Issuu

april/may/june 2021

Serving Orange, Seminole, Osceola, Volusia and Lake Counties

April 27, 2021 The Central Florida Fairgrounds

For additional trade show info check out, www.aago.org/events/2021-trade-show

Don’t forget to register for the June 22nd Business Exchange! see page 24.

Introducing

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CONTENTS Follow us on...

APRIL/MAY/JUNE 2021 Volume 47, No. 2

www.facebook.com/AAGOPage www.linkedin.com/groups/Apartment-Association-Greater-Orlando https://twitter.com/aagoeducate www.pinterest.com/aagorocks/ Instagram Username: _AAGO_

Purchase your Trade Show ticket today at https://www.aago.org/events/2021-trade-show APASS subcribers (pre-registration required) receive FREE registration this year!

6 AAGO New Members 7 AAGO Honors Black History Month 8 AAGO Premier Partners Education: 10 AAGO Education Calendar/Schedule 11 Congratulations 12 Student Spotlight: Inroads to the Industry 14 APASS - Have A Need For Education Speed? 16 Earn Your CAPS! 17 AAGO 2021 Class Descriptions events: 22 AAGO Events Calendar/Schedule 23 AAGO 2021 Tradeshow 24 AAGO Business Exchange 26 And-So-It-Was: Installation Dinner meeting foundation: 30 2021 Charity Partners 31 AAGO Rock & Bowl advocacy: 32 The 2021 FAA Virtual Legislative Conference legal: 34 There Was A Crooked Man Who Walked A Crooked Mile And Got An Even Result...

Published By Direct One Print and Mail 7213 Sandscove Court, Suite 1 Winter Park, FL 32792 (407) 679-2000 FAX (407) 673-4501 www.directoneinc.com and

Apartment Association of Greater Orlando (AAGO) 340 N. Maitland Ave. Maitland, Florida 32751-4724 (407) 644-0539 • (800) 770-2246 FAX (407) 644-6288

The KEY is published quarterly in the interest of all segments of the multi-housing industry. One copy per member is included in the membership dues. AAGO digests information from a wide variety of sources to keep you informed, but is not in the business of rendering legal, accounting or financial advice. You should discuss legal, tax and financial matters with your own attorney, accountant or other professional advisor. Byline articles and columns express the opinions of the writers and do not necessarily reflect AAGO’s policies or sentiments.

market trends: 37 How To Create A Successful Brand For Your Multifamily Property 38 Apartment Demand in Greater Orlando 40 Connect With NAA 44 Maintenance Professionals Career Fair Not Lead Generated Content Yellow pages: 42 AAGO’s Supplier Partner Directory

(703) 518-6141

www.aago.org

(407) 960-2910

april/may/june 2021

Chip Tatum, CAM, NAAEI Faculty Chief Executive Officer

President Rachelle Hundley ARM, HCCP, CPO, CAPS Royal American Management

Vice President Debby Gentry, CAM, CAPS, HCCP Concord Management

Secretary Melissa Dugas, CAPS Royal American Management

treasurer Kathy Hensley, CPM Greystar

Monica Ramsey, Vice President, Member Relations

ASSOCIATE VICE PRESIDENT Alex Mauro Ross, CAS Sightplan

Immediate PAST PRESIDENT Lee Rogers, CAM, CPM Candidate JMG Realty, Inc.

Chris Mahoney, Director of Career & Program Development

Trinity Kutschinski Public Affairs Director

Beverly Duda NALP, ARM Highmark Residential

Doris Granger CPM Candidate, CAPS, CAMT JMG Realty

Justin Frost CAS Affinity Waste Solutions

Leslie Moubray ARM, CPM Candidate Bell Partners

Eddy Perez Heather Alzate CAM, CAPS, LEAP, ARM CAPS, CAM Kettler Sawgrass Apartments

Linda Beach Redi Carpet

Maurice Williams CAM, TCS (Tax Credit Specialist) OnCall Parking Manager

Jennifer Eid CAPS First Communities

Meredith Torres CAPS Greystar

Jeffrey Bey Program Manager

Lee Steinhauer Government Affairs & General Counsel

Dominica Hurst Bookkeeper Michael Krause Atrium

Shana Jackson CAM Epoch Residential

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Tami Swanson Massey Services

Tracy Lesse CAPS, CAM Rangewater Real Estate

Wendy Manning ContraVest

AAGO members earn 2% Cash Back* How Doers Get More Done Home Depot is dedicated to helping members save time and money. AAGO With an easy-to-use website and multiple methods of delivery, we make getting the products you need convenient and simple. For even more business benefits, join our Pro Xtra free loyalty program for the opportunity to earn up to a 2% annual rebate and receive exclusive offers like 20% off paints, stains and primers. Use agreement code HDNAA-ORL to start saving more today.

Contact Amber S. ( amschmid@behr.com ) if you have questions or would like to enroll in the Pro Xtra program.

*Accounts must be registered/enrolled at homedepot.com/c/Pro_Xtra to receive rebate credit of up to 2%. Minimum rebate period spend of $25,000 on in-store or homedepot.com purchases required to receive a rebate. Please call 1-866-333-3551 or visit naahq.org for further details. Pro Xtra Paint Rewards is a sub-program of the Pro Xtra Program. Pro Xtra Paint Rewards qualifying ourchases will be tracked during the program period and include select The Home Depot Paint department in-store purchases an online purchases from the The Home Depot website, see homedepot.com/c/

JULY/AUGUST/SEPTEMBER 2020

MPM-14843

Welcome To All Our New Members New Community & Management Company Members Ackley Florida Property Management 22 West Monument Avenue • Kissimmee, FL 34741 350 Units Alta East Shore 2423 Areca Palm Drive • Apopka, FL 32703 285 Units Avia Apartments at Reedy Creek 3020 Reedy Creek Boulevard • Kissimmee, FL 34747 99 Units Broadstone Viridian 5038 Broadstone Reserve Circle • Sanford, FL 32771 260 Units Celebration Delamarre 660 Dumont Avenue • Celebration, FL 34747 379 Units

Clyde Morris Landings 1381 North Clyde Morris Boulevard Daytona Beach, FL 32117 216 Units Clyde Morris Senior Living 1381 North Clyde Morris Boulevard Daytona Beach, FL 32114 88 Units Enclave at Alafaya 2605 Maitland Center Parkway • Maitland, FL 32751 84 Units Jefferson Sand Lake 6265 Sand Lake Vista • Orlando, FL 32819 264 Units Lake House 295 Northeast Ivanhoe Boulevard Orlando, FL 32804 252 Units

Legacy Universal 7488 Universal Boulevard • Orlando, FL 32819 350 Units Pendana at West Lakes Senior Residence 750 South Texas Avenue • Orlando, FL 32805 120 Units Pointe Grand Daytona 1031 West Morse Boulevard • Winter Park, FL 32789 264 Units Reserve at Clyde Morris 1381 North Clyde Morris Boulevard Daytona Beach, FL 32114 88 Units The Vista at Winter Park 4704 Lucier Court • Winter Park, FL 32792 108 Units

New Associate Members BluSky Restoration Contractors 4642 Eagle Falls Place • Tampa, FL 33619 Commercial Re-roofing; General Contractors; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Restoration-Fire,Water & WindInsurance CDS Contractors 7436 Narcoossee Road • Orlando, FL 32822 Cabinet/Kitchen/Bath; Appliances; Carpentry & Refurbishing;Carpet Sales; Mold/Asbestos/Lead Remediation/Restoration & Consulting Central Florida Strategies 121 South Orange Avenue, #1500 • Orlando, FL 32801 Govenrment Consulting Services Construction Services Group 11396 Whistling Pine Way • Orlando, FL 32832 Carpet Cleaning Services; Cleaning Services;Construction Cleaning; Painting; Pressure Washing/Ext. Building Cleaning; Remodeling DRIRITE 11841 US Hwy 41 South • Gibsonton, FL 33534 Restoration-Fire,Water & Wind-Insurance;Carpet Cleaning Services; Carpet Dyeing;Mold Inspection Services;Mold/Asbestos/Lead Remediation/ Restoration & Consulting Entrata 4205 Chapel Ridge Road • Lehi, UT 84043 Computer Software/Hardware; Electronic Payment Service; Insurance Services/Risk Management; Lead Management; Multimedia Services; Revenue Management

Everlast Construction Group, LLC 1355 Union Hill Industrial Court Alpharetta, GA 30004 Carpentry & Refurbishing; Construction; General Contractors; Painting; Roofing Contractors/ Consultants Exclusive Cleaning Services LLC PO Box 720883 • Orlando, FL 32872 Carpet Cleaning Services; Cleaning Services; Pressure Washing/Ext. Building Cleaning; Power Washing; Waste/Recycling/Specialty/Consulting Exxcel Mechanical Services, LLC 890 N State Rd 434, Suite 2000 Altamonte Springs, FL 32714 Air Conditioning; Plumbing Parts/Supplies/Services FSI Construction 5728 Teague Road • Houston, TX 77041 Construction Grace Hill 300 Executive Center Drive, Suite 201 Greenville, SC 29615 Training/Education KeyTrak, Inc. 200 Quality Circle • College Station, TX 77845 Access Control Systems; Key Control Systems; Turn-Key Langerman Construction, LLC 3811 Caboose Place • Sanford, FL 32771 General Contractors LeaseLock 480 Washington Boulevard Marina del Rey, CA 90292 Lease Insurance/Security Deposit

LR Lawn and Ornamental Pest Control P.O Box 608004 • Orlando, FL 32860 Pest Control Luminous 2911 1/2 Hewitt Avenue, Suite 8 • Everett, WA 98201 COVID-19; Software Solutions PotholeRepair.Com 8220 Grey Eagle Drive • Upper Marlboro, MD 20772 Parking Lot Maintenance Refuge Services Group Inc. 3231 Timucua Circle • Orlando, FL 32837 Security Services/On-Site Resident Services Network, Inc. 127 West Fairbanks Avenue, 456 Winter Park, FL 32789 Waste/Recycling/Specialty/Consulting; Signs/ Flags/Banners; Residential Products/Services; Customized Floor Matts; Concierge Sprinklermatic Fire Protection Systems, Inc. 516 Cooper Oaks Court • Apopka, FL 32703 Fire Sprinkler Installation/Inspection/Backflow/ Hydrants; Fire Alarm Installation, Monitoring & Service; Fire Extinguishers; Backflow Testing & Repair The Gary Group, LLC P.O. Box 916820 • Longwood, FL 32779 Outdoor/Indoor Furniture;Outdoor/Indoor Furniture/Refinishing; Playground & Park Equipment; Playground/Shade & Park Equipment; Pool and Patio Furniture Weber Environmental Services 5935 State Road 542 West • Winter Haven, FL 33880 Landscaping/Lawn Maintenance; Irrigation Repairs/Parts; Plants/Planting Supplies; Pressure Washing/Ext. Building Cleaning; Tree Services

AAGO’S MISSION STATEMENT The Source of advocacy, education, and networking opportunities for the apartment industry in central Florida.

AAGO

A PA R T M E N T A S S O C I AT I O N O F G R E AT E R O R L A N D O est. 1972

Thank you to our 2021 Premier Partners!

Providing Professional Cleaning Services since 1992

Roofs • Exteriors • Breezeways • Walkways • Common Areas • Detailed project plans and communication throughout the project • Fully compliant with third party groups • Licensed and insured and bonded • Uniformed work crews • Flexible scheduling with multiple crews to minimize impact on residents “Your team did a fantastic job cleaning the roofs - they look brand new! They were professional and cleaned up after themselves, and they weren’t in the way or otherwise disruptive to the property’s residents.” Regional Manager – Orlando

AAGO education

EDUCATION EDUCATION CALENDAR CALENDAR APRIL APRIL 06 CAMT: ELECTRICAL 06 07 07 08 08 09 09 13

CAMT: ELECTRICAL VIRTUAL CAM: FINANCIALS VIRTUAL VIRTUAL CAM: CAM: FINANCIALS PROPERTY MAINTENANCE VIRTUAL CAM: MAINTENANCE COACHING FORPROPERTY PEAK PERFORMANCE COACHING FOR PEAK PERFORMANCE EPA IN SPANISH

13 EPA IN SPANISH 14 VIRTUAL CAM: MARKETING 14 15 VIRTUAL VIRTUAL CAM: CAM: MARKETING HUMAN RESOURCES 15 VIRTUAL CAM: HUMAN 19-20 CPO IN SPANISH DAY 1 RESOURCES &2 19-20 21 21 22

CPO IN SPANISH DAY 1 & 2 VIRTUAL CAM: LEGAL VIRTUAL VIRTUAL CAM: CAM: LEGAL RESIDENT EXPERIENCE & REVIEW

22 VIRTUAL CAM: RESIDENT EXPERIENCE & REVIEW 23 CAMT: PLUMBING 23 CAMT: PLUMBING

MAY MAY 13-16 CAPS EXPRESS

13-16 CAPS EXPRESS 18 CAREER DEVELOPMENT MODULE 1 18 CAREER DEVELOPMENT MODULE 1 19 CAMT: APPLIANCE REPAIR 19 ADVANCED CAMT: APPLIANCE REPAIR 20 LEASING TECHNIQUES 20 ADVANCED LEASING TECHNIQUES 21 BASICS IN BRANDING 21 BASICS IN BRANDING

JUNE JUNE 18 CERTIFIED LEASING PROFESSIONAL DAY 1 18 10 10 11

11 15 15 16 16 17-18

CERTIFIED MILDEW VSLEASING MOLD PROFESSIONAL DAY 1 MILDEW VS IN MOLD EXCELLING EXCEL EXCELLINGYOUR IN EXCEL BUILDING DREAM TEAM BUILDING YOUR TEAM FAIR HOUSING &DREAM BEYOND FAIR HOUSING & BEYOND CAMT: HVAC DAY 1&2

17-18 CAMT: HVAC DAY 1 & 2 16 CERTIFIED LEASING PROFESSIONAL DAY 2 16 CERTIFIED LEASING PROFESSIONAL DAY 2

APASS APASS

OUR APASS EDUCATION PROGRAM WAS DESIGNED TO OFFER NEARLY UNLIMITED EDUCATION OPPORTUNITIES TOTO YOU AND OUR APASS EDUCATION PROGRAM WAS DESIGNED OFFER YOUR ENTIRE TEAM!EDUCATION APASS SUBSCRIBERS ALSO WILL RECEIVE NEARLY UNLIMITED OPPORTUNITIES TO YOU AND 10% OFFENTIRE ALL NAAEI DESIGNATION CLASSES ALSO SUCHWILL AS CALP, CAM, YOUR TEAM! APASS SUBSCRIBERS RECEIVE CAMT, ANDCLASSES CAPS 10% OFF ALL NAAEI DESIGNATION SUCH AS CALP, CAM, CAMT, AND CAPS

w ho e S ow d ra h e T eeSts Fre TTraicdk tsASS e eP Fre TiitchkA ASS w AP th wi

IF YOU ARE INTERESTED IN ENROLLING IN ANY UPCOMING EDUCATION COURSES, PLEASE VISIT WWW.AAGO.ORG/EVENTS/EDUCATION CHRIS MAHONEY ATCOURSES, CHRIS@AAGO.ORG IF YOU ARE INTERESTED IN ENROLLING IN OR ANYEMAIL UPCOMING EDUCATION PLEASE VISIT WWW.AAGO.ORG/EVENTS/EDUCATION OR EMAIL CHRIS MAHONEY AT CHRIS@AAGO.ORG

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Congratulations

to the following individuals for successfully completing their prestigious NAAEI Professional Designations.

