The Creative Agency Research File
Mia Stead
Who is he?
Spencer is a London based stylist, previously acting as the creative director for Dazed magazine and the Confused issue. His style is often referred to as conceptual, impactful and diverse editorials.
What is the future of Robbie Spencer?
Acting as a consultant with ‘Artpartner’ And continuing to build strong relationships with designers as Craig Green, Simone Rocha and Adidas in order to break stereotypical stylist inspiration by leading the future of creative direction
The Creative Agency Summer Research
What did Spencer’s time at Dazed
‘Inspire the industry and our readers through a visual
‘Impact and poster appeal’ ‘creative possibilities are limitless’
Who is Rankin?
Dazed and Hung MAgazine
From co-founding Dazed & confused magazine, then going onto publishing his own magazine, Hunger. Rankin is also known for his glossy, editorial portraits of celebrities, whilst pushing the boundaries of traditional portraiture. Rankin has also featured within Vogue, GQ magazine, the V&A museum and the MoMA in New York.
Created by the photographer and publisher, Rankin, Hunger Magazine was designed to show our drive for cultural change. With over 500 pages, Rankin wanted to ability to always collaborate and Allow the younger generation to keep finding excitement and the next step within The industry.
er zine
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Cv Research
VISUAL
CV MIND
MA
Curation of a visual mind mpa of where I currently place my self/ see myself in the industry.
From my experience so far, I see myself working with courture bridal working with creative campaigns and working alongside the PR team to create events for certain products.
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Cv Research
Stella McC artney PR and VIP coor dinator
+ Leaders and innovaters in industry, analysis of press coverage, event co-ordination,, acting as a brand ambassador
- Fashion GPS/launch metrics metrics knowledge , microsoft office suits.
White Rose Bridal Social Digital marketing manager
+ social media strategy, engagement with audience, brand building, consistent brand tone. - Tools such as Later, Meta ads manager/GA4
Arighi Bianchi marketing assistant
+ Brand awareness, both store and ecommerce, execution of events and PR, Photoshop & Canva Skills - google analytics.
What Are ers Looking From to Lux
Jigsaw + Scheduling rytelling - CMS platforms
Club L London ( head of brand + Immersive & disruptive, drive project management, fast paced. - International experience
Club L London ( senior social +Budget management, review perience managing campaigns
Are EmployLooking for ?
FromLuxCouture market
Scheduling & Planning, brand Stoplatforms brand) drive conversation paced. social exec)
review and identify trends, excampaigns
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Cv Research
1. Curved and seamless typography
2. Terminology is made to sound effortless, in order to make the assured and looked after.
Arighi Bianchi And Aether Brand Research
3. Large visual imagery
4. Neutral/ Dark blue col( stills showcases link to airport via colour scheme.
typography sound exclusive and the consumer feel
Experiential retail, digital
3. Collaberations with Chester Zoo
4. Naturalistic colours such as dark featured at the top of the wesbite -
ty involvement based on currenty ccampaign i.e win a nights stay at
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Cv Research
Competitor Research And the Bridal Market
Odd Muse:
. Fashion accessible to young women, showcased through UGC content and social media. Fashion forward yet minamlistic and influenced by the growing influencership from Aimee Smale, the owner.
Nadine Merabi:
.Based upon initial occasionwear brand then branched out into bridal. USA= 45% of sales and their second largest market ( similar to Six Stories). Luxury, unmistakable and timeless classics.
Knutsford Wedding Gallery And the Bridal Market:
.Fashion forward, couture bridal gowns. Sales increased by 20% for August 2025 ( best August since opening). One of the Uk's leading bridal stores.
Future Proofing your Fashion Career
What skills are needed and the successs to your LinkedIn/ CV
Successful CV research via Linkedin
.Leading with outcomes and results.
. Conducting a reflection on strengths, USP's etc.
.Re-wording LinkedIn headlines by removing 'fluffy' words for searchable ones.
Croqui Inspired by the skills listed below
.Familirisation with digital fashion landscape . Sustainability .AI intergration
.E-commerce digital marketing
.Adaptability
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Cv Research
Establishing a colour scheme based on my personal identity, as well as Six Stories own colour scheme/ the bridal industry itself. (champagne, sage green and blush
Additional colour graphics to make it feel more 3D and creative. I also played around with varying the colour schemes and proportions of the page. Reflecting on these developments, I think the text colour could be developed to be more viewable.
