July 2018 Key Magazine by Monica Ramsey

July/august/september 2018

Serving Orange, Seminole, Osceola, Volusia and Lake Counties

Welcome to a New Standard of Living. Valet Waste is now Valet Living. But we’re also a lot more. We pioneered and perfected the doorstep collection amenity. But we’re also setting the standard in turn services, maintenance support and pet solutions. If you’re looking to impress your residents and enhance your property’s value, join the nation’s leading provider in setting a new standard for residential living: Valet Living.

Valet Living Doorstep

Valet Living Turns

Valet Living Maintenance

Valet Living Pet

Valet Living Doorstep is the standard-setting doorstep collection amenity that adds value and convenience to every multifamily property. We get the job done better than anyone in the business, allowing property owners to contribute to their bottom lines while adding an invaluable, time-saving amenity for residents and on-site staff. Plus, we are the only partner to guarantee both a property manager orientation and an on-site event that educates your residents about how to make the most of the amenity – so your teams don’t have to.

With Valet Living Turns, you can rest assured your apartment homes will be pristinely restored and ready for incoming residents - without the stress of coordinating everything on your own. Drawing from our expansive network of premium contractors, our turn service is always quick and consistent, offering dependable support in every season. And with our team handling every aspect of the job, yours can stay focused on the pressing demands of property management so your time and resources are spent where they have the greatest impact: improving resident satisfaction and retention.

Valet Living Maintenance is the helping hand that allows properties to prioritize unexpected resident needs and maintain day-to-day upkeep. We provide additional porter hours for property managers and maintenance teams so they can follow through on requests and uphold the same quality of service and high standards that they are proud to deliver.

Valet Living Pet is the partner for setting the standard in community-building. Our quality products and amenities are tailored to resident needs and those of their loved ones, ultimately contributing to higher resident satisfaction rates and cleaner common areas.

The Key www.aago.org

www.ValetLiving.com | 877-574-2587

CONTENTS JULY/AUGUST/SEPTEMBER 2018 Volume 44, No. 3

www.facebook.com/AAGOPage www.linkedin.com/groups/Apartment-Association-Greater-Orlando https://twitter.com/aagoeducate www.pinterest.com/aagorocks/ Instagram Username: _AAGO_

Published By Direct One Print and Mail 7213 Sandscove Court, Suite 1 Winter Park, FL 32792 (407) 679-2000 FAX (407) 673-4501 www.directoneinc.com and

Apartment Association of Greater Orlando (AAGO) 340 N. Maitland Ave. Maitland, Florida 32751-4724 (407) 644-0539 • (800) 770-2246 FAX (407) 644-6288

The KEY is published monthly in the interest of all segments of the multi-housing industry. One copy per member is included in the membership dues. AAGO digests information from a wide variety of sources to keep you informed, but is not in the business of rendering legal, accounting or financial advice. You should discuss legal, tax and financial matters with your own attorney, accountant or other professional advisor. Byline articles and columns express the opinions of the writers and do not necessarily reflect AAGO’s policies or sentiments.

6 AAGO New Members 7 AAGO Premier Partners Education: 10 AAGO Education Calendar/Schedule 12 Professional Development: Back to Basics 13 Congratulations 14 AAGO Class Descriptions 17 APASS! 18 Professional Designations 19 CAM-Invest In Your Career! 20 CAS-Gain Inside Apartment Knowledge! 21 Future Leaders Program 22 Instructor Spotlight events: 23 AAGO Events Calendar/Schedule 24 11th Annual Golden Key Awards Sponsors and Nomination Info 26 And So It Was...Maintenance Appreciation 28 And So It Was...Tradeshow 30 And So It Was...May Dinner Meeting 32 Lease-A-Palooza Save-the-Date 33 AAGO Rock & Bowl 33 AAGO Foundation Golf Tournament 34 AAGO Business Exchange 35 AAGO Event Sponsorships advocacy: 36 AAGO Advocacy At Work legal: 38 Just A Few Verdicts To Consider 39 LegaLine: Fair Housing Act: A Lesson In Recognizing A Reasonable Accommodation Request foundation: 42 Another Way To Give Back: Job Shadow Day market trends: 43 Market Beat 44 Marketing Analytics: What It Is And Where To Start 45 Connect With NAA

(703) 518-6141

www.aago.org

(407) 960-2910

july/august/september 2018

AAGO Officers and Directors 2017 OFFICERS

PRESIDENT Ricardo Alicea,

CPM, CAPS, CAM, NAAEI Faculty Vidalta Property Management

VICE-PRESIDENT Lee Rogers

CAM

JMG Realty, Inc.

TREASURER

Rachelle Hundley

ARM, HCCP, CPO, CAPS Royal American Management

SECRETARY

ASSOCIATE VICE PRESIDENT

Jennifer Livingston

Blue Rock

Amanda Lynch Real Floors

IMMEDIATE PAST PRESIDENT

Kimberly Maggard

CAPS

Royal American Management

Directors

Steve Hall H & F Construction Services, LLC

Jolie Holloman CAM Pinnacle

Christin Tenpenny CAPS Contravest Management Company

Erika Johnson CAM, CAPS Regional Director, PRG

Sherrie Ngo CAPS Milestone Management

Alex Mauro Ross CAS Info Tycoon

Pete Mann National Credit Services

Julia Comings CAPS BH Management

TJ Jenkins CAPS Greystar

Meredith Torres CAPS Greystar Multi-Family Services

Renae Gates HCCP Regional Manager Dalcor Companies

Gregg Girard CAM, CAPS Greystar Management

Courtney Gavin WellKept From Premium Trash Services

Michelle Brice Lincoln Property Company

Chris Carmody Contract Lobbyist, Gray Robinson

Association Staff

Chip Tatum, CAM, NAAEI Desiree Starr, CAPS, NAAEI Faculty Faculty Chief Executive Officer Senior VP, Program Development

The Key www.aago.org

Cynthia Cruz Events Manager

Monica Ramsey, CAM, ARM Vice President, Member Relations

Lydia Torres Program Manager

Dominica Hurst Office and Bookkeeping Manager

Multi-Family Specialists EC-13005690

FULL SERVICE ELECTRICAL CONTRACTOR Our Services Include: Troubleshooting Meter bank repair/ replacement Apartment panel repair/ replacement Apartment renovation Pole lighting and maintenance Tennis court lighting Breezeway lighting

Registered With: Compliance Depot Net Vendor

RMIS Notivus

Exterior lighting Pool lighting and transformers Sign lighting New wiring and rewiring Smoke detector installation Rehab and remodel Add and replace GFCI protection Surge protection

Free Estimates Volume Pricing

800-929-5035 We AlWAys AnsWer Our PhOnes

www.SwitchElectric.net july/august/september 2018

Welcome To All Our New Members New Community & Management Company Members James Park Place 1683 Eastern Road South Daytona, FL 32119 56 Units

Progress Residential 705 S. Northlake Boulevard Altamonte Springs, FL 32701 1601 Units

Maitland City Centre 190 Independence Lane Maitland, FL 32751 244 Units

State Housing Group, Inc. 1902 Reed Hill Drive Windermere, FL 34786 18 Units

Vernazza Apartments 3091 Corniglia Street Kissimmee, FL 34741 256 Units

New Associate Members Advance Tree Pros PO Box 560218 Orlando, FL 32856 Tree Services Builderstock - MTT Construction 555 Sun Valley Drive Roswell, GA 30076 Maintenance Supplies | Plumbing Parts/ Supplies/Services | Air Conditioning Filter/ Filter Materials Chimera Services Inc. 5401 South Kirkman Road, 310 Orlando, FL 32819 Security Services/On-Site Curtis Protection Services 750 S. Orange Blossom Trail Orlando, FL 32805 Security Services/On-Site | Fire Alarm Installation, Monitoring & Service Custom Klosets and Cabinets 6403 N. 50th Street Tampa, FL 33610 Cabinets/Kitchen/Bath Emergency Services and Reconstruction 2405 West Princeton Street, #3 Orlando, FL 32804 Fire Restoration | Water Restoration | Mold/ Asbestos/Lead Remediation/Restoration & Consulting | Construction

EmpireWorks Reconstruction and Painting 37 North Orange Avenue, Ste. 500 Orlando, FL 32801 Painting | Construction Green Planet Landscape Contractors LLC 4985b Hibiscus Avenue Winter Park, FL 32792 Irrigation Repairs/Parts | Sprinkler Systems | Landscaping/Lawn Maintenance/Consulting | Plants/Planting Supplies | Mulch I&E Construction 6565 Hazeltine National Drive Orlando, FL 32822 Water Restoration | Siding/Installation | Remodeling | Rehab | General Contractors Interior Solutions of Orlando 285 W Central Pkwy, Ste. 1728 Altamonte Springs, FL 32714 Cabinet/Kitchen/Bath Multifamily Utility Company 419 East Crossville Road, Ste. 103 Roswell, GA 30075 Utilities | Water Conservation | Water/Sewer Sub-metering | Energy Conservation Natures Care 747 Commerce Circle Longwood, FL 32750 Landscaping/Lawn Maintenance/Consulting

Palm Security Services 6300 Nightwind Circle Orlando, FL 32818 Security Services/On-Site Pioneering Technology Corp. 220 Britannia Road East Mississauga, ON L4Z 1S6 Safety Awareness Products | Fire Alarm Installation, Monitoring & Service Pristine Pros 299 Camino Gardens Boulevard, Ste. 203 Boca Raton, FL 33432 Cleaning Services R&L Brooks Associates, Inc. 4588 North Goldenrod Road, #C Winter Park, FL 32792 Security Services/On-Site Shaw Industries, Inc. 616 East Walnut Avenue Dalton, GA 30722 Floor Covering | Carpet Sales Stronghold Adjusting 1404 Hamlin Avenue, Unit M Saint Cloud, FL 34771 Legal | Fire Restoration | Construction Consultant | Mold/Asbestos/Lead Remediation/Restoration & Consulting | Restoration-Fire,Water & Wind-Insurance United State Gypsum (USG) 104 Heron Bay Circle Lake Mary, FL 32746 Construction

AAGOâ€™S MISSION STATEMENT The Source of advocacy, education, and networking opportunities for the apartment industry in central Florida.

