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The Michael & Melissa Group Seller Guide

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SELLERGUI DE


Wea r ehonor edt ha ty ouha v ec hos ent odi s c us st hes a l eofy ourhomewi t hus . Mos thomeowner sf i ndt hepr oc es sov er whel mi ng. We' r eher et oma k et ha tea s i erf ory ou. Wewi l l s ha r e oure x per t i s ewi t hy ou, gui di ngy oua tev er ypha s eoft hehomes el l i ngpr oc es s . Ours ma l l t ea m off ourof f er sbot hbr ea dt ha nddept hofr ea l es t a t ei ndus t r yk nowl edge . We s el l a ppr ox i ma t el y$40Mi nr ea l es t a t ev ol umeay ea r . Wea r en’ ts a y i ngt hi st obr a g, butt ol et y ouk nowt ha twek nowwha twea r edoi ng. Wea r enotahuget ea m wi t hac hur na ndbur n c ul t ur e . Y ouwi l l i nt er a c twi t husr egul a r l ya soppos edt obei ngpa s s edt oj uni ort ea m member sonc et hea gr eement sa r es i gned. Wea r ea l wa y sa v a i l a bl et odi s c us sa l l y our ques t i onsa ndt a l kt hr oughpr i c i nga ndnegot i a t i ons t r a t egi es . AL i s t i ngMa na gerwi l l c oor di na t ea l l t heba c kendwor ka ndma r k et i ngendea v or s . Atourc ons ul t a t i onmeet i ng, wei nt er pr ett hema r k etda t aa ndc hoos et heopt i mum pr i c i ng s t r a t egys ot ha ty ourhomewi l l bepr i c edt os el l . Wehi ghl i ghtt heuni ques el l i ngpoi nt sof y ourhomea ndnei ghbor hoodi nourma r k et i ngef f or t s . At ea m ofr el i a bl e , pr ov en pr of es s i ona l phot ogr a pher s , v i deogr a pher s , a nds t a ger shel pusgl i det hr ought hepr oc es s . i s t i ngbookwi l l gi v ey ouhel pf ul i nf or ma t i ona boutt hehomes el l i ngpr oc es s . Keepi t Ourl wi t hy oudur i ngt hi spr oc es s .

L et ’ sgets t a r t ed! Mel i s s a , Mi c ha el , Noel l e , Wendi a ndJ enny


T hemos ti mpor t a nts t ept os el l i ngy ourhous ei spr i c i ngi tr i ght ! Buy er si nt oda y’ s ma r k eta r emor eeduc a t edt ha nt heyev erha v ebeenonhomev a l uesa ndt heya r e s eei ngev er y t hi ngont hema r k eti ny ournei ghbor hod.

Revi ewCompar abl ePr oper t i esont heMar ket Wewi l l r ev i ewc ompa r a bl ehomesont hema r k et-homest ha ta r ea c t i v el yf ors a l e , ha v e r ec ei v eda nof f era nda r eunderc ont r a c t , ha v er ec ent l ys ol d, orha v ef a i l edt o s el l . Wewi l l ev a l ua t et hei rc ondi t i ona ndpr i c ea ndc ompa r et hem t oy ourhome .

Eval uat eMar ketCondi t i ons Wewi l l di s c us st hec ur r entma r k etc ondi t i onsa ndt r endst ha tma ya f f ec ty oui nt hes a l e ofy ourhous e . I sy ournei ghbor hooda ppr ec i a t i ngi nv a l ue?I st hema r k ets hi f t i ngf r om a s el l er ’ sma r k ett oabuy er ’ sma r k et ?Ar eupc omi ngdev el opment s( e . g. , new t r a ns por t a t i on, anewc ondobui l di ng, oranewgr oc er ys t or e) goi ngt oa f f ec ty our nei ghbor hood?

Choos i ngaPr i c i ngSt r at egy T her ea r es ev er a l pr i c i ngs t r a t egi est ha ty ouc a nc hoos ewhenl i s t i ngy ourhome . Wewi l l r ev i ewt hem a nds el ec tt hebes ts t r a t egyt os el l y ourhous e .