Adding in the content of the CV.
Use of continuous branding throughout from the typography to the colour scheme.
So far, I like the format of the CV as its easy to naviagte, however, it feels a bit flat and not as crea-
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Cv Research
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Cv
development
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Cv development
Arighi Bianchi inspired CV
Inspired by the companies campaigns 'postcards from...', I then utilised this concept to not only brand to the company but as a postcard from my personal identity i.e fashion. + Consistent branding through colour scheme and campaign referencing. - improvements could be made by adding more personal garphics such as work created at university.
Manchester airporort inspired CV
Inspired by a boarding pass stating 'flight information and previous departure details'
+ Clear refernce to the company and creative - Could be made to look more realistic.
Finalised
Finalised Cv’s
What The Creative agency
Cv development
Traditional CV
Fwhat employers blends stand easy igate, employer After learning ject, creative ing to needs and tract also
What has Changed With My CV
For my original CV, what I would've sent to employers previously, blends in and doesn't stand out. The format is easy to read and navigate, however, to an employer it could go easily missed. After discussing and learning this in this proI decided that my creative CV when sendto future employers needs to be colourful and creative to attract employers, but also to make it stand out further, be branded to the companies own
Above and below are original examples of my creative portfolio, that I sent out to companies. However, during this project and learning the importance of personalisation and branding, I have re done them.
Left: re-branded for Six Stories and Arighi
Career
what are my strengths?
What are my challenges?
At this stage i am aware i need to build upon skills that would be required in a marketing role i.e cms plat forms, launch metrics etc. i aim to develop these skills through linkedin learning coures, youture and free courses ready for next year.
. I am a reliable contac, consitent, pro-active and motivated .enjoyment in tasks that involved taking responsibility and in-depth planning.
points?
. Determined and motivated to progress within the company and the industry( successful with this approach in my current career.)
.Perceptive and wanting to dive deeper due to knowledge in psychology and art, resulting in the blend of creatiivity with how? / why?
. aim to build a community that pushes and involved the team and the consumer.
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Placement research/ applications
When applying nies that tentially have at, I initially draft email points I wanted such as my research and my education/ learnt from From here, pleting the which I sent and Arighi email, I personalised opening sentence above and attached myself discussing try experience the company get to know me better, as well as also attaching my CV and
From this application process, I learnt that it takes a while for companies fore its best to contact through different mediums aswell ( such as LinkedIn, lised the most, and also to reach out to as many companies as possible. from utilsing LinkedIn, I was able to reach out to more comapnies such as port, Club L London etc, which meant that even though they have no placements
applying to comapI wanted to pohave a placement initially began with a email that outlined key wanted to discuss, my career so far, into their company education/ what i've from it.
here, I began comathe first emails, sent to Six Stories Arighi Bianchi. For each personalised the sentence ( as shown and to the left). I also a short video of discussing my indusexperience so far to help and creative portfolio.
companies to respod theireLinkedIn, which I utiI also noticed, that as Manchester Airplacements now, its a
Video sent to
Target Market
Six Stories Consumer Profile:
Details: The ultimate 'girls girl' bride Driven by wanting to find a community to go along this journey
Desire to feel included within the process. Excited to make changes to the traditional wedding approach, modern and fit for a city wedding feel.
Evaluation of the Bridal Market itself
At this moment during the year, the market begins to slow down, resulting in slower sales and progress dur ing the winter months. However, durinhg this season is when the buying process takes off such as NYBFW. For industry leads, such as Galia Lahav and Berta, this sea son is critical for success for 2027 brides ( the bridal industry is always a year ahead).
Knutsford Wedding Gallery Consumer Profile:
Age: 20- 40
Location: United Kingdom
Details: The bridal/ fashion courture driven bride Abroad weddings across Europe Independent and desire to be differnt from everyone else
This brand positioning map, showcases the 2 key brands I applied for my placement with ( Knutsford Wedding Gal lery & Six stories). By completing this task, I have been able to visually see opportunities for each brand and where I want to place myself in the industry aswell. A brand positioning map has provided me with competi tor analysis, identification of market oppportunities and a better understanding of consumer perception.