AAGO

A PA R T M E N T A S S O C I AT I O N O F G R E AT E R O R L A N D O est. 1972

Thank you to our 2018 Premier Partners!

Providing Professional Cleaning Services since 1992

Roofs • Exteriors • Breezeways • Walkways • Common Areas • Detailed project plans and communication throughout the project • Fully compliant with third party groups • Licensed and insured and bonded • Uniformed work crews • Flexible scheduling with multiple crews to minimize impact on residents “Your team did a fantastic job cleaning the roofs - they look brand new! They were professional and cleaned up after themselves, and they weren’t in the way or otherwise disruptive to the property’s residents.” Regional Manager – Orlando

AAGO education

2018 education calendar / schedule Date Day

Time Class/Event Name

July

13. . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am- 11:00 am. . . . . . . . . . . . Introduction to the Apartment Industry

17. . . . . . . . Tuesday. . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . . . . . . Maintenance for Managers

18. . . . . . . . Wednesday. . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . . . . . . CAMT-Appliance Repair

20 . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am- 5:00 am. . . . . . . . . . . . Leadership Development Program- Session 3

26. . . . . . . . Thursday. . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . CAM: Industry Experience & Financial Management

August

3. . . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am- 11:00 pm. . . . . . . . . . . . AAGO Member Orientation

9. . . . . . . . . Thursday. . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . CAM-Marketing

10. . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . Leadership Development Program-Tentative Make up Date

16. . . . . . . . Thursday. . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . Future Leaders Training: “Lead, Follow, or Get out of the Way! Session 1

17. . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am - 12:00 pm. . . . . . . . . . . Eat the Frog Time Management

17. . . . . . . . Friday. . . . . . . . . . . . . . . . 1:00 pm - 5:00 pm. . . . . . . . . . . . Future Leaders Training: “Lead, Follow, or Get out of the Way!

21. . . . . . . . Tuesday. . . . . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . . . . . . EPA in English

22. . . . . . . . Wednesday. . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . . . . . . CAMT-Interior & Exterior Maintenance (tentative)

30. . . . . . . . Thursday. . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . CAM: Property Maintenance

September

12. . . . . . . . Wednesday. . . . . . . . . . . 8:30 am - 5:00 pm. . . . . . . . . . . . CAMT-Electrical (tentative)

18. . . . . . . . Tuesday . . . . . . . . . . . . . . 9:00 am - 4:00 pm. . . . . . . . . . . Fair Housing Seminar

20 . . . . . . . Thursday. . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . CAM: Human Resources

21. . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . Leadership Development Program

27. . . . . . . . Thursday. . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . Future Leaders Day 3

28. . . . . . . . Friday. . . . . . . . . . . . . . . . 9:00 am - 5:00 pm . . . . . . . . . . . Future Leaders Day 4

The Key www.aago.org

Session 2

AAGO education

july/august/september 2018

AAGO education Professional Development

Back to Basics By Amanda Gill Baseball season is now in full swing. The best players in the league trained hard during spring training just to prepare for the challenges of another season. Regardless of how many successful seasons a team has played, each year the athletes take time to get back to the basics during spring training. During this time, players refine their skills on the field, build comradery as a team, and strengthen their minds. The time and dedication the team members exhibit during these mundane and seemingly endless training sessions shape the athletes for a successful season. There are many lessons we can learn from the way professional athletes prepare for baseball season. Below are a few parallels for you to consider as you seek to shape your team for a successful quarter, season, or the year ahead.

Never under estimate the power of getting back to the basics. When was the last time you and your team sat down to discuss your business’ mission and how each person plays a specific role to achieve this important goal? In the workplace, there is nothing more critical than your company’s mission and vision for success. Every team (No matter how successful) needs a refresher regarding the “why” behind your day to day operations. Similar to the way teams recalibrate during spring training, make sure that you take time out of your busy schedule to ensure your team understands your mission and feels inspired to carry out your company’s vision.

4 5

Root, root, root for the home team! Never underestimate the power of positivity in your organization. Your willingness to celebrate the little victories your team achieves along the way will pay big dividends on the score board.

Remember there is always room for growth. The greatest athletes and teams stay motivated to continuously improve and enhance their skills. Similarly, success in the workplace is dependent on the ability to strive for more. As a leader, you should exemplify the desire to improve and share this passion with your team members. In turn, this will motivate your team to focus on the big picture during day to day operations that can seem mundane. https://www.aago.org/news/back-to-basics

MVP’s should be celebrated. Each season, players lay it all on the field but there are some that rise above expectations. These players are known as MVP’s among their teammates and coaches. These individuals deserve to be celebrated for their skills, leadership, and dedication to the team. MVP’s in the workplace are equally valuable and it is important that these individuals know how special they are and the important skills they bring to the table each and every day.

Train for the long game. There are nine innings in baseball, which requires players to be on top of their game for an extended period of time. Similar to these athletes, the members of your team need to be training for the long game. What skills will they need to take their careers and your company to the next level? What professional development opportunities will set your team apart from the competition? These are all important questions to consider as you evaluate your team. 12

The Key www.aago.org

407-720-7360 UniversalContractingOfFlorida.com FL LIC# CCC1330512

AAGO education

Congratulations Certified Apartment Maintenance Technician

Jason Delgado, CAMT Victor Hernandez, CAMT Roger Myers, CAMT Malcolm Graham, CAMT

Milton Cannon, CAMT Marcus McShan, CAMT Roberto Rodriguez, CAMT Angel Torres, CAMT

to the following individuals for successfully completing their prestigious NAAEI Professional Designations.

Certified Apartment Portfolio Supervisor

Donald Davenport , CAPS Melody Register, CAPS Melissa Nichols, CAPS Jennifer Eierhart, CAPS Meredith Torres, CAPS

If you are interested in enrolling in an upcoming designation program, please visit www.aago.org or email Lydia Rodriguez at lydia@aago.org.

Let us turn your vision into a reality. Project Support Managers:

Whether your project is a simple upgrade or a full renovation, our professional Project Managers are here to help!

Quote:

We will walk your property and provide you with a detailed quote including a fullypriced overview page, individual per-unit quotes and custom order forms. Your quote will include product images to simplify the selection and ordering process.

Product Forecasting:

With your item selections and monthly projections we will forecast your product needs for a smooth-running project.

Shipping and Delivery:

We can deliver your items in bulk or use our Project PAK® service. MSH Project Support can provide the delivery process that fits your needs.

proud member of

Call 888-632-6747 • Fax 877-636-6747 • project_support@supplyHQ.com july/august/september 2018

AAGO education

2018 Class Descriptions SALES/LEASING/MARKETING TRACKS

The Sales/Leasing and Marketing tracks are designed to give you the skills you need to communicate the benefits of your product and service and to respond to a potential customer’s buying signals. Virtually everything within the world can be marketed and these skills are useful in both apartment marketing and marketing by the supplier to the apartment communities.

MAINTENANCE TRACK An apartment maintenance technician is responsible for tasks such as asset preservation, turning apartments and completing service requests, among others. The Maintenance Track is designed to enhance the skills that you need to complete the job of maintenance technician.

INTRODUCTION TO THE APARTMENT INDUSTRY Have you always wanted to learn more about the Apartment Industry?

HVAC INDUSTRY CHANGES Air conditioning in Florida is a necessity so be prepared for the warm months by learning the most up to date changes in the industry.

You can start by attending this FREE class. You will learn: • Basics about the Apartment Industry • Vital key terms • Various jobs within the industry • How to find a job within our industry • What do you need in order to be hired? • Training and educational opportunities • Networking opportunities / committees /dinner meetings / LIVE events, etc.

Seminar topics include: • Terminology • Tools • Charging Procedures • Thermostats • Evaporator Coils • Compressors • Head Pressure • Electrical systems and much more

Audience: Anyone interested in learning more about the Apartment Industry

Audience: Management, Corporate Personnel, Suppliers

ADVANCED LEASING TECHNIQUES Have you been a Leasing Professional for longer than 6 months? Do you need to rethink the way you are leasing? Are you in a sales rut? Then this is the class for you! Course topics include: • Image • Product Knowledge • Outselling the Competition • Being a telephone NINJA • Greetings, Demonstrations and Closings • New and Effective Follow-up Ideas • Using technology to lease Audience: Leasing, Management, Corporate Personnel, Suppliers

MAINTENANCE FOR MANAGERS Learn the nuts and bolts of how the maintenance team operates so that your community can run at optimum performance. Course topics include: • Maintenance basics that every manager should know • Communication tips for a successful partnership • How to “speak the same language” • Improves productivity • Improves morale • Retains top performers • Avoid wrongful termination • Preparing for the call • Telephone image • The psychology of sales • Rapport building • Creating the visual tour • Setting the appointment Audience: Leasing, Management, Corporate Personnel, Suppliers

The Key www.aago.org

AAGO education CERTIFICATION PROGRAMS

The Apartment Association of Greater Orlando is proud to offer several nationally recognized certification programs to its members. These programs are taught by certified instructors and testing is done on site. CERTIFIED POOL OPERATOR, CPO Through the National Swimming Pool Foundation, AAGO is an approved provider of the CPO certification. This is a 2-day course which includes the certification exam.

