The Creative Agency Presentation - comp 1
Brand Research
. Six Stories: Clear embodiement of the 'girls girl bride' and brings a sense of community through their socials. Interactive with their audince by playing upon trends to sharing inspirational/ relatable bridal quotes.
.Arighi Bianchi: A clear re-brand in order to reach their new taregt audience ( Gen Z), Their branding is seamless and luxurious to reprsent their brand. The use of digital storytelling through their campaigns, 'Postcards from..'
. Aether: Continous branding from Manchester Airport itself with the colour scheme ( Navy blue and white).
Similar to Arighi Bianchi - Luxurious typography.
The Creative Agency Presentation - comp 1
Furture
proof your
.Establishing skills to learn such as Google analytics.
. How to utilise LinkedIn to your strengths ie Leading with results and using 'searchable words'
career Challenges now vs the future
The Creative Agency Presentation - comp 1
. Continuation of branding showcased through colour scheme and typography.
. When researching into Digital CVs I wanted to create something that was relatable to the brand but also intriguing to watch.
The Creative Agency Presentation - comp 1
Placement research:
Why was it important to reflect at this stage?
.To evaluate my skill set again and establish where I sit in the market.
. To allow myself to find 'buzzwords' that reflect me that I can utilise when selling myself to a company
. LinkedIn research into successful email applications.
.Curating consumer profiles to understand the target audience.
. Esatblishing a brand positioning map for the companies I applied for
The Creative Agency Presentation - comp 1 Six Stories:
. US expansion
.Enagagement on socials
. Gen Z / Millenial cultural relativism
Knutsford
Wedding Gallery:
. Bride Testimonials
.Creation of a bridal community
. Increase sales for our new (Edit) designs. . Boost engagement on Tiktok
The Creative Agency Presentation - comp 1 Building The Tiktok
Objectives:
.Build socials
. Plan re-brand and research
. Plan an event for multiple trunkshows at a venue located near Knutsford