Sel ec tt heLi s tPr i c ef ort heHome Af t erdi s c us s i ngy ourhome , c ompa r a bl ehomesi nt hema r k et , a ndt hec ur r ents t a t eof t her ea l es t a t ema r k et , y ouwi l l c hoos eal i s tpr i c ea ndwewi l l begi nma r k et i ngy our home .


Pr of es s i ona l / Aer i a l Phot ogr a phy Wa l k i ngVi deoT our 3DVi deoT our Dr oneVi deo I nt er netMa r k et i ng S i ngl ePr oper t yWebs i t e S t a gi ng F l oorPl a ns E ma i l Ca mpa i gn S oc i a l Medi a Mul t i pl eL i s t i ngS er v i c e( ML S ) Y a r dS i gn Pr of es s i ona l Br oc hur es Pos t c a r ds Of f i c eAnnounc ement OpenHous e S ent r i l oc k / S howi ngT i me Comi ngS oon/ F i r s tL ook T opAgentNet wor k Mul t i Pha s edS t a gi ngAppoi nt ment s S pher eRea c h, OpenHous e/ Pa s tCl i entDa t a ba s e Di l i gentF ol l owUpf orF eedba c k Hi ghGoogl eRa nk i ngofBl oga ndY ouT ube


Mi c ha el S her i da n, aDCMet r oa r eana t i v e , di s c ov er edhi sl ov eofr ea l es t a t ewhi l eea r ni ng degr eesa tGeor geMa s onUni v er s i t y , a ndc ont i nuest oma r r ya ni ns i der ’ sk nowl edgeoft heDC met r oa r eawi t ht heuns wer v i ngper s ev er a nc eneededt oc l os et hedea l . “ Af t erbuy i ngmyf i r s t homewhenI wa s18, I bega nt ounder s t a ndwhyhomeowner s hi pi st r ul yama j orpi ec eoft he Amer i c a ndr ea m. T hec ul mi na t i onofa l l mye x per i enc esa sahomeowneri ns pi r edmet obui l da Wa s hi ngt onDCa r ear ea l es t a t ebus i nes st ha twoul dhel pot her sc a pt ur et hei rowns l i c eoft he pi e . ” t ha l mos t15y ea r sofa wa r dwi nni nge x per i enc epr ov i di nge x c ept i ona l r ea l es t a t es er v i c es Wi a nde x t ens i v ema r k etk nowl edget oadi v er s ec l i ent el e , Mi c ha el i swel l s ui t edt ohel py ouf i nd homesf ors a l ei nWa s hi ngt onDC, Nor t her nVi r gi ni a , orMa r y l a nd, orgui dey out hr oughy our homes el l i ngj our ney . Hi smos tr ec enta wa r dsi nc l udeBes tof Wa s hi ngt oni a n, Rea l T r endsT op 1. 5%Agent si nt heUS , Bes tofNor t her nVi r gi ni aMa ga z i ne , NOVARea l Pr oduc er sT op500 Rea l t or s , a ndModer nL ux ur yDCMa ga z i neT opPr oduc er . WHENI ’ M NOTSELLI NGREALEST ATE: ’ m ei t herc ook i ngorwi t hmyhus ba nda taDCUni t edGa me . I l ov ee x per i ment i ngi nt he I k i t c hen, e x pl or i nganewc ook i ngc l a s si nt heDMVa r ea , t r a v el i ng, a nt i qui ng, upc y c l i ng, a nd des i gni ngmyne x thomer enov a t i on.