• Financial Management • Research Prequisite: You must have worked in the apartment industry for at least 12 months; successfully completed the nine courses listed below (which total 55 ½ hours)and meet all examination requirements within 12 months of declaring your candidacy for CAM.

Audience: Maintenance, Suppliers EPA REFRIGERANT HANDLING CERTIFICATION The Federal Clean Air Act, Section 608, requires that persons who service air conditioning and refrigeration systems containing certain refrigerants be certified under an approved Federal Environmental Protection Agency (EPA) approved course. Through the ESCO Institute, AAGO is able to offer this Universal Certification. Audience: Maintenance, Suppliers NATIONAL APARTMENT ASSOCIATION DESIGNATION PROGRAMS The multi-family housing industry is growing. Competition is fierce and multi-family housing professionals face more challenges than ever before. You can’t afford to overlook the benefits of an industry designation. Education programs and designations sponsored by NAAEI are the premier offerings for multi-family housing professionals. Each course and program has been carefully crafted and tailored to meet the ever-changing needs of today’s multi-family housing professional.

Enhance your professional growth in the apartment industry by becoming a Certified Apartment Manager (CAM) and take your career to the next level. CAM training helps you manage your apartment community and your team more effectively. The National Apartment Association Education Institute (NAAEI) offers this nationally recognized designation to apartment industry professionals who want to advance their career in apartment management. CAM training covers: • Management of Residential Issues • Legal Responsibilities • Human Resource Management • Fair Housing • Marketing • Property Maintenance for Managers • Risk Management

Enhance your professional growth in the apartment industry by earning your Certificate for Apartment Maintenance Technicians (CAMT) a program that can take your career to the next level. CAMT training helps you to preserve the value of your apartment community and increase resident retention. CAMT is the only Apartment Maintenance program to be nationally accredited by the American National Standards Institute (ANSI). Non-Technical Online Courses: • Inside the Apartment Business • People, Projects and Profits Technical Courses: • Interior and Exterior Maintenance and Repair • Electrical Maintenance and Repair • Plumbing Maintenance and Repair • HVAC Maintenance and Repair • Appliance Maintenance and Repair Prequisite: You must have one year of apartment or rental housing maintenance experience before being eligible to receive the certificate; successfully completed the seven courses and online content listed below (which total 90 ½ hours); and meet all examination requirements within 24 months of declaring your candidacy for CAMT.

Take the next step in your professional development and become a certified success by earning your Certified Apartment Portfolio Supervisor (CAPS) designation. The National Apartment Association Education Institute (NAAEI) offers this nationally recognized designation for Multi-site supervisors and experienced apartment managers with a CAM, ARM or RAM designation. CAPS training covers: • Legal Responsibilities and Risk Management • Financial Management • Property Performance Management • Property Evaluation and Due Diligence

july/august/september 2018

AAGO education • Effective Leadership Prequisite:you must have worked as a multi-site supervisor for 24 months or be a CAM, ARM or RAM designate in good standing with 24 months of management experience; successfully complete the five courses listed below (which total 40 hours); and, meet all examination requirements, within 24 months of declaring your candidacy for CAPS.

Suppliers are important liaisons to the multifamily housing industry. This program is designed as an opportunity for suppliers to hear the everyday challenges faced by the apartment manager customer. The CAS program is ideal for new salespeople as well as veterans of the industry. The Certified Apartment Supplier (CAS) course includes: Required Coursework: • Management of Residential Issues • Risk Management • Financial Management • Fair Housing Time: 9:00 am- 5:00 pm for each module Cost: $549 Member $649 Non Member 10% off for A-APASS CEC: 6 CAS Prerequisites: You must have: completed the Supplier Success course; worked in the apartment industry for at least 12 months in a supplier role; successfully complete the four required courses (which total 26 hours); and meet all examination requirements within 24 months of declaring candidacy for CAS.

The Key www.aago.org

ESSENTIAL LEARNING TRACKS: LEADERSHIP DEVELOPMENT The Leadership Development program offers blended learning from group activities to instruction in conventional classroom settings. AAGO’s Leadership Development Program will help teach you the essential skills and techniques you need in order to look at challenges from a different perspective. The program will focus on assessing each attendee’s leadership competencies and the gaps that exist. Modules include: • Program Orientation and Hogan Assessment Review • The 5 C’s of Leadership; Leadership Engagement • Leadership Applications: Ethics, Counseling and Performance Appraisals • Listening Leadership • Leadership “Speak” • “Going from Led to Lead” Audience: Maintenance Supervisors, Community Managers, Suppliers EXCEL In today’s environment, it is important for you to know how to navigate in the world of technology! The courses offered in the Technology Track will enable you to comfortably utilize various platforms and programs to make your life more efficient! Maximize your organization’s profitability and employee performance by attending these information-packed courses! -Learn to conquer your fear of the spreadsheet. You will learn how to build and maintain spreadsheets for budgeting, databases, and more. Audience: Leasing, Maintenance, Management, Corporate Personnel, Suppliers

AAGO education

The tide always changes and so does our industry... updated with The tide alwaysStay changes and so does our industry... AAGO’s program! Stay updated withAPASS AAGO’s APASS program!

Leasing 101 for 3 team members: $237 Supervisory Skills for 1 team member: $79 Landlord Tenant Law for 5 team members: $395 Customer Service Class foralways 4 teamchanges members: $316 The tide and so does our industry...

Total cost without APASS: Stay updated with$1,027 AAGO’s APASS program! Leasing 101 for 3 team members: $237

Enroll for $795 annually or $69 per month. ThenSupervisory send your members to Skillsteam for 1 team member: $79 Landlord Tenant Law for 5 team members: $395 an unlimited number of APASS qualifying Customer classesService for FREE and save 10% Class for 4 team members: $316 on all other educational programs including: CAM, CAMT, APASS: NALP, $1,027 Total cost without CAPS, EPA, CPO and Leadership Development. Enroll for $795 annually or $69 per month. Then send your team members to an unlimited number of APASS qualifying classes for FREE and save 10% on all other educational programs including: CAM, CAMT, NALP, CAPS, EPA, CPO and Leadership Development.

Contact Lydia@AAGO.org Contact Lydia@AAGO.org or enroll online at orwww.AAGO.org enroll online at www.AAGO.org july/august/september 2018

AAGO education

Professional Designations 2018 Course Schedule

Complete the CAPS designation in just 4 days! Coming soon in 2019! Reserve your spot NOW with Lydia Rodriguez-Torres at Lydia@aago.org The Certified Apartment Portfolio Supervisor (CAPS) designation was developed for Regional/ District Managers, Maintenance Directors, Mid-Upper Level Management, Marketing Directors, and those aspiring to move to that level.

CAM 2018      

July 26– Industry Changes & Financial Management August 9– Marketing August 30– Property Maintenance September 13– Human Resources October 25– Risk Management & Legal November 15– Resident Experience & Review

Achieve the nation’s most prestigious designation for apartment mangers. Become a Certified Apartment Manager!

CAMT 2018      

August 22– Interior & Exterior September 12– Electrical October 17– HVAC Day 1 October 31– HVAC Day 2 November 7– Plumbing November 28– Appliance Repair

The Certified Apartment Maintenance Technician designation provides you with skills and knowledge to service your apartment community with ease and expertise.

CAS 2018  July 26– Industry Changes & Financial Management  August 9– Marketing  August 30– Property Maintenance  September 13– Human Resources  October 25– Risk Management & Legal  November 15– Resident Experience & Review The Certified Apartment Supplier designation is an opportunity for suppliers to experience the everyday challenges that face the multifamily industry. *Dates are subject to change* To register or for more information, please visit www.aago.org 18

The Key www.aago.org

AAGO education UPDATED UPDATED CURRICULUM! CURRICULUM!

Invest in your career! CERTIFIED CERTIFIEDAPARTMENT APARTMENTMANAGER MANAGER Earning Earningyour yourCAM CAMallows allowsyou youto todemonstrate demonstratethat thatyou youhave have the theknowledge knowledgeand andability abilityto tomanage managean anapartment apartmentcommunity community and andachieve achieveowners’ owners’investment investmentgoals. goals.

IfIfyou’re you’reaacommunity community manager manageror orexperienced experienced assistant assistantmanager managerwe we recommend recommendthis thiscourse! course!

