ePortfolio_A.Kubara by aakubara

ePortfolio

AGNIESZKA KUBARA

Contents Page

Title Page

Contents Page

Introduction

SWOT Analysis

Customer Persona

Google Analytics Reports

Blog post

HTML Email Example

Keywords

PPC Ad

Landing Page

Social Media Posts 1

Social Media Posts 2

Social media Content Calendar

AI Website 1

AI Website 2

LinkedIn profile

Qualifications (Google Analytics, Data visualisation)

Key Software Proficiency

Contact Details page

ABOUTME

Hi, I am

Agnieszka Kubara

Agnieszka KUBARA

Architectural Eye. Artistic Vision. Digital Mindset.

Hi, I am Agnieszka Kubara, a creative professional with a background in architecture and fine art, now combining visual storytelling with strategic thinking. My photography, focused on architectural and sculptural form, has received multiple awards in print and digital competitions — reflecting my eye for structure, composition, and narrative.

To expand my skill set, I am currently completing digital marketing bootcamp, gaining hands-on experience in content strategy, SEO, PPC, email marketing, social media planning, and analytics.

I’m now focused on roles and collaborations where design, strategy, and storytelling meet — whether supporting a creative team, building a brand, or contributing to ventures that value thoughtful visual communication.

SWOT Analysis for CityLit – adult

learning provider

STRENGTHS

▪ Established international reputation

▪ Wide range of courses across different disciplines

▪ Outstanding Ofsted ratings

▪ Facilities: premise with modern facilities, studio spaces (visual arts , drama etc.), library, art studios, roof terrace

▪ Location: central London, Holborn

▪ Tutors

WEAKNESSES

▪ Past: Background , criticism and controversies (proposed cuts and redundancies)

▪ Disruption & digital infrastructure

▪ Lack of specialisation, not tailored to specific adult customer

▪ Visuals on the website could be improved

▪ Recruitment process – automated, old school recruitment process, lack of real skills (portfolio) check that applies to the role

OPPORTUNITIES

▪ Digital development more online course offerings can attract a broader audience and provide flexibility for adults

▪ Strengthening IT infrastructure

▪ Collaborating/Strategic Partnerships with organisations and galleries to bring together professionals and key stakeholders and expand influence and resources

▪ Recruitment process - less automation

▪ Tutors

THREATS

▪ Funding

▪ Financial constraints and government funding cuts to adult education as charitable institution

▪ Competition: rising competitive landscape of adult education providers

▪ Technological threats: probable future IT disruptions: affects delivery of courses and maintaining reputation

Customer Persona

JONATHANWALKER

AGE: LOCATION: 45 London

PSYCHOGRAPHICS

• Introspective, intellectual, concept-driven

• Values quality over speed

SALARY: PROFESSION Architect (projects across the UK)

ABOUT

~ 45, 000 - 65,000

Jonathan is the founder of a small but established architecture practice with a strong design ethos. His work focuses on residential buildings and cultural spaces. He is design-led, values process and sees photography as an essential tool to document and communicate his ideas to clients, awards committees, and editors.

BEHAVIOURALTRAITS

Content & Media Consumption

• Regular reader of high-concept architectural publications:

Magazines: The Architectural Review, Domus, Publications: Architecture

Today, Drawing Matter

• Appreciates & follows the work of photographers like Hufton + Crow

Creative Tools & Workflow

• Uses: AutoCAD, Rhino, ArchiCad, Photoshop

Professional Behaviour

• Attends exhibitions, lectures and industry events

• Likely to engage in competitions and submit work for publication

• Appreciates long – term relationships with trusted creatives

• Curious and reflective – regularly reads architecture journals and critical essays

• Quietly competitive – wants to win awards, get featured, be respected by peers

• Sees architecture as a cultural contribution, not just a service or product

GOALS

• Create a portfolio of completed work for awards, web, and editorial

• Attract new clients through refined documentation

• Showcase the atmosphere and context of his designs, not just the structure

• Get featured in design and architecture publications

• Build a long-term partnership with a photographer who "gets it"

PAINPOINTS

• Photographers who don’t understand scale, light, or intention

• Tight timelines with demanding clients

• Too busy to micro-manage shoots – needs trust and autonomy

Google Analytics Reports

Acquisition Overview report is providing insights into how new users are finding the website or app highlighting user’s activity, traffic sources, and campaign performance over the last 28 days.

It helps understand where the visitors are coming from and what could cause a sudden increase in traffic.

There is a noticeable spike in traffic around the end of May reaching close to 9,000 users a day. This spike may correspond to a marketing campaign (email campaign ‘Newsletter_May_2025’ or special event.

