R eflective Diary
By Mia Stead
The Placement Finding Process Where Do I Fit In The Industry?
ther lounge wasn't offering placements, Club L London etc never replied and neither did Cotton Traders. However, Arighi Bianchi, even though they are not offering placements stated they would love to consider me for a job after graduation. A placement at Six Stories, potentially still could happen at a later date as I'm awaiting confirmation.
This has resulted in my taking a placement at my work, Knutsford Wedding Gallery, even though this wasn't my first choice, I'm excited for the opportunities it will bring
Company mock up campaigns
When the bride wears
Six Stories
For this mock- up camapign, I based if off my research into their expansion into the US. This camapign would be showcased across the brands social media platforms
in order to relate to their Gen Z bride audience, who grew up around 'The devil wears prada'.
The aim: promote expansion and new collection, whilst increasing engagement and gaining a new consumer. This could be built upon with taglines and sharing cultural relevent things that relate to both Six Stories and The Devil Wears Prada, such as turing the Runway magazine into a Six Stories magazine.
Unveiled
Details: a Camapign that highlights the companies new 'Edits' that imvolve the bundle of a veil,sleeves and a choker.
The Aim: Building and show-
casing a community of brides that have bought 'an Edit', The content would be shared on the companies socials to ultimately increase sales.
This campaign could also potentially become a trend with hashtags such as '#Unveiled' and every month on socials there would be a post highlighting some of the 'unveiled' brides.
These brides could also showcase their bridal journey for further relatabiltiy.
For my First day on placement, we focused on oragnising content and planning projects/ content ( discussed further on).
On my first day, I posted 2 pieces of content ( 1 shown above).
One of my tasks, was to go through previous brides who have shared content from their day with us and re-post to our own instagram. By utilsing this strategy, we are able to showcase our designers to future brides who may be interested.
Highlighting brides, has also increased brand loyalty, as when they feel recognised as a brand we have noticed they are more likely to recommend us.
.Build Instagram following to 13k and creating a new titkok for the
. Market research for reels and tok ideas from successful stores brands.
.Research and create a mock-up ule for when Becks and Camilla New York Bridal Fashion Week.
.Re-brand market research ( companies, logos, aesthetic, pr boxes, stores
.Research and plan an event trunkshow as a venue.
13k as well the brand. and tik stores and mock-up sched Camilla are at Week. companies, stores etc)
2.5k views in 24hrs
event for a
975 views in 24hrs
26.
9. 25
My initial focus at the moment is to begin growing our Tiktok account, to increase our social presence and also increase more engagement with our insta Ultimately, on my days in the office, I want to try and get as much content as possible to then schedule/ post throughout the week.
The first post, top left, began with the hook ' Our Autumn Wishlist', I came up with this title to hook the audience, as everyone is focusing on the autumn season, but also allowed me to showcase some of our best sellers from the shop from various design
For the second video, Bottom right, The video begins with 'If this is your vibe...', The flashes through multiples images of some of our dresses in store and our target market aesthetic ie Italian / European/ Luxurious weddings. The video then ends with the final image showcased to the left.
Overall, both videos have been successful with over 1.713 views and also increased our instagram following from 12.3k to 12.4k in less than a day.
reflected on tiktok analytics for our
Search queries based upon ( Knutsford Wedding Gallery) and
Tiktok Engagement notion page
Checklist:
1. Posting consistently based upon analytics
2. Catch attention via hooks
3. Utilise tiktok challenges/ trend content
4. Utilise prompts to share, comment and like
5. Build a communinity similar to our Instagram platform
6. Post elsewhere for engagement
weekly reflections:
Is our brand identity defined?
Target audience, brand voice, visual aesthetics, core messages and USPs
Enagaging content?
Embrace trends, showcase products/services, BTS and UGC
Optimisation of videos?
Captions and hastags, Eye catching thumbnails, Call to Action, Video length between 15-60 seconds.
Engaging with the community?
Responding to comments
Track performance?
Identify content performance, audience insights, test content, times and strategies.
iktoks this week
Showcased a variety of conetnt, resulting in an increase in followers and engagement. Best video is the previous reel from instagram, so it would be interesting to see if similar content workds the same.
1) A previous reel reposted from instagram onto our tiktok for additional humerous content
2) Gallery/ slideshow of one our brides wearing Tom sebastian
3) A monthly round up of some our brides this month
Reflectingonthispastweek,Ihave mainly focused uponbuildingour socials, specifically Tiktok. Aftercompleting research,I discoveredthatinor derto reach the new GenZ audienceof brideswe neededto createa community, almostlikeagirl hood. Fromourpostssofar,and researchingintoourana lyticsonboth Instagramand Tiktok,I discoveredthat thebest videos either showcaseour productsorhu merous content. Infollwoing weeks,Iwantto produce utilisedbothideas, potentially following relatetoour business whilst crease engagementsuch
thatorhu produce contentthat potentially following trendsthat whilst increasingwaystoinsuchas comments, sharingetc.
Weekly Reflection
Moodboards
Compositions
Within Catherine;s task, I utilised the time to utilise different compositions to showcase Knutsford Wedding Gallery's designers, a moodboard into our development of turning the kitchen into a bar and then a focal mass moodboard into our
This task, showcased to me the importance of showcasing everything visually and being selective to provide the luxury experience, especially when showcasing to a client.