You’ll You’ll learn learn about: about: •• Occupancy Occupancyrates rates

•• Contractors Contractorsand andvendors vendors

•• Comprehensive Comprehensivemarketing marketingplans plans

•• Recruitment, Recruitment,hiring, hiring,orientation, orientation, and andtraining trainingof ofhigh-caliber high-caliber employees employees

•• Sales Salesteam teammanagement managementand and product productreadiness readiness •• Equitable Equitabletreatment treatmentof ofcurrent current and andpotential potentialresidents residents

Class ClassSchedule Schedule July July26th 26th- -Industry IndustryExperience Experience&&Financial Financial Management Management August August9th9th-Marketing Marketing August August30th30th-Property PropertyMaintenance Maintenance September September20th20th-Human HumanResources Resources October October25th25th-Risk RiskManagement Management&&Legal Legal November November15th15th-Resident ResidentExperience Experience&& Review Review

•• Resident Residentretention retentionand andthe the maintenance maintenanceof ofaapositive positive company companyimage image •• Consistent Consistentand andongoing ongoingresident resident communication communication •• Positive Positiveresident residentservice serviceand and issue issueresolution resolution •• Enforcement Enforcementof ofcompany companypolicy policy inincompliance compliancewith withlaws lawsand and regulations regulations

•• Systematic Systematicemployee employeeevaluation evaluation •• Employment Employmentregulations regulationsand and record recordkeeping keeping •• Analysis Analysisof ofthe theproperty’s property’s fifinancial nancialoperations operationswith with corrective correctiveactions actionsfor for underperformance underperformance •• Monitoring Monitoringof ofproperty property performance performanceto toachieve achievethe the owner’s owner’sinvestment investmentgoals goals •• Accounting Accountingprinciples principlesand and practices practices

•• Property Propertyinspections inspections

•• Maximizing Maximizingnet netoperating operatingincome income

•• Preventive Preventivemaintenance maintenance programs programs

•• Reporting Reportingproperty propertyperformance performance honestly honestlyand andaccurately accurately

•• Service Servicerequest requestprocess process •• Apartment Apartmentturnover turnoverprocess process

To Toregister registeror orfor formore moreinformation informationplease pleasevisit visitwww.aago.org www.aago.orgor orcontact contactLydia Lydia Rodriguez-Torres Rodriguez-Torresat atLydia@aago.org Lydia@aago.org

*All *Allclasses classesstart startat at99am amat atthe the AAGO AAGOoffice office

$875 $875APASS APASS $975 $975Members Members $1,275 $1,275Non NonMembers Members

Apartment ApartmentAssociation Associationof ofGreater GreaterOrlando Orlando AAGO AAGOHeadquarters Headquarters 340 340N. N.Maitland MaitlandAve Ave Maitland, Maitland,Florida Florida32751 32751

july/august/september 2018

AAGO education

Gain inside apartment Gain inside apartment industry knowledge! industry knowledge! CERTIFIED APARTMENT SUPPLIER Earning CASAPARTMENT allows you to network with your peers from CERTIFIED SUPPLIER other companies, learn about the benefits and activities your Earning CAS allows you to network with your peers from local apartment association offers, and engage in apartment other companies, learn about the benefits and activities your association meetings and events. The course is an opportunity local apartment association offers, and engage in apartment for suppliers to hear the everyday challenges faced by association meetingscustomers. and events. The course is an opportunity apartment-manager for suppliers to hear the everyday challenges faced by apartment-manager You’ll learn about: customers.

If you’re a supplier of apartment products or If you’re a supplier of services we recommend apartment products or this course! services we recommend

• Applicant screening, leasing

You’ll learn about: contracts, and move-ins

this course! Class Schedule July 26th - Industry Experience & Financial Class Schedule Management August 9thMarketing July 26th - Industry Experience & Financial August 30th- Property Maintenance Management September Human Resources August 9th-20thMarketing October 25th-Property Risk Management & Legal August 30thMaintenance November Experience & September15th20th-Resident Human Resources Review October 25th- Risk Management & Legal November 15th- Resident Experience & Review

screening, • Applicant Rent collection, leaseleasing renewal, contracts, andprocess, move-inslease the move-out andlease eviction • termination, Rent collection, renewal, the move-out process, lease • Property management systems termination, and eviction and their functions management systems • Property How community managers and their functions create a positive fair housing • environment How community managers create a positive fair housing • Minimizing risk through environmentpreventive inspections, programs, • maintenance, Minimizing risksafety through and documentation inspections, preventive maintenance, safety programs, and documentation

• Addressing property and environmental hazards and • crime Addressing property and hazards and • environmental Analyzing property crime operations and financial • underperformance Analyzing property financial operations • Monitoring propertyand underperformance performance to achieve an investment • owner’s Monitoring propertygoals performance to operating achieve an • Maximizing net owner’s income investment goals • Maximizing net operating income

To register or for more information please visit www.aago.org or contact Lydia Rodriguez-Torres at Lydia@aago.org To register or for more information please visit www.aago.org or contact Lydia Rodriguez-Torres at Lydia@aago.org

Available as in-person course only Available as

in-person Apartment course Associationonly of Greater Orlando

The Key www.aago.org

Apartment AAGO Association of Greater Orlando Headquarters 340 N. Maitland Ave AAGO Headquarters Maitland, Florida 32751 340 N. Maitland Ave Maitland, Florida 32751

$575 Members $575 Members

AAGO education

FUTURE LEADER PROGRAM

Lead, Follow, or Get out of the Way! Do you want to learn the skills to become a Manager or Maintenance Supervisor? Are you motivated to accelerate your career development?

Too often, individuals are looked over for leadership roles due to lack of training and skill development. No longer! AAGO is introducing our brand new Future Leader Program for Assistant Managers and Assistant Maintenance Technicians. Attendees will learn essential skills and techniques to gain the knowledge and understanding to become tomorrowâ€™s leaders. August 16th-Leadership Skills/Traits with Workshop. Meet your Mentor! August 17th-Eat the Frog; Hiring; Development Plans; Decision Making September 27th-Financial Management and Bootcamp September 28th-Brainstorming Workshop; Going from Peer to Boss; Mentorship Updates All sessions will be at the AAGO Office from 9:00 am until 5:00 pm $150 APASS Subscribers/$175 for Members

To register or for more information please visit www.aago.org. Note:There will be no cancellations accepted after July 6, 2018. Any cancellations received after this time will be charged the full amount of the program. No Shows will be charged for the entire class, including APASS Subscribers

The Apartment Association of Greater Orlando 340 N. Maitland Ave., Maitland, FL 32751 july/august/september 2018

AAGO education

Instructor Spotlight Lindsey Rivett AAGOʼs world class educational opportunities are made possible by countless volunteer instructors who share their valuable time and talents with students. This month, we sat down with veteran instructor, Lindsey Rivett to talk about her experience teaching at AAGO.

Amanda: How long have you been teaching for AAGO? Lindsey: Iʼve been teaching at AAGO for eleven years now. Amanda: What do you enjoy most about teaching classes at AAGO? Lindsey: The enthusiasm you get from your students when they are truly engaged in the material and the learning process! Amanda: What is your favorite memory as an instructor? Lindsey: I was teaching a review for the Certified Apartment Manager (CAM) designation program and a few students were having difficulty with the financial portion of the material. I could tell they really needed some extra attention and after a majority vote, our class took on a very different path. We devoted the rest of our class to the financial components of the CAM and collectively ensured EVERYONE was on the s ame page and felt confident in the material. After the class, a few students approached me and gave me the most heartfelt and sincere thank you as they now felt the confidence they were lacking before the class to really excel during the final exam. Amanda: Why do you think it is important to continue learning as an industry professional through the classes provided by AAGO? Lindsey: Our industry is ever evolving and in order to be successful at anything, we should humble ourselves and know that there is ALWAYS something more we could do, learn, or adapt to. We owe it to our residents, our associates, and ourselves to be the very best at what we do and that can only be achieved through continued education and a commitment to excellence! Amanda: What are you looking forward to next? Lindsey: I am super excited to be involved in the second year of the Future Leaders program. The module that I teach is called “Decision Making.” It is always so rewarding for me to look out at the students and see the light bulb go off. Last year, UDR had three attendees in this program and I am proud to announce that two of them went on to win Golden Key Awards for their respectful roles. I canʼt wait to see what this class brings!

The Key www.aago.org

AAGO events

Join us at the October Member Social where we will celebrate and â€œpinâ€? all of the 2018 Golden Key Award nominees! Ace Cafe

100 W. Livingston Street Orlando, FL 32801 Cost: FREE for Members*

*RSVP required as space is limited. Review the event online for cancellation policy.

The 11th Annual Golden Key Awards are coming up on December 1st at the Hilton Orlando. Purchase your ticket or table today! july/august/september 2018

GOLDEN KEY AWARDS GOLDEN KEY AWARDS

K EY SPON SORS:

Nominations DRIVEWAY MAINTENANCE Open June 1st INC. TM

Nominations Open June 1st

P L AT INUM SPON SORS: O

G AA



A Brighter View i4 Waste Valet & Recycling



www.GoldenKeyNominee.Com “With you in mind”

G O LD SP O NSO RS: Sherwin Williams Absolutely Amazing Refinishing

e r A

O PHOTOBOOTH G A SOR: SPON A

www.GoldenKeyNominee.Com Proudly presented by:

APARTMENT ASSOCIATION OF GREATER ORLANDO PRESENTS:

GOLDEN KEY GOLDEN KEY AWARDS AWARDS Open June 1st

GO O A G A

A re eA AreA

#WWe

N O M I N AT I O N P R O C E S S To submit a nomination, simply log onto www.goldenkeynominee.com and complete one form for each nomination. www.GoldenKeyNominee.Com There is no limit to the number of entries in a category. All members of AAGO are eligible to enter.

Nominations Open June 1st GOLDEN

Each nomination must be submitted with the following: jpeg photo; summary of accomplishments; letter (s) of recommendation; entry fee of $25 for Individual Award or $25 Team/Property Award based on Community Size: Small (0-250 Units) Medium (251-399 Units) Large (400+ Units)

Individual Achievement Awards

AWARDS

Maintenance Supervisor of the Year

Community of the Year

Property Manager of the Year

Best Lease-Up Community of the Year

Assistant Manager of the Year

Service Team of the Year

Leasing Manager of the Year

Nominations Porter/Grounds Keeper of the Year Mgmt. Open Company Executive of the Year June 1st

Affordable Community of the Year

Service Tech of the Year

Mgmt. Company Rookie of the Year Leasing Consultant of the Year Regional Supervisor of the Year

KEY

Team/Property Awards

O G A

Luxury Community of the Year

eA r A

Renovated Community of the Year

eStudent Housing Community of the Year

Best Curb Appeal

Housekeeper of the Year

Best Social Media Campaign

Corporate Support - Management Person of the Year

Interior AGDesign: Clubhouse, Model, A Office e rLeasing

www.GoldenKeyNominee.Com

Corporate Support - Supply Person of the Year

Account Executive of the Year (Supplier) # Supplier Company Rookie of the Year

Best Marketing Campaign Supplier Company of the Year

www.GoldenKeyNominee.Com

AAGO events

And So It Was...

