THE CAMPAIGN
YOUR PARTNERSHIP IS CLEANING THE OCEAN. LET YOUR AUDIENCE KNOW.
Earth Month is a natural moment for your brand to spotlight the impact you are making through your partnership with 4ocean. Your audience cares about sustainability, and this is a chance to show them what you are doing about it.
This kit gives you everything you need to communicate your partnership across your marketing channels throughout April, with a focused activation on Earth Day (April 22). Inside, you will find ready-to-use content, messaging guidance, and a social challenge that turns audience engagement into real ocean cleanup.
Since 2017, 4ocean and our partners have removed more than 50 million pounds of plastic and trash from the ocean, rivers, and coastlines. That is the kind of impact your audience wants to hear about. pound of plastic
Approximately 48 plastic water bottles removed from the environment.
KEY DATES
EARTH MONTH, ALL OF APRIL
Use April as a month-long activation window. Share your partnership story consistently across your channels. Tease the Earth Day challenge. Educate your audience on the impact their purchases are making. Build momentum heading into April 22
EARTH DAY, APRIL 22
This is the main activation the social challenge, push all channels, and encourage to participate. Every share translates into pounds removed on your behalf.
activation moment. Launch push content across encourage your audience share on Earth Day of ocean trash behalf.
POSTEARTH DAY, APRIL +23
Share results. Celebrate your community’s contribution. Position your brand as one that shows up for the ocean beyond a single day. Use the impact data we provide to create follow-up content that proves your commitment is real.
CHANNEL GUIDE
Earth Day is bigger than social media. This kit is built to support activation across all of your marketing channels. Below is a guide for how to use the assets we have provided, organized by channel.
SOCIAL MEDIA (ORGANIC)
Post consistently throughout April. Use the static post library, carousel templates, and video B-roll from this kit. On Earth Day, launch the challenge post (detailed on page 14). Tag @4ocean and use #MakeWavesOnEarthDay on every post so we can track and amplify your content.
Assets to use: Static post library, carousel templates, video B-roll, Reels, suggested captions.
EMAIL MARKETING
Send a dedicated email to your highlighting your partnership impact data and strike mission action. On Earth Day, consider challenge CTA front and center.
Assets to use: Email signatures, (for inline placement), impact
INTERNAL COMMUNICATIONS
Rally your team around Earth Month. Prepare an internal communication based on this kit so employees understand the impact their company is making. Update companywide email signatures using the branded templates we have provided or use them as inspiration.
Assets to use: Email signatures, static graphics, internal talking points from this kit.
RETAIL AND IN-STORE
If you have a physical retail presence, Earth Day messaging on digital points for team members at partnership and direct customers to participate in the challenge
Assets to use: Static graphics impact stats, partnership badge.
your list during Earth Month partnership with 4ocean. Include your mission content of your team in consider a targeted send with the center.
signatures, static graphics impact language from this kit.
presence, consider featuring digital signage or as talking the register. Highlight the customers to your social channels challenge on Earth Day
graphics (adaptable for print), badge.
WEBSITE AND LANDING PAGES
Feature your partnership on your homepage or a dedicated sustainability page during April. Add a banner or callout linking to your Earth Day content. If you have a sustainability section on your site, refresh it with updated impact language and visuals from this kit.
Assets to use: Static graphics, video B-roll, impact language, 4ocean partnership badge.
PAID MEDIA
If you plan to run paid campaigns in April, the assets in this kit can be adapted for paid social, display, or sponsored content. Earth Day content performs well in paid channels because the message is timely and action-oriented. Contact your 4ocean Partnership Concierge if you need additional format support.
Assets to use: Static post library (adaptable to ad specs), video B-roll, carousel templates.
YOUR ASSETS
We have built a library of content for you to use across your channels. Download what you need, customize where it makes sense, and share your impact with your audience.
EARTH DAY VIDEO REEL STATIC POST LIBRARY VIDEO B-ROLL LIBRARY
A high-impact, short-form video reel showcasing the ocean you’re protecting and the 4ocean cleanups that are making it happen. Download. Post. Amplify.
Available in the email you received with this kit.
Branded graphics in 9x16, 1x1, and 16x9 formats. Features 4ocean cleanup imagery, impact stats, and Earth Day messaging. Ready to post or customize with your branding.
Cinematic, high-impact video content featuring 4ocean cleanup crews, ocean textures, and marine life. Use for Reels, Stories, website headers, or as B-roll in your own video content.
STRIKE MISSION CONTENT
Remember that amazing day you had activating with the 4ocean team? If you participated in a Strike Mission or cleanup activation, your concierge will send you that content directly so it’s available for your Earth Month activations. Looking for your custom 4ocean logo lockup? Your concierge can supply that as well. Simply reply to this email.
GRAPHIC CAROUSEL TEMPLATES
Multi-slide carousel templates designed for Instagram and LinkedIn. Tell your partnership story in a swipeable format. Available in editable and readyto-post versions.