Certified Apartment Maintenance Technician

Certified Apartment Portfolio Supervisor

Hector Capacetti, CAMT Roger Carr, CAMT Jonathan Cepeda, CAMT Luis Cruz, CAMT Ryan Deckrow, CAMT David Sanders, CAMT

Rose Alcala, CAPS Amber Barrett, CAPS Jennifer Bell, CAPS Jesse Carter, CAPS Norma Dean, CAPS Shelly Martin, CAPS

Certified Apartment Manager

Courtney Moser, CAM Tasha Pama, CAM Kayla Rawlins, CAM Eric Sills, CAM William Sullivan, CAM

If you are interested in enrolling in an upcoming designation program, please visit www.aago.org or email Jeffrey Bey at Jeffrey@aago.org.

april/may/june 2021

Industry Partnership with Valencia Community College & Talent Pipeline Development Maxcene Robuste, Carroll Maintenance Team Member of the Year Diligent, dedicated, and determined are just a few words that describe Maxcene Robuste. A recent graduate of Valencia College's Apartment Maintenance Technician Program (AMT), and Carroll's Maintenance Team Member of the Year, Robuste's charismatic passion for and commitment to his career is the epitome of if you love what you will never work a day in your life. We had the pleasure of sitting down with Maxcene to ask him some questions and learn more about his time in the AMT program, the influential role it has played in his current position with Carroll, and the hard work he has and continues to pour into his career and the apartment industry. Meet Maxcene Robuste In pursuit of a better life and the opportunity to establish a career for himself, Robuste emigrated from Haiti to central Florida in 2015. Although eager to jump-start his career, he took a position at a local hotel chain to support himself while working to expand his horizons. Robuste knew the opportunities that formal education could afford him and was determined to seize them. Like many others, Maxcene stumbled upon and into the industry unknowing of the potentials lying ahead. A close friend introduced Maxcene to Valencia College’s Apartment Maintenance Technician (AMT) program recruiter, Glenni Perez.

Maxcene Robuste

Holding his Maintenance Team Member of the Year Award

Perez walked Maxcene through the program curriculum in detail and shared his industry experience. It was not long after that Maxcene decided to enroll in the AMT program.

Shortly after graduating from the AMT program, Maxcene was offered a three-month internship with Carroll. Putting his newly acquired certifications and skills to use, Robuste had the unique opportunity of working at a handful of Carroll communities over a three-month span. Fulfilling the final piece of his career puzzle, Robuste was able to gain invaluable experience that inevitably solidified his career path. "I got so much out of my internship. I gained hands-on experience and perspective that not many maintenance professionals may have going into their first real job. If you are part of an onsite team, you do not really think about how an onsite team at some other community operates. Come to find, you can be doing similar jobs, but in two completely different ways." Robuste said. Carroll was thoroughly impressed with Robuste and upon completion of his internship, offered him a full-time position. Now, just shy of a year in his full-time role, Maxcene was named Carroll's Maintenance Team Member of the Year. 12

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Always be the hardest working person in the room. During his interview, when asked what characteristics or qualities set him apart from the crowd, Robuste said prides himself on being just that. "I am a hard worker. Each day, I come to work and try to learn something new or find a way to improve on something I know already know. I want to be constantly improving."

Foot in the Door: Valencia's AMT Program Valencia Community College offers a variety of accelerated skills training courses, one being the Apartment Maintenance Technician (AMT) Program. Spread out over 10 weeks, students learn core skills and foundational knowledge that prepares them for a career in apartment maintenance. In addition, graduates complete the program with a handful of recognized and, most often times, required certifications including their EPA 608, CAMT, CPO, and OSHA 10. When we sat down with Maxcene, we asked him how the AMT Program helped him pursue his career in the Apartment Industry. He said that the [program] gave him the opportunity, skills, and connections he needed to get his foot in the door. "The AMT program gave me all of the baseline knowledge and skills I still use today. Having no prior industry experience, I was able to gain the knowledge and skills I needed to fix a variety of appliances, understand how to properly use technology to follow up on work orders, and much more. The program was the jump-start of my career." Robuste said his memory from the program was when he passed his first certification. "It showed me that all of my hard work was paying off. I'll never forget that day."

When Hard Work Pays Off: Maintenance Team Member of the Year Just a year into his full-time role, Robuste is honored to have been nominated and named Carroll's Maintenance Team Member of the Year. Receiving this recognition, Robuste says he feels like his hard work is starting to pay off and can not wait to see what his career's future holds. "To be recognized and receive a trophy for my hard work and dedication is so special to me. This has motivated me to work even harder. We currently don’t have a supervisor for my department so I am motivated to lead by example and show I am the man for the job. I would like to personally thank the Carroll management team along with my all of coworkers for this accolade. It is an absolute pleasure to work here!" We all reap the benefits of good work efforts and dedicated employees that go above and beyond to make communities feel like home and industry feel like family. We are honored to have had the opportunity to join Carroll in sharing and celebrating Maxcene's achievement. We are grateful to have the ability to highlight our members and the ROI of our industry partnership with Valencia Community College's Accredited Skills Training Programs, including the Apartment Maintenance Technician and Residential Property Management Programs. april/may/june 2021

AAGO education

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AAGO education

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april/may/june 2021

AAGO education

Earn your CAPS! Earn your CAPS! Earn your CAPS! Earn your CAPS! Complete the CAPS designation in just 4 days!

Thursday, May 13, 2021 through Sunday, May 16, 2021 Complete the CAPS designation in just 4 days! Complete the CAPS designation in 4 Complete the CAPS designation in just just 4 days! days! Thursday, May 13, 2021 through Sunday, May 16, 2021 Thursday, 13, 2021 Sunday, 16, 2021 CAPSMay Express bethrough instructed by AlexMay Jackiw Thursday, May 13, will 2021 through Sunday, May 16,CAPS, 2021CPM and C3P.

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Alex Jackiw is the Chief Operating Officer of Hayes Gibson Property Services. She Express will be instructed Alex Jackiw CAPS, CPM and C3P. wasCAPS the 2013 Chairman of the Board forby NAA. She is an Assistant Professor at Ball CAPS Express will be instructed by Alex Jackiw CAPS, CPM and CAPS Express will be instructed by of Alex Jackiw CAPS, CPMAlex andisC3P. C3P. Alex Jackiw is theinChief Operating Officer Hayes Gibson Property Services. She State University the Residential Property Management program. also a Alex Jackiw is the Chief Operating Officer of Hayes Gibson Property Services. She Complete the CAPS designation inNAA. just 4 days! Alex Jackiw isestate the Chief Operating Officer of Hayes Property Services. She was the 2013 Chairman of the Board for She isGibson an Assistant Professor at and Ball licensed real broker and holds the Certified Property Manager (CPM®) was the 2013 Chairman of Board for She is an Assistant Professor at Thursday, May 13, 2021 through Sunday, May 2021 was theUniversity 2013 Chairman of the the Board for NAA. NAA. She16, isDegree an Assistant Professor at Ball Ball State in the Residential Management program. Alex is also a CAPS® designations. SheProperty has a Master’s in Education. State University in the Residential Property Management program. Alex is also a State University in the Residential Property Management program. Alex is also a licensed real estate broker and holds the Certified Property Manager (CPM®) and licensed real estate broker and holds the Certified Property Manager (CPM®) and CAPS Express will be and instructed by aAlex Jackiw CAPS, CPM and C3P. licensed real estate broker holds the Certified Property Manager (CPM®) and CAPS® designations. She has Master’s Degree in Education. CAPS® designations. She has a Degree in Alex Jackiw is the Chief Operating Officer of Master’s Hayes Gibson Property Services. She CAPS® designations. has a Master’s Degree in Education. Education. Tuition She for members is only $1,499! was the 2013 Chairman of the Board for NAA. She is an Assistant Professor at Ball State University in the Residential Property Management program. Alex is also a licensed real estate broker and holds the Certified Property Manager (CPM®) and CAPS® designations. She has a Master’s Degree in Education.

APASS Subscribers pay only $1,499! $1,349! Tuition for members is only Tuition for members is only $1,499! Tuition for members is only $1,499! APASS Subscribers pay only $1,349! APASS Subscribers pay only APASS Subscribers pay onlyfor$1,349! $1,349! The Certified Apartment Portfolio Supervisor (CAPS) designation was developed Regional/

District Managers, Maintenance Directors, Mid-Upper Management,isMarketing Directors, and Tuition Level for members only $1,499! those aspiring Apartment to move to that level. Industry experience requirement is either CAM®,for ARM®, RAM® The Certified Portfolio Supervisor (CAPS) designation was developed Regional/ APASS Subscribers pay only $1,349! The Certified Apartment Portfolio Supervisor (CAPS) designation was developed for Regional/ with 2 years of apartment management experience OR a Property Supervisor with 2 years of multiThe Certified Apartment Portfolio Supervisor (CAPS) wasMarketing developedDirectors, for Regional/ District Managers, Maintenance Directors, Mid-Upper Leveldesignation Management, and District Managers, Maintenance Directors, Mid-Upper Level Management, Marketing Directors, site experience. District Managers, Maintenance Directors, Mid-Upper Levelrequirement Management, Marketing Directors, and those aspiring to move to that level. Industry experience is either CAM®, ARM®, and RAM® those move level. experience is ARM®, those aspiring to move to to that that level. Industry Industry experience requirement is either either CAM®, CAM®, ARM®, RAM® with 2aspiring years ofto apartment management experience OR a requirement Property Supervisor with 2 years of RAM® multiwith 2 years of apartment management experience OR a Property Supervisor 2 years of multiThe Certified Apartment Portfolio Supervisor (CAPS) designation was developedwith for Regional/ with 2 years of apartment management experience OR a Property Supervisor with 2 years of multisite experience. District Managers, Maintenance Directors, Mid-Upper Level Management, Marketing Directors, and site experience. You'll Learn About: site experience. those aspiring to move to that level. Industry experience requirement is either CAM®, ARM®, RAM® with 2 years of excellence apartment management experience OR •a Property with feasibility 2 years of multi Achieving ethical Property Supervisor development analysis site experience. You'll Learn About: You'll Learn About: You'll Learn About: Understanding theexcellence management agreement  Achieving ethical                            

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Managing staff during property sales or •• staff during property sales or Contemporary issues, including occupancy, • Managing Managing staff during property sales or purchase purchase purchase emotional support animals, hoarding, purchase criminal background checks, RUBS,

Contemporary issues, including occupancy, •• issues, including occupancy, • Contemporary Contemporary issues, including occupancy, cybersecurity, and music licensing • emotional Contemporary issues, including occupancy, emotional support animals, hoarding, support animals, hoarding, emotional support animals, hoarding,

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To register moreinformation information please visit www.aago.org To register or or forfor more please visit www.aago.org

To register or for more information please visit www.aago.org The Key www.aago.org To To register register or or for for more more information information please please visit visit www.aago.org www.aago.org

AAGO education

2021 Class Descriptions SALES/LEASING/MARKETING TRACKS The Sales/Leasing and Marketing tracks are designed to give you the skills you need to communicate the benefits of your product and service and to respond to a potential customer’s buying signals. Virtually everything within the world can be marketed and these skills are useful in both apartment marketing and marketing by the supplier to the apartment communities. INTRODUCTION TO THE APARTMENT INDUSTRY Have you always wanted to learn more about the Apartment Industry? You can start by attending this FREE class. You will learn: • Basics about the Apartment Industry • Vital key terms • Various jobs within the industry • How to find a job within our industry • What do you need in order to be hired? • Training and educational opportunities • Networking opportunities / committees /dinner meetings Time: 10:00 am - 11:15 am Cost: FREE Webinar CEC: 1 Audience: Anyone interested in learning more about the Apartment Industry Your Instructor: Monica Ramsey, Vice President of Member Relations, AAGO & Chris Mahoney, Director of Programs and Development LEASING 101 Are you new to the industry? Do you have a staff member needing a refresher? Course topics include: • Introduction to the Apartment Industry

• • • • • •

Vital key terms Learning to identify your competition Fundamentals of Fair Housing Using your telephone as a tool Greetings, Demonstrations and Closings Effective Follow-up

Time: 9:00 am -5:00 pm Cost: $89 Member $99 Non-Member FREE for APASS! CEC: 6 Audience: Leasing, Management, Corporate Personnel, Suppliers Your Instructor: Desiree Starr, National Training Director, Lantower Residential “ARE YOU THE ONE?” Marketing Solutions Finding your ideal marketing mix can be as challenging as finding your perfect love match! Join Desiree Starr as she helps you understand the most effective ways to market and brand your community. In this session, you will learn: • Marketing tools and advertising options • Tips on how to build a successful social media strategy • Creating strategic marketing alliances within your neighborhood • Various types of promotion for the apartment industry • Much, much more! Time: 9:00 am - 12:00 pm Cost: $79 Member $99 Non-Member FREE for APASS! CEC: 3 Audience: Leasing, Management, Corporate Personnel, Suppliers Your Instructors: Desiree Starr, National Training Director, Lantower Residential TRACY’S TRIED AND TRUE TELEPHONE TECHNIQUES How does your property answer the phone? Every time the telephone rings you should hear the sweet sound of april/may/june 2021

AAGO education opportunity. With major marketing dollars invested for the phone to ring, don’t miss the opportunity to set the best first impression of your community. Learn the basics about telephone techniques and how to utilize and convert phone traffic. Attend this fun workshop and learn the importance of… • Preparing for the call • Telephone image • The psychology of sales • Rapport building • Creating the visual tour • Setting the appointment • Follow up Time: 9: 00 am -12:00 pm Cost: $89 Member $109 Non-Member FREE for APASS! CEC: 3 Audience: Leasing, Management, Corporate Personnel, Suppliers Your Instructor: Tracy Lesse, Regional Manager, RangeWater Real Estate

MAINTENANCE TRACK APPLIANCE REPAIR Appliance Repair Seminar provides students with the skills and experience to service major appliances. There is both classroom and hands-on instruction. Students are expected to bring their own tools in order to work on appliances in the maintenance training center during the course. Student will learn tips and ideas to work more efficiently. ***Students should bring their own tools.