Maintenance Appreciation This year, AAGO held its first ever Maintenance Appreciation night! In case you missed it, we took over the entire second floor of the ACE CafĂŠ in downtown Orlando. Attendees got to mix and mingle while enjoying a delicious BBQ buffet and craft beer tasting. Whether they were playing cards with friends, enjoying a good game of darts, or trying their hand at cornhole, our Maintenance Teams had a blast! The event would not have been possible without the generosity of our amazing sponsors. We had record attendance this year with over 350 attendees!!!! All around a good time has had by all.

The Key www.aago.org

AAGO events

july/august/september 2018

AAGO events

And So It Was...

aago Trade Show R

D E C A D E S

egional managers, property managers, leasing and maintenance professionals, and all other professionals in the Central Florida apartment industry showed up in droves to this year’s AAGO Trade Show. Our exhibitors went all out with the 2018 AAGO Trade Show “Decades” theme. We saw groovy dudes, totally rad chicks, and mad cool décor! Attendees cheered as their fellow apartment staff won cash prizes ranging from $250 to $1,000, just for attending the show. Games and prize drawings at the 175 supplier exhibitors’ booths drew in attendees for fun and conversation. While the atmosphere was light and fun – as it always is at the AAGO Trade Show – both attendees and supplier exhibitors got down to business. In fact, with record attendance surpassing 1,300management professionals and exhibitors alike said this was their best AAGO Trade Show yet, with a good number of new leads obtained and business deals conducted. Exhibitors who excelled at their booth decorations were awarded with these distinctions: • Best Adaptation of Theme: Massey Services & Redi Carpet • Most Creative: Empire Worx & CORT • Best Marketing Message: Switch Electric & Softwash Systems

The Key www.aago.org

AAGO events AAGO would like to thank all of our supplier exhibitors and wonderful attendees who made this year’s show so successful. A special thanks to Barbara Sheridian-Geil and Rob Mort, our Trade Show chair and Vice Chair and also to the Special Events Committee. 407apartments A-Quality Awning Awning Cabanas and Shade LLC Aaxon Laundry Systems Absolutely Amazing Refinishing, Inc Accelerated Waste Solutions | JUNK SHOT APP Access Control Technologies, Inc. Admiral’s Casual Furniture Affinity Waste Solutions AFR Furniture Rental Aire-Master of Metro Orlando All County Paving ALN Apartment Data, INC Ameri Group Builders American Pest Management Apartment Hunters Apartment Lease-Up Experts Apartment List Apartments.com ApartmentSuppliers.com Arbor Contract Carpet, Inc. ARD Appliances for Apartments ASI Landscape Management Asphalt365 Inc. Atlantic Southern Paving and Sealcoating Ball Janik LLP Bath Fitter BathArt Refinishing Baxter Restoration, LLC. Behr Professional Products and Services BG Multifamily CAM Service and Repair, LLC Camp Construction Services Carpets & Blinds Beautiful, Inc

CenturyLink CertaPro Painters of Winter Park Chadwell Supply City Recycling Group Cohen Construction Inc Commercial Fitness Products, Inc. CORT Furniture Creative Multicare, Inc. Criste Construction, Inc. CSC ServiceWorks Custom Klosets and Cabinets Cutting Edge Carpet, Inc. D, Sink, Inc. DBK Construction & Service Solutions Delta Faucet Company DMKoehn Landscaping Driveway Maintenance, Inc. Duke Energy Elite Pest Systems Inc. EmpireWorks Reconstruction and Painting ET &T Distributors, Inc. Exercise Systems, Inc Ferran Services & Contracting Firetronics, Inc. First Place Fitness FitRev, Inc. Five Star Claims Adjusting Flo-Tec Automation Florida Apartment Association Florida Paints G & H Carpet Care Garbage Grabbers Valet Trash Gator Cleaning & Restoration GDE Renovations LLC Global Roofing LLC Golf & Electric Vehicles H&F Construction Services, LLC

Hall Company, Inc. HandyTrac Systems HD Supply Facilities Maintenance Henri HH Staffing I4 Waste Valet & Recycling Intellectual Design, Inc. James I Barron III PA Jim Cary Painting Kelley & Grant, PA Kings III Emergency Communications Law Offices of Heist, Weisse & Wolk, P.A. Leisure Creations Liberty Group, The Lifestyle Flooring, Inc. Line1 Communications (Property TextBox) Maintenance Supply Headquarters Marietta Drapery & Window Coverings Co. Massey Services, Inc. MidFlorida Golf Cars MRI Software MyRentComps.com National Credit Systems, Inc. Natures Care Oakhurst Signs OEM Laundry Omegascapes, Inc. Orlando Golf Cars OUC- The Reliable One PCDG Construction Performance Roofing Pet and Playground Product Poolsure PPG Paints Pristine Pros Quality Restoration and Renovations, Inc. Quality Roofing, Inc. Quick Response Fire Protection Rapid Response Team

Real Floors, Inc. RealPage, Inc. Redi Carpet Sales of FL., Inc. RentPath Respage Rezcor Rite Rug Flooring Ronald West Roofing, LLC Servicemaster Plumbing Shaw Industries Sherwin Williams Company (The) Signal 88 Security Skinner Waste Solutions SOFITCO Softwash Systems Southeast Floors Southeastern Laundry Equipment Southern Management Systems, Inc. Spies Pool, LLC Sunbrite Outdoor Furniture Sunburst Trees and Lawncare Switch Electric LLC Terminix Commercial Termite Lawn and Pest, Inc The Lake Doctors Inc Tobacco Free Florida Total Green Cleaning, Inc. Universal Contracting Services, Inc Universal Contracting, Inc. Valencia College Valet Living Washco Laundry Equipment, Inc. Waste Connections of Florida Watermark Restoration Well Tech Pest Solutions Wilmar / The Home Depot Yale Yellowstone Landscape York - Source1 HVAC Supply

july/august/september 2018

AAGO events

And So It Was...

The State Of The Market May Dinner Meeting

AAGO hosted its annual “State of the Market” dinner meeting with a panel of experts from our market. They shared their insight, took a look into their “crystal ball,” and also responded to questions from the audience. For more details check out https://www.aago.org/news/SOTM

The Key www.aago.org

AAGO events

july/august/september 2018

AAGO events

Attend our S

FEATURING

Charity Ann Zierten BG Multifamily 2018 Marketing Trends

Russ Webb

Georgia Apartment Association Technology in Leasing & Marketing

Matthew Cummings

Greystar - Marketing Manager Branding Your Business Through Yourself

Carl Walton

Pollack Shores | Matrix Residential Finding Your Niche in the Market

The Property Boys

Shawn Layton & James Hendrickson Keller Williams at the Parks How to WOW Your Customer

PRESENTING SPONSORS

church street B

09 13 18

10:00Am 4:00pm

featuring:

KATE GOOD Master of Ceremonies Pete Regules

SNACKS & REFRESHMENTS Provided by MATRIX RESIDENTIAL

CORT

PHOTO BOOTH provided by CRISTE CONSTRUCTION PARKING sponsored by DRIVEWAY MAINTENANCE

EVENT SPONSORS

Apartments.com

The Key www.aago.org

$109 for APASS $129 for Members $159 for Non-Members

AAGO Foundation

july/august/september 2018

AAGO events

The Key www.aago.org

e r A e W #

AAGO events

Event Sponsorships Premier Partners - Wait list • 110,000+ impressions • Your logo listed on our website, hyperlinked to your company member profile. Premier Partners Page is published in every publication we produce: Key Magazine, Trade Show Program, Resource Guide, Golden Key Awards Program and any other publications we may publish. • Your logo is is placed on our stand-up banners and is displayed at most AAGO events. Your logo is used in a power point presentation that is played throughout different events. Premier Partner Sponsorships Available — Limit 12. . . . $2,500 ea. Dinner Events A limelight table provides you an opportunity to network and display your marketing materials to the attendees at the dinner meeting. The dinner meetings average between 125-150 people. Approximately 60% are management individuals comprised of leasing consultants, assistant managers, managers and regional managers. Limelight Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 ea. Golden Key Awards With close to 300 nominations and over 1,000 people in attendance. This event is the apartment industry’s “Oscars” where we celebrate the excellence of those in the Central Florida market. Sponsorships Available. . . . . . . . . . . . . . . . . . . . . . . . . . $975 - $4,000 Gold. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $975 • 2 tickets to event • Name on marketing material Platinum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2850 • 10 tickets to event • Company logo on marketing material • Co-Present award of choice ~ $4000 KEY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ~ SOLD OUT • 20 tickets to event • Large company logo on marketing material • Logo on screen throughout awards ceremony • 30 second commercial at event • Present award of choice Business Exchange The Business Exchange is like a reverse trade show or “speed dating for business”. The management companies are the

