The Creative Agency Research File
Mia Stead
The Creative Agency Summer Research
Who is he?
Spencer is a London based stylist, previously acting as the creative director for Dazed magazine and the Confused issue. His style is often referred to as conceptual, impactful and diverse editorials.
What is the future of Robbie Spen-
Acne Paper- ‘Silver Screen Superstar’ 25
cer?
Acting as a consultant with ‘Artpartner’ And continuing to build strong relationships with designers such as Craig Green, Simone Rocha and Adidas in order to break stereotypical stylist inspiration by leading the future of creative direction
The Creative Agency Summer Research
Dazed & Hunger Magazine
What did Spencer’s time at Dazed look like?
‘Inspire the industry and our readers through a visual language’ ‘Impact and poster appeal’ ‘creative possibilities are limitless’
Who is Rankin?
From co-founding Dazed & confused magazine, then going onto publishing his own magazine, Hunger.
Rankin is also known for his glossy, editorial portraits of celebrities, whilst pushing the boundaries of traditional portraiture.
Rankin has also featured within Vogue, GQ magazine, the V&A museum and the MoMA in New York.
Created by the photographer and publisher, Rankin, Hunger Magazine was designed to show our drive for cultural change.
With over 500 pages, Rankin wanted to ability to always collaborate and Allow the younger generation to keep finding excitement and the next step within The industry.
The Creative agency
Cv Research
Curation of a visual mind mpa of where I currently place my self/ see myself in the industry.
From my experience so far, I see myself working with courture bridal working with creative campaigns and working alongside the PR team to create events for certain products.
VISUAL CV MIND MAP
Reflection I am aware that I'm a detail orientat- ed and strategic thinker, and hope to work with tra- ditional campaignsmarketing rather than working with social media mar-
The Creative agency
Cv Research
Jigsaw
+ Scheduling & Planning, brand Storytelling
- CMS platforms
Club L London ( head of brand)
+ Immersive & disruptive, drive conversation project management, fast paced.
- International experience
Club L London ( senior social exec)
What Are Looking From to Lux
+Budget management, review and identify trends, experience managing campaigns ing as a brand - Fashion office suits. White Rose + social media building, - Tools such Arighi
+ Brand awareness, events and - google
Are Employers Looking for ? LuxCouture market
Stella McC artney PR and VIP coor dinator
+ Leaders and innovaters in industry, analysis of press coverage, event co-ordination,, actbrand ambassador Fashion GPS/launch metrics metrics knowledge , microsoft suits.
Rose Bridal Social Digital marketing manager media strategy, engagement with audience, brand consistent brand tone. such as Later, Meta ads manager/GA4
Bianchi marketing assistant awareness, both store and ecommerce, execution of and PR, Photoshop & Canva Skills analytics.
+ = Know / developed skills -= unknown and need to be devloped skills
The Creative agency
Cv Research
E-commerce analysis: Six stories e-commerce showcases clean and minamilistic styles and typography. From their website, it is clear to a consumer that they are about building a bridal community through 'female empowerment and autheticity'. The wesbite also showcases bride testimonials and the advertisement to join the Six stories Bridal Club.
Socials Analysis:
Interactive with their audience through viral trends and sharing bride testimonials. Socials follow through with their minamilistic themes and colour schemes such as Champagne and sage green. The socials also include scribbled inspirational quotes on branded paper.
Podcast analysis:
Utilsing community led marketing, which has led to their expansion into the US. Core = romance.
Six Stories Brand Research
The Creative agency
Cv Research
Arighi Bianchi And Aether Brand Research
1. Curved and seamless typogra phy
2. Terminology is made to sound exclusive and effortless, in order to make the consumer assured and looked after.
3.
Large visual imagery
4. Neutral/ Dark blue ours ( stills showcases to MAN port via scheme.
typograsound consumer feel
Large imagery
Neutral/ blue colstills showcases link
MAN airvia colour scheme.