Time: 9: 00 am - 3:00 pm Cost: $79 Member $109 Non-Member FREE for APASS! CEC: 6 Audience: Maintenance, Suppliers Your Instructor: Josh Keller,CAMT,Account Executive, Real Floors PREVENTATIVE MAINTENANCE Get the “Nuts and Bolts’ of how the maintenance team operates so that your community can run at optimum performance! You need a schedule of planned maintenance actions aimed at the prevention of breakdowns and failures as well as the preservation of the asset

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In this seminar you will learn: • Who is responsible for your preventative maintenance program • What to include in your preventative maintenance program • When do you need in order to perform preventative maintenance • Where do you maintain the records • Why do specific actions need to be taken for items such as lighting, HVAC, etc. • How often do you need to perform preventative maintenance Time: 9: 00 am - 3:00 pm Cost: $89 Member $109 Non-Member FREE for APASS! CEC: 3 Audience: Maintenance, Suppliers Your Instructor: Timothy Handley,CAMT,Regional Facilities Director, Greystar

ESSENTIAL LEARNING TRACKS: FAIR HOUSING This 3-hour Fair Housing Seminar will let you know who is protected by the Fair Housing Act and teach you and your team to be “Fair Housing Friendly!’ You will understand how to comply with Fair Housing and learn what questions are ok to ask of prospective residents. Learn how you can avoid being accused of discrimination and how to coach your team to ensure that they do not violate any Fair Housing laws. Remember that what you don’t know can hurt you! Audience: Maintenance, Leasing, Management, Corporate Personnel, Suppliers LANDLORD/TENANT LAW Keeping abreast of the legal requirements and changes is essential for successful and legal property management. It is recommended that each staff member who deals with leases, evictions and legal notices attends at least one Landlord Tenant Law Seminar each year. Audience: Maintenance, Leasing, Management, Corporate Personnel, Vendors SUPERVISORY SKILLS How do you handle employee issues? Do you know the best techniques to interview your next superstar? What are ways to motivate and reward your team? Learn the skills necessary to become a more effective supervisor.

AAGO education In this seminar, you will learn: • What are the best interview styles to hire right • How to coach for optimum performance • How to provide timely and appropriate feedback • How to be an effective communicator • How to lead by example • What are the best ways to celebrate success Time: 9:00 am- 5:00 pm Cost: $99 Member $109 Non-Member FREE for APASS! CEC: 6 Audience: Management, Corporate Personnel, Suppliers Your Instructor: Desiree Starr, National Training Director, Lantower Residential

Your Instructor: Vann Flippen, Corporate Trainer, Chadwell Supply NATIONAL APARTMENT ASSOCIATION DESIGNATION PROGRAMS The multi-family housing industry is growing. Competition is fierce and multi-family housing professionals face more challenges than ever before. You can’t afford to overlook the benefits of an industry designation. Education programs and designations sponsored by NAAEI are the premier offerings for multi-family housing professionals. Each course and program has been carefully crafted and tailored to meet the ever-changing needs of today’s multi-family housing professional.

CERTIFICATION PROGRAMS The Apartment Association of Greater Orlando is proud to offer several nationally recognized certification programs to its members. These programs are taught by certified instructors and testing is done on site. CERTIFIED POOL OPERATOR, CPO Through the National Swimming Pool Foundation, AAGO is an approved provider of the CPO certification. This is a 2-day course which includes the certification exam. Time: 8:00 am - 5:00 pm each day Cost: $299 Member $399 Non-Member $279 for APASS CEC: 12 Audience: Maintenance, Suppliers Your Instructor: Vann Flippen, Corporate Trainer, Chadwell Supply EPA REFRIGERANT HANDLING CERTIFICATION The Federal Clean Air Act, Section 608, requires that persons who service air conditioning and refrigeration systems containing certain refrigerants be certified under an approved Federal Environmental Protection Agency (EPA) approved course. Through the ESCO Institute, AAGO is able to offer this Universal Certification. Time: 8:30 am - 5:00 pm each day Cost: $149 Member $199 Non-Member CEC: 6 Audience: Maintenance, Suppliers

$135 APASS

Enhance your professional growth in the apartment industry by earning your Certificate for Apartment Maintenance Technicians (CAMT) a program that can take your career to the next level. CAMT training helps you to preserve the value of your apartment community and increase resident retention. CAMT is the only Apartment Maintenance program to be nationally accredited by the American National Standards Institute (ANSI). Non-Technical Online Courses: • Inside the Apartment Business and People, Projects and Profits Technical Courses: • Interior and Exterior Maintenance and Repair • Electrical Maintenance and Repair • Plumbing Maintenance and Repair • HVAC Maintenance and Repair • Appliance Maintenance and Repair Time: 9:00 am - 5:00 pm for each module Cost: $899 Member $999 Non Member 10% off for APASS CEC: 6 Prerequisite: you must have one year of apartment or rental housing maintenance experience before being eligible to receive the certificate; successfully completed the seven courses and online content listed below (which total 90 ½ hours); and meet all examination requirements within 24 months of declaring your candidacy for CAMT.

april/may/june 2021

AAGO events

Revolutionizing Apartment Turn Scheduling

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AAGO events

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april/may/june 2021

AAGO EVENTS

EVENTS CALENDAR 4TH2nd QUARTER 2020 Quarter Dates are subject to change TRADE SHOW APRIL 27, 2021 STATE OF THE MARKET MAY 11, 2021 BUSINESS EXCHANGE JUNE 22, 2021 Coming soon.......

OWNERS FORUM AUGUST 10, 2021 MAINTENANCE APPRECIATION OCTOBER 20, 2021 GOLDEN KEY AWARDS DECEMBER 4, 2021 22 22

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AAGO EVENTS

TRADE SHOW APRIL 27, 2021 THE CENTRAL FLORIDA FAIRGROUNDS

For additional trade show info check out, www.aago.org/events/2021-trade-show

april/may/june 2021

AAGO events

2021 AAGO Business Exchange

Orlando Science Center 2416 N. Mills Ave, Orlando, FL 32803

Wednesday, June 22nd, 2021 VIP (Limited Availability): 6:00 pm - 7:30 pm General Admission:

7:30 pm - 9:00 pm

*VIP Experience is for registered VIP attendees and property management exhibitors only. **Limit 3 Free Management Attendee Tickets per company. Thank you for understanding that persons under the age of 18 are not permitted to attend. COVID-19 health and safety protocols will be in effect and enforced.

$195 Supplier Members

$299 (VIP) Supplier Members

FREE

Property Management Members*

$499 Non Members

To register visit www.aago.org/events/be2021 or contact Jeffrey Bey-Edwards (jeffrey@aago.org) for more information!

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Multi-Family Specialists

AAGO events

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AAGO EVENTS

And So It Was...

2021 Installation & Appreciation Dinner

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AAGO EVENTS

april/may/june 2021

HVAC

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Lighting Retrofits

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Service Upgrades

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AAGO foundation

2021 Charity Partners As a faith-based organization, the mission of Catholic Charities of central Florida is to embrace all those in need with hope, transforming their lives through faith, compassion, and service. Catholic Charities' believes every person's basic human needs are and should be met through love and empowerment. A long-time partner with the AAGO Foundation, Catholic Charities provides a variety of services including but not limited to affordable housing, mental and physical health, social enterprise, disaster relief and more., "Formerly known as the central Florida Regional Housing Trust, and an. affiliate of. the Bright Community Trust, HOUSD mission is simple. "Everybody at the table. Everybody Housed" Formed to engage a variety of housing-related voices across central Florida, HOUSD aims to meet the unique housing needs of neighborhood’s all across the region through stakeholder engagement. Engaging in the exchange of data, policy initiatives, funding, and industry-related expertise, HOUSD aims to give families the chance to live in a home they love at a price they can afford in a neighborhood they love. HOUSD is a new charity partner of the AAGO Foundation and look forward to collaborating this year. "A Bridge of Hope" The Orlando Dream Center's primary focus is to provide assistance to at-risk individuals and families. Cultivating self-sufficiency, the Orlando Dream Center aims to rebuild and empower stories, one life at a time. The. Center serves as a resource hub providing food, baby, and senior assistance, as well as, youth development programs. The Center works with the community through its outreach services, meeting in small groups across the city to help communities fight hunger, come together, spread hopeful love. A relatively recent Charity Partner, the AAGO Foundation looks forward to working together in creating a bridge of hope. One of our longest-standing partners, the Sharing Center is a faith-based organization that aims to provide vital resources and meet the needs of Seminole County. The Center aims to serve those in need with compassion and regenerate the hope they have lost through the plethora of services they provide. Whether it is working to alleviate hunger, prevent homelessness, or change lives, the Sharing Center offers a variety of programs that serve a variety of needs including, but not limited to, food insecurity, laundry service, housing guidance, housing instability, career services, and more.

Co-Founded by Keli Lynch-Wright and her son Ashton Wright, Hatching hope was created to support residents that end up displaced from their homes due to fire or other disasters. Hatching hope provides displaced residents with disaster recovery kits that include a variety of basic necessities that prove critical after tragedy has struck. Hatching Hope has stepped up to serve the central Florida community countless times, meeting individuals with essential items they would otherwise have to go without. A long-time AAGO Foundation partner, we are honor to continue to work with Hatching Hope and serve the community together.

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AAGO AAGO foundation events

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BOW WL L Date: July 15th, 2021 Where: AMF Lanes Date: JulyAltamonte 15th, 2021 280 Douglas Ave, Altamonte FL 32714 Where: AMF Altamonte Date: July 15th, Springs, 2021Lanes 6pm8pm 280 Douglas Ave,Time: Altamonte Springs, Where: AMF Altamonte Lanes FL 32714

Time: 6pm- 8pm 280 Douglas Ave, Altamonte Springs, FL 32714 Time: 6pm- 8pm

april/may/june 2021

AAGO advocacy We came, We saw, We conquered...

The 2021 FAA Virtual Legislative Conference!

As the first-ever virtual Legislative Conference held by the Florida Apartment Association (FAA), this year's conference was especially unique. Members from all over the state joined their local affiliates virtually to caucus, discuss, and advocate on behalf of the multifamily apartment industry. Conference veterans and newcomers alike gathered around the Zoom room to meet with their state lawmakers and discuss our 2021 legislative priorities. Our members came to their meetings poised, professional, and prepared. Ready to discuss and answer questions about complex issues both impacting and important to our industry. We could not be more proud of all of their advocacy efforts.

What are our 2021 Legislative Priorities? 1. Protect and Preserve the Sadowski Affordable Housing Trust Fund A long-time legislative ask, we are urging the Legislature to use all Housing Trust Fund monies for Florida's housing programs, as well as, to provide resources for local rent relief funds. We encourage the Legislature to pass SB 510 (Hooper) and HB 13 (Killebrew) which would prevent the Legislature from diverting any cash balances in the Housing Trust Fund for other purposes.

2. Establish COVID-19 Liability for Housing Providers The pandemic has presented unprecedented threats of legal liability as housing providers' and other businesses continue to perform essential operations. We encourage the Legislature to pass SB 72 (Brandes) and HB 7 (McClure) to provide reasonable COVID-19 liability protections for businesses, including housing providers. 3. Tax Incentives for Affordable Housing This would give local governments another tool in their toolbox to address the need for affordable housing. Some local governments are unsure of their ability to provide tax incentives for affordable housing based on current statute as written. We encourage the Legislature to pass SB 674 (Rodriguez) and HB 563 (Rodriguez) to give local governments the green light to waive or reduce property taxes for affordable housing. 4. Clarify Fire Radion System Requirements Florida Statute 633.202 was amended in 2016 to give local government broad discretion to regulate fire radion systems for buildings within their jurisdiction. This has led to implementation inconsistencies and unintended consequences for property owners across the state. We are encouraging the Legislature to pass HB 587 (Snyder) to clarify fire radio system requirements for new and exsisting buildings.

