Influence Me Component 3
Final Campaigns Mia Stead
• Premier Pro
• ‘Creative’ within lumetri colour
• Vignette
• Colour wheels
Technicolour trials/ Experimentation
• Basic Correction
Technicolour colour
grading aesthetic:
• Psychedellic
• Bold
• Vibrant
• Freedom
• Reflection
• Textural effects
• Halftones
• Sleek
Utilising an additional film grain texture and incorporating blending modes such as ‘Screen’ to give desired effect
Finalised Video Storyboards
Utilsing MillaNote to present my ideas and concepts visually. Initially creating a concept board to highligh goals for each video, Then inside each concept I created a storybaord to revisit when creating each video
Tehcnicolour
Still photos -Taken from from Video 1 Campaign-
1) inittially placing the videos/ clips into the timeline
2)Clipping and placing markers on the beat of the audio in order to sync everything together
3) creating adjustment layers inspired by ‘Sepia’ and ‘Technicolour’
4) Introducing transitions for videos such as ‘dip to white’ aswell as audio transitions ‘conventional reverb’
Next steps:
1) develop smootheness of the video when blending clips together, potentially slow-mo into fast paced.
2) introducing text with effects throughout the video.
1) alternating the first shot to a screen recording rather than recording the laptop screen.
2) utilising the cut tool to introduce a typing sound effect to begin the video
3) for transitioning between the audio’s, i utilised ‘conventional revurb’ and ‘exponentional fade’
Finalised developments for Campaign video 1
1) utilised the same masking tools as listed below but with another image rather than text to conclude the video.
2) I then utilised other effcts such as increasing/ decreasing the opacity to fade in the image, as well as scale to gradually increase the logo to fill the whole screen.
Masking tools:
1) utilised ‘speed/duration’ to change the frame rate in order to slow the clip down ( this is utilised for all the model clips).
2) adjusted the text utilising scale and position, then created an opacity mask over the text
3) activation of the mask movement keyframes and then gradually reveal the text.
4) to develop the text further i then added effects such as ‘basic 3d’ and ‘alpha glow’
i further developed my masking skills by layering in a background i had developed for the app itself.
This reinforced the futuristic aspect of the video
Video moodboard 2
Styling
1)layered background over the video clip-- then reduced the opacity and utilised the blending mode ‘screen’.
2) additional text layer over the top and cut into sections every 5 clips 3) every cut i then changed the font of the text which resulted in the transitional text effect.
Developments of Campaign video 2
in multiple scenes i utilised ‘basic 3d’ and alpha glow’ to create effcts as if images were holograms/floating. this links back to the re-occuring futuristic aspect within the app and the video.
utilsing an ai voiceover and the cutting tool in order to fit each section to the video. i then followed this by creating captions to fit the audio.
‘Coming soon’ teaser post
1) began by creating the initial background layering the pop up shop image behind and adding an oblong shape for the text to sit on.
2) utilisng text to path to sit the text ‘fruiture’ along the shape to add more dimension.
3) bubble text and ‘shrikhand ‘ to create the text in the foreground using 3d effects in premier pro such as ‘basic 3d’ and ‘alpha glow’.
to create the teaser post i utilised premier pro to create a futuristic floating effect. reduced the opacity of the background, ‘ an image from campaign video 1’ and then placed the poster on top.
Furthermore, i then utilised the same effects, ‘basic 3d’ ( to allow the poster to sit on an angle and swivel’ and then ‘alpha glow’ to reinforce the futuristic effect.
To conclude the video i then faded in fruitures logo at the end for consistent branding.
What is the future of Fruiture?
1) capsule collection collaberation with Fruiture and Stella McCartney. Blending digital fast fashion with high end.
2) pop up shop partnership with Daylesford Oragnic farm shop. Selling a lifestyle to the consumer through local produce.
3) brand partnership with London Digital Fashion Week. A chance to showcase and bring digital fast fashion into a modern new space to gain a wider audience.
