INFLUENCE ME
RESEARCH & DEVELOPMENT FILE
Finding ‘ the message’ to change the future
By Mia Stead
• CONNECTIVITY
• ENGAGEMENT
• FOLLOWERS
• CONTENT
• HASHTAGS
• ALGORITHMS
• INFLUENCERS
• TRENDS
• VIRALITY
• STORIES
• FILTERS
• COMPETITIVE
• COMPARISON
• BRANDING
• ANALYTICS
• COMMUNITY
• AUTHENTICITY
SOCIAL MEDIA PLATFORMS
THE FUTURE OF SOCIAL MEDIA PLATFORMS
WITH THE INCREASE OF AI AND VR, SOCIAL MEDIA PLATFORMS WILL TRANSFORM INTO EVEN MORE IMAGINATIVE AND UNIQUE WAYS OF COMMUNITY,EDUCATION AND ENTERAINEMENT.HOWEVER, WILL THE PREDICTION OF GEN ALPHA’S ’TECH BACKLASH’ DISRUPT THIS FUTURE.
WHAT IS BEREAL? AND HOW IS IT CHANGING SOCIAL MEDIA??
BEREAL QUICKLY BECAME AN APP RENOWNED AMOGST GEN Z AND OLDER GEN ALPHAS FROM THE YEARS 2023-2024. THE APP ENCOURAGES IT’S USERS TO BE SPONTANEUOUS THROUGH A NOTIFCATION PROVDING YOU WITH TWO MINUTES TO POST WHAT YOUR DOING. THESE GENERATIONS SEEM TO THRIVE OFF APPS LIKE THIS THAT SHOWCASE YOUR TRUE PERSONALITY. HOWEVER, THE QUESTION IS WILL THE APP PEAK AGAIN READY FOR YOUNGER GEN ALPHAS TO TAKE OVER SOCIAL MEDIA?
INFLUENCERS INFLUENCERS INFLUENCERS
relatability
consumer
meaningful
purchasing decisions
• Engaging
• loyalty
• Campaigns
• target audiece
• Brand visibility
• Consumers
• 80% of marketers confirmig effectiveness of influencer marketing • transparency
brand strength
brand identity • travel
social influence • attention
• $32.55 d billion net worth
fashion
authenticity
controversial
content awareness
affiliate marketing
persuasion
expertise
unification
aesthetics • Impactful
consistency
brand message
GEN ALPHA CROQUI
BACKLASH INFORMATIVE DIGITAL CONNECTED CONTROVERSIAL CHANGE MOVEMENT
FAST FASHION & GEN ALPHA
• Trendy
• disposable
• mass-produced
• imitative
• polluting rapid
Fast Fashion
• Unsutainable
• exploitative
• synthetic
• wasteful
• overconsumption
• seasonal
Distinguishing the brands that Capture the eyes of Gen Alpha and past generations that are accountable for the evergrowing carbon footprint and unethical reality of the fashion industry. By reseaerching into these brands and capturing an insight into their practices and how they utilise influencers to seel these items to consumers is essential for the development of my project, as it will help to establish the gap in the market to attract Gen Alpha towards a more sustainable
• GOBAL
• TRENDY
• YOUTHFUL
• CONTROVERSIAL
• MASS-PRODUCTION
• INFLUENCER
• AMBASSADOR
Bridal wear in fast fashion
Bridal wear features predominantly within the fast fashion industry with consumer looking for affordable purchases. This element is currently going unexplored within the world of Gen Alpha, therefore there is a gap in the market for developing a message that with one day appeal to Gen Alpha brides.