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AAGO advocacy Group A Meeting with Representative David Smith Picture from Left to Right Chip Tatum, Trinity Kutschinski, Lee Steinhauer, Beverly Duda, Heather Alzate, Maurice Williams, Lori Agudo, Alex Mauro-Ross, Roxanne Connors, Scott Zimmerman, Rep. David Smith

Group C Meeting with Representative Rene Plasencia "Coach P" Picture from Left to Right Lee Steinhauer, Trinity Kutschinski, Darrin Rohr, Kimberly Maggard, Chip Tatum, James Cornell, Melissa Dugas, Patryce Artis, Rep. Plasencia

Group C Meeting with Representative Webster Barnaby Picture from Left to Right Lee Steinhauer, Trinity Kutschinski, Darrin Rhor, James Cornell, Melissa Dugas, Patryce Aris, Rep. Barnaby, Kimblerly Maggard

april/may/june 2021

AAGO legal LEGAL NEWS by KEVIN KNIGHT

THERE WAS A CROOKED MAN WHO WALKED A CROOKED MILE AND GOT AN EVEN RESULT…. When we grew up, we were read the story of the “crooked many who walked a crooked mile. Little did we realize that this story might bear fruit many years later with some literary adjustment. How about a “non crooked man” who didn’t walk a mile but did “walk a crooked sidewalk?” What then? What happens when the man happens to be a tenant and the crooked sidewalk is on the property where he lives? This article will examine the case of Kelley v Sun Communities, 2021 WL 37595 (M.D.Fla. January 5, 2021) which involves an all too common landlord/tenant matter.

THE KELLEY FACTS: Richard Kelley lived in Royal Palm for eight years at the time of his accident. While walking his dog on a sidewalk, he tripped and fell on an uneven sidewalk joint. He sued Sun Communities as the owner of Royal Palm. He asserted that Sun was negligent for failing to maintain the sidewalk in a safe condition. Sun failed to see the “error of its ways” and denied Kelley’s assertion of negligence. During the course of discovery in the case, several facts became apparent. 1. Royal is a 55-and-over mobile home community in Haines City, Florida.

7. Kelley had previously notified Royal’s maintenance technicians of his concerns over the sidewalk’s condition. Id. at 46–47. Such “notifications” were only in passing conversations and he had never formally complained in writing nor had anyone else to his knowledge. 8. On the accident date, it was a clear afternoon in May 2017.

2. Kelley lived in Royal for eight years before his trip.

9. Kelley’s trip and fall occurred on the return trip to his home.

3. Kelley would walk his dog around the neighborhood each day using the same route:

10. He characterized his trip and fall as a “lapse of concentration.”

(A) down the 20 yards of sidewalk in front of his home;

11. As a result of his trip and fall, he injured his left knee, had surgery and subsequent physical therapy.

(B) across a wooden footbridge to an open field; and

ROYAL’S MOTION FOR SUMMARY JUDGMENT: Based on the facts above, Royal argued that it was entitled to summary judgment because Royal was not negligent, had done nothing wrong and the uneven sidewalk was not a dangerous condition.

(C) Kelley and his dog would then turn around and walk the same route back home. 4. Kelley was quite familiar with Royal’s grounds at Royal Palm; 5. Kelley had never tripped during any of his previous walks 6. Even so, Kelley thought the sidewalk needed

By: Kevin Knight

repair, especially one joint between two of the concrete slabs which was uneven and slightly raised.

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THE COURT’S RULING ON ROYAL’S SUMMARY JUDGMENT MOTION: The Court agreed with Royal and granted Royal’s Motion For Summary Judgment. The Court finds that the uneven sidewalk joint was not a dangerous condition. Therefore, the Community did not

AAGO legal

breach its duty to maintain the premises in a reasonably safe condition. In making its ruling, the Court noted that: 1. To sustain a premises liability action based on a landowner’s negligence, a plaintiff must prove the standard elements of a negligence claim: duty, breach of duty, proximate causation, and damages—with the added element that the landowner had possession/control of the premises when the alleged injury occurred 2. A landowner owes an invitee to the premises two distinct duties. The landowner must (1) “warn [the invitee] of concealed dangers which are or should be known to the owner and which are unknown to the invitee and cannot be discovered through the exercise of due care”; and (2) “use ordinary care to maintain its premises in a reasonably safe condition.” 3. The Community admits that it owed Kelley both duties but contends it is entitled to summary judgment because it did not breach either duty as a matter of law. The Community asserts that the uneven sidewalk joint was an open and obvious condition—relieving any duty to warn—and was not inherently dangerous—meaning it did not constitute a violation of the duty to maintain the premises in a reasonably safe condition. 4. Indeed, the Community had no duty to warn Kelley. A landowner has no duty to warn when a potentially dangerous condition is open and obvious, or when the plaintiff had actual knowledge of the condition. 5. Several other Florida appellate court opinions have held that a cracked or deteriorated sidewalk can constitute a dangerous condition or can at least raise a factual dispute over whether the landowner breached its duty to maintain the premises. These cases, however, are distinguishable. In each of these cases, the courts described the sidewalk as severely cracked, deteriorated, or otherwise in a state of disrepair. Based on evidence presented

regarding the condition of the sidewalks, including photographs of the sidewalks in Lotto and Middleton, the courts found that issues of fact remained over whether the landowners could have expected that residents would continue to use the sidewalk, encounter the cracked and uneven portions, and suffer harm as a result. 6. But this is not a case of a dilapidated or deteriorated sidewalk. The photograph in the record makes this clear. Aside from one uneven seam, the sidewalk appears to be an otherwise pristine walking surface and not unreasonably hazardous. 7. A more similar case is Kersul v. Boca Raton Community Hospital, Inc., 711 So. 2d 234, 234 (Fla. 4th DCA 1998). But it too is distinguishable. There, the plaintiff tripped and fell over an uneven sidewalk joint on the hospital premises. The trial court entered judgment for the landlord. The appellate court reversed finding there was conflicting evidence over whether the danger posed by the uneven sidewalk was “open and obvious.” Id. There is no such conflict in this case. 8. In sum, the Community did not breach any duty it owed Kelley. The section of the sidewalk Kelley tripped over was an open, obvious, and otherwise harmless condition. The law imposes on a landowner the duty to mitigate unreasonable hazards on the property. It does not require the landowner to foreclose all risk that an invitee will injure himself during an inattentive moment. The Court likewise will not impose such a burden on the Community. MORAL OF THE STORY: Buy a camera for when things go bad. Or someone else tells you it went bad. Start “snappin” the moment the “bad thing happens.” And don’t stop until you get enough (as that scholar Michael Jackson told us in song) that it’s apparent what happened and how it happened. It might spell the difference between a long, protracted lawsuit that ends in a trial on damages and a lawsuit that “goes nowhere” because pictures don’t lie since “every picture tells a story, don’t it? (as Rod Stewart assured us in song).

april/may/june 2021

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AAGO market trends

How to Create a Successful Brand Identity for Your Multifamily Property By Ashley Tyndall, Chief Relationship Officer at Swifty Whether looking to rebrand, refresh a logo design, or create an entire brand persona for your multifamily business, you cannot do it effectively without a strategic apartment marketing plan. The saturated multifamily market is making it ever-more challenging for brands to stand out with a unique voice or selling point. For apartment marketers, a lot of effort goes towards differentiating your community from the rest of the multifamily properties in your market. This generally includes frequent social media posts and an updated apartment website focusing on onsite amenities and features. However, there is one important aspect that can be overlooked: branding. Developing a brand identity is an essential element when setting yourself apart from the competition. Identifying who your brand is and who it relates to sets the foundation for building a strong brand that will stay consistent — from the brand’s digital presence all the way down to its business cards. The Essential Keys to a Brand Identity A brand identity is the meaning behind your logo and other apartment marketing elements. It tells potential and current residents who you are and what you represent. This includes the branding materials created by your company that convey your personality, and include logo, colors, fonts, and positioning statement. Without a brand identity, you run the risk of confusing your target audience because you lack a consistent image that is easily identifiable and relatable. The keys to a good brand identity are to make it distinct, memorable, scalable, cohesive, and easy to apply. It is important to carefully consider each element of your brand identity, and pull inspiration from companies that have had great success with their identities. Interbrand’s Best Global Brands 2019 names the Top Ten Global Brands as: 1. Apple 6. Samsung 2. Google 7. Toyota 3. Amazon 8. Mercedes-Benz 4. Microsoft 9. McDonald’s 5. Coca-Cola 10. Disney The above brand list likely brings instant perceptions to your mind — likes and dislikes, experiences, how they make you feel. While these are the most iconic brands in the world, they didn’t start out that way. They reached those levels slowly and painstakingly over time. Building a strong multifamily brand identity requires consistency and repetition. For the most successful brands, the brand

experience delivers on consumer expectations time and time again. How to Develop a Brand Identity If you do not see the value in establishing a strong brand for your multifamily business, you can be sure someone else is doing it for you. As CEO of Amazon Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” Without a clear message, you open yourself up to the public dictating what your brand is. Not responsive enough online? They may think you are hiding something. No clear values set? They may think you have no consideration of social consciousness or a vision. Research and Discovery The first step to creating a brand identity is research and discovery. As with any good marketing element, it takes understanding your audience and their needs, wants, and values. Understand what appeals to them, and make sure to include relatable elements in your brand identity. Reevaluate Your Existing Brand Reevaluate your existing brand by considering the elements that have been successful and those that haven’t, and learn from the process. Research your direct competitors to see how they identify their properties and who their target audiences are. By digging into your own existing brand elements, those of your competitors, and the needs of your audience as the first steps in developing a brand identity, you will be better positioned to create something strong and unique. Identify Your “It” Factor & Capitalize On It While many management companies follow an apartment marketing plan from the top, it is critical to identify your “it” factor at the property level. Perhaps you are ecofriendly with green amenities and a lush community garden, or maybe you boast modernity with tech-driven equipment and amenities. Discover if there is a strong key element that sets you apart from the rest of the competition and capitalize on it. The Impact of a Multifamily Brand Identity After you have spent time brainstorming and developing a strategic brand identity, it’s time to put it to use. A strong multifamily brand identity is vital when differentiating you from your competitors and gaining awareness. The multifamily space can get crowded and you are probably competing for similar residents as other properties; a brand identity can help you stand out. Ultimately, a well-thoughtout brand identity will resonate with potential residents and drive them to your property, resulting in more initial leases and higher revenue. april/may/june 2021

AAGO market trends

Apartment Demand in Greater Orlando By Jordan Brooks ALN Apartment Data

Although 2020 was undoubtedly a turbulent year for multifamily, apartment demand began to rebound from its dismal levels in the spring and summer during the latter half of the year. Fortunately, this resurgence has continued through the first two months of 2021. In fact, multifamily demand for the Greater Orlando area was higher in January and February of this year than in that same two-month period for any of the last five years.

Class B properties also saw an increase in net absorption, though not quite to the same extent as in the top tier. Approximately 550 net units were leased that were previously unoccupied, an improvement of 70% from January and February of 2020.

With this in mind, let’s take a closer look at the demand picture from these first two months of the new year for Greater Orlando. In doing so, only conventional properties of at least 50 units will be included.

In the lower two tiers gains were realized as well. For Class C, 200 more units were absorbed this year than in the same period last year. This represented an increase of more than 90%, and all told, more than 400 net units were absorbed in the first two months of the year. For Class D properties, only around 30 net units were absorbed. Even so, this is a clear improvement from last year when nearly 200 net rented units were vacated in the period.

Overall Demand Net absorption, defined as the net change in the number of rented units for a period of time, was a little more than 1,600 units so far in the new year for the area as a whole. As already stated, this compares favorably to recent years. This was especially the case compared to 2020, when net absorption for the first two months of the year totaled barely more than 500 units. By taking the number of units absorbed as a percent of total market stock, we can adjust results for market size. By this criterion, Orlando places just outside the top 20 markets nationally -- in the number 21 slot to be exact. Price Class View One perspective from which some apartment demand differences can be more clearly identified is from that of price class. ALN assigns each conventional property of at least 50 units to a price class A through D based on average effective rent per square foot percentile rank in a market. Class A demand rebounded most compared to the same portion of last year. Just more than 600 net units were absorbed in the top tier after only about 150 net rented units were added last year. This strong resurgence in demand was timely because new supply volume also increased in the period.

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Submarket View A few specific areas stood out from the larger market regarding apartment demand. The first of these was the Kissimmee submarket south of Orlando. More than 450 net absorbed units in the first two months of 2021 was more than double the total from those months last year. Another region of Greater Orlando that stood out was the Hunters Creek – Dr. Phillips – Airport submarket south of downtown Orlando. In this region, net absorption of around 400 units was double that of last year. One other area of interest should be mentioned regarding multifamily demand. The DeLand – Orange City submarket is a small one, and so the approximately 60 net absorbed units does not appear to be of particular note. However, the area suffered a net loss of rented units in the same portion of 2020 almost as large as this year’s gain. Additionally, when evaluating the same size-adjusted metric for demand based on submarket unit count that was previously mentioned at the market level, this area had the second-highest value among the 13 ALN submarkets for Greater Orlando.

AAGO market trends

Takeaways The apartment demand picture for Greater Orlando is a brightening one. The resurgence that began last year has continued into the new year. More than that, the positive results are not particularly concentrated in only one price class or in just a couple of submarkets. In some respects, improvement in demand for Class B properties somewhat lagged the other tiers. This could be an indication that the price sensitivity dynamics that emerged last year are still very much at work. Residents that can afford Class A rents have enjoyed elevated lease concessions in those properties (though changes are emerging there as well) while some of the more price conscious residents have opted for the savings of Class C properties. Out of Orlando’s 13 submarkets, only one, the Clermont area, underperformed in demand compared to the same portion of last year. Even there, the difference was less than 100 units. It is certainly an encouraging sign to see such widespread improvement across the market as a whole so far in 2021. Looking ahead, the new construction pipeline will not be slowing in 2021. As a result, it will be important to maintain

the positive demand results from the start of the year. With the continued rollout of the COVID-19 vaccine and the level of economic re-opening the state has managed to maintain thus far, that prospect appears favorably positioned.

