2026 MEDIA KIT
ABSDA MEDIA GUIDE
As the voice of Atlantic Canada’s Building Supply Industry, ABSDA is proud to connect manufacturers, vendors, and service providers with one of the most engaged dealer networks in the country. Our communications platforms—Building Supply News magazine, our monthly eNewsletter, ABSDA.ca, and the ABSDA Member Directory
App—reach decision-makers, influencers, and front-line professionals across more than 600 member locations.
This Media Guide outlines the opportunities available to elevate your brand, share your message, and build meaningful visibility throughout the building supply community. Whether you’re launching new products, reinforcing your presence in the market, or looking to strengthen relationships, ABSDA provides trusted channels that deliver real reach and results.
Thank you for considering ABSDA as your communication partner. We look forward to helping you connect with the industry that builds Atlantic Canada.
REACH ALL BUYING GROUP BANNERS
600 18 000 CLOSE TO ESTIMATED MEMBERS EMPLOYEES
ABOUT US
The Atlantic Building Supply Dealers Association (ABSDA) is the voice of the building supply industry across Atlantic Canada. For over 70 years, ABSDA has supported independent dealers, suppliers, and manufacturers through advocacy, education, and industry connection. Our members represent the leading businesses that build and supply communities across the region — from small-town hardware stores to large-scale retail operations. Through our programs, events, and communications, ABSDA fosters growth, strengthens relationships, and drives innovation within the industry.
WHY ADVERTISE WITH US?
Get your brand in front of the people who matter most. Advertising with ABSDA puts you directly in front of decision-makers — owners, managers, and purchasing leaders — who buy, recommend, and influence the products that move this industry. Our mix of print, digital, and event platforms gives your brand year-round visibility and lasting impact. When you advertise with ABSDA, you’re not just placing an ad — you’re positioning your company as a trusted partner in the building supply community.
Reach your market. Build your brand. Grow with ABSDA.
ALL-IN-ONE STRATEGY
YOUR ABSDA MEDIA TEAM
Our team is here to assist with all your communication and marketing needs — ensuring your brand stands out and your message reaches the right people, at the right time.
Building Supply News Reaches over 85% of the Dealer Network in Atlantic Canada. ABSDA Newsletter has a 58% open rate and our Website has more than 4 500 hits per month. Our Events is where business gets done, ideas are shared, and relationships are built.
Terry – Marketing Manager & Content Master
The creative brain behind our stories, campaigns, and all things media. Terry makes sure your message shines and that ABSDA’s content always hits the mark.
Connie – Finance Guru & Bill Whisperer
Numbers, invoices, and deadlines—Connie keeps it all in check with a smile. Need a billing question answered? She’s your go-to. She keeps the books balanced so the rest of us can do the fun stuff.
Denis – ABSDA President & Backup Extraordinaire
The leader of the pack, Denis can step in for anything you need. Think of him as your safety net with a wealth of industry insight— and yes, he’s just as friendly as he is knowledgeable.
Bob – Advertising Champion & Member Connector
The friendly voice behind our advertising outreach. Bob connects with our Members and makes sure you get all the info you need to place your advertising order.
BE SEEN. BE HEARD.
1000+ Qualified Circulations
1500+ Distribution List
4500+ website visitors each month
REACH AND CIRCULATION
Our magazine - Building Supply News is the voice of Atlantic Canada’s Building Supply Industry - and the go-to publication for professionals who shape it. Published quarterly and distributed to over 1,000 qualified readers, including owners, managers, and key decision-makers, it delivers trusted industry insights, product features, and member stories that matter.
Monthly E-Newsletter - Our Newsletter reaches nearly 1,500 industry professionals - including dealers, suppliers, and key decision-makers - with an impressive 58% open rate that proves our audience is engaged and paying attention.
Digital Reach - In addition to our print and newsletter platforms, ABSDA’s digital channels extend your message even further across the industry.
Through our website, newsletter, and newly enhanced ABSDA Directoty App, your brand can reach thousands of building supply professionals looking for information, product solutions, and industry updates.
VISIBILITY THAT DRIVES
RESULTS
EDITORIAL SCHEDULE
To help advertisers maximize impact and extend brand exposure, Building Supply News offers preferred multi-publication rates when booking more than one issue. These bundled options provide cost-effective visibility across the entire year, ensuring your message stays consistent and connected with our readership.