exhibitors and the suppliers are the attendees. This event features in excess of 20 management companies. Sponsorships Available Limit 2. . . . . . . . . . . . . . . . . . . . . . . . . $1,000 Lease-A-Palooza Lease-A-Palooza is a one day event where nearly 300 Leasing Consultants, Managers, Regional Managers, Marketing Managers attend to learn new techniques, tips, and get charged up! Sponsorships Available. . . . . . . . . . . . . . . . . . . . . . . . . $1500 - $3,750 ~ Break Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1500 ~ SOLD OUT • Includes 2 tickets to event • Company name on all marketing material Event Sponsorship • Includes 2 tickets to event • Company name on all marketing material ~ Photobooth Sponsorship. . . . . . . . . . . . . . . . . . . . . . . . . ~ SOLD OUT $2500 • Includes 2 tickets to event • Company name on all marketing material and on photos ~ Parking Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ~ SOLD OUT $3000 • Includes 3 tickets to event • Company name on all marketing material and parking voucher • 30 Second Commercial at event • 2 minutes to speak at event ~ Presenting Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3750 ~ SOLD OUT • Includes 3 tickets to event • Company name on all marketing material and parking voucher • 30 Second Commercial at event • 2 minutes to speak at event Education For most of the education classes you can put out all of your brochures, signs and banners. You have the opportunity to mix and mingle with the students and you are introduced to the class and have 5 minutes to do a presentation on your products and services. All sponsorships include your name and logo printed on all AAGO marketing flyers for that event which is faxed out 3-4 times for each event as well as listed in our E-Newsletter and all email campaigns for the particular classes. Sponsorships Available. . . . . . . . . . . . . . . . . from $59+Food - $1,200

july/august/september 2018

AAGO Advocacy

AAGO Advocacy at Work By: Amanda

Hoang

Public Affairs and Communications Consultant

AAGO Expands its Advocacy Program In May of 2017, AAGO leadership conducted a Strategic Planning session. One of the needs the association identified was the desire to hire an advocacy partner to assist the association with its local advocacy efforts. In response to this need, AAGO conducted a thorough search for a third-party lobbyist.

AAGO collected requests for proposals from several talented lobbying firms, which made the Selection Committee’s task of picking the perfect candidate a very difficult task. AAGO was pleased to select the Gray Robinson firm to represent the association in central Florida. AAGO will be working with Chris Carmody and Robert Stuart, who have strong background in real estate and represent a variety of associations throughout Florida. This new partnership with Gray Robinson demonstrates the association’s steadfast commitment to preserving the interests of the multifamily industry at the local level. We hope you will join the association’s grass roots advocacy program by getting involved in our robust strategy to connect with local policymakers and stop bad policies before they are signed into law. If you have any questions

The Key www.aago.org

regarding AAGO’s advocacy activity or would like to get more involved in the association’s interactions with policymakers, please contact Chip@AAGO.org. In addition to AAGO’s growing advocacy program, there’s been a significant amount of action at the local level. Thankfully, AAGO never takes a break from advocating on behalf of the apartment industry. Below are a few brief highlights from AAGO’s advocacy efforts that may be of interest to you.

Seminole County Threatens Development The apartment industry has long been an easy target for local governments looking to finance special projects or essential services without raising property taxes for homeowners. This practice is incredibly shortsighted from a policy perspective because these costs are inevitably, passed on to renters. In an era where the need for affordable housing is on the rise, these practices can stifle development and drive up the cost of housing. Seminole County’s recent educational impact fee proposal is just one example of this behavior in the central Florida region. Shortly after the New Year, AAGO became aware of a new Seminole County Educational Impact Fee proposal that was adopted by the Seminole County Board of County Commissioners. Some of the changes, severely threatened multifamily development projects underway in Seminole County. Once AAGO was alerted of the

AAGO Advocacy county’s plan to raise fees for developers, members and association staff sprang into action. In March, AAGO staff and members of the Developers Council attended the Seminole County Commission meeting to voice concerns regarding the new impact fee structure and petition the Board to grandfather in exiting projects into the current fee structure. Thankfully, after extensive debate the Commission members voted in support of AAGO’s requested change. Although there is more work to be done, AAGO was grateful the association was able to protect projects already in the pipeline by ensuring they can utilize the current fee structure.

Osceola County Votes to Raise Fees by 87 Percent Similarly, Osceola County recently increased its school

impact fees by 87 percent in March. Once we became aware of Osceola County’s plans, AAGO joined forces with the Greater Orlando Homebuilders (GOBA) and asked the commission to reconsider this policy change and the impact it would have on housing affordability. Despite hearing the association’s concerns, Commissioners voted to increase the per-unit cost for multifamily projects from $6,088 to $11,362, which amounts to an 87% increase. Unfortunately, situations like these are all too common in central Florida. AAGO needs members like you, now more than ever to take an active role in advocating on behalf of the industry in the local community. If you are interested in participating in AAGO’s Developers Council or serving on AAGO’s legislative committee to help track local issues, please contact Chip@AAGO.org.

“So you think you got it? Well then...”

Bling It ON for the advocacy efforts of AAGO/NAAPAC Tickets are $50.00 and all proceeds go towards NAAPAC. 6:00pm to 6:45pm ~ Saturday, December 1, 2018

Reserve your ticket today! For more information please contact Chip Tatum, Executive Vice President, 407-644-0539 or chip@aago.org

july/august/september 2018

AAGO legal LEGAL NEWS by KEVIN KNIGHT

JUST A FEW VERDICTS TO CONSIDER In keeping with our continuing “theme”, we consider a few verdicts: Heike v SR Singh Enterprises, Broward County Case No: 16-11472 (November 26, 2017): FACTS: Heike suffered a fall down on a defective stair case at a property owned by Singh Enterprises. Heike suffered a series of injuries to his and cervical spine that ultimately resulted in his death. Heike’s four sons sued for wrongful death and for the loss of his companionship, instruction and guidance. At trial, the sons claimed that the stairs were unfit for use and not built to code and lacked various safety features. VERDICT/SETTLEMENT: Prior to the jury rendering their verdict, the case was settled with each of the four sons receiving $500k and $11k being paid for medical and funeral expenses. Henkle v Cumberland, Federal District Court for the Southern District of Florida Case No: 16-CV-14248 (July 13, 2017): FACTS: Henkle sued Cumberland because he tripped and fell over the curb flare (side) of a handicapped ramp. Henkle also contended that the curb flare was the same color as the parking lot surface and didn’t meet the Building Codes. Henkle contended that it was defective and poorly designed and dangerous. Cumberland denied that the

The Key www.aago.org

ramp was dangerous. As a result of the trip and fall, Henkle had cervical disc herniations and shoulder derangement. Henkle underwent a triple-level cervical fusion. He also claimed an arthroscopic shoulder surgery was performed because of the trip and fall. He sought over $300,000 in past medical expenses.

By: Kevin Knight

Henkle testified that he was taking an empty coffee cup to a trash can located in the front of Cumberland’s location when he tripped over the side of the handicap ramp (curb flare) and fell. Cumberland stated that Henkle was a regular customer of the store, was familiar with the ramp condition and failed to watch where he was walking. Cumberland also asserted that Henkle’s neck and shoulder conditions were not causally related to the fall and his treatment was not reasonable or necessary. VERDICT: The jury found no negligence on Cumberland’s part which was a legal cause of injury to Henkle. Connell v Pressley Palm Beach County Case No: 12-1948 (August 9, 2017): FACTS: Connell asserted that Pressley negligently created a dangerous condition in their home in the form of a raised bathroom threshold. Connell stated that she tripped and fell for that reason. At the time of the trip and fall, Connell was attending a party at the Pressley home.

AAGO legal

Connell claimed that the threshold exceeded ½ inch high and violated the applicable building code. Further, the threshold had 90 degree angles and was made of the same material as the tile floor. As such, it was hard to see. As a result of her trip and fall, Connell suffered a right shoulder fracture and had surgery. She claimed that she would need a total shoulder replacement in the near future. Connell requested that the jury award in excess of $500k to her. Pressley argued that Connell had been to the Pressley

home on several occasions, was aware of the raised threshold and never had a problem using the bathroom. They asserted that she wasn’t looking down and failed to watch where she was walking. Pressley also asserted that Connell had a successful recovery and wouldn’t need a shoulder replacement in the future. VERDICT: The jury found no negligence on Pressley’s part which was a legal cause of loss, injury or damage to Connell. CONCLUSION: These cases illustrate the need for landlords to trouble their properties constantly and to anticipate what might present itself as a potential hazard for tenants.

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july/august/september 2018

AAGO legal

LegaLine by Melanie A. Mucario, Esq. — Wilkins Law Firm

Fair Housing Act: A Lesson in Recognizing a Reasonable Accommodation Request Your front office is stocked with the proper attorney approved request forms in the correct folder. They are neatly filed away in a color-coded organized cabinet. Staff is informed and can identify the form. They will even provide a pen. A copy of the request form is publicly posted on the community board, and available online. In your office there is no conceivable reason for any qualified resident to encounter even the smallest hurdle when requesting a reasonable accommodation under the Fair Housing Act. The forms are everywhere! The procedure is rock solid. But what happens when the tenant does not follow your fool proof procedure? Fair Housing Act The passing of the Fair Housing Act (FHA) just celebrated its 50th anniversary on April 11, 2018. Title VIII of the Civil Rights Act of 1968 is commonly known as the Fair Housing Act and was meant as a follow up to the Civil Rights Act of 1964. The continuing goal of the FHA is to prevent discrimination to certain protected classes in housing. In 1988, those with disabilities were added to the list of protected classes, and codified in the Americans with Disabilities Act of 1990. This is where reasonable accommodations entered into our discussion. Reasonable Accommodation A protection afforded under the FHA is the right for tenants with disabilities to request reasonable accommodations. These accommodations can be applied to rules and policies, established practices, or offered services. A reasonable accommodation modifies a rule, policy, established practice or offered service to allow the person with a disability an equal opportunity to enjoy a dwelling. There are nuances regarding who is eligible, what is considered reasonable, and what proof is needed. Legal 40