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april/may/june 2021

AAGO MARKET TRENDS

Connect With NAA The COVID-19 Rental Housing Support Initiative Releases Resources to Aid Industry By Rick Graf, Cushman & Wakefield 2021 National Apartment Association Chairman of the Board

The COVID-19 Rental Housing Support Initiative, sponsored by Yardi, involves four organizations—Institute of Real Estate Management (IREM); National Apartment Association (NAA); National Association of Residential Property Managers (NARPM); and National Multifamily Housing Council (NMHC)—that came together to build a series of solutions in key support areas to help the industry survive and thrive through the pandemic and beyond. The Initiative is releasing a variety of resources under each area of support: Mental Health, Liability, Education and Apartment Facts. Access the resources at covidinitiative.rentalhousingindustry.org

avoid unbudgeted expenses and increase asset performance, NAA Click & Comply does just that by creating actionable intelligence for your asset’s life cycle. What you can expect from using NAA Click & Comply: • Mitigated risk and preventative maintenance for your properties • More efficient onsite teams • Improved performance • Streamlined communications • Dashboards to see property performance across your entire portfolio • Asset preservation • Implementation within 60 days Learn more about NAA Click & Comply and request a demo at comply.naahq.org

Apartmentalize: New Dates, Same Great Experience

March is the perfect month to take big steps forward in building your career. That's why in the month of March, Visto is making it easy to get up and march forward in your career. Save 25% on all credentials when you buy three or more. Offer valid through March 31. Visit gowithvisto.org

In-person meetings, travel and fun are all making a comeback in 2021 and to accomplish all of that, we are postponing the 2021 Apartmentalize to August 31 – September 2, 2021. With an extra 2 ½ months, we know even more of you will be able to reconnect, restart and reenergize at the largest gathering in the rental housing industry. We’re excited to announce that Viola Davis – actor, producer and philanthropist – will be our Closing General Session Speaker! Find nformation and registration at naahq.org/apartmentalize

NAA/NMHC Release Federal Policy Priorities for 2021

The National Apartment Association (NAA) and National Multifamily Housing Council (NMHC) have released the apartment industry’s 2021 policy priorities, focused on issues that reduce operational risk and enable efficient operations, preserve housing affordability and ensure the continued viability of rental housing providers for the long term. In the shortterm, we are dedicated to alleviating the housing crisis created by the pandemic and maintaining the stability and competitiveness of the industry. A full list of the apartment industry’s public policy priorities can be found at naahq.org

Manage Risk and Compliance with NAA Click & Comply

NAA’s performance management and compliance software, NAA Click & Comply, allows property management companies to consolidate processes and systems into one place for ease of use and transparency. Automate, save time and trust that your properties are remaining compliant. Because companies are always seeking to enhance onsite operations to

The Key www.aago.org

March Forward with Your Career

Diversity & Inclusion Resources

NAA is committed to developing resources and guidance that promote a diverse and inclusive workforce in the rental housing industry. We encourage you to access and utilize these resources and apply them in your workplace. NAA’s Diversity & Inclusion Committee develops these resources for NAA affiliates, and most importantly—our member companies. Visit naahq.org/diversity-inclusion

Monthly Payment Plans Now Available on Visto

Visto now offers an easy monthly payment option with Affirm. Set-up is quick and easy for a real-time decision and checking eligibility. Make monthly payments with no hidden fees. Visit store.gowithvisto.org

Stay in the Know: Sign Up for NAA Newsletters

From operations insights to leading-edge marketing strategies NAA’s suite of weekly and monthly e-newsletters are designed to leave readers with the business intelligence needed to be more efficient, effective and profitable in their rental housing operations. To sign up, email newsletters@naahq.org and request any or all of the following: • Industry Insider • Apartment Innovations • Apartment Advocate • Operations Insights • Apartment Business Update

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april/may/june 2021

supplier partner directory

AAGO Yellow Pages

Providing our members with a more detailed directory, this directory will be published twice a year. 4 Green Planet. . . . . . . . . . . . . . . . . . . . . . . . . . . . (321) 295-2850 Info@4gpservices.com Bulk Waste Removal; Power Washing; Waste/Recycling/ Specialty/Consulting; Window/Screen/Door Replacement Parts

Advanced Roofing Inc. . . . . . . . . . . . . . . . . . . . . . . (407) 322-1555 dawne@advancedroofing.com Commercial Re-roofing; Emergency Repairs; Lightning Protection; Preventative Maintenance; Roofing Contractors/ Consultants; Solar Energy

407apartments. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 505-4332 pete@ilsnetwork.com Advertising/Marketing

Affinity Waste Solutions. . . . . . . . . . . . . . . . . . . . . (407) 808-0550 gfrost@affinitywastesolutions.com Bulk Waste Removal; Waste Removal; Waste Removal/ Consulting; Waste/Recycling; Waste/Recycling/Specialty/ Consulting

A&E All Purpose Services LLC. . . . . . . . . . . . . . . . . (407) 409-6237 management@aeallpurposeservices.com Concierge; Construction Cleaning; Waste Removal; Waste Removal/Consulting; Waste/Recycling; Waste/Recycling/ Specialty/Consulting ABC Cleaning Inc . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 381-2120 officestaff@abc-cleaninginc.com Air Conditioning; Air Quality Service/Indoor; Dryer Vent Cleaning; Fireplace Cleaning

Affordable Quality Painting. . . . . . . . . . . . . . . . . . . (407) 467-5416 rob@aqpaintingco.com Painting; Painting (Applicators) AFR Furniture Rental. . . . . . . . . . . . . . . . . . . . . . . . (407) 608-5141 jdiblasio@rentfurniture.com Furniture/Housewares Sales/Leasing

Able Construction Group, Inc.. . . . . . . . . . . . . . . . . (407) 399-0305 melissa@ablegcgroup.com General Contractors

Aire-Master of Metro Orlando. . . . . . . . . . . . . . . . . (407) 977-0373 metroorlando@airemaster.com Chemicals/Supplies/Cleaning; Janitorial Supplies; Marketing/ Scent Marketing

Absolutely Amazing Refinishing, Inc . . . . . . . . . . . . (407) 444-9000 tammyt@aarefinishing.net, officemgr@aarefinishing.net Bathtub Repairs & Refinishing; Cabinet/Kitchen/Bath; Counter Repairs & Refinishing

AJS Building & Renovations, Inc.. . . . . . . . . . . . . . . (407) 298-9700 info@ajsflorida.com General Contractors; Remodeling; Restoration-Fire,Water & Wind-Insurance

Accelerated Waste Solutions of North America . . . . (813) 447-3608 sherrodh@acceleratedwaste.com, info@acceleratedwaste.com Bulk Waste Removal; Waste Removal; Waste/Recycling; Waste/Recycling/Specialty/Consulting

Alden Contracting & Services. . . . . . . . . . . . . . . . . (407) 885-2362 Jsanchez@aldencontracting.com Construction; Gates/Surveillance Systems; Painting; Roofing Contractors/Consultants

Access Control Technologies, Inc.. . . . . . . . . . . . . . (407) 422-8850 kathy.lowery@actflorida.com, robert.payne@actflorida.com Access Control Systems

All American Water Restoration. . . . . . . . . . . . . . . . (407) 704-8723 Louis@Allamericanwaterrestoration.com Mold/Asbestos/Lead Remediation/Restoration & Consulting; Water Restoration

Activ Answer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (800) 487-0206 anita.alberger@actvanswer.com Answering service

All County Pavement Solutions M & M Asphalt . . . . (407) 610-8069 orlando@allcountypaving.com, ap@allcountypaving.com Asphalt Paving/Repairs

Aderhold Roofing Corporation. . . . . . . . . . . . . . . . . (813) 681-3735 robert@aderholdroofing.com Roofing Contractors/Consultants

All Florida Septic. . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 957-5558 carol@allflseptic.com Lift Station; Sewer/Septic

Admiral’s Casual Furniture . . . . . . . . . . . . . . . . . . . (800) 476-7328 mattg@admiralfurniture.com Outdoor/Indoor Furniture; Pool and Patio Furniture

All Weather Contractors . . . . . . . . . . . . . . . . . . . . . (904) 781-7060 jquiett@allweathercontractors.com Air Conditioning; General Contractors; Heating & Air Conditioning Supplies/Parts; Plumbing Parts/Supplies/ Services; Roofing Contractors/Consultants

ADT Multifamily Division. . . . . . . . . . . . . . . . . . . . . (754) 399-7580 larrymeadows@adt.com Access Control Systems; Cameras/CCTV; Fire Alarm Installation, Monitoring & Service; Security Systems/Service, Installation & Monitoring Advance Tree Pros . . . . . . . . . . . . . . . . . . . . . . . . . (407) 367-9973 customercare@advancetreepros.com Tree Services Advanced Fire & Security, Inc.. . . . . . . . . . . . . . . . . (407) 744-1234 richie@advfireonline.com, albert@advfireonline.com Access Control Systems; Cameras/CCTV; Fire Alarm Installation, Monitoring & Service; Fire Sprinkler Installation/ Inspection/Backflow/Hydrants; Security Systems/Service, Installation & Monitoring Advanced Plumbing & Drain Cleaning, Inc.. . . . . . . (207) 286-1092 Info@adv-plumbing.com Backflow Testing & Repair; Plumbing Parts/Supplies/ Services; Testing Backflow Devices

The Key www.aago.org

ALN Apartment Data, Inc.. . . . . . . . . . . . . . . (800) 643-6416 x205 laura@alndata.com, tenjey@alndata.com Market Research American Platinum Builders, Inc.. . . . . . . . . . . . . . . (407) 674-7045 info@apbuilders.com Construction; General Contractors; New Construction/ Remodel/Interior Design; Remodeling; Turn-Key AMH Construction, Inc.. . . . . . . . . . . . . . . . . . . . . . (407) 930-5806 tbrush@amhinc.com Construction; General Contractors; Remodeling Anne Rue Interiors Inc.. . . . . . . . . . . . . . . . . . . . . . (407) 322-6742 anne@annerue.com Multi Family Interior Design; New Construction/Remodel/ Interior Design; Procurement Apartment Lease-Up Experts . . . . . . . . . . . . . . . . . (305) 318-9714 magda@apartmentleaseupexperts.com Apartment Lease-up/Apartment Leasing; Leasing Company

Apartment Life. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 557-6100 seanbailey@apartmentlife.org Resident Assistance/Social Activities; Resident Retention; Resident Retention Functions; Residential Products/Services Apartment Postcards, Inc.. . . . . . . . . . . . . . . . . . . . (800) 973-3317 sonny.apartmentpostcards@gmail.com Advertising/Marketing; Promotional Products/Events ApartmentData.com. . . . . . . . . . . . . . . . . . . . . . . . (713) 320-6650 david@apartmentdata.com Market Data; Market Research ApartmentJobs.com. . . . . . . . . . . . . . . . . . . . . . . . (877) 682-6200 jbeckman@apartmentjobs.com Advertising/Marketing ApartmentSuppliers.com . . . . . . . . . . . . . . . . . . . . (407) 399-0745 JulieMills@apartmentsuppliers.com Advertising/Marketing Apex Security. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 846-1435 mf@apexsecurityinc.com Security Services/On-Site Arbor Contract Carpet. . . . . . . . . . . . . . . . . . . . . . . (407) 438-1129 mmail@arborcarpet.com Floor Covering ARD Distributors, Inc.. . . . . . . . . . . . . . . . . . (800) 282-3377ext35 Phillip@ardonline.com Appliance Refinishing/Repairs; Appliances; Maintenance Supplies ASI Landscape Management, Inc.. . . . . . . . . . . . . . (407) 988-0551 CPadgett@ameriscapeusa.com Irrigation Repairs/Parts; Landscaping/Lawn Maintenance Ask An Adjuster ChelseeL@AskAnAdjuster.com Plumbing Parts/Supplies/Services; Restoration-Fire,Water & Wind-Insurance; Roofing Contractors/Consultants Asphalt365 Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 344-1194 mimi@asphalt365.com Asphalt Paving/Repairs; Curb Repair/Painting; Painting (Applicators); Parking Lot Maintenance; Pressure Washing/ Ext. Building Cleaning Asset Overwatch Services. . . . . . . . . . . . . . . . . . . . (407) 530-6489 kevin@assetoverwatch.com Security Services/On-Site; Security Systems/Service, Installation & Monitoring ATI Restoration. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 858-8978 erica.hedges@atirestoration.com Construction; COVID-19; Emergency Repairs; General Contractors; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Restoration-Fire,Water & Wind-Insurance Atlantic Southern Paving and Sealcoating. . . . . . . . (407) 502-0040 gordon@atlanticsouthernpaving.com Asphalt Paving/Repairs; Parking Lot Maintenance Baxter Restoration . . . . . . . . . . . . . . . . . . . . . . . . . (407) 423-5553 trodabaugh@baxterrestoration.com COVID-19; Fire Restoration; Mold/Asbestos/Lead Remediation/Restoration & Consulting; RestorationFire,Water & Wind-Insurance; Water Restoration BEHR Paint Company. . . . . . . . . . . . . . . . . . . . . . . (407) 414-6199 AmSchmidt@behr.com Construction; Maintenance Repairs; Painting; Paints & Supplies; Remodeling

supplier partner directory Belfor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 856-6970 suzanne.larson@us.belfor.com Crime Scene Clean-up; Fire Restoration; General Contractors; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Roofing Contractors/Consultants; Water Restoration Better NOI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (770) 853-8641 JMontgomery@betternoi.com Credit/Collection Information BG Multifamily . . . . . . . . . . . . . . . . . . . . . . . . . . . . (813) 314-2068 ccrispo@bgmultifamily.com Personnel/Temporary Services Biohazard Response, Inc.. . . . . . . . . . . . . . . . . . . . (407) 862-5552 mail@biohazardresponse.com Crime Scene Cleaning Blue Stream Fiber. . . . . . . . . . . . . . . . . . . . . (954) 752-7244 x154 jennie.m.rios@gmail.com TV Cable/Contract Consulting BluSky Restoration Contractors. . . . . . . . . . . . . . . . (877) 251-2798 zcline@goblusky.com Commercial Re-roofing; General Contractors; Mold/Asbestos/ Lead Remediation/Restoration & Consulting; RestorationFire,Water & Wind-Insurance BMS CAT, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 353-9454 gneuman@bmsmanagement.com Fire Restoration; Mold/Asbestos/Lead Remediation/ Restoration & Consulting; Restoration-Fire,Water & WindInsurance; Water Restoration