PRINT AD SPECIFICATIONS
Advertising in Building Supply News ensures your message is presented with clarity, quality, and impact. To help you get the best results from your placement, we’ve outlined the essential print specifications for all ad sizes and formats. Our team is available for support to ensure your artwork meets these standards and prints exactly as intended.
MECHANICAL REQUIREMENTS
Magazine trim size is 8.5” x 11”. Acceptable ad submission format is High Resolution PDF (press ready), with the artwork meeting the following criteria:
• All artwork must be grayscale, black and white, or CMYK process colour. Pantone, duotone, index and RGB colours must be converted to standard CMYK process colour prior to submission.
• All fonts (typefaces) must be embedded or converted to paths.
• All artwork must be supplied at actual size (100%) and at 300 dpi resolution.
Submission Requirements
Ads can be emailed to Terry LeBlanc at LeBlanc@absda.ca Telephone: (506) 858-0700 Ext. 3
WEBSITE ADVERTISING
Advertising on the ABSDA website is a great way to reach Member and Non-Member visitors and reinforce your marketing message. Advertising on ABSDA.ca positions your company as a leader in front of an influential group of Building Supply Professionals.
TOP BANNER AD
ENJOY THE BENEFITS OF A TARGETED NEWSLETTER
Advertising Opportunities
Now more than ever, professionals consume information on the go. Our Building Supply eNewsletter allows Members to stay informed about timely industry topics and association news whether they are in the office or on the road.
PROFILE RECTANGLE
• Only four spots available – NO ROTATION
• Located between popular sections of the eNewsletter
SPONSORED CONTENT
• 180 x 150 thumbnail graphic. Can be logo or product image (.jpeg or .png file, @72 dpi, RGB), no more than a small tagline of text, no contact info included. Not to be treated as a regular banner ad.
• Headline: Advertiser supplies 3-6 words.
• Summar y text: Advertiser supplies 30-50 words.
• Web Link: Advertiser supplies URL to link at bottom of text.
ABSDA DIRECTORY APP
000 PAGE VIEWS
COMPANY PROFILE
With the PROFESSIONAL PROFILE, you can write as many as 150 words to display in this space. Use it to describe your company, or use it to talk about the quality of your products and services.
The more information you provide will allow our members to find you, your product offering and key contacts faster and increase connectivity with your market.
UPGRADE YOUR DIRECTORY PROFILE
Upgrade from your Complimentary Tombstone Profile.
Upgrade to an PROFESSIONAL PROFILE and get noticed! The more details you add, the easier it is for members to find your products, connect with key contacts, and grow your presence in the market.
Upgrade your profile today!
PROFESSIONAL PROFILE
Professional profile listings include:
• Prominant logo
• Multiple company contacts
• Up to 5 promotional photos
• One-touch contact for phone and email
• Full digital connectivity including email, website, social media, and up to 4 URLs.
• 1 video
• 150 word company profile
• Unlimited products or services listing.
YOUR BRAND IN EVERY DEALERS POCKET
The App is more than a directory—it’s a dynamic marketing opportunity. Your business stays visible where it matters most—right in the hands of your customers.
Choose from the following Advertising Opportunities in our Directory APP.
Includes logo and up to 10 products
• Make sure your listing is seen first! Our featured member placement places your enhanced listing at the top position within the supplier section.
Place a banner ad in the profile listings and get extra visibilty. 945 x 250 pixels
• Banners will be linked to the URL of a landing page of your choice to learn more about your business offerings
• Only a limited number are available on a first-come, firstserved basis
• JPEG and PGN files accepted.
• Banners can be purchased in either the Dealers or Suppliers section.
Double banners: 945 x 500 pixels each
• Maximize your exposure with a double banner! Double banners can appear as one image with one URL link or two separate images with two URL links
• Only a limited number are available on a first-come, firstserved basis
• JPEG and PGN files accepted.
• Banners can be purchased in either the Dealers or Suppliers section.
INSERTION ORDER
Advertising with ABSDA is a great way to reach Member and reinforce your marketing message and positions your company as a leader in front of an influential group of Building Supply Professionals.
Don’t miss this opportunity to grow your visibility in 2026!
NEWSLETTER
Company Name:
Marketing Contact:
AP Contact: