INFLUENCE ME COMPONENT 2
RESEARCH FILE: development and experimentation
By Mia Stead
Driven by influences from forces of nature, technology, sci-fi films and animee.
a collection of 14 digital pieces, shown for digital fashion week. designs are to be sold on Dress X Innovation Immersive deisgn
What is Dress X?
• multi-brand retailer
• influencer marketing campaigns
• utilises AR
• Campaign costs reducted by 60%
IRIS VAN HERPEN
EARTHRISE COLLECTION
Sculptural
Ethereal
Captivating
Detailed
Majestic
Futuristic
• Innovation
• Collaberative
• Bold
• Neon
• Playful
• Interactive
• Leadership
• Metallics
• Textures
Premier Pro Experimentation
-Fast Fashion
1) Screen recording of Shein - highlight the savings and deals a fast fashion brand offers.
2) The next frame then featured the text ‘ This is what you are missing...’ featuring a moving scene of fast fashion brand unboxing underneath. Utilising mask with text.
4) For the final scene, I faded out the image of the clock in the background, so at the end the only thing left was the text on a black screen. For audio i screen recorded audio from instagram and imported it into Premier Pro.
3) For the main part of the video, I imported impactful imagery and created a stopmotion like effect of all the damage that comes with buying into fast fashion.
Finished Timeline
- The main content of the video was deleted ( reason for the timeline being all red)-
• Metallic
• Circular
• Nostalgic
• Change
• Neon
• Digital
• Bold
• Revolutionary
• Sustainable
• Organic
Developing Brand identity
Logo Inspo
• Y2k
• 80s
• Curves
• Glitch
• Metallic
Colour Inspo
interior design Inspo
.Referring back to Retro futurtisitic architecture for the interior design of my app.
Featuring 60s/80s curves, bold and dynamic colours to reinforce the retro-futuristic aesthetic and
Tagline/Slogan ideas:
.Sustainability just got an upgrade!
.#WhatonEARTHareyouwearing??
.Fruiture fits different.
.#OOTF( outfit of the fruit)
.#PeeltoReveal
UI/App assets
• Circular Badge styles.-Fruit shapes/ Glowing outskirts.
• logo featured within the home screen (bold and neon)
Logo Development
• Strength:
• Bold colours.
• refernce to fruit, oragnic and sustainability.
• Weaknesses:
• Could look cooler if the text actually makes the outline of the logo( will make the name stand out more.)
App Layout Development
Trial of logo before it was finalused
AI Backgrounds
Utilsing Runway ai and Chatgpt to create backgrounds for the app fruiture. . Home Screen and creation page: inspired by neon colours and circular formations (retro futuristic architecture)
Social platform ai background . takeing a minamilist approach yet still inspired by bold colurs and retro futruistic architecture
Runway ai background incorpoating the runway aspect from the app dress to impress. the runway will feature fruit icons and bold colours to continue the aesthetic of the app. Potentially to improve these further both images could be blended togther.
UI app assets Finalised App Layout
Original Illustrations
Fruit Croqui’s:
The beginning of creating designs to feature within the app to demonstrate for future campaigns. ( These croqui’s allowed me to showcase my inital aim for creating the illustrations.)
• Creative
• Playful
• Intriguing
Dress Illustrations:
Origional illutsrations created by Abigail(13). Provided with a moobdoard of the aesethtic for the app then allowed creative freedom to create whatever designs she liked. Allows a createful insight into the direct perspective of a gen Alpha consumer.
Accessories Trend Analysis
Movers & Shak
ers:
• H&M
• ThoutfullyHooded
• Labubu
• Textured pleats
• Matte & Shine contrasts
Bold monochromatic colours
( currently most sustaimable kidswear brands have muted/ neutral colour schemes--independent brands. Fruiture aims to be more like Pangaia/ Stella McCartney with their bold and playful colour scheme, in order to atract a younger consumer.
Developed and future-proofed for Fruiture in 2030: What will the trends look like?
• clear/ opaque hoods (space inspired)
• charms for personalisation( more politics inspired) ie sustainability
• chunky metallic inspired jewellery( draping/ arhitecture inspired)
designs
• Pushing the boundaries
• eco-conscious
• sustainavle
• creative social media
• changing stereotypical socials
Consumer profiles and SWOT analysis
of FRUITURE
• Lack of awareness
• lack validity due to lack of testing the app
• Incorporate added features ie uploading varied fabrics.
• AR/VR development
• .Influencer marketing schemes.
• Other brands/comapanies building upon the same concept--- over saturated market
Transitional consumer profile moodbaord
Top( current consumer) to bottom ( future consumer)
Social Media Trends
Whats current and whats the future?
• Generating an AI influencer: Maluable towards a Gen alpha audience, and applies to the consumer digitally. However, may be difficult for them to relate to and see the transparency as ultimately the person is fake.
• Utilising myself as an influencer: Tested through AI to relate to the consumer more ( image shown on the moodbaord to the right). However, once again, it would make it harder for a gen alpha consumer to relate due to being a different generation.
• Utilsing gossip columns / customer reviews : most relatable and transparent approach towards a gen alpha consumer. Relies on a previously built influencer basis/ a large review basis.
Fruiture’s Influencer Marketing Strategy
Future Jane Fonda
Influencer
• mini dresses
• bold eye makeup
• dramatic hair
• ‘IT’ girls
1960s Influencers
AI influencer Aila Sheen
Possibility to grow with gen alpha. At the start of the app launch she is an avatar to relate to a younger gen alpha audience. as the consumer gets older and so does the app, Sheen will turn into a hyperrealistic avatar to attract an older gen alpha audience to showcase transparency and autheticity.
Ai Generated influencer/ educator based off the core of fruiture ( the future of fruit fibres, bold colours, attractting gen alpha and creating a place to create and share. Aila Sheen’s mission? Collaberation with fruiture to create a summer capsule collection of 3 designs and accesories. users can then buy her nft deisgns etc. Sheen will also use her collaberation to promote through pop up shops and school collaberations to educate gen alpha
instagram page mock up of Aila Sheen
Influencers in the Finalised Fruiture collection
Marketing campaigns
moodboard
Pangaia Campaigns Stella McCartney Campaigns
• Social Media: Sensory marketing/ CGI campaigns
• E-commerce: UGC creation and encourages consumers to purchase
• Social Media: Impactful messaging (shown through products). Interactive and unique marketing ie facetiming mother earth ( hypothetical yet relates to a younger generation
• E-Comerce: incorporation of videos. Continuation of background( structural green bushes- highlights sustainability).
• Anticipation
• quirky
• Sensory
• Futrusitic
• Interactive
Post Mock-ups
Fruiture’s instagram Mock-up
POP-UP shop moodboard and development
• Futuristic Shape( circular spaceship inspired)
• brand colours, neon and bold
• gifts related to sustainability and fruit products
POP
AI generation and change of fonts
Pop-up shop in sustainable location
Cinematic storytelling video inspiration
Colour
Grading & Psychology of Colour
• Emotive
• Subconscious
• Technicolour
• Wes Anderson
• Sepia
• Shift
• Provocative
For my videos I aim to combine details of colour grading from 1960s technicolour and Wes Andersons aesethtic in order to achieve a retro-futuristc aesthetic
Story board - Final videos