Chase Roofing & Contracting . . . . . . . . . . . . . . . . . (813) 275-9400 Alissa@chaseroofing.com Roofing Contractors/Consultants Checkpoint ID, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . (623) 240-2371 leighann@checkpointid.com Resident Screening Cinch Kit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (214) 784-5008 a.cordina@cinchkit.com Cabinet/Kitchen/Bath City Recycling Group, LLC. . . . . . . . . . . . . . . . . . . . (813) 886-2686 Hasan@cityrecyclinggroup.com Clothing Recycling; Waste/Recycling/Specialty/Consulting Clean Tec Services LLC.. . . . . . . . . . . . . . . . . . . . . (407) 730-8819 info@cleantecservices.com Carpet Cleaning Services; Cleaning Services; COVID-19; Pressure Washing/Ext. Building Cleaning; Water Restoration; Window cleaning CN Prestige Contracting LLC. . . . . . . . . . . . . . . . . . (561) 718-0302 charlie@cnprestige.com General Contractors; Rehab Coastal Reconstruction, Inc.. . . . . . . . . . . . . . . . . . (407) 644-1800 amyjames@coastalreconstruction.com Construction; Fire Restoration; General Contractors; Mold/ Asbestos/Lead Remediation/Restoration & Consulting; Rehab; Restoration-Fire,Water & Wind-Insurance

Buy & Sell Fitness. . . . . . . . . . . . . . . . . . . . . . . . . . (800) 900-0526 Oliver@buyandsellfitness.com Exercise Equipment

Cohen Construction Inc. . . . . . . . . . . . . . . . . . . . . . (386) 848-4562 Dan@CohenConstruction.net Fire Restoration; General Contractors; Maintenance Repairs; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Water Restoration

Buyers Access . . . . . . . . . . . . . . . . . . . . . . . . . . . . (267) 987-2024 jhidalgo@buyersaccess.com Purchasing Services

Commercial Fitness Products, Inc.. . . . . . . . . . . . . (407) 221-1974 sales@commfitnessproducts.com Exercise Equipment

Caldwell and Gregory. . . . . . . . . . . . . . . . . . . . . . . (800) 927-9274 kgebhardt@caldwellandgregory.com Coin Operated Laundry Equipment

Commercial Laundries of West Florida . . . . . . . . . . (813) 886-1477 mike@clwf.net Coin Operated Laundry Equipment

CAM Services & Repair LLC . . . . . . . . . . . . . . . . . . (407) 286-7573 cbarfield@camservice.net Asphalt Paving/Repairs; COVID-19; Curb Repair/Painting; Parking Lot Maintenance

Conex Recycling Corporation. . . . . . . . . . . . . . . . . . (866) 879-2663 jason@conexrecycling.com Waste/Recycling

Camp Construction Services. . . . . . . . . . . . . . . . . . (813) 622-6610 charrell@campconstruction.com Construction; Remodeling; Roofing Contractors/Consultants Career Strategies, Inc.. . . . . . . . . . . . . . . . . . . . . . . (407) 663-0310 CMccarty@csi4jobs.com COVID-19; Personnel/Temporary Services Carpet Valle, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 814-3920 contact@carpetvalle.com Carpet Cleaning Services; Carpet Dyeing Carpets & Blinds Beautiful, Inc . . . . . . . . . . . . . . . . (407) 578-6000 annette@carpetsblinds.com Blinds/Draperies Sales/Installation; Carpet Sales; Floor Covering CCMULTI LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (404) 696-1331 greg@ccmulti.com Air Quality Service/Indoor; Bathtub Repairs & Refinishing; Carpet Cleaning Services; Dryer Vent Cleaning; Water Restoration Central Florida Strategies. . . . . . . . . . . . . . . . . . . . (407) 377-6847 adlp@cflstrategies.com Government Consulting Services CenturyLink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 889-6269 Deborah.R.Barnes@CenturyLink.com Telecommunications & Entertainment Services Chadwell Supply. . . . . . . . . . . . . . . . . . . . . . . . . . . (888) 341-2423 marketing@chadwellsupply.com Air Conditioning; Air Conditioning Filter/ Filter Materials; Light Bulbs/Light Fixtures; Maintenance Supplies; Plumbing Parts/ Supplies/Services

Consolidated Waste Systems . . . . . . . . . . . . . . . . . (239) 478-9304 gedmundscws@gmail.com Cleaning Services; Compactor Rentals; Power Washing; Pressure Washing/Ext. Building Cleaning; Waste/Recycling/ Specialty/Consulting Construction Services Group. . . . . . . . . . . . . . . . . . (407) 777-3943 CSGCORP@GMAIL.COM Carpet Cleaning Services; Cleaning Services; Construction Cleaning; Painting; Pressure Washing/Ext. Building Cleaning; Remodeling Contractors, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . (678) 489-2900 ctardy@contractorsinc.com Construction; General Contractors; Roofing Contractors/ Consultants CoolThings, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . (516) 236-9546 devon@coolthingsfl.com Outdoor/Indoor Furniture; Pool and Patio Furniture CoreLogic SafeRent . . . . . . . . . . . . . . . . . . . . . . . . (855) 491-2696 kgibbons@saferent.com Credit/Collection Information; Electronic Payment Service; Insurance Services/Risk Management; Resident Screening; Software Solutions CORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 678-2677 sabrina.mendoza@cort.com Furniture/Housewares Sales/Leasing CoStar Apartments.com Network . . . . . . . . . . . . . . (407) 505-8774 kalexander@costar.com Advertising/Marketing; Internet Services & Design; Market Research; Multimedia Services CRB Entertainment. . . . . . . . . . . . . . . . . . . . . . . . . (407) 992-6197 crbentertainment@gmail.com DJ Services; Entertainment; Resident Retention

Creative Multicare, Inc.. . . . . . . . . . . . . . . . . . . . . . (407) 241-8998 mmode@creativemulticare.com Cabinet/Kitchen/Bath; Carpet Cleaning Services; Painting; Turn-Key Creative Playthings. . . . . . . . . . . . . . . . . . . . . . . . . (407) 695-8855 FLplaygrounds@gmail.com Playground & Park Equipment; Playground/Shade & Park Equipment Crest Exteriors, LLC . . . . . . . . . . . . . . . . . . . . . . . . (214) 471-4444 meredith@crestroof.com Fencing; General Contractors; Gutter Protection; RestorationFire,Water & Wind-Insurance; Roofing Contractors/ Consultants Criminal Taskforce . . . . . . . . . . . . . . . . . . . . . . . . . (407) 574-2423 office@criminaltaskforce.com Armed Security; Patrol Services; Security Services/On-Site; Unarmed security; Vehicle patrol services Criste Construction, Inc.. . . . . . . . . . . . . . . . . . . . . (407) 324-2222 jcriste@cristeconstruction.com Construction; Construction Consultant Critical Intervention Services. . . . . . . . . . . . . . . . . . (407) 408-6431 jeff.ezell@kkpsecuritygroup.com Access Control Systems; Armed Security; Cameras/CCTV; Patrol Services; Security Services/On-Site CSC ServiceWorks . . . . . . . . . . . . . . . . . . (407) 365-3835 x50514 events@cscsw.com Coin Operated Laundry Equipment Cutting Edge Carpet, Inc.. . . . . . . . . . . . . . . . . . . . . (407) 244-5588 jill@cuttingedgecarpet.com Carpet Sales; Floor Covering; Rehab; Remodeling D. Sink, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 474-8274 jodi@sinkincsigns.com, darrinsink@yahoo.com Advertising/Marketing; Printing/Typesetting/Graphic Arts; Promotional Products/Events; Signs; Signs/Flags/Banners Davis Air-Vac & Carwash, Inc.. . . . . . . . . . . . . . . . . (407) 673-2777 davisvac@gmailc.om Car Wash/Coin Operated/Vac & Water Machines DBK Construction & Service Solutions. . . . . . . . . . . (386) 860-0020 kenny@godbk.com Air Conditioning; Construction; Electrical Supplies/Services; General Contractors; Plumbing Parts/Supplies/Services Debeaubien, Knight, Simmons, Mantzaris & Neal, LLP. . . . . . . . . . . . . . . . (407) 422-2454 tkk11@dbksmn.com Attorney/Court Services Digital Graphics Plus. . . . . . . . . . . . . . . . . . . . . . . . (407) 869-0077 sales@digitalgraphicsplus.com Signs/Flags/Banners DMI Paving & Sealcoating. . . . . . . . . . . . . . . . . . . . (407) 298-8558 mlippai@driveway.net, hsarduy@Driveway.net Asphalt Paving/Repairs DOGIPOT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 888-4627 linda@dogipot.com Janitorial Supplies Doorstep Hero. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (813) 450-2830 Kmager@doorstephero.com Bulk Waste Removal; Cleaning Services; Pressure Washing/ Ext. Building Cleaning; Resident Retention; Waste/Recycling DRIRITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (813) 347-2789 scott@driritetampa.com Restoration-Fire,Water & Wind-Insurance; Carpet Cleaning Services; Carpet Dyeing; Mold Inspection Services; Mold/ Asbestos/Lead Remediation/Restoration & Consulting EA Steamers LLC . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 209-9055 easteamersllc@gmail.com Carpet Cleaning Services; Mold/Asbestos/Lead Remediation/ Restoration & Consulting Eagle Roofing and Construction LLC. . . . . . . . . . . . (321) 507-4975 office@eagleroofingofflorida.com Commercial Re-roofing; Construction; Emergency Repairs; General Contractors; Roofing Contractors/Consultants

april/may/june 2021

supplier partner directory Elite Flooring & Design, Inc.. . . . . . . . . . . . . . . . . . (813) 341-3501 mcraig@elitefloor.com Carpet Sales; Flooring Supplies/Flooring Adhesives

Flo-Tec Automation. . . . . . . . . . . . . . . . . . . . . . . . . (727) 531-8796 kwatts@flo-tecinc.com Irrigation Repairs/Parts; Plants/Planting Supplies

Integrity Roofing & Gutters. . . . . . . . . . . . . . . . . . . (407) 960-4058 chantelle@integrityroofingfl.com Roofing Contractors/Consultants

Elite Pest Systems . . . . . . . . . . . . . . . . . . . . . . . . . (407) 331-0030 kotaylor@hotmail.com Exterminators

Florida Paints & Coatings, LLC . . . . . . . . . . . . . . . . (407) 451-9008 v.andre@floridapaints.com Paints & Supplies; Swimming Pool Repairs & Renovations; Waterproofing

Intellectual Design, Inc.. . . . . . . . . . . . . . . . . . . . . . (407) 847-2330 Info@myintellectualdesign.com Bathtub Repairs & Refinishing; Cabinet/Kitchen/Bath; Concrete Coatings/Pool Decks/Entries; Painting; Painting (Applicators)

Elite Steam, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 718-6478 elitesteampartners@gmail.com Carpet Cleaning Services Entrata. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (801) 375-5522 cbaiocco@entrata.com Computer Software/Hardware; Electronic Payment Service; Insurance Services/Risk Management; Lead Management; Multimedia Services; Revenue Management Enviro Tree Service. . . . . . . . . . . . . . . . . . . . . . . . . (407) 574-6140 jtankersley@envirotreeservice.com Tree Services ePremium Insurance. . . . . . . . . . . . . . . . . . . (513) 972-4880 x470 ann.padgett@epremium.com Insurance Sales; Insurance Services/Risk Management ET &T Distributors, Inc.. . . . . . . . . . . . . . . . . . . . . . (365) 322-7789 erin@ettflorida.com Construction; Dog Park; Outdoor/Indoor Furniture; Playground & Park Equipment; Playground/Shade & Park Equipment; Pool and Patio Furniture Everlast Construction Group, LLC . . . . . . . . . . . . . . (770) 772-0752 bsparenberg@everlastllc.com Carpentry & Refurbishing; Construction; General Contractors; Painting; Roofing Contractors/Consultants Exclusive Cleaning Services LLC. . . . . . . . . . . . . . . (407) 730-9785 alex@exclusivecleaningsvcs.com Carpet Cleaning Services; Cleaning Services; Pressure Washing/Ext. Building Cleaning; Power Washing; Waste/ Recycling/Specialty/Consulting Exercise Systems, Inc. . . . . . . . . . . . . . . . . . . . . . . (407) 996-8890 john@exercisesystems.com Exercise Equipment Exxcel Mechanical Services, LLC . . . . . . . . . . . . . . (407) 982-4449 lalvarado@sunshineairandplumbing.com Air Conditioning; Plumbing Parts/Supplies/Services Fair Collections & Outsourcing . . . . . . . . . . . . . . . . (240) 374-5432 khorn@fco.com Credit/Collection Information Far Out Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 900-8327 zaid@faroutsolutions.com Computer Software/Hardware Ferguson Facilities Supply. . . . . . . . . . . . . . . . . . . . (407) 427-0073 errett.sechler@ferguson.com Air Conditioning; Appliances; Light Bulbs/Light Fixtures; Maintenance Supplies; Plumbing Parts/Supplies/Services Ferran Services & Contracting, Inc . . . . . . . . . . . . . (407) 422-3551 ytarragona@ferran-services.com Electrical Supplies/Services Fetch Package Delivery. . . . . . . . . . . . . . . . . . . . . . (256) 337-0581 ahammond@fetchpackage.com Package Delivery Firetronics, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 774-6900 mcollier@firetronics.com Fire Alarm Certification & Consulting; Fire Extinguishers; Fire Sprinkler Installation/Inspection/Backflow/Hydrants; Security Systems/Service, Installation & Monitoring; Wireless Service First Choice Coffee and Water. . . . . . . . . . . . . . . . . (407) 340-2578 orlando@firstchoiceservices.com Coffee/Tea Service; Ice Machines; Water Filtration First Place Fitness Equipment. . . . . . . . . . . . . . . . . (904) 998-0738 vendorinvoices@1pfe.com Exercise Equipment FitRev. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (813) 870-2966 doug@fitrev.com Exercise Equipment; Floor Covering

