Announcing your 4ocean Supporter Impact
A toolkit for making a splash
Welcome to the Movement!
Over 10 million tons of plastic enter the ocean each year. It’s one of the greatest environmental challenges of our time. But together, we have the power to change that story.
By becoming a 4ocean Supporter, your business is joining a global community committed to protecting and restoring our one shared ocean. Your support will empower coastal communities, support local crews, funds large-scale cleanups, and drives measurable environmental impact that restores ecosystems and protects endangered animals.
This isn’t just a campaign. It’s a movement to transform the way business interacts with the ocean, from extraction and pollution toward protection and regeneration.
As a 4ocean Supporter, you’re not only helping us remove plastic and trash from the ocean, rivers, and coastlines, you’re showing your customers, employees, and stakeholders that your brand stands for something bigger: a future where the ocean thrives.
Welcome to the Clean Ocean Movement!
Learn more about the mission you’re joining by watching this video
Getting Started
Review your resources
Dive into the toolkit - logos, impact stats, and ready-to-go messaging.
Share with your customers
Announce it loud - website, socials, email. Show off your new impact.
Make a plan
Pick your channels, set your timing, and chart your course.
Celebrate with your crew
Get your team stoked on the impact they’re helping create.
Connect with the community
Tag us to amplify your impact.
Keep the ocean clean
This is just the beginning, keep sharing updates as your impact grows!
Explaining 4ocean 1
What is 4ocean?
4ocean was founded by two surfers who witnessed firsthand the overwhelming amount of plastic pollution littering coastlines during a trip to Bali, Indonesia. What began as a personal mission to clean up the beaches they loved quickly grew into the realization that the issue was global in scope and demanded a scalable solution. From that moment, 4ocean was built on the idea that business could be a force for good, a vehicle not just for awareness, but for measurable, lasting change.
Since our founding in 2017, we’ve grown into an international ocean cleanup Public Benefit Corporation, funding cleanup operations in multiple countries. We empower daily cleanups on rivers, coastlines, and in open water to remove plastic pollution before it can impact marine ecosystems. The company’s innovative model - funding cleanups through product sales and partnerships - has allowed us to remove tens of millions of pounds of trash from the ocean, all while empowering local captains and crews in the impacted communities who engage fulltime in the cleanup mission.
Explaining 4ocean
How your support works
Every 4ocean Supporter commitment translates into real, measurable impact in the fight against ocean plastic. When you choose a Supporter plan, you’re funding our captains and crews to remove plastic and trash directly from oceans, rivers, and coastlines every month. Your support also comes with tools and resources — including badges, marketing assets, and your impact certificate — so you can proudly share the story of your contribution with your community.
Why it matters
Plastic pollution is one of the greatest environmental challenges of our time. By supporting 4ocean, your brand is helping fund cleanups, empower local crews, and inspire customers to take action.
Impact is good for business
Research shows that customers are more likely to choose - and stay loyal to - brands that back up their sustainability commitments with credible action. Being a 4ocean Supporter connects your brand to a global movement for ocean health.
pounds removed from the ocean
You are a Certified 4ocean Supporter
Cleanup crews in multiple countries, employing local communities.
Your support is measurable, verifiable, and transparent.
Co-Branding & Messaging Essentials 2
Co-Branding & Messaging Essentials
Using the 4ocean Brand
We want it to be easy for you to share your support the right way. Here are the essentials for cobranding with 4ocean.
Logo Usage
Always use the official 4ocean logo (provided in this kit).
Keep it clean - don’t stretch, recolor, or add effects.
For co-branding, use the “Supporter | 4ocean” lockup template provided.
Tips for Talking
Do
Say: “4ocean Supporter” or “Certified 4ocean Supporter”
Use the #4oceanSupporter and #ForTheOcean hashtag
Lead with impact stats (e.g., pounds removed, bottles diverted)
Tone of Voice
Our voice is optimistic, mission-driven, and clear.
Talk about impact, not perfection.
Focus on the “we” - support and community.
Keep it simple, positive, and solution-oriented.
Don’t
Say: “Donation,” “Sponsorship,” “4ocean Partner” or “Certified Ocean Safe”
Alter the logo colors or icon
Create new program names or taglines Access & Download Assets and Logos on your Portal. →
The correct styling is 4ocean (with a lowercase “o”).
Avoid writing 4Ocean or 4OCEAN - consistency reinforces our brand identity.
Co-Branded Lockups 3
Co-Branded Lockups
Showing Partnership, Side by Side
Our co-branded lockups make it easy to showcase your support with 4ocean. Use these approved versions to keep things consistent and recognizable across all channels. Your concierge team will supply you with your custom logo lockups.
Lockup Guidelines
Spacing
Always leave clear space around both logos - no overlapping, crowding, or stretching.
Arrangement
Use the “Supporter | 4ocean” lockup provided. For vertical horizontal arrangements, the 4ocean logo always appears on bottom, or second, in support of your brand.
Colors
Use full-color logos on white or light backgrounds.
Use white logo versions on dark or ocean photography backgrounds.
Proportions
Both logos should appear equal in size and weight - no brand should overshadow the other.
(This is the primary 4ocean brand color. Use it consistently across digital and print assets to maintain brand recognition.)
4ocean Blue: Pantone 2935 C | HEX #0070C2
Communicating About Your Support 4
Communicating About Your Partnership
Communicating About Your Support
Here are some simple do’s and don’ts to help you talk about your 4ocean support clearly and consistently.
Note: Your partnership type determines how you communicate about your impact.
Certified Supporter pulls plastic and trash/debris from the ocean, rivers, and coastlines.