The Key www.aago.org

tomes are written about all those aspects. Let us not even mention emotional support animals! This discussion today is regarding a qualified person requesting a reasonable accommodation. The lesson is they may not make the request the way you want them to make it. The point that is often lost in the over-preparedness of the front office is that the tenant is not required under the FHA to fill out your form to make an accommodation request. The tenant does not even have to put it in writing. Sometimes we have to read between the lines. The Carpet Policy The following is an example I came across that spotlighted the issue of requesting an accommodation, and a useful illustration that not all people express themselves the same way. I encountered a situation with a new carpet policy, and a disabled tenant named Ruth in an electric wheel chair. Being confined to an electric wheelchair, there was no debate that Ruth had a known and visible disability. Per the property’s policy, after a lease renewal, a new carpet request can be submitted for review. After her fourth renewal, Ruth put in a request for a new carpet. Ruth complained that her current carpet was old and the edges were frayed. The office responded quickly, and examined the carpet. The edges were repaired, and the carpet cleaned. It was determined the carpet still had a lot of life in it, so the actual request for the replacement was denied. Everything was noted in the tenant’s file, and the open request was closed. A few months pass, and the same request was made by Ruth. Again, she stated the edges of the carpet were frayed, and she insisted that she was entitled to a new carpet because she had lived there for five years. Again,

AAGO legal

the carpet is cleaned, and the edges repaired. The request for an entire new carpet was denied. A short time thereafter, there is no glowing review on Yelp extolling the helpfulness of the office, but instead, an FHA complaint was filed. Ruth alleged that she requested new carpet per the policy as an accommodation for her wheelchair. A brief investigation revealed that Ruth’s electric wheelchair wheels were getting caught up in the carpet. She would come to an abrupt halt, and she would be stuck for hours struggling to free her electric wheelchair wheels from the entanglement of the frayed carpet. This came as a huge shock. No accommodation request form was every filled out and handed in to the front office. The tenant was provided with an accommodation request form when she signed her lease, and every renewal thereafter. There were forms readily available at the front desk, and posted in common areas. However, the FHA does not require the request in writing. No property can require tenants to take extra measures to request an accommodation. The old adage, “You can lead a horse to water” comes to mind. This tenant was afforded every opportunity to fill out a form for her accommodation, but still went another route. And under the FHA, that may have been acceptable. The Resolution The multi-family complex did stand by the defense that they were completely unaware of the need for the new carpet as an accommodation for a disability. They insisted the request was because the carpet was old, and lease renewal time afforded that request opportunity. However, they did agree that this was a reasonable request, and did immediately install new carpeting and added plastic transitions to further prevent the fraying. The tenant was satisfied and life moved on, but there was a lesson to be learned. At some point, there should have been a tiny red flag waving in the distance. There

was a lot of attention given to this carpet. Ruth was dogged in her insistence for the new carpet under the existing policy. If the right questions were asked – for instance, “Why are the corners fraying?” – maybe the carpet’s interference with the tenant’s mobility would have been discovered preventing the dread of receiving an FHA complaint, and having to expend attorney fees to respond to the complaint. It may seem that mind reading is a requirement under the loose standards for requesting an accommodation, but that is a bit of an exaggeration. Digging a little deeper however, may be revealing. Communication is key. And not everyone communicates the same way. 1) Was an accommodation brought up in casual conversation? In our above example, did the tenant ever mention issues with her chair’s mobility in another context? Did her chair ever stall on the carpet in the office? 2) Is there a procedure in place if a verbal request is made for the accommodation? 3) Is maintenance as well as the front office aware of the procedure of verbal accommodation requests? Take the time to ask questions. It is time well spent. There is still always more to learn, and more preparedness that can be implemented. A good place to start is understanding FHA accommodations. It is paramount to remember that no matter how easy and user friendly your procedures may be, it is not a guaranty that your tenants will use them, or be required by law to do so.

www.hud.gov Fair Housing – It’s Your Right www.hud.gov Title VIII – Fair Housing and Equal Opportunity www.hud.gov – Reasonable Accommodations Under the Fair Housing Act

july/august/september 2018

AAGO foundation

Another Way to Give Back: Job Shadow Day Another Way to Give Back: Job Shadow Day For the fourth year in a row, the Apartment Association of Greater Orlando (AAGO) and the AAGO Foundation, Inc. For fourth year in a row, Apartment will the partner with Goodwill of the Central Florida,Association the City of of Greater Orlando and (AAGO) and the AAGO Inc. Life Foundation, Community Based Foundation, Care of Central will partner with Goodwill of Central Florida, the City Florida to provide a hands-on job shadow experience of for Life Foundation, and Community Based CareJuly of Central central Florida foster youth on Wednesday, 11. Florida to provide a hands-on job shadow experience for Local teens willfoster spendyouth the a on good portion of July the day central Florida Wednesday, 11. at various AAGO member sites learning about the diverse Localfinancially teens willrewarding spend thecareers a good portion of the day at and in the apartment various AAGO sites learning about the diverse industry. “Thismember experience makes a positive impact on and financially rewarding careers in the apartment dozens of young people who are exploring ways to industry. “This a positive on transition out ofexperience the social makes services networkimpact and into dozens of young people who are exploring waysChernoff, to meaningful lives in our community,” says Allan COO of the City of Life Foundation. transition out of the social services network and into This annual event seeks to inspire teens meaningful lives in our community,” says Allan Chernoff, COO of the City of Life Foundation. transitioning out of the foster care This annual event seeks to inspire teens system to explore the diverse career transitioning out of the industry. foster care paths in the apartment Justin system to explore diverse career Frost with Affinity the Waste Solutions was pathsofinthe theemployers apartmentthat industry. one has Justin Frost with Affinity Solutions participated in theWaste event for severalwas of one of the employers that has the years we have hosted Job Shadow participated in the event for partnering several of Day. “We continue to enjoy the years weforhave Shadow with AAGO Job hosted ShadowJob Day,” said Day. “We to honor enjoy partnering Justin. “It iscontinue always an to share withpassion AAGO for Day,” said our forJob the Shadow apartment industry Justin. “It istalented always an honor to share with these young adults who our passion the apartment industry will soon be for entering the job market. with these talented adultswhen who Seeing the smiles onyoung their faces will soon be there entering job market. they realize arethe endless career Seeingatthe smiles their faces when paths their feeton is priceless.” they realize there are endless career AAGO and its members are committed to paths at their feet is priceless.” giving back to the local community. In AAGO and members are committed to addition toits hosting the Apartment Industry giving back to thethe local community. In Job Shadow Day, AAGO Foundation addition to hostingthe theyear Apartment works throughout to raiseIndustry funds for Job Day, the AAGO Foundation localShadow organizations that serve teens aging works throughout year to raise funds out of foster care, the homeless, and the for local organizations thatmore serveinformation teens aging nation’s veterans. For out of foster theFoundation’s homeless, and the regarding thecare, AAGO ongoing nation’s veterans. Forplease more information philanthropic efforts, regarding the AAGO Foundation’s ongoing visit www.aagofoundation.org. philanthropic efforts, please Please also visit our AAGO Foundation visit www.aagofoundation.org. Website for more information on how to get in on all the fun of the Rock & Bowl and Golf Tournament! Please also visit our AAGO Foundation 42 Thefor Keymore www.aago.org Website information on how to get in on all the fun of the Rock & Bowl and Golf Tournament!

AAGO market trends

MARKET BEAT Multi-Family Market Vital Signs By MyRentComps.com The 1st Quarter 2018 Central Florida Area – Apartment Market Survey & Trend Report “AMSTR” has hit the streets. The AMSTR shows, that with continued rent and occupancy growth, the markets of the AAGO area are performing well. The AMSTR covers the entire AAGO market and goes into detail with Regional, County, and Submarket Level reporting. The report contains an Aging Analysis of the inventory, analysis of Rents and Occupancies for “all units” as well as all of the individual unit types within each of the reportable areas (includes region, county, and submarket), and much, much more. To Get Your AMSTR… Order your AMSTR to see detailed analysis of your region, county, and submarket. Simply go to: Reports. MyRentComps.com. Historical Trends in AAGO Areas The Average Rent Trends shown in the graph below are for AAGO Area County Rent Trends “All Units” in their respective counties. Since the first quarter $1,200 of 2012, the overall trend continues to show rent growth in AAGO Area County Rent $1,150 Trends $1,200 all AAGO area counties. Earlier this year, each county has hit $1,100 $1,150 $1,100 new post-recession highs: $1193 in Orange, $1150 in Seminole, $1,050 $1,050 $1043 in Lake, $1074 in Osceola, and $950 in Volusia. In addition $1,000 $1,000 $950 $950 to better market performance of existing inventory, there is $900 $900 higher end new product that has been entering most markets in $850 $850 $800 AAGO. Between the economy/housing markets getting better $750 $800 and the new, higher end communities being built, the last Lake Orange Osceola $750 Seminole Volusia couple of years have seen significant rent growth around the Lake Orange Osceola Seminole Volusia state, and the areas in AAGO as shown in the graph to the right. AAGO Area Occupancy Trends 100% 99% 98% 97% 96%