The Key www.aago.org

Florida Pest Control. . . . . . . . . . . . . . . . . . . . . . . . . (407) 896-6601 S.irizarry@flapest.com Exterminators; Landscaping/Lawn Maintenance Freeman Security Services Inc.. . . . . . . . . . . . . . . . (407) 507-3880 administration@freemansecurityservices.com Security Services/On-Site; Security Systems/Service, Installation & Monitoring; Safety Awareness Products; Unarmed security; Armed Security Fresh Aire of Tampa Bay. . . . . . . . . . . . . . . . . . . . . (813) 792-4870 tampabay@freshaire.com Scent Marketing FSI Construction Kara@fsiconstruction.com Construction G5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (954) 805-2310 rickspennato@getg5.com Advertising/Marketing; Internet Services & Design GDE Renovations, Inc.. . . . . . . . . . . . . . . . . . . . . . . (407) 321-8886 acollins@gderenovations.com Asphalt Paving/Repairs; Construction; General Contractors; Painting; Roofing Contractors/Consultants; Siding/Installation GE Appliances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 274-8661 nicholas.robinson@geappliances.com Appliances Global Roofing, LLC. . . . . . . . . . . . . . . . . . . . . . . . . (407) 732-7911 hfdevanfl@gmail.com Construction; General Contractors; Roofing Contractors/ Consultants Grace Hill. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (404) 895-9570 lmcauliffe@gracehill.com Training/Education Guardian Fueling Technologies. . . . . . . . . . . . . . . . (904) 891-5207 gdepaz@guardianfueltech.com Construction; Construction Consultant; Electrical Supplies/ Services; Energy Conservation H & F Construction Services, LLC. . . . . . . . . . . . . . (407) 392-1350 hfinfofl@gmail.com Construction; General Contractors; Remodeling Handy Trac Systems. . . . . . . . . . . . . . . . . . . (800) 665-9994 x231 tradeshows@handytrac.com, holly@handytrac.com Key Control Systems Harrison Brown Construction, LLC. . . . . . . . . . . . . . (407) 637-2985 anne@harrisonbrownllc.com Construction; General Contractors; Rehab; Remodeling HD Supply. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 232-0097 Tara.Marsalia@hdsupply.com Air Conditioning; Air Conditioning Filter/ Filter Materials; Appliance Refinishing/Repairs; Appliances; Chemicals/ Supplies/Cleaning

Interior Logic Group, Property services. . . . . . . . . . (503) 654-0206 mschreiber@ilginc.com Carpet Sales; Floor Covering InterSolutions Staffing. . . . . . . . . . . . . . . . . . (800) 893-8938 x007 scarlson@intersolutions.com Personnel/Temporary Services ISS Supply, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 423-5800 aperez@iss-supply.com Air Conditioning; Air Conditioning Filter/ Filter Materials; Appliances JA Edwards Of America, Inc.. . . . . . . . . . . . . . . . . . (407) 677-7663 purvis@jaeofamerica.com Commercial Re-roofing; General Contractors; Roofing Contractors/Consultants Jim Cary Painting. . . . . . . . . . . . . . . . . . . . . . . . . . (407) 509-4305 jimcarypainting@gmail.com Painting; Painting (Applicators); Paints & Supplies JJ’s Waste & Recycling. . . . . . . . . . . . . . . . . . . . . . (407) 298-3932 ashley.gounder@jjswaste.com Waste Removal; Waste Removal/Consulting; Waste/ Recycling; Waste/Recycling/Specialty/Consulting Josko llc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 807-0337 justin@joskoservices.com Air Conditioning; Electrical Supplies/Services; General Contractors; Plumbing Parts/Supplies/Services; Roofing Contractors/Consultants KeyTrak, Inc.. . . . . . . . . . . . . . . . . . . . . . . (888) 539-8725 x77853 ccampbell@keytrak.com Access Control Systems; Key Control Systems; Turn-Key Kings III Emergency Communications. . . . . . . . . . . (972) 906-7046 kthomas@kingsiii.com Insurance Services/Risk Management; Safety Awareness Products; Telephone Answering Services/Pay Telephone Langerman Construction, LLC. . . . . . . . . . . . . . . . . (407) 222-5396 keithb@langermanconstruction.com General Contractors Law Office of James I. Barron, III, P.A.. . . . . . . . . . . (407) 865-5621 lcaulder@jamesbarronlaw.com Attorney/Court Services; Evictions; Legal Law Offices Of Heist, Weisse & Wolk P.A.. . . . . . . . . (800) 253-8428 harry@evict.com Attorney/Court Services; Evictions; Legal LeaseHawk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (288) 217-5651 tgolson@leasehawk.com Software Solutions LeaseLock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (310) 906-2900 events@leaselock.com Lease Insurance/Security Deposit

HH Staffing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 401-9496 julio@hhstaffingservices.com Personnel/Temporary Services

Left Coast Construction LLC.. . . . . . . . . . . . . . . . . . (813) 361-5432 pbentschner@leftcoastconstruction.com Construction

House of Floors, Inc.. . . . . . . . . . . . . . . . . . . . . . . . (407) 830-6999 DSchetrompf@houseoffloors.com Carpet Cleaning Services; Carpet Sales

Leisure Creations. . . . . . . . . . . . . . . . . . . . . (256) 332-4567 x201 tvburleson@lcfurn.com Outdoor/Indoor Furniture; Pool and Patio Furniture

i4 Waste Valet & Recycling . . . . . . . . . . . . . . . . . . . (407) 312-5008 Info@i4valetwaste.com Waste Removal; Waste Removal/Consulting; Waste/ Recycling; Waste/Recycling/Specialty/Consulting

Lifestyle Flooring . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 293-8334 david@lifestyleflooringinc.com Floor Covering

Integrity Property Services . . . . . . . . . . . . . . . . . . . (727) 865-9354 Clintp@integrityprops.com Construction; Construction Consultant; Rehab; Roofing Contractors/Consultants

Lowe’s Pro Maintenance Supply Headquarters. . . . (407) 572-2043 richard.edel@supplyhq.com Maintenance Supplies

supplier partner directory LR Lawn and Ornamental Pest Control . . . . . . . . . . (321) 222-9392 lrlawnandshrubs@gmail.com Lawn Pest Control; Lawn/Shrub Spraying Luminous. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (866) 387-7275 help@luminousresidential.com COVID-19; Software Solutions Luxer One daved@luxerone.com Parcel/Package Lockers M & J Enterprises Int’l Inc.. . . . . . . . . . . . . . . . . . . (407) 657-4967 CRoberts@mandjinc.com General Contractors Mallard Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . (321) 804-4907 bobq@mallardsystems.com Roof & Exterior Cleaning Massey Services, Inc . . . . . . . . . . . . . . . . . . . . . . . (407) 521-7373 tswanson@masseyservices.com Exterminators; Lawn/Shrub Spraying Minol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (972) 386-6611 dleon@minolusa.com Energy Conservation; Utilities; Water/Sewer Sub-metering Modern Message LLC. . . . . . . . . . . . . . . . . . . . . . . (214) 238-4443 nikki@modernmsg.com Advertising/Marketing

Orlando Utilities Commission . . . . . . . . . . . (407) 423-9100 x2491 MLucas@ouc.com Access Control Systems; Energy Conservation; Utilities; Water Conservation Parcel Pending. . . . . . . . . . . . . . . . . . . . . . . . . . . . (727) 403-2659 jason.leary@parcelpending.com Computer Software/Hardware; Hardware; Key Control Systems; Resident Retention Functions; Software Solutions PAS Purchasing Solutions. . . . . . . . . . . . . . . . . . . . (317) 294-1115 becki@pasonline.com Procurement; Purchasing Services PCDG Construction, LLC. . . . . . . . . . . . . . . . . . . . . (407) 502-2939 michele.zahn@prospectcdg.com Air Conditioning; Architecture; Asphalt Paving/Repairs; Concrete Coatings/Pool Decks/Entries; Construction; Construction Consultant; Rehab PEAK Contractors Inc . . . . . . . . . . . . . . . . . . . . . . . (813) 559-8550 Dave@peakcontractorsinc.com Construction; Construction Consultant; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Painting; Pressure Washing/Ext. Building Cleaning Performance Roofing . . . . . . . . . . . . . . . . . . . . . . . (407) 210-1503 jfretz@performanceroofingusa.com Roofing Contractors/Consultants

MyRentComps.Com . . . . . . . . . . . . . . . . . . . . . . . . (407) 206-3791 rsmith@myrentcomps.com Market Research; Market Survey/ Online

Pet and Playground Products . . . . . . . . . . . . . . . . . (334) 318-5448 keasterling@herculespoly.com Pet Services/Sitting; Playground & Park Equipment; Playground/Shade & Park Equipment

National Credit Systems, Inc. . . . . . . . . . . . . . . . . . (800) 530-0676 pmann@nationalcreditsystems.com Credit/Collection Information

PoolSure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 855-1500 ap@poolsure.com Swimming Pool Chemical/Supplies/Cleaning

Nations Roof. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 907-4568 mheitsch@nationsroof.com Commercial Re-roofing; Roof & Exterior Cleaning; Roofing Contractors/Consultants

Porter PPG Paints. . . . . . . . . . . . . . . . . . . . . . . . . . (407) 340-1843 julialehman@ppg.com Painting; Paints & Supplies

Quick Response Fire Protection. . . . . . . . . . . . . . . . (407) 469-2134 mbrasher@quickresponsefl.com Backflow Testing & Repair; Fire Alarm Certification & Consulting; Fire Alarm Installation, Monitoring & Service; Fire Extinguishers; Fire Sprinkler Installation/Inspection/Backflow/ Hydrants R-Tistic Interiors, Inc. . . . . . . . . . . . . . . . . . . . . . . . (407) 677-6197 gretchenquinn@aol.com Interior Design; Painting (Applicators) Rapid Response Team. . . . . . . . . . . . . . . . . . . . . . . (754) 600-8100 clambert@rrtfl.com COVID-19; General Contractors; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Remodeling; Restoration-Fire,Water & Wind-Insurance; Water Restoration Real Floors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 960-1752 alynch@realfloors.com Carpet Sales; Floor Covering; Rehab RealPage, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (972) 820-3015 stacey.blackwell@realpage.com Computer Software/Hardware Redi Carpet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 855-4700 Linda.Beach@redicarpet.com Carpet Sales; Floor Covering Refuge Services Group Inc.. . . . . . . . . . . . . . . . . . . (407) 955-0045 contact@refugeservicesgroup.com Security Services/On-Site Reliable Roofing of Florida Inc. . . . . . . . . . . . . . . . . (407) 720-7188 angielea@reliableroofing.biz Roofing Contractors/Consultants RentPath. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 247-8484 lwolters@rentpath.com Advertising/Marketing; Internet Services & Design; Market Research; Market Survey/ Online; Multimedia Services

PotholeRepair.Com. . . . . . . . . . . . . . . . . . . . . . . . . (855) 376-8465 terry@potholerepair.com Parking Lot Maintenance

Rescon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 422-0144 ipadron@gorescon.com Construction; Fire Restoration; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Water Restoration

Pristine Concepts. . . . . . . . . . . . . . . . . . . . . . . . . . (813) 450-8423 FRamos@Priscoinc.com Carpet Cleaning Services; Cleaning Services; Painting

Resource Pavement Group. . . . . . . . . . . . . . . . . . . (813) 389-0523 info@resourcepavementgroup.com Asphalt Paving/Repairs

ProFormance Roofing. . . . . . . . . . . . . . . . . . . . . . . (407) 702-0206 jim@proformanceroofs.com Roofing Contractors/Consultants

Reynolds Painting Group FL . . . . . . . . . . . . . . . . . . (813) 344-8055 chris@rpgfl.com Painting

OnCall Parking Manager. . . . . . . . . . . . . . . . . . . . . (833) 662-2555 sales@oncallparking.com Access Control Systems; Automatic Access Systems; Patrol Services; Security Services/On-Site

Proscape Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 438-7442 kodell@proscape.biz Irrigation Repairs/Parts; Landscaping/Lawn Maintenance/ Consulting; Lawn/Shrub Spraying; Plants/Planting Supplies; Sprinkler Systems (irrigation)

OneApp Guarantee. . . . . . . . . . . . . . . . . . . . . . . . . (813) 817-0897 summer@oneappguarantee.com Resident Screening

Publix Super Markets, Inc.. . . . . . . . . . . . .(863) 688-1188 x44921 todd.bearden@publix.com Concierge; Food Service; Shopping Services

Rezcor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (800) 678-0023 payables@rapcosupply.com, Daniel.Sobremonte@rapcosupply.com Air Conditioning; Air Conditioning Filter/ Filter Materials; General Contractors; Maintenance Repairs; Sidewalk Repairs/ Grinding

OnSight Industries LLC. . . . . . . . . . . . . . . . . . . . . . (407) 537-9258 shelli@thinkonsight.com Advertising/Marketing; Playground/Shade & Park Equipment; Pool and Patio Furniture; Printing/Typesetting/Graphic Arts; Signs/Flags/Banners

Q Group Builders, Inc. (The). . . . . . . . . . . . . . . . . . . (215) 942-6700 mmoser@theqgroup.biz Aluminum Contractors; Asphalt Paving/Repairs; Cabinet/ Kitchen/Bath; Carpentry & Refurbishing; Concrete Coatings/ Pool Decks/Entries; Construction

Orion Waste Solutions. . . . . . . . . . . . . . . . . . . . . . . (410) 841-9073 jchalk@orionwaste.com Compactor Rentals; Waste Removal; Waste Removal/ Consulting; Waste/Recycling

Quality First Builders Property Restoration. . . . . . . (407) 276-2364 lauren@qfbuilders.com Construction; Fire Restoration; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Water Restoration

Orlando Golf Carts. . . . . . . . . . . . . . . . . . . . . . . . . . (407) 426-9727 wfierro@orlandogolfcars.com Golf Car/Trikes/Leasing/Sales/Services; Maintenance Repairs; Maintenance Supplies

Quality Restoration & Renovations . . . . . . . . . . . . . (813) 517-1555 jj.hernandez@qualityroofinginc.net, ehsan@qualityroofinginc.net Construction; Fire Restoration; Rehab; Remodeling; Restoration-Fire,Water & Wind-Insurance

Natures Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 362-1649 naturescare1@gmail.com Landscaping/Lawn Maintenance/Consulting Oakhurst Signs. . . . . . . . . . . . . . . . . . . . . . . . . . . . (727) 532-8255 Scott@oakhurstsigns.com Signs/Flags/Banners OEM Laundry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (904) 240-0211 parts@oemlaundryparts.com Coin Operated Laundry Equipment