Mel i s s aT er z i si saRE AL T OR®a ndVi c ePr es i denta tTT RS ot heby’ sI nt er na t i ona l Rea l t y , l ea di ngt he Mi c ha el &Mel i s s aGr oup. S her epr es ent sc l i ent sa c r os sWa s hi ngt on, DC, Ma r y l a nd, a ndVi r gi ni a , i nc l udi ngBet hes da , Chev yCha s e , Roc k v i l l e , Kens i ngt on, S i l v erS pr i ng, Ar l i ngt on, Al e x a ndr i a , a nd F a i r f a xCount ya r ea sl i k eF a l l sChur c h, Vi enna , Oa k t on, Mc L ea na ndRes t on. L i c ens eds i nc e2009, a nd a c t i v ei nt her ea l es t a t ei ndus t r ys i nc e2001, Mel i s s aobt a i nedherMBAwhi l ewor k i ngi nL a nd el opment . S het henwor k edf orana t i ona l homebui l derbef or eobt a i ni ngherl i c ens e . S hef oc us es Dev onmov eupbuy er s , f a mi l i esa ndempt ynes t er sbot hi nt heDCa r eaa ndr el oc a t i ngt ot hemet r oDC Regi on. Herdeepk nowl edgeofpubl i cs c hool s , bounda r yc ha nges , a ndenr ol l mentopt i onsha sma dehera t r us t edr es our c ef orf a mi l i esmov i ngt ot heD. C. met r or egi on. T hr oughherhi ghl yr a nk edY ouT ube c ha nnel , DCRea l E s t a t eMa ma , Mel i s s aof f er sl oc a l i ns i ghtonnei ghbor hoods , homedes i gn, a nd l i f es t y l e–hel pi ngt hous a ndsofnewc omer sunder s t a ndt henua nc esofD. C. , Ma r y l a nd, a ndVi r gi ni a r ea l es t a t e . Amul t i des i gna t i onpr of es s i ona l ( GRI ® , CRS , ABR® , AHWD® , L HC, RE NE ) wi t hov er90v er i f i edf i v es t a r Googl er ev i ews , Mel i s s ai sk nownf orheri nt egr i t y , humor , adi r ec tnoBSs t y l ea ndhere x per t i s e . Bey ondr ea l es t a t e , s hei st heF oundera ndDi r ec t orofE a s tCoa s tCor gi Res c ue , r ef l ec t i ngt he c ompa s s i ona ndc ommuni t yf oc ust ha tdef i nehera ppr oa c ht obot hpeopl ea nda ni ma l s . Wi t hea c h c l os i ng, s hema k esa$500dona t i ont oHenr yCount yAni ma l S hel t eri nGeor gi a . WHENI ’ M NOTSELLI NGREALEST ATE: WhenI ’ m nots el l i ngr ea l es t a t e , orhomewi t hmyhus ba nd, k i ds , a nddogs , I ’ mt y pi c a l l ydr i v i ngon s omehi ghwa yt or es c ueac or gi i nneed. F a mi l y , Rea l E s t a t e , a ndCor gi s . T ha t ’ swha ti t ’ sa l l a bout .


Noel l ei sana t i v eWa s hi ngt oni a n, r ea l es t a t ec r ea t i v ee x t r a or di na i r e , a nda l l a r oundt a l ent ed ga l whoha sbeenhel pi ngc l i ent sf i ndt her i ghtpr oper t ys i nc e1981. F ul l Di s c l os ur e , t hehome wa sf orherpa r ent s , a nds hewa s10y ea rol d. Nev er t hel es s , herk na c kf orma t c hi ngpeopl ea nd pr oper t i eswa sc l ea r . F i v ey ea r sa go, a f t erf a i l i ngt or ea l i z eherc hi l dhooddr ea m ofbei ngaPr i maBa l l er i naf orNYC’ s Amer i c a nBa l l etT hea t er , Noel l epi c k edher s el fupa nds a i d, “ getov eri tgi r l ” ( bec a us es he ’ s f l e x i bl el i k et ha t ) a ndt ookheri nt ui t i v e , c r ea t i v ebr a i ni nt ot hewor l dofr ea l es t a t e . Al ongt hewa y , s he ’ sbl a z ednewt r a i l st hr ought hec i t ywi t hherunner v i nga bi l i t yt oc onquer a nyc ha l l enges hef a c es , whet herr ev a mpi nga n“ uns el l a bl e ” l i s t i ngors c out i ngt hec i t yf or r ent a l i nv es t ment s . Noel l eha sa nunc a nnya bi l i t yt ot a k ea nor di na r yl i s t i nga ndma k ei t e x t r a or di na r yormor ei mpor t a nt l y , abi gs uc c es s . Herc l i ent sa ndc ol l ea gues a yt heyl ov eherout of t heboxt hi nk i ng, r el ent l es spa t i enc ea nd t a c t i c a l des i gnc hops , a ndwi c k eds ens eofhumor . Andt hef eel i ngi smut ua l . Atl ea s tunt i l her goa l ofbei ngont hec ov erofF a s tCompa nyma ga z i nec omest hr ough. Butf ornow, s he ’ si nt o ma k i ngdea l sa ndc r ea t i ngs pa c est ha tbl owmi nds , s oi fs het a k esony ourr ea l es t a t ej our ney , y ouc a nc ons i dery ourmi ndbl own. WHENI ’ M NOTENTRENCHEDI NDESI GNPROJ ECTSORSELLI NGREALEST ATE: I enj oys pendi ngt i mewi t hmyf a mi l y . Y ouc a nof t enf i ndmei nt i ght sa ndt oes hoesont he week ends . I bel i ev emyl ongt er ml ov ea f f a i rwi t hc l a s s i c a l ba l l ethel psma i nt a i nf l e x i bi l i t y , ba l a nc e , a ndgr a c ebot hi nt hec l a s s r oom a ndi nmybus i nes s . Mygr ea t es tl ov ea ndwea k nes s a r ef ormy18y ea r ol ds onwhor oc k edmywor l dba c ki n2004a ndc ont i nuest oi ns pi r ea nd gr oundmeda i l y .