1. Experiential retail, digital Sto rytelling & lifestyle branding.
2. Social reach up 1000% in 2025.
3. Collaberations with Chester Zoo and Grind Coffee.
4. Naturalistic colours such as dark blue and green.
5.Key/ Unique selling points are featured at the top of the wesbite in a banner.
6. Close ups of imagery to showcase textures to the consumer.
7. Competitions and community involvement based on currenty ccampaign i.e win a nights stay at Chester Zoo's new hotel. 13
The Creative agency
Cv Research
Competitor Research And the Bridal Market
Odd Muse:
. Fashion accessible to young women, showcased through UGC content and social media. Fashion forward yet minamlistic and influenced by the growing influencership from Aimee Smale, the owner.
Nadine Merabi:
.Based upon initial occasionwear brand then branched out into bridal. USA= 45% of sales and their second largest market ( similar to Six Stories). Luxury, unmistakable and timeless classics.
Knutsford Wedding Gallery And the Bridal Market:
.Fashion forward, couture bridal gowns. Sales increased by 20% for August 2025 ( best August since opening). One of the Uk's leading bridal stores.
The Creative agency
Cv Research
theCroquiInspiredby skillslistedbelowdigital.Familirisationwith
scapefashionland-.AI.Sustainability .E-commerceintergrationdigital marketing .Adaptability
Future Proofing your Fashion Career
What skills are needed and the successs to your LinkedIn/ CV
Successful CV research via Linkedin
.Leading with outcomes and results.
. Conducting a reflection on strengths, USP's etc.
.Re-wording LinkedIn headlines by removing 'fluffy' words for searchable ones.
What Can I do to Ensure these skills?
Taking courses
Evaluative career reflection
Consitent market research
Challenges and trends now vs future in the fashion industry
The Creative agency
Cv Research
The Creative agency
Cv development
Establishing a colour scheme based on my personal identity, as well as Six Stories own colour scheme/ the bridal industry itself.
(champagne, sage green and blush
Additional colour graphics to make it feel more 3D and creative. I also played around with varying the colour schemes and proportions of the page. Reflecting on these developments, I think the text colour could be developed to be more viewable.
Adding in the content of the CV.
Use of continuous branding throughout from the typography to the colour scheme.
So far, I like the format of the CV as its easy to naviagte, however, it feels a bit flat and not as crea-
The Creative agency
Cv Research
Digital CV Inspiration
The Creative agency
Cv development
Curating a collage with all my work so far, I then trialled on different blending modes and various colour grades ( shown below). I chose to stick with black and white as I felt it was the most impactful and resonated with me and the industry ( bridal), I want to be in the most.
The Creative agency
Cv development
Manchester airporort inspired
Inspired by a boarding pass stating 'flight information and previous departure details'
+ Clear refernce to the company and creative - Could be made to look more realistic.
Arighi Bianchi inspired CV
Inspired by the companies campaigns 'postcards from...', I then utilised this concept to not only brand to the company but as a postcard from my personal identity i.e fashion.
+ Consistent branding through colour scheme and campaign referencing. - improvements could be made by adding more personal garphics such as work created at university.
Finalised CV’ s
What has The Creative agency
Cv development
Traditional CV
For my original CV, sent to employers in and doesn't stand is easy to read and er, to an employer missed.
After discussing and this project, I decided CV when sending to needs to be colourful attract employers, stand out further, companies own
After my development, my CV now is still and read, however, creative flair. The cessful by adding graphic to the contact employer finds it easier tact.
Overall, I am pleased gress and development and excited to make future.
hasChanged With My CV’ s?
CV, what I would've previously, blends stand out. The format and navigate, howevemployer it could go easily missed. and learning this in decided that my creative to future employers colourful and creative to but also to make it be branded to the own colour scheme. development, shown above, still easy to navigate however, it highlights my The CV is also suca differnt coloured contact details so the easier to get in contact.
pleased with the prodevelopment of my CV's, make use of it in the future.
Creative Portfolio
Above and below are original examples of my creative portfolio, that I sent out to companies. However, during this project and learning the importance of personalisation and branding, I have re done them.