Orlando Prestige Painting & Restoration, Inc.. . . . . . (407) 852-7981 jpinto@orlandoprestigepainting.com Maintenance Repairs; Maintenance Supplies; Painting; Painting (Applicators); Paints & Supplies

Quality Roofing, Inc.. . . . . . . . . . . . . . . . . . . . . . . . (813) 620-4797 Rick.Jenkins@qualityroofinginc.net Roofing Contractors/Consultants

Rite Rug. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 466-1523 ap@riterug.com Carpet Cleaning Services; Carpet Sales; Floor Covering Rolyn Companies, Inc.. . . . . . . . . . . . . . . . . . . . . . . (407) 369-5100 Jeffrey.peluso@rolyncompanies.com Crime Scene Clean-up; Fire Restoration; Mold/Asbestos/ Lead Remediation/Restoration & Consulting; RestorationFire,Water & Wind-Insurance; Water Restoration Rose Paving LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . (813) 559-2176 llinn@rosepaving.com Asphalt Paving/Repairs; Curb Repair/Painting; Parking Lot Maintenance; Sidewalk Repairs/ Grinding Roto Rooter Services Co.. . . . . . . . . . . . . . . . . . . . . (407) 855-7900 Scott.tuell@rotorootercorp.com Backflow Testing & Repair; Emergency Repairs; Leak Detection; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Plumbing Parts/Supplies/Services; Water Restoration Safely SoftWash, LLC. . . . . . . . . . . . . . . . . . . . . . . (407) 761-3116 jw@safelysoftwash.com Pressure Washing/Ext. Building Cleaning; Roof & Exterior Cleaning; Power Washing

april/may/june 2021

supplier partner directory SAR Diversified, Inc.. . . . . . . . . . . . . . . . . . . . . . . . (352) 518-0981 bzeranski@sardiversified.com Carpentry & Refurbishing; General Contractors; Roofing Contractors/Consultants; Siding/Installation Second to None Landscaping and Tree Service. . . . (561) 573-2042 bryan@stntrees.com Landscaping/Lawn Maintenance; Landscaping/Lawn Maintenance/Consulting; Tree Services Service Master Plumbing Servic. . . . . . . . . . . . . . . (407) 671-6494 office@servicemasterplumbing.com Plumbing Parts/Supplies/Services Servpro of South & Northwest Orlando. . . . . . . . . . (407) 312-8588 kcrabb@servprosouthorlando.com Restoration-Fire,Water & Wind-Insurance SightPlan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 230-3594 joseph.westlake@sightplan.com Computer Software/Hardware Signal 88 Security Orlando. . . . . . . . . . . . . . . . . . . (407) 456-9006 kscroggins@signal88.com Security Services/On-Site; Armed Security; Unarmed security; Vehicle patrol services; Patrol Services; Firewatch Skinner Waste Solutions. . . . . . . . . . . . . . . . . . . . . (904) 683-6755 russell@skinnerwastesolutions.com Waste Removal; Waste/Recycling

SweetWater Restoration, Inc. . . . . . . . . . . . . . . . . . (407) 257-9908 brentd@swrestoration.com Construction; Fire Restoration; General Contractors; Mold Inspection Services; Restoration-Fire,Water & WindInsurance Swet Construction Group . . . . . . . . . . . . . . . . . . . . (321) 594-5569 frank@swetconstructiongroup.com General Contractors; Interior Design; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Rehab Switch Electric LLC. . . . . . . . . . . . . . . . . . . . . . . . . (800) 929-5035 nava@switchelectric.net Electrical Supplies/Services TextBox. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (850) 205-1111 brian@textbox.cc Telecommunications & Entertainment Services; Voice Mail/ Messaging That Key. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (404) 993-3523 Frances@thatkey.com Texting/Text Message Marketing The Gary Group, LLC. . . . . . . . . . . . . . . . . . . . . . . . (407) 869-6531 kathleen@thegarygroup.us Outdoor/Indoor Furniture; Outdoor/Indoor Furniture/ Refinishing; Playground & Park Equipment; Playground/ Shade & Park Equipment; Pool and Patio Furniture

Smart Snakes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 502-8527 sales@smartsnakes.com Air Conditioning; Maintenance Repairs

The Home Depot Pro. . . . . . . . . . . . . . . . (954) 922-7100 x185099 izaitz@wilmar.com Air Conditioning; Air Conditioning Filter/ Filter Materials; Appliances; Janitorial Supplies; Maintenance Supplies

Soto AAAA INC Flooring. . . . . . . . . . . . . . . . . . . . . . (407) 722-2293 ADMIN@SOTOAAAAINCFLOORING.COM Carpet Sales; Floor Covering

The Lake Doctors, Inc. . . . . . . . . . . . . . . . . . . . . . . (407) 327-1080 julian.stern@lakedoctors.com Fountains/Sales & Service; Lake Maintenance

Southeast Floors, LLC. . . . . . . . . . . . . . . . . . . . . . . (407) 888-8008 Joel@sefloors.com Carpet Sales; Floor Covering

The Liberty Group. . . . . . . . . . . . . . . . . . . . . . . . . . (407) 512-6408 michellec@thelibertygroup.com Maintenance Repairs; Personnel/Temporary Services; Staffing

Southeastern Laundry Equipment. . . . . . . . . . . . . . (407) 402-1571 peter@selaundry.com Coin Operated Laundry Equipment Southern Management Systems, Inc.. . . . . . . . . . . (407) 895-7100 marilyn@sms-collects.com Credit/Collection Information Spies Pool, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 847-2771 todd@spiespool.com Chemicals/Supplies/Cleaning; Swimming Pool Repairs & Renovations Sprinklermatic Fire Protection Systems, Inc.. . . . . . (813) 240-1878 clint@sprinklermatic.net Fire Sprinkler Installation/Inspection/Backflow/Hydrants; Fire Alarm Installation, Monitoring & Service; Fire Extinguishers; Backflow Testing & Repair Stratus Construction & Roofing. . . . . . . . . . . . . . . . (407) 625-5866 skramer@stratusroofing.com, office@stratusroofing.com, tlobo@stratusroofing.com Construction; Roofing Contractors/Consultants Sunbrite Outdoor Furniture. . . . . . . . . . . . . . . . . . . (407) 294-9041 will@sunbritefurniture.com Awnings; Outdoor/Indoor Furniture; Outdoor/Indoor Furniture/ Refinishing; Pool and Patio Furniture Sunburst Trees & Lawncare, Inc.. . . . . . . . . . . . . . . (407) 767-0077 allison@sunbursttrees.com Fountains/Sales & Service; Irrigation Repairs/Parts; Landscaping/Lawn Maintenance; Mulch; Plants/Planting Supplies; Sprinkler Systems (irrigation); Tree Services

The Sherwin Williams Company. . . . . . . . . . . . . . . (407) 650-5091 ryan.w.davidson@sherwin.com Paints & Supplies THS National, LLC. . . . . . . . . . . . . . . . . . . . . . . . . . 919-741-6229 wfisher@thsnational.com General Contractors Total Green Cleaning Inc. . . . . . . . . . . . . . . . . . . . . (407) 413-5561 totalgreen12@yahoo.com Carpet Cleaning Services; Cleaning Services; Pressure Washing/Ext. Building Cleaning; Turn-Key Trane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (954) 654-9596 david.downs@irco.com Heating & Air Conditioning Supplies/Parts US Heating and Air Conditioning, Inc. . . . . . . . . . . . (407) 774-9850 lhall@southernhvac.net Air Conditioning; Air Conditioning Filter/ Filter Materials; Air Quality Service/Indoor; Electrical Supplies/Services; Heating & Air Conditioning Supplies/Parts US Lawns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 319-9044 hannah.subh@uslawns.net Irrigation Repairs/Parts; Landscaping/Lawn Maintenance; Landscaping/Lawn Maintenance/Consulting; Plants/Planting Supplies; Sprinkler Systems (irrigation); Tree Services Valet Living. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (877) 574-2587 Briana.Sellers@valetliving.com Concierge; COVID-19; Health/Wellness; Package Delivery; Pet Services/Sitting; Waste/Recycling/Specialty/Consulting

Surface Experts - Greater Orlando. . . . . . . . . . . . . (407) 233-3595 Syk@surfaceexperts.com Cabinet/Kitchen/Bath; Counter Repairs & Refinishing; Maintenance Repairs

Vermana. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 601-3943 amesa@vermana.com Fountains/Sales & Service; Swimming Pool Repairs & Renovations

Surface Spark Refinishing. . . . . . . . . . . . . . . . . . . . (352) 400-2505 surfacesparkrefinishing@gmail.com Bathtub Repairs & Refinishing; Cabinet/Kitchen/Bath; Counter Repairs & Refinishing; Rehab; Remodeling

Veteran’s Security Corps of America, Inc. . . . . . . . . (954) 731-5161 info@vscguards.com Security Services/On-Site

The Key www.aago.org

VIP Promotional Products, LLC . . . . . . . . . . . . . . . . (423) 453-5425 sales@vipmatsandmatting.com Customized Floor Matts Vital Signs of Orlando. . . . . . . . . . . . . . . . . . . . . . . (407) 2970680 dave@vitalsignsorlando.com Signs; Signs/Flags/Banners Voiced LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 405-2382 Jason@voiced.us Software Development Washco Laundry Equipment, Inc. . . . . . . . . . . . . . . (800) 342-9683 triddling@washco.com Coin Operated Laundry Equipment Waste Connections of Florida. . . . . . . . . . . . . . . . . (407) 619-2123 payable.orlando@progressivewaste.com, mike.stutts@wasteconnections.com Waste Removal; Waste/Recycling/Specialty/Consulting Waste Corporation of America. . . . . . . . . . . . . . . . . (352) 264-3247 Kkowske@wcamerica.com Waste/Recycling/Specialty/Consulting Watermark Restoration. . . . . . . . . . . . . . . . . . . . . . (855) 507-1517 blangley@watermark.us.com, ltidmore@watermark.us.com Construction; General Contractors; Mold/Asbestos/Lead Remediation/Restoration & Consulting; Pressure Washing/ Ext. Building Cleaning; Remodeling Wayne Automatic Fire Sprinkler, Inc.. . . . . . . . . . . . (321) 332-4599 ldmiles@waynefire.com Backflow Testing & Repair; Fire Alarm Installation, Monitoring & Service; Fire Extinguishers; Fire Sprinkler Installation/ Inspection/Backflow/Hydrants; Security Systems/Service, Installation & Monitoring; Testing Backflow Devices We-Turn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 576-4073 FLWeTurn@gmail.com Construction Cleaning; Package Delivery; Power Washing; Turn-Key; Window cleaning Weber Environmental Services. . . . . . . . . . . . . . . . (863) 512-5573 lweber@weberes.com Landscaping/Lawn Maintenance; Irrigation Repairs/Parts; Plants/Planting Supplies; Pressure Washing/Ext. Building Cleaning; Tree Services WellTech Pest Solutions . . . . . . . . . . . . . . . . . . . . . (727) 734-7726 info@welltechpest.com Bed Bug Detection; Exterminators XRC, LLC dba Xtreme Roofing & Construction. . . . . (407) 960-5933 taylor@xrcfl.com Construction; COVID-19; General Contractors; Maintenance Repairs; Roofing Contractors/Consultants Yardi Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . (407) 921-8526 Alan.adams@yardi.com Computer Software/Hardware; Pre-Employment/Resident Screening; Resident Surveys; Residential Products/Services Yellowstone Landscape. . . . . . . . . . . . . . . . . . . . . . (407) 446-6010 sjohnson@yellowstonelandscape.com Landscaping/Lawn Maintenance; Landscaping/Lawn Maintenance/Consulting YottaReal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (470) 786-3186 daniel.smith@yottareal.com Software Development; Software Solutions Zen Outdoors, LLC . . . . . . . . . . . . . . . . . . . . . . . . . (407) 677-7799 zenoutdoorsllc@gmail.com Landscaping/Lawn Maintenance; Landscaping/Lawn Maintenance/Consulting; Plants/Planting Supplies Zillow Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (206) 516-2263 rentalsevents@zillowgroup.com Advertising/Marketing Zumper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (706) 627-5733 brian.weinstein@zumper.com Advertising/Marketing; Apartment Lease-up/Apartment Leasing

KEEPING CUSTOMERS FOR LIFE! ĊǉƁ-ƁƁĊ-ŀîăǉ • CALLUSHAC.COM

Full Service Mechanical Contractor

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Since 1991

Providing HVAC, Plumbing and Electrical services that deliver comfort to residents and savings to your bottom line

Over Apartment Communities Throughout Central Florida ă STAR SERVICE

"Trustworthy and prompt. Diagnosed my issue very quickly and didn’t overcharge.

Preferred Mechanical Contractor :

• • • • •

Apartment Association of Greater Orlando Central Florida Realty Investors 8LI 3EXMSRƶW PEVKIWX 5VSTIVX] 2EREKIQIRX ǻVQW Real Estate Investors, Entities, Entrepreneurs and REITs of all sizes Businesses, property managers, landlords and homeowners

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ŇƣĮÚƐÚåĀĻĞƒåĮǅƐƣžåƐ±ď±ĞĻúűƐóƐMD april/may/june 2021 CENTRAL FLORIDA’S MOST TRUSTED CONTRACTOR

Apartment Association of Greater Orlando

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340 N. MAITLAND AVENUE MAITLAND, FLORIDA 32751

ORLANDO’S ORLANDO’S ORLANDO’S ORLANDO’S

QUALITY WORK QUALITY QUALITY WORK WORK

MINIMAL DISRUPTION MINIMAL MINIMAL DISRUPTION DISRUPTION

ENVIRONMENTAL RESPONSIBILITY ENVIRONMENTAL ENVIRONMENTAL RESPONSIBILITY RESPONSIBILITY

NO UPSELLING NO NO UPSELLING UPSELLING

QUALITY WORK

MINIMAL DISRUPTION

ENVIRONMENTAL RESPONSIBILITY

NO UPSELLING