A
mini project to research shops and designers ford Wedding
Studies
Opportunity
To bridge the gap between the experience and the experience
Wedding Gallery
Studies research into selective to help develop Knuts
Opportunityexperience we provide in the shop
experience we showcase online
14.10.25
As I begin researching into our re-brand, I decided to create case studies by researching into specific luxury elements of the bridal industry. Initially, I began by utilising Catherines task to establish Knutsford Wedding Gallery's designers and aesthetic From here, I then took it upon myself to create case studies into search into Amare Bride in Staffordshire. This shop focuses on minimalist aesthetics to provide a luxury experience, something I initially chose to create case studies for my placement, to help give me some direction in order to create a presenetaion for the client( my manager), to help me reflect and further my progress boards in a different way, to look more curated and considered Amare Bridal, showcase editorial photos, as if they are featured
With a differnce of 20k views when utilsing editorial black and white imagery comapred to spontaneous, traditional bridal imagery.
Something I also noticed is that both brands had been featured within vogue, therefore attracting a certain level of consumer.
Therefore, from looking into these certain case studies, I have noticed that in order to develop the company further, we need to find and utilise different marketing techniques to attract the new higher level consumer our designers should now be attracting, compared to the consumer we were attracting a couple of years
Bridal Across The World
To develop further from the case studies, I researched into the bridal industry across the world, in countries such as New York and paris to Sinagpore. This allowed me to access research into various consumers and aesthetics.
Since we took on Tom Sebastien as a deisgner, we have been reaching a more european consumer. Sebastien is based in Poland, yet doesn't allow access to their atelier there. Since taking on the designer, we have had around 15 people fly from eastern Europe just to see the dresses. Due to this development, I thought it would be useful to establish the various silohouettes, colours etc desired by various consumers.
To develop this element of my project further, I aim to research into various marketing techniques from bridal shops in these countries to help me to create a developed plan for our
Tiktok’s week
For one of my tasks this week, I was asked to discover what specific content results in the most views and followers. I created a trend driven humerous post( to the left) which played upon the 'firefighter' trend . This post would've had better engagement if it was posted later on and on our days that have the most enegagement.
I also created the post to the right, which focused on increasing interaction ' save for later' whilst also showcasing all our products. So far this is our overall bets post, with most amount of views, negagement through saves,likes and comments with the post. This is something i want to de-
For the final post this week, I created the series 'the bridal diaries', overall the post didn't do as well as I thought it would do. After reflecting from this, I need to make it more interactive and interesting to watch, whether this is from more intriguing text or visuals.
Duringthis week,I began2new tiktok series 'Throughmyeyes:a creativein bridal', whichIwill bepostingonmyuni titkok account everyweek andwill recount3tips/ adviceofwhatI've learnt thepreviousweekonmy placement. Ialsobeganthenew titkok series'The BridalDi aries'for Knutsford Wedding Gallery'sown tiktok, whereeachweekIwillbe shooting contentfea turingoneofour dressesandwill discuss details suchaslace, silhouettesetcto encourage interac tion with the consumer. Reflectingonour tiktok growthand engagement sofar, our best titkok featureda trend,soI aim playmoreinto theseonour contentdayon day.viewsareupbybetween78.4%,keytimes 6pm-8pm.
Fornext week,Iwantto focus upsforthe re-brandsuch Aswellasthis,Iwant toattract certain marketlevelbrides
engagementaimto dayon thurs timestopostare focuson creating mocksuchas packaging,logosetc. wantto researchwaysintohow certain consumers that are moreat our marketleveli.eour content shouldbe reaching brideswith6k+ budget ratherthan2k+.
Weekly Reflection
inspiration
To create some logos for our re-brand, InDesign to achieve the feel I wanted Overall, I wanted to create a logo malistic with a luxurious Reflecting on my designs so far, middle logo resonates the most with identity we want to sell to the cosumer. cursive fonts illustrates a luxurious by the 'est.2013' showcases to the are trustworthy and have already
Logo designs
re-brand, I utilised wanted to create. logo that was mini luxurious feel.
I feel that the with the brand cosumer. Utilising luxurious feel, followed the consumer we already built a loyal
Current logo
designs
Client presentations
To develop my placement progress further, I created a client presentation to showcase to my manager, that highlighted the key parts of my placement journey. My manager thought my presentation had a clear direction and fitted well with where she wanted to take her busines forward. Together, we decided next steps would be to finalise the re-brand and create a gist bags for brides who purchase from us with the new logo.
sentaionto showcasetomy managerto allowmeto reflectandmakemyowndevelopmentsforwhatI've createdsofar.I recieved really positive feedback, which gavemeabitof reassurancethatthedirectionIamgoingwithformy placement
Duringthis week,Ialso utilised Tiktok showcaseour Berta Samplesale astakingonournew designer, Onthese tiktoks, profile views hasalong more
placementTiktoktoSamplesaleaswell designer, Marquise tiktoks,likesareupby410%and viewsupby76%.Our tiktok,still longwaytogo through building morefollowersand interaction throughour
Weekly Reflection
