SEPTEMBER 2024 | MARKETING & BUSINESS GROWTH
North-east marketing gurus pick their top trends for 2025 People buy from people, or so the saying goes, so what does the rise of AI mean for marketing? Page 18
Big-name business baroness joins UMF 2024 line-up Leading British tech entrepreneur to headline Aberdeen business dinner. Page 22
The Torry loon bringing global brands back to life! Aberdeen-born Lorenzo Moretti on becoming one of Europe’s leading marketers. Page 60
Exclusive: Beautiful game boosts Boskalis brand