Reflective Journal - Creative Agency - mia stead final hand in by 2400657chester.ac.uk

R eflective Diary

By Mia Stead

The Placement Finding Process Where Do I Fit In The Industry?

ther lounge wasn't offering placements, Club L London etc never replied and neither did Cotton Traders. However, Arighi Bianchi, even though they are not offering placements stated they would love to consider me for a job after graduation. A placement at Six Stories, potentially still could happen at a later date as I'm awaiting confirmation.

This has resulted in my taking a placement at my work, Knutsford Wedding Gallery, even though this wasn't my first choice, I'm excited for the opportunities it will bring

Company mock up campaigns

When the bride wears

Six Stories

For this mock- up camapign, I based if off my research into their expansion into the US. This camapign would be showcased across the brands social media platforms

in order to relate to their Gen Z bride audience, who grew up around 'The devil wears prada'.

The aim: promote expansion and new collection, whilst increasing engagement and gaining a new consumer. This could be built upon with taglines and sharing cultural relevent things that relate to both Six Stories and The Devil Wears Prada, such as turing the Runway magazine into a Six Stories magazine.

Unveiled

Details: a Camapign that highlights the companies new 'Edits' that imvolve the bundle of a veil,sleeves and a choker.

The Aim: Building and show-

casing a community of brides that have bought 'an Edit', The content would be shared on the companies socials to ultimately increase sales.

This campaign could also potentially become a trend with hashtags such as '#Unveiled' and every month on socials there would be a post highlighting some of the 'unveiled' brides.

These brides could also showcase their bridal journey for further relatabiltiy.

For my First day on placement, we focused on oragnising content and planning projects/ content ( discussed further on).

On my first day, I posted 2 pieces of content ( 1 shown above).

One of my tasks, was to go through previous brides who have shared content from their day with us and re-post to our own instagram. By utilsing this strategy, we are able to showcase our designers to future brides who may be interested.

Highlighting brides, has also increased brand loyalty, as when they feel recognised as a brand we have noticed they are more likely to recommend us.

.Build Instagram following to 13k and creating a new titkok for the

. Market research for reels and tok ideas from successful stores brands.

.Research and create a mock-up ule for when Becks and Camilla New York Bridal Fashion Week.

.Re-brand market research ( companies, logos, aesthetic, pr boxes, stores

.Research and plan an event trunkshow as a venue.

13k as well the brand. and tik stores and mock-up sched Camilla are at Week. companies, stores etc)

2.5k views in 24hrs

event for a

975 views in 24hrs

26.

9. 25

My initial focus at the moment is to begin growing our Tiktok account, to increase our social presence and also increase more engagement with our insta Ultimately, on my days in the office, I want to try and get as much content as possible to then schedule/ post throughout the week.

The first post, top left, began with the hook ' Our Autumn Wishlist', I came up with this title to hook the audience, as everyone is focusing on the autumn season, but also allowed me to showcase some of our best sellers from the shop from various design

For the second video, Bottom right, The video begins with 'If this is your vibe...', The flashes through multiples images of some of our dresses in store and our target market aesthetic ie Italian / European/ Luxurious weddings. The video then ends with the final image showcased to the left.

Overall, both videos have been successful with over 1.713 views and also increased our instagram following from 12.3k to 12.4k in less than a day.

reflected on tiktok analytics for our

Search queries based upon ( Knutsford Wedding Gallery) and

Tiktok Engagement notion page

Checklist:

1. Posting consistently based upon analytics

2. Catch attention via hooks

3. Utilise tiktok challenges/ trend content

4. Utilise prompts to share, comment and like

5. Build a communinity similar to our Instagram platform

6. Post elsewhere for engagement

weekly reflections:

Is our brand identity defined?

Target audience, brand voice, visual aesthetics, core messages and USPs

Enagaging content?

Embrace trends, showcase products/services, BTS and UGC

Optimisation of videos?

Captions and hastags, Eye catching thumbnails, Call to Action, Video length between 15-60 seconds.

Engaging with the community?

Responding to comments

Track performance?