New Users by First User Source

Direct traffic dominates (70K users) meaning users came straight to the site without a referral. Organic search brought in 16K users likely from search engines like Google. Paid search , cross network and email campaigns brought in much smaller numbers.

Engagement Overview shows how users are interacting with the website or app, how long they stay, what pages they view , how frequently they return, what events they trigger, and which pages on site get the most traffic.

Average engagement time per user is 52 s so on average users spend just under a minute actually engaging with the site.

There are 78 active users currently on the site and most are on the Home page. Like in the Acquisition report, there’s a spike in engagement around May 31.

Top pages visited: people are mainly exploring the homepage and product-related sections.

Event count shows the total number of tracked actions on the site: page views, clicks, purchases etc.

Monetisation Overview report shows how the website or app is generating revenue, whether through ecommerce, in-app purchases, ads or subscriptions.

It shows me data such as Total revenue, Total purchasers, Average purchase revenue per active user and Items purchased.

Top items Purchased showing best selling products such as Google Ombre Red Pen, Google Ombre Green Pen, Google Sticker helps me understand what’s popular and could guide future promotions or stock planning.

Real-Time Users (Last 30 min)

Active users

Spike in traffic New Users Email campaign

engagement time per active user

Blog Post Example

Attention-grabbing headline The 5 Ws and 1H

SEO Keywords used Bullet point format

Words count: 583 ChatGPT PROMPT

HTML Email Example

This is a “Welcome to the Newsletter” marketing email example tailored for a photography audience, with an emphasis on architectural photography.

It includes attention-grabbing title, personalised greetings and a clear Call to Action to drive clicks.

It expresses gratitude for joining and introduces newsletter’s purpose in a concise and engaging way, feels friendly and inviting.

Keywords

Keyword Research: To discover best keywords to use in my website content and Google Ads campaigns for architectural photography business I have used Free Keyword tool WordStream.

I’ve focused on Greater London but also UK-wide to see local intent.

I’ve searched for Higher Search Volume which means more visibility potential, Low to Medium competition, low CPC (Cost per Click) and relevance.

I’ve also explored more specific Long-Tail keyword variants to suit my brand better.

These are 10 potential keywords for architectural photography business:

Photographers

Architectural photography

Architecture and photography

Interior design photography

Exterior architectural photography

Fine art photography

Photographers near me

Photography

Photographer

Photography classes near me

Architectural photographer in London

Marketing for architects

I’ve narrowed it down to top 5 keywords:

1. ARCHITECTURAL PHOTOGRAPHER IN LONDON (Long-tail keyword, clear location and service means high conversion potential. People searching this are likely to hirecommercial intent

2. INTERIOR DESIGN PHOTOGRAPHY (strong niche and relevant)

3. ARCHITECTURAL PHOTOGRAPHY (broader term, higher search volume, help get discovered)

4. ARCHITECTURE AND PHOTOGRAPHY (conceptual and editorial builds authority and brand, appeal to journalists and publishers)

5. PHOTOGRAPHER (very broad but useful for being discovered)

TOP KEYWORDS:

Architectural photographer in London – Interior design photography

– Architectural photography – Architecture and photography – Photographer

PPC Ad copy

To write PPC Ad copy for “Design Focus” Photography Package (25% off limited Launch Price) I’ve used Google Ads Preview Tool –NordicClick.

It includes attention - grabbing headline (Bring Your Space to Life), unique selling points (USP) describing the key benefit /offer and clear call to action (CTA)

Attention – grabbing headline

Clear CTA: Book My Shoot Now

Landing Page

Bring Your Space to Life I The Design Focus Photography Package Attention – grabbing headline

Based on PPC Ad copy optimised Landing page to drive traffic to and convert visitors into customers created using Gamma.app Link to page

Suitable imagery to customise

Clear CTA: Book My Shoot Now

Social media post 12

FACEBOOK / ArchiPhoto by Paul Clemence

▪ Clear theme- “Shapes, Rhythm, Abstraction: Swiss museums”-gives clear reason to pay attention and follow the series

▪ Educational and artistic appeal, blends art and architecture storytelling giving insight and inspiration

▪ Descriptive language to connect emotionally and inspire deeper, intellectual engagement (‘through his abstract eyes...’)

▪ Series format-encourages return visits

▪ Thematic posts and series encourages to comment, share expand reach organically.

LINKEDIN / Paul Clemence

I can apply this in my strategy:

▪ Developing series such as “Urban Geometry” or “Light and Texture” for example posted regularly

▪ Using evocative titles for example: “Concrete Poetry”

▪ Include CTAs to invite engagement (“Which image speaks to you most?”

