Component 2 Hand in Presentation
By Mia Stead
TikTok Ideas -
@KnutsWeddingGallery
Key Take -aways from our brand’s TikTok development: . Play towards current trends
.Encourage interaction within comments, saving and sharing. .Posting on certain days at certain times for optimised engagement.
Release of new designer
TikTok Development @mia_fcmstudio
Reflection for my own TikTok development:
. Captured other elements of my placement rather than a traditional day in the life.
.Continuous branding towards a luxury bridal consumer.
Blog Research and Development
Why did I change my layout?
.Continuous brand identity
.Leading eye focus points
.Elevated and luxurious feel
Lightroom and InDesign Tasks
InDesign & Photoshop: Elevated, luxurious, minimalist
Lightroom: Warm and neutral hues, Highlighted gradients
Case Studies and Competitor Research
Aim:
To bridge the gap between the experience we provide now and the consumer we want to attract. Reflection: These case studies helped me to notice the differences between our business and our competitors and what we can do to boost our marketing strategy.
Logo Inspiration and Mock -ups
Brief: minimalist with a luxurious feel, taking inspiration from The Wedding Club.
Reflection: Utilising InDesign to create logo mockups, cursive typography and continuation of colour scheme. To continue this task, I want to incorporate our tagline as well as a wall sign.
Client Presentation
Discussing brand And competito r research Analysis of core Brand identity with colours, designers and logos.
Next Steps: Develop more packaging mock -ups and photoshop mock -ups of wall logo designs
Reflection: .provided direction for next steps .Highlighted changes that needed to be changed
Mock -ups on packaging and layered over social posts.