Identify content performance, audience insights, test content, times and strategies.

iktoks this week

Showcased a variety of conetnt, resulting in an increase in followers and engagement. Best video is the previous reel from instagram, so it would be interesting to see if similar content workds the same.

1) A previous reel reposted from instagram onto our tiktok for additional humerous content

2) Gallery/ slideshow of one our brides wearing Tom sebastian

3) A monthly round up of some our brides this month

Reflectingonthispastweek,Ihave mainly focused uponbuildingour socials, specifically Tiktok. Aftercompleting research,I discoveredthatinor derto reach the new GenZ audienceof brideswe neededto createa community, almostlikeagirl hood. Fromourpostssofar,and researchingintoourana lyticsonboth Instagramand Tiktok,I discoveredthat thebest videos either showcaseour productsorhu merous content. Infollwoing weeks,Iwantto produce utilisedbothideas, potentially following relatetoour business whilst crease engagementsuch

thatorhu produce contentthat potentially following trendsthat whilst increasingwaystoinsuchas comments, sharingetc.

Weekly Reflection

Moodboards

Compositions

Within Catherine;s task, I utilised the time to utilise different compositions to showcase Knutsford Wedding Gallery's designers, a moodboard into our development of turning the kitchen into a bar and then a focal mass moodboard into our

This task, showcased to me the importance of showcasing everything visually and being selective to provide the luxury experience, especially when showcasing to a client.

A

mini project to research shops and designers ford Wedding

Studies

Opportunity

To bridge the gap between the experience and the experience

Wedding Gallery

Studies research into selective to help develop Knuts

Opportunityexperience we provide in the shop

experience we showcase online

14.10.25

As I begin researching into our re-brand, I decided to create case studies by researching into specific luxury elements of the bridal industry. Initially, I began by utilising Catherines task to establish Knutsford Wedding Gallery's designers and aesthetic From here, I then took it upon myself to create case studies into search into Amare Bride in Staffordshire. This shop focuses on minimalist aesthetics to provide a luxury experience, something I initially chose to create case studies for my placement, to help give me some direction in order to create a presenetaion for the client( my manager), to help me reflect and further my progress boards in a different way, to look more curated and considered Amare Bridal, showcase editorial photos, as if they are featured

With a differnce of 20k views when utilsing editorial black and white imagery comapred to spontaneous, traditional bridal imagery.

Something I also noticed is that both brands had been featured within vogue, therefore attracting a certain level of consumer.

Therefore, from looking into these certain case studies, I have noticed that in order to develop the company further, we need to find and utilise different marketing techniques to attract the new higher level consumer our designers should now be attracting, compared to the consumer we were attracting a couple of years

Bridal Across The World

To develop further from the case studies, I researched into the bridal industry across the world, in countries such as New York and paris to Sinagpore. This allowed me to access research into various consumers and aesthetics.

Since we took on Tom Sebastien as a deisgner, we have been reaching a more european consumer. Sebastien is based in Poland, yet doesn't allow access to their atelier there. Since taking on the designer, we have had around 15 people fly from eastern Europe just to see the dresses. Due to this development, I thought it would be useful to establish the various silohouettes, colours etc desired by various consumers.

To develop this element of my project further, I aim to research into various marketing techniques from bridal shops in these countries to help me to create a developed plan for our

Tiktok’s week

For one of my tasks this week, I was asked to discover what specific content results in the most views and followers. I created a trend driven humerous post( to the left) which played upon the 'firefighter' trend . This post would've had better engagement if it was posted later on and on our days that have the most enegagement.

I also created the post to the right, which focused on increasing interaction ' save for later' whilst also showcasing all our products. So far this is our overall bets post, with most amount of views, negagement through saves,likes and comments with the post. This is something i want to de-

For the final post this week, I created the series 'the bridal diaries', overall the post didn't do as well as I thought it would do. After reflecting from this, I need to make it more interactive and interesting to watch, whether this is from more intriguing text or visuals.