AChi c a gona t i v ewi t hapa s s i onf ors er v i c e , Wendi br i ngsauni quebl endof c ul i na r ye x per t i s ea ndi nt er na t i ona l e x per i enc et ot hewor l dofr ea l es t a t e . Wi t haB. S . i nHos pi t a l i t yMa na gementa ndt r a i ni ngf r om t hepr es t i gi ousL e Cor donBl eui nPa r i s , s hehonedherunder s t a ndi ngoft r uehos pi t a l i t yi n s omeoft hewor l d’ sf i nes tr es t a ur a nt s . T hi sf ounda t i ont r a ns l a t ess ea ml es s l y i nt oherr ea l es t a t epr a c t i c e , wher es hepr i or i t i z esc l i entc a r e , a t t ent i ont o det a i l , a ndaper s ona l i z eda ppr oa c h. Wendi ’ sf i v ey ea r st ea c hi ngE ngl i s hi nJ a pa ndeepenedherl ov eofeduc a t i on, ens ur i ngherc l i ent sf eel i nf or meda ndempower edt hr oughoutt hehome buy i ngors el l i ngpr oc es s . S hei sdedi c a t edt opr ov i di ngas ea ml es s , s t r es s f r eee x per i enc e , whet hergui di ngf i r s t t i mebuy er sors ea s oned i nv es t or s . WHENI ’ M NOTSELLI NGREALEST ATE: I enj oyc ur l i ngupwi t hmyMa i neCoon, Wi ns t on, a ndagoodbook , or s ha r i ngmyc ul i na r ypa s s i onbyt ea c hi ngot her showt oc ook . Af r equent v i s i t ort oPa r i s , I a l s ol ov ee x pl or i ngnewdes t i na t i onsea c hy ea r .


Myt hr eedec a desi nf eder a l s er v i c ema demea depta tna v i ga t i ngc ompl e x pr oc es s esa ndpa y i nga t t ent i ont oi mpor t a ntdet a i l s , whi c hc er t a i nl yc omes i nha ndyi nt hi sj ob!I boughtmyhomebywor k i ngwi t hMi c ha el &Mel i s s a , a ndI a m dedi c a t edt opr ov i di ngapos i t i v ee x per i enc ea ndens ur i nga s uc c es s f ul out c omef ora l l oft hei rc l i ent s . WHENI ’ M NOTMANAGI NGTRANSACTI ONS: ’ ml i k el yv ol unt eer i nga tl oc a l a ni ma l s hel t erAWL Aa st r i but et oourf a mi l y’ s I f el i neov er l or dMi nk a , whowa sr es c uedf r om t hes t r eet sofS eoul .I fI ha ppent obeoutoft own, I ’ m pr oba bl yv i s i t i ngoneofmya dul tc hi l dr eni n NYCorDubl i n, r oot i ngf ort heMi a mi Hur r i c a nesa taga mes omewher e , or wa l k i ngnewhi k i ngt r a i l swi t hmyhus ba nd.


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