FleetWise Website Personas Large-fleet manager (with a team of 6) Logistics – 1000 vehicle mixed fleet – 150 cars (65%EV) + 850 vans (25%EV) Sarah (44)
Experienced fleet manager with Board-level input, having worked up from an assistant level in her 20s. A high-profile, mover and shaker in the fleet sector. Influential. Responsible for recruitment and management of her team, and oversight of the company’s fleet activities. Desire to keep learning ICE knowledge EV knowledge ZE Mandate knowledge Marketplace knowledge Driver interaction Embracing zero emissions? Embracing new technology? Gains fleet knowledge from…
7 9 7 7 6 2 8 7 Linked In, Networking, Fleet News
Kayleigh (28)
Fairly experienced at fleet management, and Sarah’s assistant. Keen to learn and progress, embracing Zero Emissions (ZE) and new tech. Wants to stay ahead of the ZE game to strengthen her position. She is competitive with her boss, and always keen to know more of the latest options and challenges in the sector.