Duringthis week,I began2new tiktok series 'Throughmyeyes:a creativein bridal', whichIwill bepostingonmyuni titkok account everyweek andwill recount3tips/ adviceofwhatI've learnt thepreviousweekonmy placement. Ialsobeganthenew titkok series'The BridalDi aries'for Knutsford Wedding Gallery'sown tiktok, whereeachweekIwillbe shooting contentfea turingoneofour dressesandwill discuss details suchaslace, silhouettesetcto encourage interac tion with the consumer. Reflectingonour tiktok growthand engagement sofar, our best titkok featureda trend,soI aim playmoreinto theseonour contentdayon day.viewsareupbybetween78.4%,keytimes 6pm-8pm.

Fornext week,Iwantto focus upsforthe re-brandsuch Aswellasthis,Iwant toattract certain marketlevelbrides

engagementaimto dayon thurs timestopostare focuson creating mocksuchas packaging,logosetc. wantto researchwaysintohow certain consumers that are moreat our marketleveli.eour content shouldbe reaching brideswith6k+ budget ratherthan2k+.

Weekly Reflection

inspiration

To create some logos for our re-brand, InDesign to achieve the feel I wanted Overall, I wanted to create a logo malistic with a luxurious Reflecting on my designs so far, middle logo resonates the most with identity we want to sell to the cosumer. cursive fonts illustrates a luxurious by the 'est.2013' showcases to the are trustworthy and have already

Logo designs

re-brand, I utilised wanted to create. logo that was mini luxurious feel.

I feel that the with the brand cosumer. Utilising luxurious feel, followed the consumer we already built a loyal

Current logo

designs

Developed logo mock-ups

Client presentations

To develop my placement progress further, I created a client presentation to showcase to my manager, that highlighted the key parts of my placement journey. My manager thought my presentation had a clear direction and fitted well with where she wanted to take her busines forward. Together, we decided next steps would be to finalise the re-brand and create a gist bags for brides who purchase from us with the new logo.

sentaionto showcasetomy managerto allowmeto reflectandmakemyowndevelopmentsforwhatI've createdsofar.I recieved really positive feedback, which gavemeabitof reassurancethatthedirectionIamgoingwithformy placement

Duringthis week,Ialso utilised Tiktok showcaseour Berta Samplesale astakingonournew designer, Onthese tiktoks, profile views hasalong more

placementTiktoktoSamplesaleaswell designer, Marquise tiktoks,likesareupby410%and viewsupby76%.Our tiktok,still longwaytogo through building morefollowersand interaction throughour

Weekly Reflection

Packaging rebrand

rebrand moodboard

polene packaging moodboard

moodboard

for my research into packaging, i curated a moodboard into the fashion brand polene. i chose this brand as their packaging focused on clean, luxurious minimalism.

Elements i want to take from their designs to re-develop for ours is the alternate logo seen on the gift brag straps, tissue paper and cards for inside the bags, ( all elements we use at

j caq ue mu s

A

C K A G I N G

Db

dotty bridal is a bridal boutique voted no1, and is based in wakefield. dotty is known for their creation of the experience and how you can purchase signature scents etc. As a company we have decided this is something we want to explore. When brides purchase from us they will recieve a gift bag with some of our chosen treats.

gift bag mock-ups

after taking inspiration from dotty bridal , i utilised ai generations to create products and gift bags for KWG, based upon a neutral and minimalistic colour shceme. I also placed the products infront of a concept of our shop to see what they would look like featured in store.

I then took the designs into photoshop and branded them with our re-brand logo. our products would only be gifted to our actua brides and would give them small keepsake to keep in their home.

Knutsford

After taking beneficial to dience higher. saturday or er booking fee shop by themselves. a different consumer

The Knutsford wedding gallery christmas tree

One idea we have come up with for the christmas season idea of having a christmas tree in the shop that will have When a bride purchases a dress from us they will pick off the tree and it will see 'free gift bag' or '5% off' etc.