• Blue dot perspective
• tech blacklash
• futuristic
• connected
• informed
• ethical
• virtual
• tech-savvy
• driven
• curious
TECHNOLOGY SUSTAINABILITY
• Impactful
• innovative
• digital-native
• eco-conscious
• solution focused
• disruptive
• VR
• unknown
DRESSING FOR THE FUTURE: BRIDAL
• ETHICAL
• ORGANIC
• TIMELESS
• UPCYCLED
• LOCAL
• HANDMADE
• VINTAGE
• DURABLE
• ELEGANT
• CUSTOM
• HEIRLOOM
• STILL WHITE
• Biofabricated
• Regenerative
• Closed-loop
• Upcycle
• Fruit fibers
• Circularity
• Nanotextile
• Post consumer
• Lifecycle
DRESSING FOR A SUSTAINABLE FUTURE
• Ethical
• Rejuvination
• Educational
• Vinted
• Rethink your relationship
• Mission
• Pangaia
• Stella McCartney
• Salvation
This sectcion of research, so far, has provided me with the most insightful components into how we can change Gen Alpha’s relationship with fast fashion through the use of fruit fibers, which are used by brands such as Pangaia.
**Refer to relective diary to see more on how i researched into this topic, as well as the next slide.
PANGAIA ADULTS
ATH-LEISURE, COMFORT, OUTERWEAR AND A COMBINATION OF BOLD AND PASTELISED COLOUR SCHEME.
KIDS
MINATURE VERSIONS, EASY, EYE CAPTURING
PANGAIA
STELLA McCARTNEY KIDS
PLAYFUL, EXCITEMENT, COLOURFUL, GEOMETRIC
STELLA McCARTNEY ADULTS
FRUIT FIBRES
Fruit fibers, such as Banana, orange and Bamboo, are emerging as innovative and sustainable alternatives to traditional textiles, such as cotton, in the fashion industry.These bio-based materials offer a way to repurpose waste into biodegradable and cruelty-free fabrics( This is why parents of Gen Alpha are rushing to the pioneering brands, such as Stella McCartney and Pangaia, to buy their children clothes).
As these materials scale and become more accessible, they could reshape Gen Alpha’s fashion landscape into one where sustainability is the norm, not the niche.
TREND FORECAST LECTURE CATHERINE WISE
COLLECTABLES
EXPRESSIVE
LOOPTOPIA
AMBUSH
BLUEBERRY
METAHUMAN
JAMES MC
QUEEN
FASHIONME ONMETAVERSE FASH
I O N NOIHSAFESREVATEM ESREVATEMNOIHSA F A S H I ON ME -
SPATIAL AUDIO SHOWERS HOLOGRAM DRESS X SUSTAINABLE TRANSITIONAL INTEGRATION GAMIFICATION EXPERIMENTAL COLLABERA TIVE
A GAME FEATURED WITHIN THE WORLD OF ROBLOX.
THE GAME ENCOURAGES USERS TO CREATE INTEREPRETATIONS OF THEMES SUCH AS ‘ROYALTY’ OR ‘CASUAL’, WHICH THEN ENDS WITH USERS IN THE GAME VOTING FOR THEIR FAVOURTITE LOOK. WITH THE AVERAGE AGE OF USER BEING BETWEEN 9-13, IS THIS A SMALL INSIGHT TO WHAT GEN ALPHA WILL TRANSFORM THE METAVERSE AND SOCIAL MEDIA INTO?
RETRO-FUTURISM
RETROFUTURISM- A CULTURAL AND AESTHETIC MOVEMENT, THAT EXPLORES NOSTALGIA AND FUTURE INNOVATION. ITS SIGNIFICANCE LIES IN ITS ABILITY TO REFLECT BOTH HOPE AND CRITIQUE. IN TODAYS WORLD, RETROFUTURISM SERVES AS A LENS THROUGH WHICH WE REIMAGINE THE FUTURE, WHICH WILL INSPIRE FUTURE GENERATIONS TO THINK CRITICALLY AND CREATIVELY ABOUT WHATS NEXT.
