Reflective Journal
By Mia Stead
The Placement Finding Process
To begin this process, I researched into various job roles across the fashion industry from Club L London, Stella McCartney to Jigsaw. By completing this task, it helped me to navigate what my strengths were and what skills I had from my experience so far, and what skills I needed to develop before entering into a marketing role. From this self evaluation, I believe my creative skills and my experince in a work environment is a strength, yet the skills I lacked were KPI analytics and utilsing platforms such as Google analytics, Launch metrics etc, that were key for entering into the indus-
Where Do I
Fit In The Industry?
During this process, I also curated a visual collage of where I currently place myself in the industry. This was evident to me that I placed myself within the luxury sector, potentially working alongside the bridal industry, specifically. Reflecting on this, highlights to me that after working in the luxury bridal industry for nearly 3 years, I have entered a niche part of the fashion industry that I'm excited to follow many opportunities from this.
Following on from this development in my search so far, I began to think of companies that fit with my experience so far and if I could see myself working there in the future. Here, I applied to various companies across the luxury sector, not just fashion, to analyse specific skills and their generalisability to other industry sectors. I applied to Six Stories ( up and coming bridal company), Arighi Bianchi ( well established luxury furniture store), The Aether lounge at Manchester Airport ( Luxury private terminal), and also sent various emails to companies such as Club L London, Cotton Traders etc.
Where Will My placement Take Place ?
After being in contact with multiple companies, the Aether lounge wasn't offering placements, Club L London etc never replied and neither did Cotton Traders. However, Arighi Bianchi, even though they are not offering placements stated they would love to consider me for a job after graduation. A placement at Six Stories, potentially still could happen at a later date as I'm awaiting confirmation.
This has resulted in my taking a placement at my work, Knutsford Wedding Gallery, even though this wasn't my first choice, I'm excited for the opportunities it will bring
Company mock up campaigns
Before I began my placements, and to help me understand the companies further, I curated a mock-up of a campaign for Six Stroies ( even though my placement isnt there ) and Knutsford Wedding Gallery.
When the bride wears Six Stories
For this mock- up camapign, I based if off my research into their expansion into the US. This camapign would be showcased across the brands social media platforms in order to relate to their Gen Z bride audience, who grew up around 'The devil wears prada'.
The aim: promote expansion and new collection, whilst increasing engagement and gaining a new consumer. This could be built upon with taglines and sharing cultural relevent things that relate to both Six Stories and The Devil Wears Prada, such
Unveiled
Details: a Camapign that highlights the companies new 'Edits' that imvolve the bundle of a veil,sleeves and a choker.
The Aim: Building and showcasing a community of brides that have bought 'an Edit', The content would be shared on the companies socials to ultimately increase sales. This campaign could also potentially become a trend with hashtags such as '#Unveiled' and every month on socials there would be a post highlighting some of the 'unveiled' brides. These brides could also showcase their bridal journey for further relatabiltiy.
For my First day on placement, we focused on oragnising content and planning projects/ content ( discussed further on).
On my first day, I posted 2 pieces of content ( 1 shown above). One of my tasks, was to go through previous brides who have shared content from their day with us and re-post to our own instagram. By utilsing this strategy, we are able to showcase our designers to future brides who may be interested. Highlighting brides, has also increased brand loyalty, as when they feel recognised as a brand we have noticed they are more likely to recommend us.
Day
2.5k views in 24hrs
.Build Instagram following to 13k as well and creating a new titkok for the brand.
. Market research for reels and tiktok ideas from successful stores and brands.
.Research and create a mock-up schedule for when Becks and Camilla are at New York Bridal Fashion Week.
.Re-brand market research ( companies, logos, aesthetic, pr boxes, stores etc)
.Research and plan an event for a trunkshow as a venue.
Reflection:
To begin, I'm going to plan out some content ideas for especially the tiktok ( as I am managing that account), ready for me to film and then schedule posts for next week. During this, I plan to research into tiktok and brand building strategies that align with the company.
975 views in 24hrs
738 views in less than 24 hrs
My initial focus at the moment is to begin growing our Tiktok account, to increase our social presence and also increase more engagement with our instagram aswell.
Ultimately, on my days in the office, I want to try and get as much content as possible to then schedule/ post throughout the week.
The first post, top left, began with the hook ' Our Autumn Wishlist', I came up with this title to hook the audience, as everyone is focusing on the autumn season, but also allowed me to showcase some of our best sellers from the shop from various designers.
For the second video, Bottom right, The video begins with 'If this is your vibe...', The flashes through multiples images of some of our dresses in store and our target market aesthetic ie Italian / European/ Luxurious weddings. The video then ends with the final image showcased to the left.
Overall, both videos have been successful with over 1.713 views and also increased our instagram following from 12.3k to 12.4k in less than a day.