You might want to say: What you
“Our company single-handedly cleans the ocean.”
should say instead: Why not...
“As a 4ocean supporter, we’re helping fund cleanups that have removed [X pounds] of trash from the ocean, rivers, and coastlines.”
“We sponsor/ donate to 4ocean”
“We’ve eliminated all ocean plastic.”
“We’re proud to support 4ocean’s verified cleanup operations and contribute to measurable ocean impact.”
“Our support helps remove plastic and trash directly from the ocean and coastlines, while driving awareness and action.”
“We are certified ocean safe.”
“We help clean the ocean.”
“We’re an certified 4ocean Supporter / proud supporters of 4ocean’s global cleanup mission.”
“Our support contributes to a global movement working to protect and restore the ocean.”
No single company solves ocean plastic alone. Supporter language works best when frames as a part of a collective global effort.
“Sponsor” or “Donates” suggests a transactional relationship. Support emphasizes shared values and measurable impact. Overclaims can damage credibility. Stay focused on measurable actions and real impact.
Avoid using unofficial certifications or terms. Stick to the official supporter program name provided by 4ocean.
Support is not an “award” — it’s an active commitment and ongoing journey.
Announcing Your Impact
Supporting 4ocean is something to celebrate! Here are a few ways to spread the word across your channels while keeping your story authentic, inspiring, and consistent.
Talk about your support on your “About,” “Sustainability,” or “Impact” page.
Be sure to tell your story in your own words and voice. Access your asset library via the Portal Update your website Tell the media Post on social media 1
Consider creating a dedicated landing page to showcase your commitment. Include your co-branded lockup. You could also write a blog post about your certification, including the following:
Issue a press release announcing you are a 4ocean supporter and and highlighting your impact.
Explain why your brand chose to support 4ocean and what it means for your industry, customers, and the planet.
Announce your support on your brand’s social channels. Tag @4ocean and use our hashtags: #4oceanSupporter #ForTheOcean
Why did you choose to support 4ocean?
→ Share the motivations behind your commitment to ocean health and sustainability.
What makes your 4ocean partnership unique?
→ Explain how this partnership connects to your values, products, or customers.
What have you learned or what challenges have you faced in your sustainability journey?
→ Be real and honest - audiences connect with transparency.
What goals have you set for the future?
→ Outline how this is just the beginning of your broader sustainability or impact roadmap.
Impact Campaigns 5
See How Partners Go Digital
Activate on Your Website
Sailun Tires rebranded its Erange EV homepage with a full 4ocean partnership takeover.
They launched a customer giveaway, showcased their impact commitment - pulling 2 pounds of trash per tire sold - and integrated 4ocean storytelling throughout their product pages.
See it here.
Write a Blog Post
Azenco used Earth Day 2024 to spotlight its 4ocean partnership in a detailed blog post.
They shared year-one results of 25,000 pounds removed, published quarterly cleanup data, and highlighted on-theground impact stories from Bali to bring their pledge to life.
See it here.
Social Posts
Chomps announced their partnership through a series of short-form videos across paid and organic social channels.
Each post connected product benefits to measurable ocean impact, driving strong engagement and shareability.
See it here.
Examples of Partnership Annoucements (Digital + Content)
See How Partners Go Digital
Brand Video
Sea-Doo produced a campaign video, “Ride for a Cleaner Future,” that tied the freedom of riding to the responsibility of protecting the ocean.
The film told the partnership story through lifestyle visuals and 4ocean cleanup footage.
Watch it here.
Tell Your Customers
Chomps launched an email campaign announcing their new partnership.
The campaign showed how each purchase removed plastic from the ocean, driving awareness and sales while reinforcing Chomps’ mission-driven values.
See examples here.
Signatures
Endangered Species Chocolate updated all employee email signatures with a partnership badge and the tagline: “Giving forward just got cleaner. We are now Ocean Plastic Neutral Certified.” A small but highvisibility way to reinforce the story daily.
See it here.
Storytelling Resources 6
Resources to Power Your Story
Use these resources to talk about your support with authenticity and impact.
Ocean Sustainability Guide
A deep dive into the ocean plastic crisis, why your partnership matters, and how to empower employees to champion the mission.
View Guide
Company Cleanup Checklist
Want to rally your team?
This guide gives you everything you need to host a meaningful cleanup and get employees engaged in the mission.
Download Checklist
Storytelling Resources
Photo + Video Library
A curated library of high-quality imagery and b-roll to tell your story. Includes shots of the plastic crisis, cleanup crews, materials processing, and your partnership impact in action.
Access Library through your portal
Impact Education
Please refrain on editing these templates when talking about our partnership.
Behind the Scenes
Join Alex on one of the most polluted beaches in the world and see how our crews collect and process plastic. A powerful way to connect with the impact you’re driving.
Watch Video
What Do We Do With the Plastic?
Take an inside look at our largest processing facility to see how plastic is sorted, prepped, and sent for recycling - closing the loop on waste.
Watch Video
The 4ocean Impact Blog
Stay up to date with the latest stories from the field and see the real impact your partnership helps create. Share these stories with your audiences to keep the momentum going.
Read Blog
We’re so glad you’re here.
Every campaign you launch and every story you tell inspires action and brings us closer to a cleaner, healthier ocean.
This media kit was deigned to help you showcase the incredible impact of your support. The way you activate your story has the power to educate, inspire, and mobilize communities around the world.
We’re honored to have you in the 4ocean Network - and we can’t wait to see the waves you’ll make.
4ocean Headquarters 1550 NW First Ave Boca Raton, FL 33432