EMAIL SIGNATURES
Branded email signature graphics for your team to use during Earth Month. A subtle, everyday way to signal your commitment to ocean conservation across every message you send.
CAPTIONS + HASHTAGS
#MakeWavesOnEarthDay #4ocean #Certified4oceanPartner
#EarthDay2026 #EarthDay #EarthMonth #CleanOcean #OceanConservation #SustainableBusiness
This Earth Month, we are proud to stand alongside @4ocean in the fight against ocean plastic pollution. Together, we have helped remove trash from the ocean, rivers, and coastlines around the world. And we are not slowing down.
Stay tuned for something big on Earth Day. #MakeWavesOnEarthDay #Certified4oceanPartner #EarthMonth
It is Earth Day, and we are turning your engagement into real ocean impact!
For every share of this post, @4ocean will remove 1 pound of plastic and trash from the ocean on our behalf. Help us reach our goal: 10,000 pounds removed! That’s nearly 500,000 plastic water bottles!
Today only!
Share this post. Tag a friend. Make waves. #MakeWavesOnEarthDay #EarthDay2026 #4ocean
Your scroll just became a cleanup. a day off. Neither does our commitment
As a Certified 4ocean Partner, removal of ocean trash. This Earth this post removes 1 pound of plastic
Share now! Today only! #MakeWavesOnEarthDay #Certified4oceanPartner
Partners should tag @4ocean on all posts. CAPTION OPTION 1: EARTH MONTH TEASER (USE IN EARLY TO MID APRIL) CAPTION OPTION 3: EARTH DAY, IMPACT-FORWARD CAPTION OPTION 2: EARTH DAY CHALLENGE POST (DAY OF) CAPTION OPTION 4: POST-EARTH DAY MOMENTUM
Earth Day may be over, but the
Through our partnership with @4ocean ocean cleanup every single day. funded the removal of [X] pounds rivers, and coastlines. And we’re
This is what collective action looks #MakeWavesOnEarthDay #4ocean
IMPACT-FORWARD
cleanup. Plastic pollution does not take commitment to doing something about it.
every product we sell helps fund the Earth Day, we are going further. Every share of plastic from the ocean, up to 10,000 pounds
#Certified4oceanPartner #EarthDay2026
the mission does not stop.
@4ocean, we are committed to funding day. Together with our community, we have pounds of trash and plastic from the ocean, we’re not stopping anytime soon.
looks like. Thank you for being part of it. #4ocean #CleanOcean
THE CHALLENGE
TURN ENGAGEMENT INTO OCEAN IMPACT.
This Earth Day, we are launching a partner-led social activation that turns your community›s engagement into real, measurable cleanup.
HOW IT WORKS
Post on Earth Day (April 22) showcasing your impact partnership with 4ocean.
For every share your post receives, 4ocean will from the ocean, rivers, and coastlines on your behalf. Remove 1 pound of plastic and trash Each partner can drive up to of impact.
10,000 pounds
Tag @4ocean and use #MakeWavesOnEarthDay so we can track and amplify your posts.
POSITION IT AS
Frame the activation as a challenge to your audience.
Example framing:
10,000
Help us remove pounds of trash from the ocean this Earth Day
This gives your audience a the action feel collective, and as a sustainability leader. All audience to spend anything.
A CHALLENGE
tangible goal, makes and positions your brand
All without asking your anything. A share is all it takes.
AFTER EARTH DAY
The day after Earth Day, send a link to your social post and a screenshot of the shares it received to your 4ocean concierge team member. Use this data to create a follow-up post celebrating your community’s impact. We will also feature topperforming partners across our own channels.
BEST PRACTICES
DO
Keep messaging action-driven. Use strong verbs: protect, clean, pull, remove.
Tag @4ocean and use #MakeWavesOnEarthDay on every post.
Frame the challenge as a community goal, not a corporate flex.
Use the provided assets as-is or customize with your branding. Either way, share any modified content with the 4ocean Partnership Concierge team for approval before publishing.
Post at least once during Earth Month and once on Earth Day
Activate across all of your channels, not just social. Email, web, retail, and internal comms all count.
Share your results after Earth Day. Your audience wants to know they made a difference.
Track engagement metrics (shares, reach, impressions) and share them with our team so we can celebrate your success and pull pounds on your behalf.
DON’T
Don’t overuse exclamation points, puns, or excessive emojis. Keep it editorial.
Don’t use guilt-based or fear-based messaging. Stay positive and action-oriented.
Don’t make unverified impact claims. Stick to the language and stats provided in this kit and your 4ocean media kit.
Don’t use terms like “plastic-free,” “ocean safe,” or “carbon neutral” unless independently verified for your brand.
Don’t publish modified creative without approval from the 4ocean Partnership Concierge team.
Don’t let Earth Day be a one-off. Position your partnership as a year-round commitment.