Knutsford Wedding Gallery

tree experince: season is the have baubles or an evelope

To encour

taking inspiration from Verona Bridal, I feel like it would be to create a vip experience to boost our targeted au higher. This could be an appointment early morning on a during the week, where the client would pay a high fee to have a different experince such as being in the themselves. This would boost us in our market level due to consumer and seperate us from other bridal boutiques

Duringthis week,Ihave mainly focusedonthede velopmentofour brandingandgiftbags Tofurther developmyideasforour packagingrede velopment,I curated moodbaordsandcase studies focusinginon certain elementswecould integrate into our re-brand. These couldbe elements suchas embossedgiftbagsand maintainingthe neutralcol our scheme.

Withinthis section,Ialso researchedinto Dotty bridal,in Wakefield,whohavebeen really successfulincreatinga brand experienceand providing boxesand memorabiliafor bridestobewhochasefromtheshop.

Todevelopthis conceptfor Knutsford lery,I utilisedAIto createa generation featuring luxury products looklike withinourshop.Itooktheminto

toolsto

Overall,Ithink fuland

providinggiftwhopur

Knutsford WeddingGal generationofagiftbagproductsaswellaswhatit would ourshop.To develop these further, intophotoshop whereIused beldning toolstoaddinour re-brandedlogo. Overall,Ithinkthese endeduptobe really success fulandaregood referncestoshowmy managerfor aclear idea.

Weekly Reflection

Trunkshow planning

event styling moodboard

minimalist clean aesthetic with draping and gift boxes. the venue should reprsent us as a company

EVENT planning

Host: Knutsford Wedding Gallery

Designers : Tom Sebastien, Galia Lahav, Milla Nova and Marquise Bridal.

Duration: 2 day event ( friday and Satur day)

Budget plan:

8-12 weeks before: . secure venue and participating designers, tive direction, book 6 weeks before: . reach out to local vendors for collaboration, 4 weeks before: . begin email campaigns, the shop.

2 weeks before: . confirm final guest run sheet.

1 week before: final team breifing, styling kit, confirm cards for appointments.

before: and date, confirm designers, begin crea book photographer. before: local cheshire wedding collaboration, before: campaigns, shoot teaser reels before: guest list and complete fi before: breifing, print schedule, pack confirm deliveries and create client appointments.

Love Is Manchester

Love Is

Website mock-up & Invitation Mock-up

For our invites I wanted to create a piece that our brand identity. However, I would develop further by using more neutral colours. On the other hand, I feel like the website mock-up out really well, featuring our brides with vogue itorial photgraphy. This would be featured as the top of the website to hook our audience

event mock-ups

that matched develop this piece mock-up turned vogue style ed as a banner at immediately.

instagram content mockup

want to showcase not only the event and our dress volved in the styling of the event. These businesses does bridal stationary and could make gift station ary of Six stems, another local business who could provide floral arrangements.

For our content plan, we would also make sure to tap into trends to highlight the upcoming event. On the day of, we would highlight behind the scenes and also interview brides to discover their favourite dresses or ' What I came for... vs What I bought'.

Contingency Plan:

.Creation of emergency content such as BTS to post just in case.

.Reaching out to backup suppliers for quotes.

.Reaching out for more staff to help out with varying numbers,

year.Initially,I createda moodboardthat featured theaestheticoftheeventand designersthatwill feature.Forthe research elementofthis project, Ireachedouttolocal venuestogageanideaof budgetstohelp curatemy budgetplan. Tohelp promotethis eventand reachouttoa varied target audience,wealsowantto reachouttolocal Manchester based influencerswhoare recentlyen gagedorina relationship,suchasMollySmithfrom Love Island. Furthermore,Ialso developedsome mock-ups vitations and whata website banner would Overall,Ifeellikethese outcomeswere cessful, especiallythe website banner, uousofour brand identityand toshowcasereal testimonials imagesof dresses. Ialsofeellikeour wouldbereally gagement. upof

from mock-upsofin would look like. werereallysuc banner,asits contin andfeaturesour brides testimonials ratherthanjustthe dresses.ourmarketingplanfortheevent reallysucessfulinorderto increaseen gagement.If possible,I wouldloveto createa mockupofa reel/tiktokforthe event.