▪ Blend art and architectural focus

▪ Event invitation promoting his participation in an exhibition, sharing both his personal involvement and the theme : Shape Line Space-this positions him as a thought leader and contributor to the creative community-not just showcasing images

▪ Clear CTA (Dear NYC friends.. Please come and direct RSVP link-example how content can drive real-world actions, converts from passive viewing to active engagement

▪ Emphasise collaboration - Paul credits the curator-this boost credibility and makes others easier tag relevant people

▪ Mixing art and architecture-attractive to professionals across the fields, cross-disciplinary interest increases engagement

▪ Image-visual hook to capture attention

▪ Grabbing attention title

I could apply Paul’s approach to post event-driven posts to announce workshops, launches, exhibitions, tagging collaborators (architects, clients), position my photography as service + creative expression, include link to portfolio, booking forms, shoot previews and CTA (RPVS link that drives action)

FACEBOOK & LINKEDIN

Social media post 13

▪ Strong visual narrative-clean quiet and arresting Descriptive, story driven caption from materials to mood evokes a feeling, making it memorable.

▪ Strategic tagging-boosting crossexposure and collaboration reachincreases visibility

▪ Well-chosen niche hashtags (#quietarchitecture #minimalcafe) targeting design savvy audience –improves discoverability without being too generic

▪ Tone=premium+poetic, avoids jargon, positions the brand as thoughtful and refinedappealing to high-end clients (intention+atmosphere)

▪ Focuses on mood , not just spacehighlight the feeling my photos evoke

▪ Visual+written story, tagging collaborators usage of curated hashtags, poetic minimal tone

Niche targeting & audience connection.

Posting for a specific audience will make my marketing more efficient and help to attract clients who value my specialty. (Focusing on ideal client or style)

▪ Emotion-led language ‘allure of symmetry’- creates emotional and artistic tone, invites audience into visual and poetic experience rather than documenting a space

▪ Focus on design principles-appeal directly to designers, architects-target clients

▪ Simple clean hashtags and mentions-boosts discoverability authority and shares credit with collaborators-growing trust and partnerships

▪ Website link in caption-smooth tunnel from interest to inquiry

▪ Focus on mood over tech, funnel audience to your site from reels or stories

▪ ‘Rotunda charm’ emotionally rich caption, visually clean and structured, effective collaboration tags, link funnel strategy Express moods not just facts, soft CTA (DM inquiries, website)

INSTAGRAM POST - Noaidwin Sttudio Architecture & Interior Photography

Social Media Calendar

APERTURA

Monday

WEEKLY CONTENT CALENDAR

MON 6 OCT- 12 OCT

I’ve chosen two main channels to post my curated content for photography business : Instagram and Substack (alternatively Youtube).

The reason behind it is careful curation and posting quality content.

Educational and mainly text based or photo essays on Substack. Entertainment and mainly visual content on Instagram (alternatively later Youtube andTikTok). Promotional content on both platforms. Exclusive content for subscribers only on Substack

Content types: imagery/photos, text, essays, videos).

Post timing would usually be either morning 9:00 am or 4:00 pm as this is the best time to post on social media. Sticking to regular hours has a potential for habit forming after trying different times of a day.

Promotional content usually in the morning.

A behind - the- scenes look at shooting session showing thinking process, set up, location, equipment used, styling (if applicable)

Caption: ‘Where ideas get messy before they get sharp’ Interaction: Asking followers about their own preparation moments

#BehindTheFrame #BehindTheScenes

Educational Tuesday Vocabulary, tip or thought breaking down photographic concepts or tricks etc.

Caption: ‘Aperture controls how much light enters the lens and how much attention stays in one place’

Interaction: ‘What’s your favourite one?

#VisualVocabulary

#PhotoVocabulary

#PhotoLanguage

#PhotoTip

One featured session with its story - what was photographed, where, what was the idea etc.

Caption: Interaction:

#PhotoSession

Creative reflections and inspirations. What I am reading, thinking, working on or planning. Or a short description of a featured photographer with the further source to reading.

Caption: Reading on Helen Binet again this week and thinking about what makes a photo of a building a fine art photography.

Interaction: What are your thoughts on architectural photography?

#InspirationalThursday

#PhotoNotes

#PhotoInspiration

Words from a past client, testimonial or a quote about photography or memory

Caption: ‘I’ve never felt so seen in a space I designed myself’ – A designer after our shoot

Interaction: Encourage followers to our services

#ClientVoice

#Testimonial

#Apertura

Highlight a print available to order, a limited-edition image, feature the work of a photographer