STREAMLINED GEOMETRIC FUTURISTIC OPTIMISTIC SYMMETRY NEON DOMES MEGASTRUCTURES
MINAMILISM
SPACE-AGE UTOPIAN
HIGH-TECH MONOLITHIC MODULAR HOVERING
SCI-FI
VISIONARY
ARCHITECTURE AND RETRO-FUTURISM
METALLIC
FUTURISTIC
SLEEK
VINYL
SPACEWEAR
BOLD
BARBARELLA
MONOCHROME
JETSET
IRIDESCENT
SYNTHETIC
SCULPTURAL
AVANT-GARDE
VISOR
MODULAR
FASHION AND RETRO FUTURISM
TREND FORECAST FOR RETROFUTURISM
RETROFUTURISM IS SET TO RE-EMERGE AS A DOMINANT AESTHETIC ACROSS FASHION, ARCHITECTURE AND DIGITAL CULTURE, FUELLED BY NOSTALGIA, ENVIRONMENTAL URGENCY AND TECHNOOGICAL ADVANCEMENT. HOWEVER, AS GEN ALPHA DRIVE THIS CHANGE, WE ASK THE QUESTION... WILL THEY REBEL AND CREATE A TECH BACKLASH OR
IMMERSIVE AR EVENTUALLY RULE OVER GEN ALPHA?
• COMMUNITY
• DIGITAL
• ACCESIBLE
• BRAND BUILDING
• TRENDS
• PERSUASIVE
• CURATED
• BRANDED
• FILTERED
• AESTHETIC
• CREATIVE
• ENGAGING
• AUTHENTIC OR STAGED?
• CONNECTED
• PERFORMATIVE
• FAST-PACED
• STRATEGIC
• TREND-DRIVEN
• ANALYTICAL
• CREATIVE
• LEADERSHIP
• BRANDING
• DATA-FOCUSED
• CAMPAIGNS
• DIGITAL
• STORYTELLING
• INNOVATION
• CONSUMER
• ENGAGEMENT
• COLLABORATION
• VISIONARY
• COMPETITIVE
• CAPTIVATING
• BOLD
• VIRTUAL
• SYNTHETIC
• PROGRAMMABLE
• HYPERREAL
• DATA-DRIVEN
• CUSTOMISABLE
• CGI
• INTERACTIVE
• IMMERSIVE
• INFLUENTIAL
• DISRUPTIVE
• COST-EFFECTIVE
• JAQUEMUS
AI INFLUENCERS & CAMPAIGNS
Reseaeching into Saint Louvent, highlighted how many consumers wouldnt realise what was real and what was fake on social media.
Louvent shows how we can blur the lines between artfical intelligence and powerful, persuasive storytelling to sell a brand!
Louvent is definately someone I want to look into more on her techniques and artistry, to potentially integrate into my own project.
SAINT LOUVENT AI MARKETING
HYPER-REAL
STORYTELLING
VIRAL
ENGAGING
OVERSIZED MARKETING IS A STRATEGY THAT USES LARGER THAN LIFE VISUALS AND PACKAGING. THIS CONCEPT BLURS THE LINES BETWEEN QUESTIONING WHATS REAL AND WHATS FAKE WITHIN THE MARKETING REALM. WITH AN AIM TO CAPTURE CONSUNERS ATTENTION AND SPARK CONVERSATION WHEN WALKING DOWN THE STREET.
OVERSIZED MARKETING
Analysing the market apps with scanning technology
SCANNING TECHNOLOGY
SCANNING TECHNOLOGY
SCANNING TECHNOLOGY SCANNING TECHNOLOGY
SCANNING TECHNOLOGY
BY RESEARCHING INTO APPS THAT USE SCANNING TECHNOLOGY IT SHOWCASES TO ME
WHERE THE GAP IN THE MARKET IS IN ORDER TO DEVELOP MY PROJECT FURTHER, AS THIS CONCEPT IS SOMETHING I WANT TO EXPLORE FUTHER TO SHOWCASE MY MESSAGE TO GEN ALPHA.
SCANNING TECHNOLOGY
SCANNING TECHNOLOGY
