My Role at Knutsford Wedding Gallery
Marketing/Social Media Role
Company Rebrand:
- Brand Identity consistency
- Responsibility
- Client relationships
Social Media Development:
- Identifying the consumer
- Utilising analytics
- Boosting engagement
Event Planning
- Market research into companies
- Budget planning
- Creative direction
The Knutsford Wedding Gallery ReBrand
-Curating Case Studies
-Establishing Brand Competitors
- Creative Direction for our Brand Identity
….. What did this lead to???
-Logo Mock -ups
-Reestablishing the brand in the market
Client Presentation: Aim: Gather feedback on progress so far to develop further Feedback: Brand identity research and development is successful - develop mock -ups further
Packaging re -brand:
-Luxury minimalism
-Nude colour scheme
-AI mock -ups
Reflection on this element of my placement:
Pros:
For this part of my placement, I enjoyed the element of responsibility I was given during this project, I also can see the development of my understanding of the bridal industry and our consumer through my mock -ups
Cons: If I was to develop/do this project again I would love to create in person samples.
Event planning
Curating a mood board to send out to venues and suppliers, also to benefit us to make sure our brand identity stays consistent.
Establishing a timeline, Budget and Contingency plan ( Scheduling budgets to align costs with other elements) Influencer Research/ Marketing ( allowing us to promote our re -brand and designers further, whilst reaching a larger target audience).
Mock -ups for our website banner and invitations.
Showcasing luxury formality and real testimonials from brides
Reflection on this element of my placement:
Pros:
Helped me step into a managerial role, through reaching out to venues. This project has also showed to me I enjoy the detail planning aspect, potentially more of a PR role?
Cons: If I could do this part of my role further, I would have left myself more time to complete this section, rather than letting it be the last element of my placement to be completed.
Social Media Management
Results:
Instagram: followers: 12.3k ( September) - 12.6k (November)
Tiktok :
Followers:+60%
Likes: +150%
Shares:+20%
Reflection on this element of my project:
Overall, I am surprised on how much I liked this role, it has built my confidence through building my own brand identity and I look forward to this continuation
The Bridal Diaries:
A series I created, where we showcase some our favourite dresses, discussing lace and silhouette details. Create an interaction between the company and consumer( hopefully to increase brand loyalty).
What TikTok's are the most successful:
From reflecting on our engagement such as views, likes, comments and new followers, I have discovered the playing into viral trends, yet making them bridal edition are most successful.
Reflection of myself before vs now of my placement
CV Re -brand:
As I came to the end of my placement, I noticed the difference in myself from before to now of myself and how I should reflect this in my CV.
TikTok Development: At first, I struggled with what to post, However I then came up with ideas such as through my eyes: creative bridal
Analysing myself in industry
Reflection:
Since beginning my placement, I feel like I have become a more confident and knowledgeable individual in the luxury market sector, and I look forward to developing my brand identity further. Elements I want to develop further are managerial roles as well as review analytics techniques for marketing development strategies.