dealers over the next few weeks with special winter buy incentives on our Poly-ISO offerings.”
Castle’s commercial division grows in Atlantic Canada with dealer acquisition
Two of Castle Building Centres Group’s commercial members have teamed up to acquire a major gypsum supply dealer in Atlantic Canada. Encore Drywall Material Supplies and Groupe Beauchesne (warehouse pictured), which recently partnered to form Leonek Corp., have acquired Coastal Drywall Supplies Ltd. The GSD has locations in Dartmouth, N.S., and Hanwell and Dieppe, N.B.
Encore Drywall Material Supplies, headed by Doug Skrepnek, joined Castle in the summer of 2024. It has yards in Vaughan and Trenton, Ont. Groupe Beauchesne, meanwhile, joined the buying group in February 2025. Beauchesne has five yards in Quebec—three in the Montreal area and two in the Quebec City market. Carl Léonard is the president of the company.
Industry News (cont’d)
Wilson Group Home Hardware Store Teams Supporting Local Food Banks
Across five Wilson Group Home Hardware locations on Nova Scotia’s South Shore, store teams came together over the past year with a shared goal of supporting their local food banks. This effort intensified during the busy holiday retail season, when staff were already managing long hours and high customer demand, yet remained deeply committed to making a difference. Employees organized and led multiple grassroots initiatives, including:
• Selling Christmas trees purchased by the Wilson Group, with 100% of proceeds donated
• Running a round-up-at-the-cash program, encouraging customers to contribute spare change
• Hosting casual days, fundraiser BBQs, and other staff-driven activities throughout the year Through these collective efforts, the teams raised $11,278.23, directly benefiting five community food banks in the regions they serve.
LBMAO launches buying show
The industry is getting a new trade show next spring, courtesy of the Lumber and Building Materials Association of Ontario (LBMAO). The association has decided to reinstate a show for its Ontario dealers. The re-launched LBMAO Buying Show will be held April 9 to 10 at the Toronto Congress Centre, in partnership with Informa Connect, a global trade show management company. The last time the LBMAO held a show was 16 years ago.
At Garon Distribution, we collaborate with renowned suppliers to offer you superior quality materials.
FOR 30 YEARS, we have listened to your needs to offer you adapted solutions, personalized service and an incomparable choice.
Your satisfaction is our priority.
Doman announces partnership with Owens Corning
Doman Building Materials is pleased to announce that it will add Owens Corning® FOAMULAR® NGX® Extruded Polystyrene (XPS) insulation to its portfolio of products effective January 1, 2026. This exciting partnership will expand Doman’s leading product offering in Building Materials throughout Canada.
Owens Corning is a global leader in manufacturing sustainable building materials, and its FOAMULAR® NGX® XPS insulation is recognized for moisture resistance, energy efficiency, and proven performance in both residential and commercial applications.
Doman’s national stocking and LTL infrastructure, supported by its logistics and sales services, will enable dealers all across Canada to access Owens Corning® FOAMULAR® NGX® XPS insulation with confidence in its quality, sustainability, and long-term value.
At Doman, we are committed to providing top-quality building materials with dependable supply and service.
SickKids Foundation Cheque Presentation 2025
Castle President & CEO Ken Jenkins, along with VP of Marketing, James Jones, and VP of Finance, Scott Kaluzny had the honour of presenting SickKids Foundation with a cheque for $70,000.00
The donation was on behalf of another historic fundraising year at the Castle Vendor Appreciation Golf Tournament this past summer and was made possible through the generosity of our Vendors in attendance, and a Castle match.
Castle is a proud Patron on the SickKids Hospital Wall of Donors in Toronto for our continued support. The annual event helps support SickKids ground-breaking research in the fight against childhood illness and disease.
A sincere Thank You goes out to all who attended Castle’s annual tournament in support of SickKids Foundation.
Castle is the fastest growing member-owned,
Our members make up a growing network of independent retailers nationwide who are the pillars of their communities and understanding their unique needs is what we are all about. The Castle business model offers members an unwavering commitment to their success along with the freedom to build their own story.
Find out why more and more independents are making the move to Castle. We Build Communities.