Top right: Arighi Bianchi
Bottom right: Six Stories
Career
what are my strengths?
What are my challenges?
At this stage i am aware i need to build upon skills that would be required in a marketing role i.e cms platforms, launch metrics etc. i aim to develop these skills through linkedin learning coures, youture and free courses
. I am a reliable contac, consitent, pro-active and motivated .enjoyment in tasks that involved taking responsibility and in-depth planning.
Reflection
Unique Selling points?
. Determined and motivated to progress within the company and the industry( successful with this approach in my current career.)
.Perceptive and wanting to dive deeper due to knowledge in psychology and art, resulting in the blend of creatiivity with how? / why?
. aim to build a community that pushes and involved the team and the consumer.
The Creative agency
Placement research/ applications
When applying nies that tentially have at, I initially draft email points I wanted such as my research and my education/ learnt from From here, pleting the which I sent and Arighi email, I personalised opening sentence above and attached myself discussing try experience the company get to know me better, as well as also attaching my CV and
From this application process, I learnt that it takes a while for companies fore its best to contact through different mediums aswell ( such as LinkedIn, lised the most, and also to reach out to as many companies as possible. from utilsing LinkedIn, I was able to reach out to more comapnies such as port, Club L London etc, which meant that even though they have no placements lasting contact for the future.
applying to comapI wanted to pohave a placement initially began with a email that outlined key wanted to discuss, my career so far, into their company education/ what i've from it.
here, I began comathe first emails, sent to Six Stories Arighi Bianchi. For each personalised the sentence ( as shown and to the left). I also a short video of discussing my indusexperience so far to help and creative portfolio.
companies to respod theireLinkedIn, which I utiI also noticed, that as Manchester Airplacements now, its a
Video sent to companies
The Bridal Target Market
Six Stories Consumer Profile:
Age: 23-35
Location: Manchester, UK
Details: The ultimate 'girls girl' bride Driven by wanting to find a community to go along this journey with.
Desire to feel included within the process. Excited to make changes to the traditional wedding approach, modern and fit for a city wedding feel.
Evaluation of the Bridal Market itself
At this moment during the year, the market begins to slow down, resulting in slower sales and progress during the winter months. However, durinhg this season is when the buying process takes off such as NYBFW. For industry leads, such as Galia Lahav and Berta, this season is critical for success for 2027 brides ( the bridal industry is always a year ahead).
Knutsford Wedding Gallery Consumer Profile:
Age: 20- 40
Location: United Kingdom
Details: The bridal/ fashion courture driven bride
Abroad weddings across Europe
Independent and de- sire to be differnt from everyone else
The Creative agency
This brand positioning map, showcases the 2 key brands I applied for my placement with ( Knutsford Wedding Gallery & Six stories). By completing this task, I have been able to visually see opportunities for each brand and where I want to place myself in the industry aswell. A brand positioning map has provided me with competitor analysis, identification of market oppportunities and a better understanding of consumer perception.
Quality
Brand Positioning
The Creative agency
Placement research/ applications
Mock Six Stories
into of became ers put As cided up
Stories Campaign WhentheBrideWearsSixStories
After personal resarch into the recruitment aspect of the fashion industry, it became clear that employers like to see what your input would be for the brand. As a response to this I decided to create small mockup campaigns for " chosen companies.
.TopromotethereleaseofSixStoriesexpansiontotheUS .playonDevilWearsPrada,where AnneHathawayrunsinbetween streetsandcarsinNYC.
.Modeldoesthesame,yetallinSix Storiesnew collection. .Finalscenethemodelrunsinto nordstrom.
Why?
KnutsfordCampaignWedding
Unveiled.Promotionofthecompaniesnew madetoorder'Edits',thathave veils,sleevesandchokersinclud edinavarietyoflacestochoose from.
.showcases testimonialsofbrides liftingtheirveilsofftheirface withaslowzoomtowardstheir face.
.Createsameaningfuleffectthat notonlyshowcasestheproduct butalsocreatessomethingthat everybridecanrelatetoand takepartin.
Wedding Gallery Mock up Campaign