Quality
Brand Positioning
Six Stories
became ers put As cided up
Stories Campaign WhentheBrideWearsSixStories
became clear that employers like to see what your input would be for the brand. As a response to this I decided to create small mockup campaigns for " chosen companies.
.TopromotethereleaseofSixSto riesexpansiontotheUS .playonDevilWearsPrada,where AnneHathawayrunsinbetween streetsandcarsinNYC.
.Modeldoesthesame,yetallinSix
KnutsfordCampaignWedding
Unveiled.Promotionofthecompaniesnew madetoorder'Edits',thathave veils,sleevesandchokersincludedinavarietyoflacestochoose .showcases testimonialsofbrides liftingtheirveilsofftheirface withaslowzoomtowardstheir .Createsameaningfuleffectthat notonlyshowcasestheproduct butalsocreatessomethingthat everybridecanrelatetoand takepartin.
Wedding Gallery Mock up Campaign
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Placement
research/ Moodboard to showcase
showcase blog research
The Development Scrapbook to editorial!
Reflecting from my myself to research direction and decisions file
Initially, I chose to if it was a physical gap between what I percieved
From this reflection, changes so my work the industry. I then and minimalist aesthetic allows my creative decisions the focus, therefore This period of reflection, opment in this project portance of creating achieve my
The Development Scrapbook editorial!
my previous assessment, I took it upon research and analyse back into the creative decisions for the curation of my research and reflection diary.
create both files as a scrapbook, as diary. However, this then created a was presenting and where I actually myself ( luxury market level).
reflection, it was clear that I needed to make work reflected my desired position in developed my files into a clean, soft aesthetic ( showcased on the right). This decisions such as moodboards to be therefore would be applicable when present ing to a client.
reflection, has been critical to my devel project as it has showcased to me the im creating my own consitent brand identity to my career goals in the future.
The Creative agencyEditing inspiration
inspiration moodboard
Ecommerce editing
From our lectures reflect and elevate my editing. Catherine helped of minimalism, whilst represent my own brand nies brand identity. This ury market level, rather fill the page
Composition
Catherine Wise
editing Composition
lectures with Catherine, it has helped me to my work through moodboards and helped me to realise the imporatnce keeping a focus, in order to fully brand identity, as well as the comap This has allowed me to reach a lux rather than always thinking I need to page with imagery.
The Creative Lightroomagencyediting
From our lectures with Catherine, we have developed in Indesign and Photoshop. One of the most significant I've learnt is the imporatnce of composition when showcasing presentations, portfolios etc. When creating this research as well as our composition tasks shown above, I learnt that work needed to be consitent with the market level I was ing at/working towards. Therefore, I changed my work
skills skills showcasing research file, that my work to be to been
For creating Knutsford
Placement research/
ury Bridal through my lens' / 'Through my eyes: a creative in bridal'.
Utilise as a reflection to what i've learnt such as 3 key tips/advice' 'Moodboards in motion series' showcasing creative direction POV: you are a bridal stylist.
4. If Vogue filmed a bridal styl ist--- utilise 'Hi British Vogue' voice over to highlight industry awareness ( luxury consumer).
5. 'A day in lace'-- showcasing all lace elements in the shop.
6. 'A day of small bridal luxu ries( Editorial minimalism).
The development of creating my own uni tiktok to track my journey on placement
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Cv development
SAnalysis of rebrand
trength: Matches the market level ( luxury), that I aim to work alongside, featuring a more editorial style compared to the previous scrapbook feel.
eakness: If I was to completely re-do my research file and reflection diary again, I would begin by completing moodboards into luxury magazine layouts, therefore the designs would feel more continuous throughout.
Opportunities:
Aim to continue with the neutral luxury feel that matches the brand identity of Knutsford Wedding Gallery.
Whreats: Potentially still feels a lack of
Analysis
will be needed for my future career.
Opportunities: Utilising the
@mia.fcmstudio
iktok development
So far for my university Tiktok ac count, I began by creating a list of content ideas ( featured above). For my account, I wanted to utilise a different way to just Day in the life videos, as the days when I'm in the office, the days dont really differ that much.
Therefore, I chose to create a series called, 'Through my eyes: a creative in bridal', where I will recount advice, tips etc for the industry, whilst also showing my reflection skills for fu ture employers.
Alongside my main series, I will also feature day in the life videos, and tiktok trends etc to reach varied en gagement.