Lake Orange

95%

Osceola

94%

Seminole

93%

Volusia

1st Qtr 2012 1st Qtr2013 1st Qtr 2012

1st Qtr2014

1st Qtr2013

Qtr 2015 1st 1st Qtr2014 1st Qtr 2015

1st Qtr 2016

1st Qtr 2017

1st Q tr 2Q 1st tr 2018 018

In the graph to the left, the Overall Occupancies have continued to increase in all counties during the last few years. True to form, four of the five counties increased from 1st Quarter 2017 to 1st Quarter in 2018. Only Osceola has saw a slight decrease in Overall Occupancy this year (from 97.32% to 96.98%). County wide dips in occupancy can be caused by many things but it appears that in this case they can be attributed to rents being pushed and new construction being delivered. This could be as 13.67% of Osceola’s units are less than 5 years old. Regardless of the occasional dips, market wide occupancies have remained over 93% since the beginning of this analysis, and over 95% since 2015 From the 160,000 units participating in the 1st Quarter AMSTR, the overall occupancy for the 5-county AAGO area is 97.13%. This is up from the 96.95%

recorded in the 1st Quarter of 2017. How Old or New is the Apartment Inventory in Your Area? Nearly 10% of the apartment inventory in one of the five AAGO counties is 5 years old or less. Additionally, there is a submarket in Orlando where 38% of the inventory is older than 30 years while 29% is less than 5 years old. Meanwhile, some areas have had no new construction in the past five years… An aging analysis is provided in the AMSTR for all of Central Florida, every county, and each submarket within the AAGO area. Again, get your AMSTR at Reports.MyRentComps.com. We would like to remind you that by participating in the AAGO Online Market Survey, you not only get Free Access to your neighborhood market survey information whenever you need it, but it also supports our ability to produce the AMSTR

and provide it to you at such an affordable price. You cannot find this level and quality of market data at such an affordable price anywhere else. Thank you for your past and future participation in support of this GREAT Association service. For us to continue to provide our membership current statistical market information in this article, it requires all members go to the “Resources” tab at www.aago.org and click “Online Market Survey”. Log in weekly to update rents, occupancies and concession activity. The more often you participate in the AAGO Online Market Survey, the better and more detailed your reporting will become. Contact us at Support@MyRentComps.com if you need any assistance or would like to learn more. Source: MyRentComps.com july/august/september 2018

AAGO market trends

Marketing Analytics: What it is and Where to start By Cyndi Castle What is Marketing Analytics? As marketers in commercial real estate, we know that advertising works, but there is not usually a one-to-one correlation between ad dollars spent and revenue. So how do we prove that our efforts are actually worth it? Marketing analytics is the measuring and analyzing of your marketing mix to track your return on investment (ROI). Luckily, in our digital marketing-driven world today, we have more resources than ever to collect these analytics in order to not only back our marketing strategy but also increase our ROI. Websites and Blogs and Social, Oh My! If you have not been using marketing analytics in the past, this may seem daunting, but don’t panic! There are many tools available to use: Google Analytics Create a free Google Analytics account to track your website or app. This is a great tool to collect the demographics and behavior of your site visitors, as well as track what they are searching the your site, what they’re clicking on the most, and how long they’ve spent on each page. Facebook, Twitter, and Instagram Social media sites such as Facebook, Twitter, and Instagram have their own analytics, if you transform your multifamily property’s social account into a business account. Similar to Google Analytics, you can see your follower demographics, engagement behavior, and what times of the day they are most active on the app in order to better target your audience. These sites also allow you to track impressions, reach, and engagement, as well as conversions and clicks if you sent out advertisements. Hootsuite and Buffer If you are willing to spend a little bit of money, Hootsuite and Buffer are great applications to use to track all of your social media and website analytics on a single dashboard. You can save time and energy by scheduling posts out from a single app instead of having to log-in and out of multiple social accounts. HubSpot HubSpot allows you to wrap all of these analytics into one. With this tool you can schedule-out ads, social media posts, and blogs as well as track the analytics for all of them. Since many multifamily properties use a combination of different digital channels, using a single application to monitor and maintain your marketing and brand message is extremely helpful. Always stay up to date with the different tools and trends in marketing analytics. The digital world is constantly developing and pushing forward, so don’t get left behind! Patience is a Must Once you begin tracking your marketing efforts, stick with it. You will not see huge progress within the first week, or month, or even

The Key www.aago.org

quarter potentially. Yes, it is important to track the day-to-day items such as the conversion from a specific Facebook ad, or clicks on a CTA for your weekly blog post so you can see what performs best with your target audience. However, it is more important to track these analytics over longer periods of time in order to see real improvement in areas such as reach and engagement. For example, your Instagram account may receive 50 new followers in one week, but only 1 or 2 the next. This is not necessarily a reason to be concerned, as much as it is just a trend you should follow to find out WHY your followers didn’t increase as much one week over the next. Use strategies such as A/B testing and follow different social media trends to see where you can improve. The goal is to not get frustrated with your results. Stay patient and keep tracking. 5 Steps to Improve Your Analytics Methods Analytics are essential to the evaluation stage of any marketing strategy. However, if not collected diligently, they are of no use. Here are a few good practices to make habits that will increase your data’s relevance and improve your strategy’s effectiveness:

Nail down your needs. First, decide where you could use some improvement. Focus your efforts on a few specific areas such as social media engagement or website traffic in order to track relevant data for your multifamily property. Create SMART goals. In order to prove your analytics efforts are worth your time, you have to set goals that are specific, measureable, attainable, relevant, and timely. This way, you can continue to track your progress in comparison to your end goals. Consistency is key. Tracking and reporting your analytics data on a weekly basis as well as monthly and yearly is crucial to finding different trends, so stay committed. Make small adjustments and track the results. Follow different trends in your analytics data and make adjustments accordingly. Then, track and report the results to find new insights. Report and Repeat. When you’ve met your goals, report your data to your team and set new ones. Don’t Take a Shot in the Dark Use marketing analytics to make informed decisions about the time, place, and manner in which you advertise. This way you can focus your ad spending in specific areas, to better reach your target audience and improve the value of your marketing. You spent time and energy creating a brand that has a unique value proposition, so now it is time to create a marketing mix that sends the right message to the right people. ______________________________________________

3 4

“Cyndi Castle is a Content Strategist for Criterion.B an agency focused on branding and inbound marketing for the commercial real estate and multifamily housing industry.”

AAGO market trends

Connect With NAA Learn All About a Hard Day’s Work With Apartmentalize Thursday Keynote Speaker Mike Rowe! By Jeff Lowry, Madera Residential 2018 National Apartment Association Chairman of the Board

rom the Baltimore Opera to QVC shopping channel, Executive Producer and Show Host Mike Rowe has had hundreds of jobs and relished his role as a chronic freelancer. Through his work with the mikeroweWORKS Foundation, traveling as an apprentice on “Dirty Jobs,” and now on Facebook’s groundbreaking series, “Returning the Favor,” Rowe has taught us to appreciate people who aren’t afraid of a hard day’s work. His next job? Keynoting the Thursday General Session at Apartmentalize! Rowe is just one of the reasons to join us to Apartmentalize in sunny San Diego, which means taking your career, your company and the experience your residents receive to the next level. Be at the center of it all and achieve greater success in all three areas by joining us June 13-16 to attend the apartment housing industry’s largest, most important event. Visit www.naahq.org/apt to register.

Legal Services for NAA Members

In 2011, NAA began to significantly invest in an expansion of its legal services. Along with filing a record number of Amicus Briefs, NAA began publication of its own monthly e-newsletter, Apartment Holdings, in April 2012. NAA’s other legal projects include a Legal Symposium as well as the ongoing Legal Assistance Program, which helps protect the rental housing industry by addressing critical industry issues in courtrooms across the nation. For NAA Members, NAA’s filed briefs cover topics such as taxes, lead, mold, wetlands, fair housing, rent control, submetering and immigration. For information on NAA’s legal program, please visit www.naahq.org/member-services/benefits/legal-services or contact Scot Haislip at shaislip@naahq.org or Lauren Shelton at lshelton@naahq.org.

Experience the Savings

As a key benefit of NAA membership, NAA Open Door has a handle on the cost of products and services you use every day. By combining the purchasing power of thousands of NAA members with the excellence and reliability of trusted name brands, it connects you to exclusive savings that make your buying decisions easier. Your access to exclusive savings hinges on your decision to explore NAA Open Door:

• Available exclusively to NAA members • Connect to companies vetted by NAA • Free to access • Save time: NAA’s already negotiated pricing Don’t wait, unlock this valuable benefit today at www.naahq.org/member-services/open-door

The Most Widely Used Lease Product in the Apartment Industry, Exclusive to NAA Members

It can be a constant challenge to create and manage compliant, up-todate leasing documents. NAA Click & Lease offers current and customizable forms to simplify the process and reduce risk. No wonder it’s the most widely used standardized lease program in the apartment housing industry. Join the Click & Lease network and enjoy the many benefits that membership brings by visiting www.naahq.org/ member-services/naa-click-lease.

Stay in the Know: Sign Up for NAA Newsletters

From operations insights to leading-edge marketing strategies NAA’s suite of weekly and monthly e-newsletters are designed to leave readers with the business intelligence needed to be more efficient, effective and profitable in their rental housing operations. To start receiving your free e-newsletters, email newsletters@naahq.org and request receipt of any or all of the following: • Industry Insider • Apartment TECHniques • Apartment Advocate • CampusConnex • Marketing Buzz • Operations Insights

Get Your Career On Track With Professional Credentials

NAA is the leading provider of education for rental housing industry professionals seeking to advance their careers. Earning one gives you valuable insights and real-world skills you can use on the job. Earning a credential demonstrates your commitment to your career and gives you valuable insights and real-world skills you can use on the job. Credentials also validate your knowledge and skills, enhance your credibility, boost your confidence and earn you respect among clients and peers. Browse the suite of credentials available—from the Certified Apartment Manager (CAM) to the Certified Apartment Portfolio Supervisor (CAPS)—at www.naahq.org/education-careers/naaeicredentials to find the one you want to earn.

july/august/september 2018

Apartment Association of Greater Orlando

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